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24 Great Digital Marketing Ideas to Boost Your Traffic

24 Great Digital Marketing Ideas to Boost Your Traffic

According to MineWhat, 81% of customers use the internet to investigate possible products before making a purchase. The Acquity Group found that 94% of B2B buyers do the same thing. Not only are these customers researching, they also buy. By 2021, Statista expects global eCommerce to reach $4.5 trillion. Since we know that customers use the internet to find information about products and services, the importance of growing the traffic to your website becomes clear. If you want to make your business stand out online, we have some digital marketing ideas to get you started.

24 Digital Marketing Ideas to Drive More Traffic to Your Site

Digital marketing ideas to build your campaigns

Tip 1. Use data to guide decisions

The amount of information we have at our fingertips about customers, what they like, and how they behave online is incredible. The era at guessing about what customers want to see from brands is over.

To really get your customers to your website, you need to let this data guide your decisions. Analyze how people act when they land on your site. Look at where they go and how much time they spend. See how often they return, what encourages conversion, and where people drop out of the buyer’s funnel.

The more information you can gather about consumer behavior, the easier it will be to make concrete, informed marketing decisions. You will streamline your efforts and waste less time because you will know where your strengths and weaknesses lie and what you can do to improve.

Tip 2. Look at past marketing success for future ideas

The past can be a great indication of future success. Look at the data and information you gathered from past marketing campaigns. See what themes and types of content drove the greatest success.

By looking at your past marketing success, you will be able to see exactly what excites and interests your customers. You will be able to use this to generate ideas for new campaigns that build off your best ones. The insights will guide your efforts and provide you with more actionable ideas.

Tip 3. Integrate your marketing channels

Customers today expect to have a consistent brand experience across the different channels. A survey from SDL found that the majority of Millennials reported wanting to see a consistent experience from the brand regardless of the channel where they interacted.

7 Digital Marketing Strategies for Your Campaign

7 Digital Marketing Strategies for Your Campaign

What is a digital marketing strategy?

A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.

What are some examples of digital marketing strategies?

Examples of digital marketing strategies include a social media campaign that includes partnerships with influencers, a content marketing strategy that uses online guides to drive leads, or a growth marketing strategy that uses social media and email build customer loyalty.

Why have a digital marketing strategy?

Establishing a digital marketing strategy is critical. If you partner with an experienced full-service digital marketing agency, like WebFX, you can trust that one of our initial to-dos is building a smart and competitive strategy for your company.

Without Internet marketing strategies, your business doesn’t have a map for achieving its goals. You know what you want to accomplish, but you don’t know how. That often leads to the launch of a digital marketing campaign that fails to drive any results.

If you want to invest in digital marketing, you need to invest in a digital marketing plan.

How to create a digital marketing strategy

Curious about how to create a digital marketing strategy?

1. Search engine optimization (SEO)

Search engine optimization (SEO) is one of the most effective digital marketing initiatives today.

What is SEO?

SEO is the process of improving your website so that it ranks highly in search engine results for keywords and phrases related to your business. The more keywords you rank for — and the higher you rank — the more people will see and become familiar with your website and business.

What is SEO’s goal?

SEO aims to direct more traffic to your website from members of your target audience. These are consumers who are actively searching for the products and services you offer, as well as users searching for more top of the funnel content.

If you’re a landscaper, for example, you may use SEO to increase your ranking in search results for the keyword, “residential landscaping design,” and, “common lawn weeds.” While these keywords have different intents, one transactional and another informational, they target your audience.

Due to that targeting, you encourage traffic to your website from users that matter.

 

10 Network Marketing Tips For Guaranteed Success – Growing Your Business

How exactly are you growing your network marketing business? What strategies are you using that works or do not work?

When I started network marketing, the one problem that I had was getting clients for my business and recruiting team members.

You see, I was the introvert. I was overwhelmed and frankly scared as hell when it came to prospecting both for selling products and building a team.

I remember in my first network marketing business, I asked my best friend to be my first customer, which she did.

Thank goodness for that but she became my only customer. LOL

After her, I had no idea how and where to find other customers until I jumped on social media and started busting my butt looking for my new shining stars.

But it did come with heavy lifting… and a lot of it.

If I could start again, I know I would do a lot more things differently because three years on, I have learnt so much.

As I connect with more network marketers, who are just starting their business, I find that they are repeating the same mistakes I made.

I have realised that there is the old way and the new way to network marketing. How do I know this?

Because when I was doing things the old way, I was recruiting no more than five people in a month. When I was doing it the new way, I was recruiting more than 20 people in a month!

How did I do this? By simply using strategic investments and creating a marketing strategy that works! A marketing strategy that I only learnt through my mentor.

I mean after two and half years of getting it wrong and six months of getting it right, I have turned my business over tremendously where I am now recruiting people into my business effortlessly.

And this is what inspired this blog post.

When you focus on using the right strategies to build any business, whether it is network marketing or online marketing, you generally come out as the winner.

So Here Are My Top 10 Network Marketing Tips For Guaranteed Success That You Can Use

If you follow these tips consistently, it can make a massive impact in your business.

#1 Have The Right Business Mindset

Starting a network marketing business is not a hobby. You are starting a business.

The problem with most people who join network marketing is that they are attracted by the claim that you can make a “full time income with part time effort”, but what they do not realise is that in order to reach that level, it takes hard work.

When I started network marketing, I envisioned quitting my job and working full time on my business (which thankfully I have achieved).

I sacrificed a lot of things to get here.

There were times that I did not want to do the work but had it not been for my work ethic, I would not be where I am now.

You probably have heard this before but as cliched as it is, you must treat your business as a business; not a hobby.

Also self investment is crucially important. There are people who have a fear of investing money into their businesses because they see it as either spending money or wasting money.

But the most successful network marketers are those who invested in coaching, courses, mentoring, tools and resources to run their business.

No one says you have to invest huge chunks of money at one time but it is always best, if you want to see the growth that other successful network marketers are having.

#2 Don’t Fake It

True story! I had a long time friend who I had not seen in years. We spoke now and again but I would say we lost touch of each other.

When I joined my network marketing business, you know how they say to contact everyone on your phone contact list, regardless of who it is??

Well that was me. I called my friend to “catch up” with her. Of course she was surprised to hear from me and rightfully so.

So when I told her that I joined a network marketing business and I had some “really amazing products that could help her” – yes I used those exact words – she immediately knew what was up with me.

You do not want to do that! Do not be the fake friend.

If you want to be successful in your business, be genuine. If you think that contacting a long time friend just to try to sell them a product is uncomfortable, then DO NOT do it.

There are many more ways you can actually get a sale without bugging those “friends” who really are not your friends.

#3  Leverage Social Media

If you do not know by now, social media is huge for building your business.

Everyday I connect with so many people who are successful and also not so successful.

But I know that I have one thing that I can offer to them and that is value. This is how I was able to recruit five people in a day from Facebook and Pinterest.

My biggest tip for growing your business with social media, is find one or two platforms and master them.

“Jack of all trades master of none” can actually hurt your business when you are spreading yourself thin and trying to do everything at once.

I agree that any social media platform is great for networking and prospecting but you will never be an expert if you are trying to grow an audience over all platforms.

Some of the best platforms you can try are:

Facebook

Invest in Facebook ads to connect with people who may be interested in what you have to offer.

Facebook ads is a very powerful platform that allows marketers to put their offer in front of the right people which can help generate consistent sales of your product.

When I first started network marketing, I was told by my upline to join Facebook groups where people promote business opportunities or sell products.

Your first thoughts may be that it’s free so why not try it, but I do not think this is the best source of traffic for your business as you may see little to no results from this. 

If you are serious about growing your business and making money from it, then I’d recommend investing in paid advertising to show your product to targeted people who are more likely to take action.

Not only will you save time, but you can see a huge return on your investment when you run your ad campaigns properly.  Just like I did when I made near to 3x return on my investment promoting a credit repair product using Facebook ads.

Before investing in Facebook ads I do recommend that you learn how to use the platform. This will help take away all the frustration that you are likely to encounter, when you do not get the results that you want.

If you’re looking for a great course, I would strongly recommend Jon Penberthy and Jubril Agoro’s Social Traffic Blueprint. It is by taking this course that I am currently generating a 10x return on my investment.

In the end it all paid off.

Pinterest

Have you ever created a Pinterest account and all you ever did was pin your favourite recipes, fashion and design inspirations?

Me too.

In the past I used Pinterest to save outfit ideas for the summer. Now I use Pinterest for business.

How does Pinterest actually work for businesses and how can it work for you? Pinterest is a great platform for businesses who promote their products or services with a blog.

As a network marketer, it is a good idea to have a blog where you can provide useful information to people who want to know more about your products and help raise awareness of your brand.

If you have never considered writing a blog for your business then head on over to my post where I share more about why a network marketing blog is great for business.

You can actually start a blog in under 15 minutes and for as low as $3.95/month with Bluehost and WordPress. 

If you do have a blog but don’t have readers or visitors, here’s how you can use Pinterest to get visitors who are likely to take profitable action. That means, they buy your products!

  1. First create a Pinterest business account.
  2. Next verify your website.
  3. Apply for Rich Pins which will add extra details to your pins from your website.
  4. Join group boards on Pinterest that are related to your niche
  5. Start pinning to the group boards

Follow the above steps consistently and watch how your traffic levels increase. Make sure that your blog provides valuable content that helps your readers solve their problem so they can take action such as buying your recommended products.

Using Pinterest to grow this blog has been very rewarding. In fact, I would have not known the power of Pinterest had it not been for a Pinterest growth course called the Pinterest Traffic Avalanche by Alex Nerney and Lauren McManus.

If you are thinking of using Pinterest to grow your network marketing blog and connect with new readers, then check out the Pinterest Traffic Avalanche to help you learn how to use his traffic source.

YouTube

Create videos that provide valuable content. You can easily make a search in YouTube for some of the keywords that people are using in respect of network marketing.

Once you have a handful of keywords, create a video around those keywords.

The most successful videos are How To videos.

Do not worry if you do not know what to talk about.

Take a look at other people who have created the same content and put that content in your own words. Be confident when you speak about it.

Once you have created your content include your referral link in the description box of YouTube so you will get credit for any product you recommend that is purchased.

Instagram

Instagram is a picture platform that allows you to create lifestyle posts, motivational and inspirational posts as well as product posts.

When used right, this can help grow your business by showing other people what your network marketing business is doing for you and how your products have helped you and other people.

As usual you want to create value posts. Posts that speak about how your business has changed your life or you can even share other people’s success stories.

#4 Your Business Is Never About You

It took me a while to understand this next point but when I got it, I had an a-ha moment.

When you start a business, you must start your business with the prospect in mind. At the end of the day, your business is there to serve other people.

It is never there to serve you!

As a network marketer, if you want people to consider doing business with you, learn how to provide helpful content that will genuinely help your audience solve a problem.

Here are some ideas:

  • Share different ways of how the product has helped you.
  • Share tips of how your product can help other people.
  • Share how the product made other people feel. For example, do you have testimonials to prove that other people are using the product and like it? Then share that.

When you work on serving more people, they will come to you instead of you chasing them.

#5 Leverage The Internet

A lot of people come to me and ask me how did I grow so fast?

My response: the internet.

A few years ago, belly-to-belly network marketing was a good way to market your business. If you were comfortable prospecting on the streets, at the malls or beauty fairs then you may have gotten a few good sales or leads into your business.

But for someone who was an introvert and having anxiety when it came to approaching a prospect, doing it this way was never ideal.

Instead after a couple years of trying and seeing no major shift in my business, I turned to the internet on the advice of my mentor and boy was I glad I did.

It was the best thing that I could do for my business because it allowed me to reach far more people than I could speak to in a day offline.

Using the internet and other advertising strategies helped me to make hundreds of product sales and build a team of over 110 personally sponsored people in under two months. This was by far the most important change and achievement in my business.

I know that there are still a lot of network marketers who do not want to invest in advertising strategies but there was a reason why the number one tip was to have a business mindset.

There are many platforms that you can use to advertise your business. Simply choose one and master it.

And if you are worried about the huge influx of prospects that will more than likely come into your business, then the next tip goes hand in hand.

#6 Leverage Marketing Systems

I do not know why most network marketers are against this idea but for me it is a no-brainer!

If you want to grow your network marketing business fast and successfully, you need to know how to use marketing tools to automate your business.

You can take all the hard work out of what you would normally do and give it to a “system” to do on your behalf.

This is how I was able to “speak” to over one thousand people in a day about my business and ended up closing thirty sales.

You see, marketing tools allow you to show your prospect, your product or opportunity, without you speaking to them. You simply set up a website or lead capture page and an email autoresponder communicates with them.

Whilst the prospecting part can be automated, you still need to build relationships with them so consider ways that you can build that relationship by offering coaching or mentoring that teaches the lead how to grow their own business.

The must-have marketing tools that I use in my business are LeadPages and Aweber. Click here for my review on LeadPages and here for my review on Aweber.

Technology has literally changed how fast I grew my business and has helped me fulfil my dreams of travelling as often as I can.

To read how this works in practice, check out this free book that teaches you how to use marketing systems to grow your network marketing team. 

 

#7 Teach Your Team Duplication

When I learnt how to use marketing systems to grow my business, I taught my team the same thing.

This is how you can grow your team to over thousands of members in a short space of time.

Something that works for you and is so easy to replicate can help other struggling team members.

When you introduce these systems into your team it is a win-win.

It helps the team member build their team quicker, make more product sales and puts money in everyone’s pocket.

I still use this strategy every day and encourage anyone looking to build a solid foundation, to find a strategy that works for you and then share it with your teams. They will then share it in their own teams and so on and so on.

6 Ways to Build a Rabid Following on Social Media

6 Ways to Build a Rabid Following on Social Media

The days of build it and they will come are behind us. Content is king and all businesses, whether they like it or not, are in the content business. The smart companies know this and are setting themselves up for long-term success in their markets.

That’s all fine, but how can a business get started? I have had the pleasure of interviewing more than 100 smart entrepreneurs. During those conversations, I have noticed a trend in how they built their audiences and then turned those audiences into profitable businesses.

Before you can turn a website visitor into an active and engaged part of your audience or community, you first need to attract them. These steps along the path to building an online audience will enable you to attract your perfect audience member, grow and nourish that relationship, and then monetize it over time.

Here are the six steps along the path to building an audience of rabid fans:

1. Blogging, blogging, and more blogging.

If your business is not blogging, you need to start today. Blogging is no longer about writing thinly veiled sales pitches about your products and services. In fact, don’t pitch — teach, empower and be transparent.

Blogging is your direct line to your audience and a way for you to simply and easily transform passive customers into raving fans. Raving fans are the greatest marketing tool that your business can acquire and you need to make this your focus.

It is no coincidence that more than 90 percent of the guests on Hack the Entrepreneur have been blogging in one place or another for years. It is not surprising that they all concede that a certain level of their success has been attained through their blogs and writing.

 

2. Podcasting for business.

In just nine months, I have built a massive audience with a single podcast. A single podcast recorded in my basement office in a small town in Canada. In 2015, I can think of no faster way to grow an engaged audience.

Podcasting, like blogging, is a way to reach your potential audience and then build a relationship with them. Due to the personal nature of listening to podcasts via headphones or during commutes, podcasting is a powerful tool that can quickly build a relationship between you and your audience.

One out of three Americans have listened to a podcast. The medium is gaining in popularity and is only just beginning to hit the mainstream. If you haven’t started podcasting yet, right now is the perfect time to start podcasting.

3. Upping the ante with webinars.

Like podcasts, webinars are receiving a lot of buzz these days, and for good reason. They work. Webinars are a powerful tool for building email lists and for making sales. Yes, it takes a lot of work to master the art, but so does everything that’s worth doing.

A webinar is exactly what the name implies, it is a seminar that is held via the web. You as the host put together a presentation on a topic of your expertise and you get guests to give you your email address to join and watch your presentation. You provide value and knowledge, and your audience learns to know, like and trust you.

If you haven’t yet participated in a webinar, either as a host or as part of the audience, it is bound to happen sooner or later. With the software that is available today, technology is no longer a barrier to entry, for anyone to begin harnessing the power of webinars in their business.

4. Building an email list.

Now that you have decided to blog or podcast in your business, you need a way to keep your readers and listeners coming back. Over the years, and with the rise of social media, many people have falsely predicted the demise of email marketing. Yes, marketing online has changed in a lot of ways, but one way that has consistently stayed effective in reaching your audience and turning them into customers, is email.

Email lists are the recurring revenue of audience building. Meaning, you put out great content once, bring your ideal visitor to your site, and then get their email address. Having this email address now allows you to reach out to that visitor repeatedly as you work to turn them from a visitor to part of your audience.

Capturing emails and staying in contact with your prospects is relatively inexpensive or even free to get started. It takes some work to get started, but your email list will become one of your most valuable assets, so it is worth the effort.

5. Using social media to be social.

Most businesses using social media get it wrong. They forget to be social. Social media is the cocktail party of the Internet. You cannot walk into a cocktail party shouting about your product and services, then be surprised when people are turned off by your presence.

Social media is a place to tell the story of your company and how it fits into the lives of your customers. As Gary Vaynerchuk said in his bestselling book Jab, Jab, Jab, Right Hook, “A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.”

A few years ago, social media was considered the Holy Grail of online marketing. Although, it definitely still holds value in a well-planned marketing plan, social media is also a potential time-suck for a lot of time and resources.

Social media is great if you find the two channels that work best for your business goals. Some businesses will find their audience’s on Pinterest and Instagram, while others will only find them on Twitter and Facebook. When you know your audience well enough to know where they are, you will only need to focus on the top two platforms and execute.

For a business to be effective social media it needs to be active and present. By focusing your efforts on just two platforms for now, you will avoid spreading yourself too thin.

6. Being human.

When we are always looking for tips and tricks, we forget how relationships are created. We claim that we want to build relationships with our audiences, yet we typically mean we want them to follow us, but not bother us. This is a recipe for disaster and failed relationships.

How do I introduce myself and talk to other people at a conference when I’m an introvert? Be human, and say “hi.” Be more interested than interesting.

We all want to build massive platforms and audiences, yet we get caught up in the tactics that we simply forget to be human. You can’t build a relationship or an audience with a tactic.

Choose wisely, but choose.

These are the six pillars that have recurred during my interviewing of outstanding entrepreneurs and they are proven and effective in building audiences and businesses. Most businesses will not have the resources to implement all six pillars immediately, so choose those that are best for you.

For maximum benefit, you will need all six, but to get started you need to choose where to focus your energy and resources.

7 Lesser-Known Tips for Growing a More Loyal, Engaged Online Following

7 Lesser-Known Tips for Growing a More Loyal, Engaged Online Following

Some 150 million blogs exist, but the majority are failures that stick around for only a few months. Meanwhile, nine out of 10 startups fail. Figuring out how to grow an online following, whether you’re trying to build an audience for your blog, product or service, is no easy feat. But content without promotion is just content. No one is there to read it or engage with it, let alone spread the word.

If you’ve already tried the usual suggestions, like guest blogging, with mixed results, it’s time to dive into some lesser-known tactics. Here are seven ways to get started.

1. Turn your followers into partners.

Are you writing in a vacuum and talking to an invisible audience? To grow a loyal following, you need to give its members a reason to stay engaged. Recruit your followers’ opinions on everything from what type of content they want to see, to product launches and market research.

Turning followers into beta testers is also a way to build up some loyalty and intrigue among your followers. As they test your product or service, ask them to generate a little buzz to get the word out about your upcoming launch. The more your following feels like an integral part of your brand, the more engaged they’ll be in your success.

2. Position yourself as an authority.

Position yourself as an authority in your market by creating content and original resources to drive sales. Wouldn’t you buy from someone whose opinion you completely trusted? Whether you’re in a hot market like a travel startup in Bali, or running an association for manufacturers, leveraging your authority can attract legions of fans.

Stand out in your niche by offering something unique like Moz’s Whiteboard Friday videos. Videos can also show off your personality and help you stay visible to your audience. Epic content with expert interviews, charts, graphs and detailed research is always a winner. That’s how Ramit Sethi continually stands out in a crowded personal finance market.

3. Write less content.

It’s true that I just got finished explaining how writing novel-length content can help you stand out in your field. But that doesn’t mean you should stuff your blog and social media channels with a nonstop stream of content. If you’re going to go big, then make that your thing that your fans come to expect.

Give them a juicy piece of content every few weeks, or even once a month, and let them digest it and share it generously. Spend the rest of your time promoting your content, reaching out to influencers who are interested in your topic and engaging with your fans on social media.

4. Buy leads.

Normally, buying leads doesn’t lead to a loyal and engaged following, and isn’t necessarily a best practice. But done correctly, and with value behind it, buying leads can actually help you establish your online presence with rapid-fire success. Blog Tyrant featured a case study of how to launch a blog and get 17,800 email subscribers in six weeks.

He featured a reader, Marina, who reported how she’d managed to amass a large and engaged following for her fashion blog through highly-targeted Facebook ads, fun product giveaways and a Lead Page.

5. Offer content upgrades.

Engagement is about more than leaving comments and talking over Twitter. It’s also about creating incentives for your followers to share their email, read more of your content and ask for more insights. Give your readers a reason to stick around, and offer a content upgrade at the end of your posts or videos.

Ask them to subscribe or tweet a shout-out, to unlock freebies such as a list of resources, a video that goes into greater depth or a roundup of links and tools you mention in your content.

6. Target the enthusiastic.

Everyone talks about targeting a niche, but there’s more to do than just narrowing down your audience. You need to connect with a niche group that’s enthusiastic and hungry for content. This is especially true in “boring” industries like the death-care profession. I wrote about how LA-based mortician Caitlin Doughty found industry fame with her “Ask a Mortician” video series, and attracted more than 60,000 subscribers.

Now, imagine what her following must feel like. They’re interested in death care for whatever reason, and normally stumble across nothing but industry statistics, best practices and somber websites about bereavement. But thanks to Doughty, her following instead gets an interesting look at how the industry works, as well as some kooky videos on such topics as “Is It Legal? Viking Funerals.”

7. Send a personal ‘thank you.’

To turn your followers into loyal fans, there are still some old-school tactics to turn your followers into loyal fans. Send a personal thank you, for instance, to your customers, leads, fans and blog readers (we do this all the time at When I Work, the company I work for).

You might include a hand-written thank you note, a mention in a blog post or an effort to follow up with them out of the blue, by email or on social media. Take this tactic a step further and mention a personal detail to show you’re listening. The more you prove you really care, and remember to say thanks, the more your following will engage with you.

How you could use LinkedIn to earn money with a website.

How you could use LinkedIn to earn money with a website.

LinkedIn, the world’s largest professional and job searching social media portal is a staple source for nearly 610 million registered users across 200 countries. The portal does half of the work to people by dropping posts for job seekers or employee finders and other professional constitutions to earn money.

The social networking sites, including LinkedIn, is not all about uploading pictures or videos or maybe some other casual stuff. You can do and create many goggling works if you are a computer nerd who understands the importance and hints of the networking sites.

Some of the users have a habit of looking at LinkedIn only for a job dealing motive. Stuffing your online resume is just a 30 percent work what you are doing. If we look at the brighter picture, LinkedIn is also the best way to earn money professionally.

Many of them published some 13-40 ways to pocket money via LinkedIn. But after searching and refining the professional ideas, we got the finest and absolute 10 methods that work through the platform.

10 Professional Ways To Earn Money Through LinkedIn

1. Join or Create LinkedIn groups

Create or join the LinkedIn groups of your interests. If a registered user wants to create a group can call interested or relevant members through email templates. Grow your mailing by using announcements, webinars, or free content giveaways.

The joining of a group helps you to extend your network professionally. Your profile will appear at the right sidebar with the group member profiles. With this, it will make a better exposure to you to find a professionally relevant job by earning money.

2. Sign up in LinkedIn Profinder

LinkedIn Profinder is a professional service marketplace to find the best freelancing and independent jobs. All you need is to get registered in it, and you can find a slew of jobs from people in search of expertise. Generally, this is the second best way to earn money, even as a moonlighting job.

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The service is free unless you want to get more than five job updates in a month which must be paid for LinkedIn premium. From coaches to writers, IT services and more every category is made avail to earn.

3. Revamp your profile

Nearly 80% of the registered members forget to update their LinkedIn profile. It is suggestible to update your profile page with the work experience or education profile. This is the specific platform where you need to update or fill the complete profile to get updates from the similar job pages that you are interested in.

This is a kind of a miss not to get updates from companies, and eventually chance to earn money gets a little scope.

4. Use products sections to sell products

For businesses looking to sell their physical or digital products, LinkedIn offers a great chance to earn money via the products section.

Create individual product listings in the products section of your company’s page. It’s got features like banner visitors can click on your landing pages, YouTube commercials, and contact details. You can also encourage people to write reviews or any recommendations to the products by adding a recommend button. You can also discuss in the groups you created or joined to most likely selling your products where people may find interesting to buy them. It even not appears like a sale pitch.

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5. A professional headshot

The one thing that attracts people to your page is because of your profile and a photo of yours. The professional headshot to your profile is a deal. Users receive 20 times more profile views and more messages with many eyeballs on your photo. Cropped photos from a bunch of parties you went with the friends or from a wedding reception will not boost your professional image.

You might think it is okay, adding some casual pictures. Image a financial adviser uploads a blurred selfie as their photo, would you trust them? This is also the same. So take a professional headshot picture to find a better job.

6. Upload Videos directly to LinkedIn

LinkedIn rewards people with more video views when a video is directly uploaded on the platform with its algorithm. By contrast, sharing link from YouTube or the other means can depress the algorithm reach.

LinkedIn videos can be of 10 minutes, but it is advisable to keep it short and precise, so viewers find it interesting. More chances or view and money are possible with the videos to include- tips, how-to, breaking news from industry, and opinions.

7. Content never withers

Even though it is a social media platform, a little touch of content on your LinkedIn page can make you earn cash. How? LinkedIn rewards with more visibility when you write content or articles on its platform. It even betters the reader data by positioning you as a subject-matter expert- by tapping on “Me” in the application. Real-time insights are projected into who’s reading your content along with the employers, job titles, and locations.

8. #motivation LinkedIn

Hashtags are mandate in all existing social channels. From a common man to big brands, everyone uses hashtags to get noticed. Well, for LinkedIn, Hashtags works differently than Twitter, Instagram, or Facebook.

ALSO READ  8 Simple Tips for Social Media Competitive Analysis

Recently, LinkedIn started encouraging users to join hashtag communities with people with personal growth subjects and core business where you can share content by adding these hashtags to reach exponentially. Today #motivation has nearly 12 million followers.

Sounds interesting — the other best coming through to earn money.

9. Through LinkedIn Advertising

Got some bucks, then invest in LinkedIn Advertising to earn more income.

Create an ad campaign to promote the free giveaway by using the targeting options to get users attention. You can even create an ad campaign focused on target demographics for your product. This will help them to get curious to know more about the free giveaways and pushes people to go the limited offers and grab them. Including discount codes can also help you to reach your target.

10. Encourage Affiliating market or products

Affiliate marketing is the ultimate source to earn money. It generates income online and can write great reviews. There are so many benefits if you promote those on LinkedIn to boost your affiliate sales. You can share your affiliate marketing review posts within groups. Even you can email them about it on your blog so that they might find interesting in any new product launch, limited time offers, and discount codes.

That’s all folks! My version of thoughts on earning money through LinkedIn- Researched and Redefined. If you have any opinions on how to earn money via LinkedIn, do share with us.

The best iPhone and iPad apps for affiliates in 2021

The best iPhone and iPad apps for affiliates in 2021

While the iPad is undoubtedly the all-conquering best tablet range right now, without the best iPad apps it’s basically just a souped-up Chromebook.

Nobody wants that – so we’re here to help you, whether you want the best iPad Pro apps to make use of the Apple Pencil, the best iPad mini apps to work on a smaller screen or just something to reivigorate your time with a tablet.

We’ve spent hundreds of hours testing the best free and paid-for iPad apps, and have helpfully split them into multiple categories on the following pages to let you browse for what you actually need.

Of course, if you need a better iPad, our list of the best iPads around is there for you too – but if you’ve just been given a new tablet, then these are the titles that you need to be checking out – starting with our favorite new app this month.

Oh, and if you’re looking for something fun, then we’ve also rounded up the best iPad games you can download right now.

  • Looking for an upgrade? Check out the best cheap iPad deals available now

iPad app of the week: Voxel Max ($6.99/£6.99/AU$10.99)

Voxel Max

(Image credit: Adrian Andreca)

Voxel Max is a pro-grade app for creating voxel art – essentially, pixel art in 3D. So instead of carefully placing pixels on a flat canvas, you plot cubes in a 256×256×256-pixel build area.

Although compatible with iPhone, the Voxel Max experience revels in the iPad’s extra screen acres. You get more room to view and manipulate your creation, and Apple Pencil support for when getting all painterly with shaped brushes (spheres; larger cubes) rather than adding individual cubes one at a time.

For professional illustrators, there are plenty of tools to dig into, including non-destructive transforms and face extrusions. But newcomers should find the app quite welcoming too, with its online help center and pre-built models to experiment with.

  • These are the best photo editing apps you can download right now

My 10 Most Successful Online Marketing Tips and Strategies.

My 10 Most Successful Online Marketing Tips and Strategies.

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers.

Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics and digital marketing software, it is far easier to guess — nay, estimate — customer behavior… and cater to it! Online marketing has enabled businesses to gain treasured insights to customers’ minds.

When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.

 

These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.

What is Digital Marketing Today?

Digital marketing is the use of the internet and electronic devices to make your business known to your existing and new customers both locally and internationally. It is a means of advertising done through digital platforms like social media, email, mobile apps, websites and search engines.

It today’s digital world, marketing is about connecting with your prospective customers in the right place and at the desired time, selling them with goods and service they need at the right time. This means that you need to target them where they spend most of their time and in this case, it is the internet. Digital marketing encompasses a range of marketing activities such as content marketing, email marketing, search engine optimization, mobile marketing and more.

That being said, below, we’ve compiled a list of the digital marketing tricks used by all the famous business brands in the world.

1. Combine SEO and Content Marketing

SEO used to be a function of coding. Today, most of the metrics included in Google’s algorithm have to do with content and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.

More content – As more businesses embrace content marketing, competition continues to get tougher. Everything you do online is drowned in noise and information overload. If it’s SEO many businesses are doing it. If it’s posting good and original content, many are doing it. So, to beat them, you need to publish better and more content. According to HubSpot data, publishing at least once a week is critical for ROI and ROI drops pretty precipitously when you publish less frequently. However, it’s not about quantity or quality, but an ideal mix of both.

Valuable content – Content should be entertaining, informative, or make the reader feel something. Valuable content encourages subscription to your email, sharing, comments, and other actions that contribute to ROI.

Original content – Content can be audio, video or text but when you decide to use one or all of these digital content, ensure it is good and original. If you can’t create unique, compelling and good content by yourself, you can hire an expert to create content for your website and social media platforms. This is where you will need a powerful content marketing plan like never before.

Appropriate content – As you can see from this infographic from Occam’s Razor, you need to produce content that’s right for each stage in the conversion process (and your metrics need to match your goal with each piece of content).

digital analytics

Knowing where a visitor is in the conversion process isn’t always easy, but, if you’ve done a good job of coding content (applying tracking codes so you know what type of content drove them to visit your site) and use tools that let you track where visitors have been before, you can make an educated guess as to what content they need. By delivering the right content at the right time, you’re more likely to convert visitors.

Reach is important. The more visitors you bring to your site, all things being equal, the higher your ROI. This is one of the reasons it’s important to have several social platforms and have links on your content so visitors can easily share your content. You should share your content once it’s published and here’s a schedule recommended by Kissmetrics:

wheel of digital marketing

In addition to sharing your own content, you should share content created by other great companies/ experts. Many experts recommend you share 20% your promotional content and 80% other valuable content you find.

2. Have a Visible Presence on Relevant Social Media Platforms

Being seen online is the key to success for every business, especially in today’s world where almost all businesses have gone digital. It is one of the ways to stand out from the crowd. For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and prospects and build your online presence there.

3. Optimize Your Website for Mobile-First Browsing

To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices. Customers are currently using smartphones and tablets to access the web. So, it is crucial to make your website and content accessible to users on all screen sizes.

4. Use the Right Tools

Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on. In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop expertise in using them and applying the insights in the right context.

5. Be Awesome at Design

Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help.

Canva – is a great tool for creating social media images whether you need them for your profile or as images to include in posts. One aspect of Canva I really like is the templates that help design great looking images even if you know nothing about layout or what fonts go together. They’re constantly adding new images and tools, such as infographic templates, to help you out.

Photoshop – granted it’s expensive, but Photoshop is a great design tool. Luckily, you can now get the entire creative cloud from Adobe for as low as $29/ month if you’re in school and a little more to use for business. It used to be more difficult to use Photoshop, but now there are tons of tutorials on YouTube and Photoshop now includes little mini tutorials if you hover over the buttons.

Kuler – If mixing colors isn’t your forte, then Adobe Color is for you. It lets you import an image and get the colors used or you can choose a color to get colors that coordinate well with it.

6. Create an Email List

This should be done from the beginning of your business. If you are on the startup phase, you need to make an email list when planning. Ensure to gather people’s emails where you will be sending them any updates and progress of your business. Send them useful information but avoid spamming them.

7. Spend on Digital Advertising

Online advertising, including PPC (pay per click) campaigns such as Google Ads, Microsoft Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, and mobile ads are great to support digital marketing success.

8. Use Infographics

People love infographics because they are attractive. Note that our brains can process pictures must quicker than text. A picture is worth a thousand words, and people will share them more often than texts.

Here are some examples of the best content infographics that awesome marketers have created and used to resonate with their audience.

9. Closely Watch Your Analytics

Almost the other end of the spectrum from creativity is analytics, but that’s exactly the combination you need for digital marketing success. Google Analytics is perfect for understanding critical elements of your website and how visitors navigate through it. If you’re trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a test drive using data from Google’s e-commerce site.

For analytics outside of Google Analytics, a number of great tools exist. You can use individual analytics from each social network (ie. Facebook, Pinterest, etc), you can bring them all to one place by using a dashboard program such as Cognos (from IBM), or you can pay for a more powerful tool to gain more insights.

10. Integrate Strategies and Campaigns Across Channels

Integrating across these tactics can be really challenging, especially in a larger firm where different teams may manage different platforms or where different ad agencies handle different aspects of marketing, such as content marketing, paid, and social. But, integrate you must to achieve true digital marketing success.

A big part of conversion is frequency and unless efforts are coordinated, you lose out on frequency.

Let’s talk about how you go about integrating across these tactics that contribute to digital marketing success.

Strategic planning

The first step in integration is to have a strategic plan. Don’t have one, here’s a link to creating a digital marketing plan.

Coordination comes from strategic elements such as messaging, but even elements such as mission and goals help integrate efforts by creating an umbrella under which teams create posts, infographics, and the metrics used to assess them.

Creative meetings

Bringing everyone together is important. Everyone should have time to share elements they’re working on and get input from the group about ways to extend a particular effort across multiple platforms and creative efforts.

Having a style guide is a must. In the style guide, list the color palette, fonts, and approved variations so there’s consistency across your marketing efforts (including traditional advertising). Copies of various sizes and types of logos, images of the leadership team, and other graphic elements may be part of the style guide.

A master plan

There needs to be a point person in charge of digital marketing success and that person is key to coordinating efforts across teams. Some organizations have an approval process where the top person must approve everything before it goes live. I’m not a big fan of this approach because it can slow the process down and, unlike traditional advertising, digital media is a fast-flowing river where putting in a dam causes the flow to back up and allows accumulation of a lot of flotsam and jetsam, which is both stinky and further jams the pipeline.

A better strategy is to use a digital master calendar or another device, such as an app, to allow everyone to post what they’re working on, the assets they plan to use, and when the creative effort will go live. But, it’s not enough to post plans, but everyone should be required to check this master calendar every day to see where their plans fit into those already in the works.

For instance, reusing a graphic created by another team not only saves time and money, it creates a visual that helps consumers (customers and potential customers) associate the two efforts–and increases frequency.

Your Turn

Digital marketing is a must for your business success, and we hope our list of tricks will keep you headed in the right direction. These tricks are tried and tested and when you implement them effectively, you can get ahead of your competition.

If you want your business to succeed online in today’s digital world, then these digital marketing tricks will come in handy. What tips would you add to this list? Tell us in the comments below!

How can I achieve a high click-through rate with a successful banner placement?

How can I achieve a high click-through rate with a successful banner placement?

It’s unlikely that many people, even the very first to advertise, realized what the online advertising world would become in such a short period of time. Then again, most of us didn’t even know what emails were then, broadband wasn’t even a thing, and Mark Zuckerberg was still a little kid… kind of makes advertising show its wrinkles a little doesn’t it?

Website Banners For High Click-Through Rates
One marker of a successful website banner is a high click-through rate — and 5 easy guidelines will help achieve this.

Along with online advertising came website banners. If you used the internet regularly in the 1990s and early 2000s you might associate the web banner with bright, flashy and obnoxious designs that invaded your browsing experience.

To this day you can still view the first ever banner ad, which was released by Wired on their first website, hotwired.com, on October 27, 1994. While we tried our best to avoid them, web banner ads just wouldn’t go away, and it’s safe to say that they developed quite the negative reputation in the online world.

To this day, there are still organizations not doing website banners justice. Some people just never learn.

Let’s look at some display and banner ad statistics to see where ads went wrong, and what we can do going forward to bring them back in style.

When done poorly, 33 percent of people think that display ads are completely intolerable.

Even worse,64 percent of peoplesay that ads are annoying and intrusive.

Is Banner Blindness Real?

The short answer — very much so.

The reason behind this is very simple – internet users are getting better at just that – using the internet. When they land on any page, their eyes and brains are already wired to go to the most logical places where they can find the information they need.

We’ve learned to use selective attention so that we can accomplish our goal and tune out the noise – in this case, website banners.

According to research conducted by Marketing Experiments, moving a banner ad from the right to the left results in a 74 percent engagement rate increase.

Of course, you should always bear in mind that what works in general, might not work for your brand.

That is why testing banner placement is a key to helping you increase your CTR.

 

Are Web Banners Doomed?

People fail to realize that if done the right way, web banner ads are, in reality, a great way to spread a message to your desired audience. They are far from being obsolete, and you shouldn’t throw them out the window without careful consideration.

The revenue from banner ads is expected to grow 7 percent annually.

And it’s estimated that in 2019, this revenue will reach $25.

Over time, and thanks to increasing expertise in the world of online design, web banner ads went from the arch-enemy of the internet user to an engaging and impressive way for brands to reach users who might be interested to learn more.

Even though the banner display on desktop computers is on the decline, mobile banner use is increasing. So at the end of the day, companies easily earn $39 per internet user.

That’s huge considering this number used to be $29.

Banners are an acceptable medium for driving traffic and increasing click-through rates, which has quickly become a major marker for success.

So no, banners are still here to stay and they are only doomed if you don’t do them right.

The Purpose Of A Website Banner And How To Use Them

When you create a web banner you typically have an overall intention of driving traffic to your website via a link that you’ve attached to the banner. However, that’s not the only way that web banners can be used. We’ve split the roles that web banner ads can take into four helpful sections.

1. Increasing Website Traffic

As mentioned, this is the most obvious way that web banners are used — purely to get more targeted traffic to your website where users can browse through your content and learn about your product or service.

You need to focus on banner design if you want to capture the user’s attention and intrigue them to click on it.

2. Selling A Product Or Service

Banner ads can be used to encourage users to show interest in, or buy, certain products or services. This is where the context and placement of web banners come into play. If you’re selling a camping tent, you might want to place a banner ad on a camping holiday website next to their latest offers for the coming summer.

For a prime example of how effective web banner ads can be, you only need to check out Airbnb’s case study.

Using targeted banner ads, Airbnb was able to reach an international audience, target new customers and change prevailing assumptions about budget travel. The results were increased awareness and more than 80,000 new home listings on their site.

3. Grabbing A User’s Attention

With dwindling attention spans, and an increased exposure to ads (5,000 per day roughly), our poor little brains are put under immense strain and as a consequence, companies have to be very selective over what they place in their banner ads and why.

To grab a user’s attention you don’t just need to have a web banner that is contextual and placed effectively. It also has to be creative enough to trigger a user’s mind like 4,999 of the other ads they’ll see today don’t.

4. Announcing Discounts Or Sales

Web banner ads are a great way to promote special offers or limited discount codes for your products. Think about Black Friday. If you were a retailer or had recently launched your first product you could create a web banner promoting an x% discount if the user clicks on the banner.

CTAs like “claim his offer,” “get it now,” “shop now” and more will only work if the offer (and the discount percentage) is attractive enough to the website visitor.

Website Banners
Website banners come in all shapes, sizes and designs.  

5. Retargeting

Banner ads play an important role in retargeting. The buyer’s journey from recognizing a problem to the consideration phase where customers actively seek solutions is hectic, to say the least. Consumer attention spans are horrible, especially since we know that opinions are formed in less than a second.

Good CTR rates for banners are around 0.05 percent – 0.07 percent.

However, theaverage CTR for retargeted bannersis 0.7 percent which makes it 10 times larger!

And it’s known that retargeted visitors are more likely to achieve conversion on your website – a staggering 70 percent of them.

Measuring The Success Of Your Web Banner Ads Using Click-Through Rates (CTR)

The widely accepted way to measure how successful a web banner has been to assess the click-through rate (CTR) that it achieved.

The CTR is the number of times a user clicks on the web banner against the number of times it’s viewed.

For example, if your web banner was viewed 100 times and five users clicked on it you would have a CTR of 5 percent. That’s a pretty good CTR by the way!

Google Rich Media Gallery Tool CTR

Google actually states that the average CTR of all display ads across their network is 0.05 percent. That’s a pretty good starting point from which you can set your expectations when you’re measuring web banners. You can actually refine the criteria to pinpoint ads and placements that match your intended ads using this free tool from Google.

What Are The Benefits Of Measuring Click-Through Rate (CTR)?

CTR isn’t just helpful, it’s important. It can tell you a lot about the crucial aspects of your web banner. In order to have a successful banner that will serve its purpose, which we described above, you need to have a measurement process in place that will tell you when you need to change certain features and elements.

A CTR is perfect for that — and measuring it can help you uncover crucial things about your banner, like:

1Does your messaging resonate with your targeted audience?

This one is fairly simple. Having a well-placed banner for an audience of poor choice can break your entire banner strategy. You might be serving your ad to the wrong people and a low CTR can indicate this. Check your buyer personas and use analytics to uncover who your real customers.

With this information, you can design a banner that appeals to the right people. And if you don’t keep track, you’ll put yourself on the path to misplaced and off-topic ads.

2. Is the design aesthetically appealing, or are people irritated by it?

You might have to face the fact that your banner just isn’t appealing enough. The thing about banners is that designers have to walk a fine line between beautiful and noticeable. Just because a banner is aesthetically pleasing doesn’t mean it’ll get noticed. So you have to make sure you’re understanding your audience and the design as a whole.

3. Which placement worked best?

This is a trial and error process, as many things in marketing and design are. You can’t know what will 100 percent work for your brand until you test it. Sometimes even the smallest changes to your banner like the format, font, color, time of placement and more can affect the banner’s CTR and overall success.

4. Is it better to have a banner before a particular piece of content?

The right question is whether to put the banner above or below the fold and where. It all depends on your brand, products, sales copy and how the conversation is going so far between you and your consumers. 

Don’t confuse people and bombard them with off-topic information. And make sure the ad flows with everything else on the page.

5. Does having the banner above the fold actually make that much difference?

Like we’ve said, the right banner placement is all about testing. You won’t know the best spot until you find it.

6. Are people more likely to click on the web banner on some websites compared to others?

Yes, but again, this is where multiple factors come in. Banners have to be well designed, attractive and attention-grabbing, but they also have to stand out from the website’s background. The same banner can perform better on certain sites compared to others, depending on the topic, placement and even the website’s design.

But this is still up for testing. And the more you test, the better your banners will perform.

7.  Is the timing right?

There’s also a lot at stake when it comes to timing and banner placement. Some things can work all the time, and some can’t. For example, offering a restaurant coupon makes sense to do before lunch, but when people get back from stuffing their faces, the last thing they will notice on a full stomach is that banner.

You might be thinking, but how can I tell all of this from just a few web banners? Well, you can’t, that’s why you run a series of web banners testing messaging, graphics, design, placement, CTA’s and audience variables. You can read more about testing in the tips below.

How Much Do Website Banner Ads Cost?

If you’re unsure about the cost of web banner ads don’t worry, it’s not as complicated as you might think. You’ve put all that work into designing these beautiful banners now you need to put some financial investment behind them to make sure they target the right people and in a significant enough quantity.

In general, there are two forms of payment for advertising online. Firstly, you can pay everytime someone clicks on your ad, known as Cost-per-click (CPC) or Pay-per-click (PPC). For example, you’ll pay an agreed amount for every user who clicks on the web banner.

So, say you want to drive 100 users onto your website, you can agree to a set amount per click, say $5, and you’ll then know that once the campaign is complete you’ll have spent $500.

Secondly, you can opt for pay-per-impression (PPI), or cost-per-thousand impressions (CPM). This means that you’re leaving it to chance how my clicks you get through to your website, but if successful you’ll get more value for your investment if the ad performs well. For example, if you set a limit $500 for CPM, and your website is visited 150 times, then it’s in theory cheaper than the above CPC example.

Of course, it might be the case that you don’t get very many clicks per thousand visits, and your cost per click is actually higher through the CPM approach than it would have been via the initial CPC method. Again, like the web banner itself, it’s often the case that you’ll test out both to see which performs best and why.

10 Tips For Creating Website Banners With A High Click-Through-Rate

Regardless of what type of web banner you opt for, you need to make sure that you actually design something that encourages users to take time to view, acknowledge and ideally click on it. We’ve compiled our 10 top tips for how you can achieve a contextual, compelling web banner ad.

1. Get Your Banner Sizing Correct

It’s important to get your sizes right and understand what dimensions mean for how you’re going to design the graphics and copy. Check out Google AdSense for the full lowdown on sizing but for quick reference, the following are commonly used banner ad sizes:

  • 728×90px — Leaderboard
  • 300×600px — Half Page
  • 300×250px — Medium Rectangle
  • 336×280px — Large Rectangle

The website banner that Wired launched in 1994 took the form of an original leaderboard ad and that is what most people imagine when you say “website banner.”

In fact, every third ad is a leaderboard ad.

Here’s an example of a captivating leaderboard ad.

But leaderboard ads aren’t the only stellar ads driving conversions.

Medium rectangle banner ads, even though they’re not the most popular, are proven to have a higher CTR rate – 0.06 percent.

2. Placement Is Crucial!

Rather than guessing where your users are looking and placing ads sporadically throughout websites, you can use analytical data to take the guesswork out of your banner placement. Try using CrazyEgg or other user tracking software and you might be surprised at the trends you spot.

For example, although your banner might be “above the fold” that doesn’t necessarily mean people will click on it if their attention is drawn towards a different section of the page. THAT is where you’d preferably want your banner ad.

Look for unsuspecting areas to place your banner ads that don’t interrupt the UX but still manage to gain attention and drive higher engagement.

For example, a good test is to onto one or two of your favorite online news sites or publications. Here we can see an example of a banner ad from WordPress that’s placed just at the bottom of the featured news section on the Entrepreneur.com homepage.

Entrepreneur Website Banner
This website banner placement is smooth andaesthetically pleasing without blending in too much.

3. Understand The Importance Of Hierarchy

For a web banner to make sense you have to structure your hierarchy appropriately. The design relies heavily on achieving a balance, and the three basic components of any banner ad:

  • Company Logo: Should be visually dominant to build brand awareness.
  • Value Proposition: Showcasing the product/offer and typically takes up the bulk of the ad.
  • CTA (Call-to-action): A clear, simple action that you’d like the user to take, placed at the end of the ad so it’s the next obvious step a user takes once they digest the visuals and copy.

Some great examples of web banners that make use of strong hierarchical structure are these from Adobe.

Adobe Website Banner
These website banners from Adobe utilize a smart hierarchical structure.

You’ll immediately notice that the layout of each advertisement allows you to quickly point out the company logo and brand, the value proposition (the offer/discount) and the CTA (in a different color to the rest of the copy).

Want more design and marketing tips? Sign up for the DesignRush Daily Dose!

4. Keep Your Web Banner Consistent

Your web banner is going to be linking to a page on your website so you want to start telling your “story” from the moment the user sees the web banner. With that in mind, it’s not wise to use completely different branding and design in your web banners from what you have on your website.

Why? Well, there’s a chance that your customer will land on your website with different design features and a different logo and think “I must be on the wrong website, this isn’t the same as the ad!”

When you see a web banner design that is consistent with the company’s branding it can be incredibly powerful and compelling. Take a look at Microsoft’s banner ads here.

Microsoft Website Banner
These Microsoft banner ads are consistent with company branding.

These do a great job of resonating with their audience based on the fact that the ads use a similar design to what the Microsoft’s operating system had at the time. Similar icons, font and colors add a familiar feeling to the ads. Not only does this make people recognize the ad, but it also reduces any potential friction between the ad and the website.

5. Make Sure Your CTA Is Simple, Clear And Effective

We’ve already mentioned the importance of a clear and simple CTA in your web banner, but we can’t help but reinforce that importance again. This is your chance to concisely tell the user what to do next.

Without this element in your ad, even if it’s the best design ever, it will be difficult for users to figure out what to do next. Even if they do click on the banner ad they may very well land on a page they weren’t expecting based on what your copy suggested on the banner.

However, here’s a great example of how to use a CTA to its optimal capacity.

Skype Website Banner
Skype’s website banner uses clear calls to action to grab attention.

Skype used their own brand colors to ensure that the CTA on their banner ads stood out above all else. What’s more, it’s a clear, simple instruction. Just watch the video. That’s all — no requests to buy now, or learn more, just a good old video.

6. Keep Your Fonts And Styles Appropriate

This also ties into point four in relation to keeping your web banners consistent with your brand, but it also takes into consideration the importance of using fonts that are appropriate based on the type of ad you’re running.

For example, let’s look at the font that Starbucks used here in this banner ad. The font alone literally does the talking.

Starbucks Website Banner
This Starbucks website banner uses a bold font that jumps out at you.

Normally you might associate energy with colors or vibrant graphics, but Starbucks has carefully selected a font that allows them to align the banner with their brand colors and still evoke a sense of urgency, energy and power.

7. Consider Animating Your Graphics

You should always try and use any skills you have at your disposal to your advantage. In relation to banners, this includes animated graphics. If used in sequence with effective copy and clean imagery, the result can be an eye-catching, powerful web banner that the user will at least take a glance at.

A really useful tip is to use the animation to direct the user on what to do next, e.g., ‘watch video now’.

Or you can even do what the 7 pm Project (now known as the Project) did and opt for a web banner that builds their brand awareness. Rather than asking a user to ‘click’ or ‘watch’ they simply let you play with the webpage using a colored pen.

Gamification works well on banners as well. For example, Volkswagen presented an amazing expandable banner that lets you build the road for their car in under 30 seconds.

VW Website Banner Ad
Adding interactivity to ads can increase engagement.

 

8. Instill A Sense Of Urgency — Act Now, Not Later

There’s no better way to encourage someone than to click on your banner ad right now than to suggest they won’t ever have a chance to do so at another time. By using a sale or a promotion, you can drive more traffic to your website, for example, by saying “limited time only”, or “24-hour sale.” What’s more, these short phrases don’t take up much space but are still effective.

Presenting users with a short window of opportunity is exactly what you see in Cyber Monday or Black Friday banner ads. For example, this banner ad uses the “once a year” phrase – you’ll only have one opportunity this year to cash in on whatever deals this might relate to.

Black Friday Website Banner
This bold website banner creates an immediate sense of urgency.

9. Weigh Up The Colors And How They Impact The User

Colors have more of an impact on your web banner than you might suspect. Color is nonverbal communication, but it can also improve (or damage!) reading and understanding. As a visual element the brain can perceive and understand color a lot faster than text, so it’s typically the first thing that people notice about your banner.

There’s no right or wrong answer for what colors to use, but rather, it’s helpful to think which colors suit the context you want to build and which colors ensure you create enough contrast so that the rest of the banner stands out.

In this example, DELL uses a bright, distinctive color to grab your attention and also to highlight the copy of the banner, while also separating it from the other visuals.

Dell Website Banner
Dell uses bright colors in this website banner to pull users in.

Plus, learn how to use color to your advantage with the help of this color psychology study!

10. Test, Test, Test Your Banner Ads

Last, but certainly not least, make sure you test your web banner ads to make sure they actually work.

1. Are the colors displaying correctly?

Make sure you test your banner ad on several monitors.

2. Can you see all of the copy?

This is one of the most common mistakes made. People sometimes use too much copy on a small banner or design it in such a manner that the final banner version doesn’t display the copy properly.

3. Is the font size right?

Play around with several font sizes and types. Choosing the right font can set the mood of the entire banner.

4. Are the visuals offensive/unappealing?

If the banner simply isn’t working, maybe the visuals are wrong. Or maybe they’re on topic but too boring to notice. Change up the visual and play around with imagery to see what works best.

5.Does the CTA make sense?

Maybe it would be better to use different words or phrasing if your CTAs aren’t getting any clicks. The difference between “buy now,” “learn more” and “claim offer” can all yield wildly different results.

6. Does the link to the website actually work? Does it track the user?

You can have the best web banner design in history but if the link is broken or it doesn’t display correctly you’re doomed. These elements make for a failed ad and no brand can afford that.

7. Are the headings bigger than normal copy?

Even banner copy has to follow the right hierarchy. Make sure to check whether the heading size corresponds to the heading and that it is, in fact, larger than the normal text.

How To Perform Split Tests For Website Banners

Basically, a split test is kind of like an A/B test. You test two banners keeping everything the same but changing one element. That one element is the crucial difference between the two banners so that you can monitor which one fares better.

Never make personal decisions based on a hunch – people will tell you through metrics what works best.

This is how Volvo does it.

Volvo Website Banner Testing
Volvo performs website banner testing often to find the perfect, best-performing ad.

As you can see here, Volvo performs a number of split tests in its banner ads. And it only makes subtle changes to ad copy and CTA buttons in order to see what resonates more with consumers.

What It Takes To Create A Stunning Website Banner With A High CTR

Web banners, even despite ad-blocking software, aren’t going anywhere so it’s important that you understand how your design will impact the performance of the banner. Put into practice at least a few of these tips that will help you create compelling, effective web banners:

  • Get your sizing right for your type of banner.
  • Placement is crucial!
  • Understand the importance of hierarchy.
  • Is your web banner consistent with your wider brand?
  • Make sure your CTA is simple, clear and effective.
  • Keep your fonts and styles appropriate.
  • Consider animating your graphics.
  • Instill a sense of urgency — act now, not later.
  • Weigh up the colors and how they impact the user.
  • Test, test, and test your banner ads.

Once you’ve tested out these tips, you’ll probably want to learn how to know if your web banner is successful. If your web banner is successful, you should notice a correlation through higher click-through rates. And these click-through rates should be able to help you better understand:

  • Your audience.
  • If your messaging is correct.
  • If this website banner design is visually appealing.
  • If the placement of the banner was effective.
  • If this was the right choice of website to advertise on.

Gaining these insights is vital for a successful banner. You don’t want to waste all that time creating it for your results to flop. So let’s get creating, and before you know it, you’ll have so much website traffic you won’t know what to do with it!

How I can increase my website traffic with video marketing

How I can increase my website traffic with video marketing

The real question is: “How do you increase traffic without video?” because it would be pretty difficult! As we already mentioned in the introduction, video is an excellent tool for increasing traffic to your website, keeping people there for longer and, as such, reducing your bounce rate.

However:

Video is great an’ all…

…but it needs some help from its buddies when it comes to increasing web traffic.

Video works best as part of a larger content strategy. When you’re trying to grab the attention of consumers and become a thought-leader in your industry, variety is key.

To keep people interested, you need to find the right balance between written and visual content. This could be different for every company, you just have to find the perfect balance for you.

It helps to consider what you want to achieve with each piece of content. For example, you may want your articles to inform, your videos to entertain, and your eBooks to educate. Once you have decided what each content piece will do, you then need to strike a balance between the fun, entertaining pieces of content and the informative, educational pieces of content.

One brand that strikes a good balance with their content strategy is BuzzFeed – and no wonder — they brand themselves as a “social news and entertainment company”, so they need to find that balance between news and entertainment. On their website, the top bar allows you to choose what kind of content you view:

Buzzfeed-website-header

Take a look at the below examples to discover the breadth of Buzzfeed’s marketing strategy:

Buzzfeed-article

The best way to find your perfect mix of content and video is to experiment. Some people say it’s 80/20 (80% content and 20% video), but the 80/20 rule is thrown around a lot these days and it won’t apply to everything, so experimentation is key. After a month or two experimenting, you should have all the data you need to create an awesome content calendar.

Another way to increase traffic with video is to, quite simply, have one on your website homepage!

Videos don’t just grab user attention, they hold it. According to MistMedia, 88% of visitors will stay longer on a website that has a prominent video displayed. Plus, those that stay longer are 64% more likely to purchase a product!

In addition to having a video on your website, you should use video to engage viewers on different sites. This may sound counter-productive as the whole point of this post is to drive traffic to your site, but the truth is, having a presence elsewhere will drive more people to your website as they will want to find out more about you.

Here are a couple of great places to post videos:

Instagram

As Instagram is a mobile platform, the content on it must be tailored for people on the move – meaning it’s got to be visual and bitesized. Instagram has a 60 second limit on video content, but most videos are much shorter.

Why?

Short videos create just enough intrigue to leave people wanting to know more. And when people want to know more, they will no doubt end up on your website. Here’s a great example of an Instagram video that would increase traffic:

 

 

Facebook

Facebook is officially the largest social network in terms of daily visitors to the site, so it’s a great place to find potential customers.

The fairly new feature, Facebook Live, allows you to create stronger and more personal relationships with your fans. People love watching live videos because it allows them to see in-the-moment action, and gives them a feeling of exclusivity. Throughout live videos, you can remind users to visit your website in order to increase traffic, this will be particularly effective if you have a promotion running.

One brand rocking Facebook Live with diverse and engaging content is Asos:

Twitter

Similar to Facebook Live is Periscope for Twitter. Periscope is a ‘live video streaming platform’ which basically means it is an app that you can use to transmit a live recording to Twitter.

Periscope is better suited to marketers aiming content at B2B industries as Twitter is a network that attracts a larger B2B audience than Facebook. Studies have shown that 97% of B2C marketers have Facebook accounts, and 86% of B2B marketers have Twitter accounts.

A good example of a business using Periscope to highlight their features is Adobe:

 

adobe-periscope-video
All the above places are great, but video is not their main function. One such app that, in the past, has been a great way to raise awareness of your brand and increase traffic to your website through video was Vine. However, it has recently been announced that Vine will be discontinuing in the coming months.

But there’s still a major player missing from this list. Don’t worry, I haven’t forgotten. YouTube is the biggest video site on the internet. So big, in fact, that it deserves its own subheading:

YouTube and Video SEO

YouTube is a gigantic website. If the internet was an ocean, YouTube would probably be a North Pacific right whale — the second largest animal after the blue whale. No guesses for which site the blue whale would be…

Google-Logo

The determining factor of deciding how big or small a website is (or how popular or unpopular) is traffic. YouTube boasts an incredible 3 billion daily views, so if you’re considering video to increase website traffic, you should think about posting to YouTube.

But how do you direct viewers from YouTube to your website?

For starters:

A great call to action (CTA).

Your CTA is what you want viewers to do after watching your video. In this case, you want them to visit your website and increase traffic. The best way to do this is to be clear and compelling.

Watch this video to the end to see a perfect example of an engaging call to action:

Worried people won’t watch your video to the end?

You should be! 60% of people won’t make it to the end of a one minute video. To tackle this, you can also use a call to action overlay.

An overlay is kind of like a banner for your video. It is positioned at the bottom of the screen and can be removed any time by the viewer, so it doesn’t distract from the content of your video.

 

Here’s a step-by-step tutorial on how to install these overlays to your video:

Another positive of having a video presence on YouTube is the SEO boost it can give you. SEO is of vital importance for marketers looking to increase website traffic because 75% of users never scroll past the first page of search results, and 33% of people always click the first organic result!

Keywords

We have to talk about keywords here…

Just like a search engine, YouTube finds videos for viewers based on the keywords they type into the search bar and the overall popularity of the video. If you want your videos to appear in search results, it’s important to choose keywords that are optimized for search engine marketing. Place these keywords in the video file name, the video title, the description box, and the alt tags. According to Backlinko, Google tends to favour video results that include the following keyword:

 

  • How To
  • Review
  • Tutorial

Types of Video for Increasing Website Traffic

There are many different types of videos you can create to showcase your business, it all depends on what you want to achieve. For the purposes of increasing website traffic, here are 3 types of videos you can use:

Pre-Roll

Pre-roll videos are short ads that appear before the main video content that people are looking for. They are great for sending users to your site because they are short enough to evoke curiosity and leave viewers wanting to know more.

The more targeted your pre-roll videos are, the better the reaction will be. Burger King created a great, extremely targeted, ‘anti’-pre-roll marketing campaign. Here’s a quick overview:

How To

As mentioned above, “How To” videos are favoured by search engines, so they are perfect for increasing web traffic.

In addition to encouraging people to visit your site, how to videos show viewers how to better use your products and services, and this can result in increased sales.

Take a look at this example of a how to video from cosmetics company, Birchbox:

Review/Testimonial

Review videos, or testimonial videos, are great for all aspects of the buyer journey. They introduce your brand to new customers in a positive light, and they also encourage visitors to your website to convert.

Now you may think you’re not really in control when it comes to someone creating a review or testimonial video of your product, but you can be. All you have to do is get in touch with existing or potential customers!

Testimonial videos are usually better suited to B2B companies that provide a service. To create one of these videos, simply ask your best customer to step in front of the camera and then post the results on your website! Here’s a Wyzowl example:

{{ script_embed(‘wistia’, ‘5cn4o8cluf’, ‘ ‘, ‘thumbnail=159px,282px,popover’) }}
Review videos are better suited to B2C companies, and it’s also best if people find them on YouTube and social media, rather than on your website. To increase the amount of review videos about your products, contact some potential customers that are influencers in your industry and ask them to post an honest review in exchange for a freebie!

This technique worked wonders for Castrol when they teamed up with gaming vlogger, Austin Evans:

The Results

It’s all well and good for me to recommend different techniques to improve your website traffic, but if you can’t successfully measure the results of your efforts then what’s the point?!

First of all, you’ll need software that can track your website traffic. Luckily, Google Analytics offers this feature completely free of charge! To find out all you need to know about this, click here to visit their website.

To further prove that video gets results, here are 5 impressive stats:

  • Videos have a 41% higher click-through rate than plain text
  • 65% of executives visit the marketer’s website after viewing a video
  • 84% are using video for website marketing
  • 75% of executives watch work-related videos on business websites at least once a week
  • 55% agree or strongly agree that video has increased organic traffic to their website
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