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13 of Our Best Local Marketing Tips…Ever!

13 of Our Best Local Marketing Tips…Ever!

Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in existence – failed to catch on and become part of digital marketing’s already insufferable lexicon.

However, that doesn’t mean that local search also fell by the wayside. If anything, it’s become even more crucial than it was a couple of years ago, especially for brick-and-mortar businesses hoping to drive more foot traffic to their store.

To help you maximize your local visibility, we’ll be looking back at the 13 best local marketing tips we’ve ever published. Some are highly specific while others serve as more of a generalized guide, but if you’re trying to reach new customers in your area, grab a coffee and read on.

Note: If you’re looking for SEO tips specific to COVID-19, check out our post 13 SEO Strategies for SMBs During COVID-19.

1. Create Custom Landing Pages for EVERY SINGLE Campaign

Our first tip is among the most important, but it’s also one that often elicits audible groans from already overworked marketers.

Relevance is key to the success of a locally focused campaign, which means reusing generic or overly broad landing pages could cost you conversions. Per our recommended PPC best practices, creating unique, highly relevant landing pages for EVERY SINGLE campaign is one of the best ways to increase your conversion rates. Yes, there’s a greater upfront overhead in terms of time, but laying the groundwork in this way can pay off big further down the road.

2. Use Facebook Ad Targeting to Your Advantage

Facebook Ads’ greatest strength – besides its obscenely large global user base, of course – is the granularity with which advertisers can target their ads.

Facebook allows advertisers to target their ads using virtually every aspect of a person’s life as an advertising parameter, including demographic data such as age, life events like getting married or having a child, their level of education or approximate income, and much more. These parameters can then be combined with location targeting, refining potential audiences even further.

Aside from serving as a cautionary tale about how much information we willingly surrender online, this level of granularity is what allows Facebook to offer advertisers an incredible degree of control over their campaigns.

However, although Facebook’s targeting options are very powerful, it’s important to remember that being too selective with your audience targeting options could result in diminishing your audience to the point it becomes detrimental, so tread carefully.

3. Use Call-Only Ads in Your Campaigns

Unique, highly relevant landing pages are the cornerstone of many ad campaigns (as we established in tip #1), but landing pages can be a double-edged sword; they can be a powerful tool, but they can also be among the “leakiest” stages of the funnel.

Why is digital marketing so important for small businesses?

Why is digital marketing so important for small businesses?

That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage and convert them. For those entrepreneurs that opened up their small businesses 15+ years ago, the solutions were simple enough – focus all efforts on traditional marketing channels. Printing ads, running commercials, handing out business cards and promotional pamphlets. We still see companies doing that. However, starting that small business on the right track is no longer as simple as it once used to be. And yet, there is a much more efficient way to do it – through the implementation of professional digital marketing solutions.

Digital marketing has become the foundation on which modern small business owners build their presence and establish their footing in their communities and niches. But why is this so – what makes having a well-developed digital marketing strategy so important today? Digital Dot is here to answer that question with a detailed analysis of the overall influence that digital marketing can have on small businesses. In the following article, we will answer 5 fundamental questions in hopes of preventing you from disregarding the impact digital advertising can have on the development of your company:

  • What is considered Digital Marketing in 2020?
  • How does Digital Marketing work?
  • Why do small businesses need digital marketing?
  • What are the many benefits of implementing online marketing?
  • How can small businesses find the best solutions for their digital advertising efforts?

What is Digital Marketing – how does one define it today?

As a concept, it encompasses all promotional efforts that are focused on the use of search engines, social media platforms, email marketing, website optimization, and mobile advertising – all with the goal of attracting target audiences and establishing your brand online. However, given the age we live in today, digital marketing has become the very definition and equivalent of marketing. It has become the primary medium when it comes to promoting your business and the offer it has to consumers everywhere.

Ray Kroc once simplified the two basic principles of marketing: “The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

And to this day, this statement and these two requirements remain true. The only thing that changed since this statement is the audience, which is now online. But the point still persists – being at the right place at the right time. Whether you have people exploring news and blog posts, hanging out on social media, or searching for solutions online – they are simply there and always willing to be pointed towards your business.

Why is online marketing so relevant today?

Basically, it comes down to the same approach that you would have with traditional marketing objectives. You will want to identify your target audience and point your online advertising efforts toward establishing a mutually beneficial relationship with them. Whether they are consumers, leads, or prospects – the focus remains unchanged whereas the channels for reaching those audiences have been digitalized.

For example, consider the most recent purchase you made, whether it was a new mobile phone, a brand new home, or perhaps a professional moving service. Your purchase process (as most today) probably had the following steps:

  1. You went online and used your browser to find what you were looking for.
  2. Next, you explored several of the top search results that came up on the search results.
  3. You narrowed your choice to a couple of companies and started looking more closely (reviews, referrals, benefits, prices, etc.)
  4. Finally, you made the call and converted from a lead to a customer.

The fact is that roughly 87% of consumers start their shopping decisions online. And so – having you small company pop up on those online search results, social media channels, email marketing campaigns, etc. has become a necessity of doing business.

How does digital advertising work?

Given the overall range of online marketing tactics, small businesses might find it overwhelming to get into mastering all the potential digital marketing strategies for building their brand available out there. And our team completely understands this. We know just how deep that well can be, which is why we are here to offer our combined experience and knowledge.

What is the best way for a small business owner to choose the right digital marketing strategy?

Yes – there are different approaches that a small business can take when it comes to promoting its offers online. However, the key isn’t in choosing a single tactic and following it blindly. Instead, you need to make the perfect combination of different action plans to make a more significant impact:

  • Lay the foundation for your digital marketing efforts early on by creating a strong and easily recognizable brand for your small business.
  • Design and develop your company website in accordance with modern expectations and web standards. Focus on ensuring user experience for both desktop and mobile users, with fast loading pages and clear Calls to Action (CTAs).
  • Implement the creation of engaging content that will appeal to your target audience. Consider what their problems are and provide them with clear and useful guidelines on how best to overcome those obstacles.
  • Create a clear and detailed social media marketing strategy that will offer practical information and advice. These would be short posts that potential clients would be motivated to share with friends and followers.
  • Use the principles of Search Engine Optimization (SEO) to make your online content uphold search engine standards. By doing this, you can secure those top search results for your web pages and blog posts.
  • Promote your offers further through the introduction of paid advertising (PPC) solutions. Ensure that your ads are always visible to potential customers.
  • Incorporate a well-placed and timely email marketing campaign to follow-up with your audience. That way, you can maintain a mutually beneficial long-term relationship with online users.

It comes down to piecing together a puzzle that presents all that you want your business to promote online. And once you successfully do that, you will secure an efficient and self-sustainable online marketing system. Sure, building that entire system from an idea might seem intimidating enough, but it doesn’t need to be. All you really need is a professional insight into the inner workings and relevance of digital marketing today.

10 reasons you need a digital marketing strategy in 2021

10 reasons you need a digital marketing strategy in 2021

The importance of creating and using a digital marketing plan to support digital transformation and company growth

Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively.

If your business doesn’t have a strategic marketing plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.

What is digital marketing?

Digital marketing, specifically, refers to ‘Achieving marketing objectives through applying digital technologies and media.’

Digital technologies and media include:

  • Company websites
  • Mobile apps
  • Social media company pages
  • Search Engines
  • Advertising
  • Email and automation
  • Digital Partnerships with other digital companies

However, to be truly successful, digital techniques must be integrated with traditional media such as print, TV and direct mail as part of multichannel marketing communications.

Our RACE planning framework splits up the customer’s digital experience over Reach, Act, Convert and Engage – the full customer journey.

Within each technique, there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritized, for example from dynamic content for email automation, website personalization to programmatic, retargeting, and skyscraper content for organic search.

The challenges of digital marketing

In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best.

Your plan doesn’t need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework.

Digital marketing for beginners

But what if you’re one of the companies that don’t have a digital strategy yet? Well, I think the two simple alternatives for creating a plan may suggest a way forward:

  • Start with a separate digital marketing plan defining transformation needed and making the case for investment and changes.
  • Then, following approval, create an integrated digital plan which is part of the overall marketing plan – digital is fully aligned and becomes part of business as usual.

Use this digital benchmarking infographic to track your progress from initial to optimized.

10 Clear Reasons Why You Need Digital Marketing

10 Clear Reasons Why You Need Digital Marketing

Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:

1. Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

2. Mobile Access

You may not know this but  77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

3. Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

4. Expansion

Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

5. Multimedia

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

6. Interactivity

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

7. Tracking

Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

8. Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

9. Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

10. Print Enhancement

Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

Why Choose Digital Marketing Takeaways:

The benefits of digital marketing for businesses include:

  • Lower costs and higher flexibility for your marketing efforts
  • Access to consumers who rely on their mobile phones or do all their shopping online
  • The ability to speak with authority on topics related to your product or industry
  • A chance to engage with influencers, earn their respect and get them to endorse your company
  • Opportunities to incorporate multiple types of media into your marketing
  • The ability to track customers’ purchase journeys

What is Digital Marketing and How Do I Get Started?

What is Digital Marketing and How Do I Get Started?

Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.

What is Digital Marketing?

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

Here are some of the most common digital marketing assets and strategies businesses use to reach people online:

Digital Marketing Assets

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:

  • Your website
  • Branded assets (logos, icons, acronyms, etc)
  • Video content (video ads, product demos, etc)
  • Images (infographics, product shots, company photos, etc)
  • Written content (blog posts, eBooks, product descriptions, testimonials, etc)
  • Online products or tools (SaaS, calculators, interactive content, etc)
  • Reviews
  • Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!

Digital Marketing Strategies

The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising” (which we’ll go over in a second). Facebook Ads are another form of PPC advertising called “paid social media advertising” (again, we’ll get into that shortly).

Paid Search Advertising

Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

Search Engine Optimization (SEO)

If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort (for a more in-depth comparison of paid search and SEO, check out this article).

Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.

Social Media Marketing

Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.

Content Marketing

Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.

Native Advertising

Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks (“you’ll never believe what happens next!”). Often, native advertising can be a bit hard to spot, since it is usually mixed in with non-paid content recommendations…but that’s kind of the point.

Email Marketing

Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.

Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

As you can see from the list above, there are a lot of different ways to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts or pay for an in-house marketing team and marketing automation software to cover their marketing needs (for an in-depth comparison of these options, check out this article).

Does Digital Marketing Work?

Digital marketing is a great option for any business. At Disruptive, we’ve used digital marketing to help all kinds of businesses grow—from mom-and-pop shops to internationally recognized universities and beyond. That’s the beauty of advertising online. If you know who you want to target, you can use digital marketing to target anyone, anywhere.

However, that being said, certain types of businesses will benefit more from certain types of digital advertising. As a quick overview, let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:

B2C Companies

Generally speaking, B2C companies have much lower price points than their B2B counterparts. After all, it can be a little hard to sell a $150,000 drill bit (believe me, they exist) to a harried mom. But a $10 pair of kids pants? That’s a fairly straightforward sell.

The good news is, because B2C companies aren’t trying to sell incredibly expensive products or services, they don’t need big sales teams or complicated marketing funnels. All they have to do is get their products or services in front of the right audience with the right messaging and the rest should take care of itself.

As a result, the primary goal of most B2C companies is to get people into and through their marketing funnel. For example, if you can get that harried mom onto your kids clothing website and offer her an exciting deal, there’s a good chance that she’ll buy today. You don’t need to build a ton of brand awareness or trust before you can close a sale.

With that in mind, B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising. These channels do a great job of getting your business in front of potential customers who might not otherwise know that you exist.

Now, supplementing with other digital marketing strategies like paid search or SEO is always a good idea, but if you have to pick one channel to start with, paid social advertising or social media marketing are great options for B2C.

B2B Companies

In contrast, paid search is a great option for B2B companies. Most B2B companies have very specific niche audiences that can be hard to target using social media. However, if you sell $150,000 drill bits and someone searches for “diamond-tipped oil drilling bit manufacturer”, you want to be the first result they see. Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s money well spent.

In addition, most B2B companies have a much longer and more involved sales cycle than B2C companies. If you’re selling a $150,000 drill bit, most people probably don’t come to your site, give you a call and say “I want one.” As a result, longer-term strategies like content marketing or email marketing are often necessary to close a deal.

Of course, the right blend of digital marketing tactics will vary from industry-to-industry and business-to-business, but simply comparing B2C to B2B should help give you a sense for how different strategies can be better for certain businesses. Not every strategy is right for every business, but with a little trial and error, you should be able to identify the most profitable approach for your company.

7 Digital Marketing Tips for Small Businesses

7 Digital Marketing Tips for Small Businesses

With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. Based on a survey of 500 small businesses, we’ve compiled a list of 7 digital marketing tips about exposure, revenue, and market presence for small businesses in this time of crisis.

Small businesses are looking for the right opportunities to stay afloat due to the COVID-19 pandemic.

With the current lack of physical options and more reliance on the digital landscape, digital marketing continues to provide value to small businesses looking to expand their reach and revenue.

At the start of 2020, it was reported that businesses would spend $1.3 trillion on digital marketing this year. The impact of the coronavirus makes this likely to change, however, because businesses are cutting costs.

During this downtime, small businesses have the opportunity to figure out what works with their marketing strategies and channels. Although it is a chaotic and challenging time, it could be a good time for business leaders to take a hard look at their digital marketing techniques.

We surveyed 500 small business owners and managers across the U.S. about how their companies used their digital marketing channels in the last 12 months and what they hope to accomplish with digital marketing in 2020.

We discovered that business owners are invested in using their own resources and finding creative solutions for their marketing efforts.

Use this guide of tips and tricks to learn how your small business can be more efficient with digital marketing.

7 Digital Marketing Tips for Small Businesses in 2020

  1. Build a strong social media presence
  2. Use email marketing to connect with customers
  3. Expand website marketing
  4. Start using video marketing
  5. Use in-house digital marketing resources
  6. Find more outlets for print marketing
  7. Determine your small business’s main goal

1. Build a Strong Social Media Presence

As the opportunity for direct face-to-face communication is currently limited, small businesses should take to social media to reach their customers.

Social media is part of the majority of small businesses’ marketing plans. Almost all small businesses (88%) invest in social media.

Social media has become a functional aspect of many digital marketing strategies for different businesses and generations.

Business Owners Value Social Media, No Matter Their Age

The majority of all generations rely on social media for their business: Millennials (91%), Generation Xers (91%), and baby boomers (85%) use social media for their business.

In addition, all generations plan to use social media more in 2020; 50% of millennials, 31% of Generation Xers, and 26% of baby boomers plan to grow their digital marketing strategies this year.

8 Proven Small Business Digital Marketing Tactics that Get Results

8 Proven Small Business Digital Marketing Tactics that Get Results

Small businesses that are not using digital marketing need to understand the importance of it. Because small business digital marketing helps your business thrive in today’s competitive landscape and lets you make your mark.

However, for many, small business digital marketing may seem confusing or intimidating, especially when it comes to using the right tactics. Questions pop up such as:

  • How can you be sure of what methods to apply so that you get real-world results?
  • What small business digital marketing tactics will help you get the most exposure?
  • How do you achieve your marketing goals without wasting valuable time and money?
  • Where should you start to ensure you’re reaching the right audience?

Being a small business owner, you need to have some clarity before you jump into the digital marketing arena. The good thing is, gaining the right level of clarity is not rocket science. The proof lies in the fact that a large percentage of regular entrepreneurs are experimenting with small business digital marketing and with great success.

According to research conducted by Infusionsoft, most small business owners are using social media content in order to generate more sales. And 3/4 of respondents said Facebook is an integral part of their social media marketing strategy.

Even though small business digital marketing may look difficult or complicated in the start, it’s far from it. However, if you still need help creating and implementing a small business digital marketing plan, you can always get in touch with our team at LYFE Marketing.

Having said that, let’s now look into 8 effective small business digital marketing tactics that will fetch you positive results:

8 Effective Small Business Digital Marketing Tactics

Tactic #1: Create Shareable Content

Producing the right kind of content is an important part of effective small business digital marketing. Your content can make or break your digital marketing strategy.

On one hand, bad and low-quality content that is not relevant can hurt your brand. And on the other hand, high-quality content can help you build a strong relationship with your target audience, improve your brand image and boost your business revenue.

However, even good content will fail to give results if it isn’t seen and shared by the right people. The idea is to create content that:

  1. Helps your business reach its marketing goals and grow its reach.
  2. Helps your audience with the needed answers and encourages them to share them.

5 Serious Social Media Marketing Pitfalls

5 Serious Social Media Marketing Pitfalls

It is not been long since social media emerged as an effective medium to create brand awareness and bring engagement. Marketers soon, understood the potential, that social mediums, such as Twitter, Facebook, YouTube, LinkedIn, Instagram and Snapchat have in cost-effective advertising and marketing opportunities. To improve the experience and let the social engagement reach far and wide, best social media management tools are also available.

With that being said most business, regardless of their industry have or will have tried their luck in drawing engagement and lead conversion.

However, now the question comes, how many of them have been able to effectively use the social media marketing tools to their advantage?

Well, the answer will be very few of them. The opportunities of the best social media management tools also come with certain glitches. These glitches, if not identified, will disable the effectiveness of the social media marketing tools in turning the leads into conversions.

So, what are the major pitfalls of that the marketers fail to identify even in the best social media management tools?

Let’s take a look

 

1. No Plan Or Social Media Strategy

 

Social media has great potential but, it is not going to do all the work for you. In simple words, to execute a successful social media campaigns and ensure the optimized utilization of social media marketing tools, a well-planned and comprehensive strategy is required.

Wondering what a social media plan look like? To start with, your social media efforts should be coordinated with your overall marketing goals. For example, are you looking to raise brand awareness? The social media techniques must support and align with your strategy.

2. Inconsistent Posting

 

One of the biggest mistakes made while marketing through the best social media management tools, is not integrating the social media postings into the daily marketing strategy. Do you post once in a week when you get time? Or just post randomly without following any schedule, when you come across anything interesting? None of these ways are right.

The brands, which have got success through social media marketing tools have attributed to regular posting, and on a schedule, when the targeted audience is most active.

 

3. Ineffective Targeting

 

Also known as a blanket approach, this happens when your social media posts are not focused on a niche market and buyer personas. This way it is very likely that you are going to attract wrong followers. These followers will not engage with your brand or never buy any products or services from you.

Unless, you know, who you are targeting, it will be very difficult for you to see your efforts converting into numbers. There are tons of effective social media marketing tools that will assist to target the specific audiences. A marketer will be able to define its ideal audience with the help of these tools.

You must also know that how your customer uses the platform. For doing so, you can give it a segment-target-position approach for audience engagement. This will make sure, your message appeals to their motivations and needs.

4. Going Overboard with Self-Promotion

 

Social media and the social media marketing tools greatly differ from the usual or traditional methods of advertising and marketing. While selling is an important part of your business, not all social media users can be sold to. Users browse the social media platforms to get entertained, inspired and engaged.

Thus, you must give your followers and targeted audience something interesting to share with their friends so that it might start a conversation. Once you have established a loyal follower base, they will be more responsive when you post sales message.

5. Too-Much Textual Content

 

Advertising methods and approaches have changed drastically. So if you are still clinging on to texts advertisement campaigns, the followers might lose interest. Instead, try the visual contents that are proven to be more effective for social media marketing tools. The visual contents prompt the followers to share and engage more. Even if you are challenged by designing and graphics, there are tools to help you succeed with interesting visual contents.

Pitfalls are part of life and it is not bound to any single industry. Once you have identified the pitfalls in your social media marketing campaigns, maintaining the best practices will bring good results. It will help your business grow as a brand and foster relationships with your existing or future customers.

Top 5 Digital Marketing Tips for Small Business

Top 5 Digital Marketing Tips for Small Business

A common myth around digital marketing is that it is only for big brands and established businesses. Digital marketing is required by every business irrespective of its size of the industry it belongs. And, it is necessarily not difficult for small businesses to sign up for digital marketing and grow their business exponentially. Most of the times, the companies think that it takes up too much time and money to achieve the goals. They are also right sometimes. However, the result driven digital marketing services have made everything so easy.

The companies new to digital marketing was trying to do all at once and get the results. But, digital marketing is no magic! Doing the right thing at the right time depending on the phase of your business, will bring results. Digital marketing as a whole is a broad category encompassing numerous activities that small business can use for their business. All they need to do is find the most important digital marketing tips to work for them on specific strategizes and capitalize accordingly.

At Soffront, our goal is to simplify the confusion and myths surrounding the digital marketing services and how small businesses can profit from it.

So, let’s get started…..

1. A Simple Website

A website for business is like the face or identity in the digital world. It serves as a marketing brochure for the brand and business you are promoting. But, that does not mean that a website needs to be complicated. It is just the opposite of that!

A website is considered modern when it is comprehensive and simple to browse for the visitors on your page. It must be easy for them to find information on your website, they need before making a contact.

If you are worried about designing or creating a website, then, there are lots of results-

driven digital marketing services who will build a website for you. This is just the beginning as you have to do some homework as well to make sure you know what you want. The best tip we would like to give you for designing a website is- keep it simple. Keeping the website simple will also make it user-friendly.

Keeping a website simple has many advantages for the business, for example,

• Good user experience
• Easy website management and upkeep
• Good for SEO (search engine optimization)

Few of the basic things, a website must include to keep it simple are as follows,

• Homepage
• Respective service pages (here you can include, pictures, videos- if applicable)
• About Us
• Contact Us
• Blog

These are the basic segments of a website. But, other than this, you can add further sections depending on your business like,

• FAQ Page
• Reviews, Testimonials and Success Stories

For images: It is important for the company to use images from real services and projects instead of stock images. This will be a great way for the business to show their creative side that can create an impact.

For copy: Hire a copywriter and use content that is original for your website. The writer must have the knowledge of SEO and keep that in mind while writing the copies. You will get these help if you hire local digital marketing services.

2. Reviews On Products And Services

In case you do not know yet- your customers are your biggest investment. So make sure, they are happy. Happy customers will provide positive reviews which are important for the reputation of your company, online.

On reviews are the biggest aspect by, which customers and clients judge your company. According to a recent study, “92% of B2B buyers are more likely to purchase after reading a trusted review” (G2 Crowd). However, there will be both positive and negative reviews when a business is operating online. The biggest strategy is to know how to handle them. This can be the deciding factor for the customers when they are looking to hire a service or buy a product.

Thus, it is always a good practice to reply on every review whether good or bad. This would show that you are human. It is more important, for local or small businesses even for local digital marketing services to show that they care for the customers.

A. How to reply to a positive review?

• If you get a positive review, say thank you. It shows the customer that their feedback is important to you and that you care.

B. How to reply to a negative review?

• If it is a negative review, do not just stop at the explanation as to why the experience was bad. Go beyond that, and give the contact number of the concerned person, so that the executive can learn more about the experience. This is a great strategy to change someone’s opinion after a not-so-great experience.

Apart from just establishing a bond with the customers, reviews also work well for SEO and the ability to get a better rank for your company or website improves.

3. Socialize On Social Media

Social media platforms are must for businesses of any size. To do so, you can start by hiring local digital marketing services. And, even if you do not do so, start by creating a company page, fill it up with all the necessary details and use it regularly. Social media platforms like LinkedIn, Facebook, Twitter, and Instagram are powerful marketing tools.

They are great sites to promote your business and services. Post original contents like videos and blogs. When you use them correctly, you will be able to engage your audience and find your niche market and grow the followers. Social media signals have a considerable impact on SEO too. This takes us to point number 4……

4. Registration On Business Listing Sites

Business listing is another important aspect of your online business. Some business listing sites might already have created a generic page for your business. So, it is a good idea to go through the primary local and small business listing sites to see the confirmations. Once you have identified the sites with your business profile, simple request to take ownership or “claim” the page. Once, it is done, update it with all the important and valid information. Here are a few sites, you can check,

  • Google

  • Yelp

  • Bing

  • CitySearch

  • Yahoo

There are also others available if you wish to register your business there. After updating with accurate data, include current photos if possible. You can start using these listings to your benefit.

5Be Precise With Email Marketing

Just about everyone uses an email nowadays. Thus, it is a powerful tool for the businesses who wish to connect with their customers via email. It is also one way to market your services and products to the quality audience.

People who are signing up for your emails are actually asking you to communicate with them. Do that, by highlighting :

• any special services,
• deals you have in offer
• monthly update on what you are up to
• important information

One of the easy way to let your subscribers increase is to make it attractive by keeping it short and precise. If email marketing is used correctly, it can be your highest channels for conversions. Keeping the emails shorter will ensure a quick way to engage customers and prospects. Make sure the content has images along with the text to make it visually attractive and easy to understand.

Few Things to Remember when you’re using the above Digital Marketing Tips

When you are embarking on a digital journey with or without the help of local digital marketing services, keep in mind about not to overthink things. This will cause less to happen. Have a definite plan with specific goals otherwise you are just shooting in the blank.

Dive in and get familiar with things and ask the local digital marketing services to help you out. This way, you will be focused on the immediate goals for a consistent growth of your business.

What is Organic Search? Easy Guide for Beginners

What is Organic Search? Easy Guide for Beginners

Beginners to digital marketing sometimes have a hard time understanding what is organic search and why it’s very important for the long-term success of a website. In fact, most people tend to confuse organic search with paid search and this complicates things even more.

The purpose of this post is to explain everything you need to know about organic search in a simple language that beginners can understand and clear out any misconceptions.

What is Organic Search?

Organic search refers to the results shown for a search query that excludes paid ads. Organic search results are decided based on a number of organic ranking factors that have to do with relevance to the user’s search query, incoming links, domain authority, device, user location, and many other factors.

Look at the example below to understand this better:

Organic Search Results VS Paid Search Results
Organic Search Results VS Paid Search Results in Google SERPS

When you type a search term in Google you are presented with a set of results. The top part might include paid results (these are denoted by the symbol [AD]), followed by the organic search results.

Besides Google, other search engines like Bing and Yahoo use the same display format for their organic and paid results.

Why is Organic Search Important?

Organic search is important because it is the most valuable form of traffic you can get to your website.

Organic traffic is highly targeted and more likely to convert than any other form of traffic.

The reason organic traffic is more targeted compared to social traffic or other types of traffic has to do with the ‘user intent’.

Users that type a search query into a search engine are looking for something very specific and websites that can satisfy their intent can turn those users into customers, subscribers or returning visitors.

To be able to take advantage of organic search, your website needs to appear on the top 5 positions of the search engine result pages (SERPS) for keywords related to your website.

The reason is that the majority of organic clicks go to websites that appear on the top of the results.

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