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Top 3 Secrets of Network Marketing Success

Top 3 Secrets of Network Marketing Success

What stops most people in MLM and Network Marketing? After studying this industry for over 20 years, and talking to thousands of folks, you learn a thing or two.

Many people enter this industry of Network Marketing, and find themselves out of it within a year or less. Why does this happen?

There can be many reasons for giving up on MLM, but we have found that there are three major reasons that people initially never reach Network Marketing Success in their career.

Are you there now? Are you ready to throw in the towel because you have gotten discouraged and frustrated and MLM is simply not working for you?

Dont you dare quit!

You need to read these next three things and see if they might be what is stopping you.

What are the three things that stop most Network Marketing Success?

1) Wrong expectations.

There are many expectations you can have for your Network Marketing business, but there are also the WRONG expecations as well.

Wrong expectations usually include expecting:

Everyone is going to be interested.
It is going to be easy to succeed in MLM.
You don’t have to be consistent in activity.
You don’t need to learn the basics of this business.
The first month will explode. (It rarely does.)
You can recruit a few folks and they will make you rich.
You will never get frustrated or discouraged.
You will never feel like giving up.
Your friends will not be interested.
You need to start in the cold market.

Create expectations of faith, and belief.

But deal in what truly is possible the first 90 days for you.

2) A Slow Start.

You MUST get off to a fast start in Network Marketing Success, because this will be the start of creating a habit of quick actions and focus. A slower start is going to prove harder to get through the No’s and the usual learning curve of Network Marketing. Start making phone calls NOW. Make your list of names NOW. Go see your family and friends NOW. Make more appointments NOW. NOW creates the speed you need!

When you work this business fast, you find that you exude more energy, more motivation, more magnestism, and more excitement. This alone attracts people towards you, and you literally display a Presence of Network Marketing Success which people will find attractive and reassuring. Don’t worry if you have been working slow. Ramp it up! And quicken the pace of your actions.

3) Trying to Reinvent the Wheel.

Your company has a proven path to Network Marketing Success, and you need to walk that path, step by step. You need to use the tools your company provides, use the trainings they provide, use the online tools they provide, and any other business building resource they offer.

Simple. Duplication.

If you are new to MLM, you need to understand that there is a certain experience in the industry that has proven to create Success. Do not try and start doing your own trainings, or your own way to Success. Once you have experienced Success, and want to get creative, then do it. But wait until you have created some Success in your business, and have learned some things about Network Marketing.

Oh…your organization will appreciate it as well. You using the company trainings and tools, will only help your downline grow faster, then your team using tools that have been unproven and possibly may slow growth.

Network Marketing Success really is simple, and can be easy. Make sure that you create the right expectations, and understand that there is a learning curve for most people. Make sure you get off to a fast start, start doing the business NOW. And use the tools that have proven to work, not ones that have yet to be tested.

There is time for creativity in this business. Stay with what works at least for a whileScience Articles, to create a massive amount of Network Marketing Success in your life and business.

blessings…doug
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9 Simple But Powerful Marketing Secrets of the Network Marketing Pros

9 Simple But Powerful Marketing Secrets of the Network Marketing Pros

Are you feeling unsatisfied with your line of work? Do you feel that there is a better way to make a living… that you have more to offer?

The good news is that there is a better way, but it is very different from what you learned in school… it’s known as Network Marketing.

Network Marketing Isn’t Perfect… It’s Just Better.” ~ Erric Worre – The Network Marketing Pro

Network marketing can be summed up as a business opportunity for those with limited time on their hands. People that would love to make a full-time living at a part-time level.

Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware ALL fall under the network marketing umbrella.

Time-Tested & Proven Marketing Strategies of Network Marketing Pros

Discover the 9 Time-Proven Secrets Used by Top Money Earners in Network Marketing Today.

#1 – Network Marketing Professionals Know Their Target Market

You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life.

Knowing the people that would like to lead a different, more satisfying life will help you succeed in network marketing.

#2 – They Have Their “Why” Established

This is very important. This is your major driving force, your reason WHY you decided to make a move and become a network marketer.

It could be family, financial freedom or even time freedom. Make sure it is strong and you have it written down in a place that you can look at it on those days when speed bumps seem to appear around every corner.

If your ‘Why’ isn’t big enough to keep you driven, then I am sorry to let you know, statistics state that the chances of you continuing on are NOT in your favor.

#3 – Network Marketing Professionals Do NOT Chase Family and Friends

One of the first things that most network marketing companies have you do, when you join them, is ask you to create a list of ALL your family and friends so you can reach out to them with your home-based business opportunity. This list of names is known as your warm market.

The worst thing you could ever do for your personal life and friendships would be to make your future meetings awkward.

It is suggested to leave your friends and family approach tucked away, for just a little while, at least until you understand proper network marketing prospecting and recruiting better.

If you have the support and backing of an experienced network marketer there with you, then go for it.

For some eye-opening and educational teaching, follow the link for the High-Energy & Authoritative Network Marketing Invitation Process – where the secret formula of the Network Marketing Pros will be Revealed!

To make it clear, DO NOT EVER chase, beg, guilt or even attempt to convince anyone, especially your warm market to join your opportunity.

When you decide the time is right and your approach is warranted, it is suggested by the network marketing pros to see if your family or friends are open to your home-based, small business opportunity.

The network marketing professional will never chase their family members or friends attempting to convince them that this is the best opportunity to cross their paths since the invention of the wheel.

#4 – They Chooses ONLY a Couple of Marketing Strategies to Master at a Time

Don’t overwhelm yourself with trying to accomplish too many marketing projects at one time. Like any network marketing business, there is a learning curve to overcome, so be patient and hang in there.

It is common-place to get discouraged, but your success will be won through tenacity and perseverance.

See what other successful network marketing pros are doing and learn from their successes. Doing this will cause you to begin mimicking the way a successful marketing professional acts or thinks. Ultimately, doing this can lead to a higher success rate overall.

#5 – The Network Marketing Pro NEVER Stops Educating Himself

YOU must put in the time to work on yourself daily.

The top leaders and top income earners in today’s network marketing world are also top learners.

These network marketing professionals are avid readers with a daily ritual of self improvement. If you were to research any of these leaders, you will discover that they have a sizable bookshelf of accomplished reading.

Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up.

The 16 Best Marketing Strategies to Try in 2020

The 16 Best Marketing Strategies to Try in 2020

Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver.

Here’s a look at what tops the list for marketing experts 2019—and what we think are the 16 best marketing strategies you can take into 2020.

1. Educate with your content

Content has long been king and 2019 was no different.

Citing figures from the Content Marketing Institute’s 2019 trends report, Robin Barendsen, head of digital marketing at office space rental company WehaveAnyspace, noted 77% of B2B marketers use content marketing.

“In fact, the majority of B2B content marketers use educational assets to nurture leads and build audience trust, which is absolutely essential for inbound marketing,” he said. “Think about informational blogs, white papers or quizzes.”

We’re likely preaching to the choir here, but, generally speaking, brands should create content that is relevant, authoritative and, of course, educates its audience.

2. Personalize your marketing messages

Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize every single message in 2020 by digging into analytics and understanding demographics, affinity categories and in-market segments. More on that in a moment.

“Only very few brands execute a personalized messaging strategy,” he said. “And we’re not talking about adding the first name to your email greeting … really dig into your prospect’s mind and discover what they fear, wish and want.”

While Brock Murray, COO of digital marketing agency seoplus+, agrees consumers should be made to feel special, he argues automation is the way to go because it allows advertisers to create ads that dynamically change based on whoever is searching. And, Murray said, results show consumers want this type of customization.

Digital Marketing Best Practices for 2021 and Beyond

Digital Marketing Best Practices for 2021 and Beyond

echnology is constantly moving and shaking. To help you stay competitive in this constantly changing landscape, we’re going to share the digital marketing best practices you need to focus on right now.

In this article, you’ll get digital marketing tips you can integrate with your existing digital marketing strategy.

Before we get into our digital marketing best practices, let’s briefly cover the basics of digital marketing. Want to skip to the digital marketing strategies? Click here!

What Is Digital Marketing?

Digital marketing is any online marketing effort. This includes using marketing techniques like email, search engines, social media, and websites.

To get the most out of your digital marketing plan, you’ll want to create a strong digital marketing strategy.

Simply put, your digital marketing strategy is the specific steps and actions you can take to achieve your goals.

There are several types of digital marketing. Here are the most common:

You probably already use most of these online marketing strategies. But are you using them effectively?

What, if anything, could you do differently? What are the best marketing strategies? What are the best practices in digital marketing?

Digital Marketing Best Practices

Here are marketing tactics you can use with the different types of marketing strategies we listed earlier. We’ve also included digital marketing examples so you can see these best practices in action.

1. Chatbots & Conversational Marketing

Conversational marketing uses automated technology, usually including artificial intelligence. It includes everything from email marketing to customer feedback and helps online shoppers and brands connect with each other through chat and voice.

With the growth of messaging apps, chatbots have enormous reach. In fact, as of 2017, global monthly active users of the top 4 messaging apps surpassed users of the top 4 social networks:

Chatbots are a great way to get started with conversational marketing. They can keep you up and running 24/7, are cost-effective, and give you a direct line to your audience.

In addition, chatbots can help you get more information about your customers and potential customers. This makes it easier to create targeted marketing campaigns that include high-converting personalization techniques that go beyond just including your lead’s name.

9 Tips for E-Commerce Marketing Using Onsite Banner Ads

9 Tips for E-Commerce Marketing Using Onsite Banner Ads

There are many different approaches to product and brand promotion on e-commerce sites. A good e-commerce marketing campaign that can yield substantial visibility for both products and brands that is easy to implement is an onsite banner campaign.

An e-commerce marketing campaign of this sort entails placing a digital banner on your website to bring attention to a specific product or brand that you offer. The banner can either be something that you create in house, or it can be provided by the company being represented.

Because this sort of e-commerce marketing campaign is a front-facing promotional endeavor, there are several things you can do to maximize its potential. Here are nine practical tips for how to run a successful onsite banner campaign.

1. Determine your approach.

The first step is to identify the objective of your banner campaign and establish how you want to run it. Much of this depends on your business model and what you are selling. Ask yourself:

  • Do you want to promote brands, services, or specific products?
  • Do you want to have banners change at regular intervals, or just as new ones come in?
  • Where do you want the banners placed on your website?
  • Are you going to be hands-on with creating banners yourself or will you rely on outside sources to make them?
  • What is your goal with this campaign (e.g., increased sales of a product, new product announcements, ad space revenue)?

These are all questions you can ask yourself when conceptualizing an ongoing e-commerce marketing campaign using onsite banners.

2. Create a spec sheet.

Once you’ve identified the approach you want to take with your banner campaign, it’s a good idea to create a specifications sheet for banners. If outside sources are creating the banners, you can simply send them the spec sheet. On the other hand, if you are creating the banners internally, a spec sheet can serve as a checklist to ensure that you don’t forget anything.

Here are a few items you should make a point of including in your spec sheet:

  • Banner dimension requirements (in pixels)
  • Suggested layout
  • Text needed
  • Brand/product logo placement location
  • What file format to use
  • Where to submit the final version
  • Cost options (if applicable)

3. Link it.

This should go without saying, but make sure your banners are always linked directly to whatever it is they are promoting.

As soon as you catch a user’s attention, they should be able to click the banner and go directly to a page to purchase the product in question or learn more on a landing page (e.g., “Click here for more details . . . ”) that contains more information and a call to action.

4. Make it pop!

It’s vital that banners involved in an onsite e-commerce marketing campaign are eye-catching. You can have all the information there, but if a banner doesn’t catch a visitor’s attention, the campaign will fall flat.

Experiment with different color schemes and combinations to see what stands out. Rather than using a plain colored background, try different textured backdrops to give your banner a visual personality.

If you are struggling with creating texture, there are plenty of free stock image sites that have various photo theme textures. Or, try putting different color blocks behind the sections of the banner and blending them together with a gradient or other effect so that the eye glides over the banner in a natural manner.

Make sure all images included in your banner campaign are high resolution so they don’t pixelate. It might be tempting to include an image that you really like but that is not quite big enough for the banner size, but nothing screams “amateur” like a banner that is distorted in some fashion.

5. Be mobile friendly.

These days, surfing the web is no longer restricted to desktops or laptops. Many people, especially those on the go, access webpages on their mobile devices.

A large banner that looks great on your work computer might not display well on a smartphone or tablet. This can also affect your organic rankings with search engines as their algorithms now place greater emphasis on sites’ mobile friendliness.

Because of this, it is important to make sure that your banner is optimized for mobile viewing. Alternatively, if you have the backend capabilities to serve high-resolution or low-resolution banners depending on the device used to access your site, you could have two versions of the same banner: standard and mobile. Just make sure that your spec sheet includes the dimension requirements for both the standard and mobile versions.

6. Sweeten the deal.

Sometimes simply having a great banner isn’t enough to get people interested in your e-commerce marketing campaign. In which case, it may be a good idea to include a limited-time offer and a call to action to encourage people to act.

An example of this would be a sale offer with a coupon code on the banner that has an expiration date, or a link to a landing page that clearly explains the offer and outlines the next step for interested customers.

7. Optimize it.

To improve your page load times and help with your SEO, it is important to make sure that your banner is optimized for the web.

You want your image to be the smallest size possible without noticeably sacrificing any image quality. Many graphic design programs such as Photoshop have a ‘Save for Web’ function that allows you to easily adjust the export size so that it is more conducive to posting onto the Internet.

If graphic design is not your strong point or if you already have an existing banner that you need to optimize, no worries. There are plenty of free image optimization tools out there such as Optimizilla and Free Image Optimizer. The algorithms on these websites will automatically optimize your images to the best settings for web viewability while also allowing for customization options.

8. Let people know.

Don’t limit your promotion to the banner. Use push and pull marketing strategies in tandem with your banner campaign and use your banner as a tool to fuel those strategies.

For example, to inform your existing customer base about the banner promotion, send out an email blast to your customer list. In the blast, make the copy concise, personal, and to the point in describing the current promotion. But rather than giving the full details about the promotion, give them just enough to get their attention. Then tell them to look for the banner on your homepage to get more information, providing them with a link to your website. This will increase your site visits and encourage contacts to go directly to your website, increasing the chances of purchase.

Don’t underestimate the power and ease of social media either, even in B2B settings. As soon as that banner goes live, update the status on your social media platforms to notify followers about the promotion and point them to the website, much like with the email blast.

9. Track your results.

Measuring the success of an e-commerce marketing campaign involving banners can be tricky, but it can be done.

For example, if your campaign uses a coupon code, you can simply note the number of times the coupon was used in your sales reports.

Or, in the case of banners that link to a landing page that has no other pathway, you can count the number of visits that page receives to gauge the number of people that clicked on your campaign. This traffic can be further specified by setting up UTM parameters, which are added to your campaign URL and communicate with your chosen metric tool (such as Google Analytics) for tracking.

Monitoring the metrics of these banners can tell you which banners are the most successful and what products are the most appealing to customers. You can then use this information to determine what banner promotions to run in the future.

Why Banners Matter for E-Commerce Marketing

If you don’t see immediate success with a banner campaign, that doesn’t necessarily mean that it was a poor investment. Even if customers don’t take advantage of a promotion, letting them know about new products and brands may contribute to their decision to make that purchase at a later date. It also keeps your site fresh and alive with new content and imagery.

13 Best E-Commerce Marketing Strategies for 2021

13 Best E-Commerce Marketing Strategies for 2021

Accounting for more than $3.5 trillion sales worldwide, e-commerce continues to grow year after year. With lower barriers to entry, it’s hardly a game of few anymore.

With new competition added every day, it’s only those who go the extra mile for their customers that manage to stand out in the crowd. And, unsurprisingly, it’s the same brands who succeed at turning their visitors into first-time buyers and customers into brand evangelists—regardless of the competition.

What’s their secret to achieving more revenue and higher conversions every year? That’s what we looked into. As a result, we found 13 effective e-commerce marketing strategies any e-tailer can use to improve their conversions in 2021 and beyond.

In this post, you’ll learn how to:

  • Optimize an underutilized page to get more customers (hint: it doesn’t involve thank you pages);
  • Create a smart abandoned cart email flow;
  • Nudge on-the-fence visitors at the right time;
  • And more.

But before we begin, a disclaimer: not every visitor that lands on your homepage will magically turn into a loyal customer. That’s the bad news.

The good news is you can nudge prospects to move down your sales funnel by using the right strategies at the right time.

Part 1: ToFu Strategies

Top-of-the-funnel (ToFu) leads are prospects that show interest in your brand but aren’t ready to engage with you yet.

Although the precise definition depends on the length of your buyer’s journey and lead scoring, new email signups or first-time website visitors are typically at the ToFu stage of your funnel.

It takes time and effort convincing ToFu leads to move down your sales funnel and, eventually, convert into customers.

Here are four high-converting e-commerce marketing strategies that work like a charm on ToFu stage prospects.

1. Collect Super-Targeted Leads with Quizzes

Getting personal details during signup, without hurting conversion rates, is a challenge for many marketers. You need to give prospects a compelling reason to share more information, besides their email address.

One way to do that is with lead generation quizzes.

Taking several forms, ranging from “Which Starbucks drink are you?” to personal style finders, lead generation quizzes are one of the best ways of collecting segmented ToFu leads.

One of my favorite quiz examples comes from Care/of, the vitamin subscription service:

Care of Homepage

When you visit the company’s homepage, Care/of, first, invites you to take their quiz with a direct call-to-action (CTA).

Notice the first question Care/of asks you in this quiz (after your first name):

Care of Lead Generation Quiz

By asking how knowledgeable and convinced you are about their product line, Care/of assesses where you are in your buyer’s journey, and adjusts your results accordingly.

If you say you’re skeptical about vitamins, you see this screen…

Care of Lead Generation Quiz 2

…whereas they greet informed prospects with this message:

Care of Lead Generation Quiz 3

After answering a few questions about your age, location, preferences, and goals, Care/of asks for your email in the middle of the quiz.

Care of Lead Generation Quiz 4

Notice how they give you a valid reason to submit your email address by saying, “So we can save your answers.”

Since you’re almost halfway through the questions, you do as they say, without much thinking.

Once you complete this comprehensive quiz, Care/of directs you to a personalized landing page with your name, results, and research-backed product recommendations.

Care of Lead Generation Quiz 5

On it, Care/of explains which supplements you should take, along with reasons, rather than hard-selling you if you’re not ready to buy.

Now that the company knows a lot about you, they can remarket to you with paid ads and email marketing, using highly personalized recommendations and incentives.

Action Items

  • Use a third-party service, such as Typeform, to create quizzes that are relevant and interesting for ToFu prospects.
  • Give users a valid reason to submit their email address.
  • Follow up on your new, segmented leads with highly targeted email campaigns.

2. Offer Gift Guides (Year Round)

The holiday shopping season is the perfect opportunity to boost e-commerce sales and promote giftable products. With Black Friday, Cyber Monday, and Christmas, the holiday season is a highly profitable period for e-commerce marketers.

Many online stores create holiday gift guides for Christmas, New Year’s, or Valentine’s Day to suggest relevant gift ideas to their visitors. But why stop there while every day is a good day to give gifts?

Instead of waiting for highly competitive shopping days, you can suggest gift ideas all year round and guide your visitors into making meaningful purchases.

Check out this on-site gift guide example by Ban.do:

Bando Gift Guide

Notice how the company categorizes different gift options by “our faves, gifts under $25, gifts under $50.” Ban.do also lets you refine your choices using the filters on the left and find the perfect gift you’ve been looking for.

This is a great gift guide example because it’s easy-to-navigate, and it helps visitors with their gift search.

Email marketing is another channel you can use to distribute your gift guides all year round.

Take inspiration from Tattly:

Tattly Gift Guide Email

The company sends out their holiday gift guide via an email that leads you to their website.

Tattly Gift Guide Email 2

When you scroll further down in the email, you can see how they categorize their gift guides and know what to expect.

If you want to take it one step further, you can make excuses to celebrate the little things in life and create your own holidays. It’s a good way to bond with your future (and existing) customers and promote your products throughout the year.

Action Items

  • Create specific, relevant, and easy-to-sort gift guides on your website.
  • Add filters and categories for easier navigation.
  • Support your gift guides with emails to create excitement.

3. Convert Empty Shopping Carts

In an ideal scenario, prospects would likely land on your homepage, click a category, and from there, go to a product page before moving onto checkout.

But in the real world, the buyer’s journey isn’t linear.

When a ToFu stage prospect ends up on an under-optimized page, such as 404 pages a sold-out product page, it often becomes the endpoint of their journey.

Few e-commerce brands consider this, but Vinomofo is an exception.

When you click the shopping cart icon and go to your basket page without adding any items, this is what you see:

Vinomofo Empty Cart Page

The company greets you with an assertive message that reads, “We can only assume that’s because you haven’t seen our awesome deals yet” and recommends products that are currently on sale.

Also, notice how they create social proof by highlighting the number of customers they have and the number of bottles they sold.

Following the recommendations comes a CTA button that takes you back to their homepage, in case you’re looking for something other than these deals.

It’s a brilliant strategy for guiding visitors in the right direction and bringing otherwise-lost ToFu leads back on track.

If you want to convert empty carts without completely overdoing your checkout process, you can create a product recommendation popup that shows on your cart URL:

CREATE A SIMILAR CAMPAIGN

NEW

Like what you see? Load this high-converting template in our editor and customize it to the look and feel of your business.

TRY IT OUT

Editor’s Note

 

Want more popup examples? Get immediate access to 100+ proven and tested popup templates (for free).

 

Browse Our Popup Gallery.

 

Sam Thomas Davies

Sam Thomas Davies
Head of Content

With our SiteData condition, you can ensure that your campaign shows only to those visitors with empty baskets.

Action Items

  • Write humorous or assertive empty cart page copy.
  • Add social proof by mentioning your happy customers or, even better, include customer testimonials.
  • Create a website popup showcasing your most popular products and show it to visitors with empty carts.

4. Turn One-Time Purchases into Subscriptions

You’re likely familiar with the effectiveness of upselling and what it can do for your revenue.

Many online stores already use upselling and cross-selling to boost their average order value, but only a few experiments with finding new ways to maximize it further.

MeUndies is an exception.

MeUndies 1

If you visit one of their product pages, you see two pricing options: regular price and member price.

Here’s how it looks more closely:

MeUndies Membership Upgrade

When you’re about to buy one of its products, MeUndies offers you a membership upgrade and a better price. While doing that, they highlight the obvious benefit of membership (save 22%) and contrast it with a one-time purchase ($14/month).

If you’re not a MeUndies subscriber, you pass on an exclusive member price, and that sounds too good to overlook.

Another brilliant example comes from Beardbrand:

Beardbrand Product Page

When you visit a Beardbrand product page, you see two options: one-time purchase vs. auto-restock & save. (Notice how the second option is bolded and capitalized.)

Upgrading to a Beardbrand subscription not only means saving money but also includes free shipping. Tempting, isn’t it?

Action Items

  • Display the benefits of membership on product pages clearly.
  • Show price comparisons to members and non-members.
  • Make the subscription option stand out in your design.

Part 2: MoFu Strategies

Middle-of-the-funnel (MoFu) prospects are users that engage with your emails or products but haven’t made a purchase yet.

In other words, MoFu leads took a step towards you, and now it’s your turn to make a move.

At this stage of the funnel, you need to stay top-of-mind of your prospects and remove any obstacles that are stopping them from making a purchase. A special offer on an abandoned cart or a wishlist item can help nudge MoFu leads further.

Here are four outstanding Mo-Fu strategies.

5. Stay Top-of-Mind

If you’re running sales campaigns, you’re likely sending out promotional emails to inform as many subscribers as possible.

In addition to their communicative purpose, sales promotion emails also help you activate mid-funnel prospects that have purchase intent, by providing them with compelling incentives. Plus, they help you stay top-of-mind of your subscribers.

One foolproof way to make your sales campaigns memorable, especially during busy times like Black Friday or Christmas, is to send out calendar invite emails.

Here’s how Glossier does that successfully:

Glossier Black Friday Reminder Email

A few hours before Black Friday, Glossier sends this email to its subscribers, asking them to be prepared for the big sale. Rather than only write “be prepared,” the company also gives you the option to download its event invite and save the date to your calendar.

Glossier Black Friday Invite

This way, Glossier finds a way to sneak into its MoFu leads’ minds, calendars, and wallets during a hectic shopping season.

The best part? It’s super easy to replicate for your business and works all year round.

Action Items

  • A few days before your next sales campaign, write a simple announcement email and attach a .ics file.
  • Frame your email copy around exclusivity and thank subscribers for being on your email list.
  • Remember to include a description and a website link in your calendar event.

6. Convert Wishlists with Discounts

How many times did you add something to your wishlist and never look at it again?

I’ve done it several times. Unless I miraculously get a random urge to buy my wishlist items, I simply forget about their existence.

As an e-commerce marketer, you can’t ignore your prospects’ wishlists because they have a high potential to convert. The name itself suggests that your visitors wish to buy those items. And if they abandon their lists without completing the purchase, they must be missing something—like a gentle nudge or an incentive.

One way to reactivate forgotten list items is to send wishlist reminder emails. You need to display wishlist items with a clear and simple design and add a powerful CTA to help your visitors re-consider the purchase.

But how do you encourage visitors to create wishlists in the first place?

Look at how Chairish does it:

Chairish Wishlist Email

Shortly after creating an account on the Chairish website, I received this welcome email asking me to find my favorites. My motivation? Getting notified of when my favorite items go on sale.

Like this:

Chairish Wishlist Email

I now have a good reason to start a wishlist and am more likely to buy my favorites when they are on sale.

If you’re willing to discount your products, you can create a special code that applies to your subscribers’ wishlist items. This way, you’ll create a feeling of exclusivity and increase your chances of converting idle wishlist items into sales.

Action Items

  • Encourage subscribers to create wishlists on your online store.
  • Remind them occasionally about their wishlist items.
  • Add an exclusive wishlist discount code to increase conversions.

7. Recommend Products Based on Abandoned Cart Items

If a visitor abandons their cart without making a purchase, it’s your responsibility to follow up and offer solutions to your potential customers.

At this stage, abandoned cart emails are the perfect opportunity to trigger a purchasing decision and recover otherwise-lost sales. A complicated checkout process or a simple distraction might easily cause cart abandonment, but what if the product isn’t right?

That’s why Birchbox sends cart abandonment emails (with a twist):

Birchbox Abandoned Cart Email

Birchbox reminds me of my abandoned items and tries to solve the problem that may be lying behind my cart abandonment.

Maybe, in their eyes, this wasn’t exactly what I was looking for…

So, the email continues:

Birchbox Product Recommendation

That’s why the company offers me similar products that I might like more. More, they use social proof multiple times to make the recommendation stronger.

Notice how they include product ratings and reviews under each item. That’s a well-thought use of customer feedback in emails, which I’ll return to in a moment.

Action Items

  • Add a product recommendation section to your abandoned cart emails.
  • Recommend relevant and/or top-rated products.
  • Support your recommendations with customer feedback.

8. Recover Lost Sales with an Abandoned Cart Email Flow

If you’ve ever written an abandoned cart email, you likely know the struggle: you want to convince prospects to complete their purchase, but you don’t want to sound too salesy. After all, failing to nudge MoFu leads towards the bottom of the funnel will likely result in them leaving, never to return.

Luckily, Tuft & Needle has the perfect solution for you. Rather than promote the items you abandoned earlier, they get to the root of your problem with a three-part abandoned cart email flow.

When you abandon your cart on their website, Tuft & Needle sends you, first, this email with the subject line “The Spookiest Bed Time Story Ever…”

Tuft and Needle Abandoned Cart Email 1

In Part One of their email flow, Tuft & Needle agrees with prospects on one critical issue: mattress shopping sucks. After this honest statement, the company positions itself as the leading mattress e-tailer and warns you by saying, “Don’t buy a mattress without reading this first.”

When you click the hyperlink, you land on a page where Tuft & Needle handles your objections and supports its claims with customer testimonials.

The second part of the flow arrives a few days later with the intriguing subject, “What Are You Paying For?”

Tuft and Needle Abandoned Cart Email 2

In it, Tuft & Needle, again, takes a consumer standpoint to mattress shopping and highlights its fair pricing.

Clicking the sentence, “We made this page to prove we have nothing to hide” takes you to another landing page, on which the company compares itself with its direct competitors, such as Casper.

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As the final part of this well-thought flow, you get this email with the subject line, “You Should Sleep on Big Decisions,” which is hard to disagree with:

Tuft and Needle Abandoned Cart Email 3

Maintaining its understanding tone, Tuft & Needle makes a final attempt to persuade you by focusing on their 100-nights satisfaction guarantee.

While doing all these, notice that the company always keeps the CTA, “Go to Cart” at the bottom of the email, in case they already persuaded you.

Even if prospects don’t buy the abandoned product, with these three emails, Tuft & Needle nurtures MoFu leads and prepares them for the next stage.

It’s an exceptional abandoned cart email flow, demonstrating how you can sell without being salesy.

Action Items

  • Handle any possible objections in prospects’ minds, whether they’re about pricing, product quality, or delivery options.
  • Focus on how different you are to your competitors.
  • Resolve any questions by reminding your satisfaction guarantee.

Part 3: BoFu Strategies

Bottom-of-the-funnel (BoFu) is the last stage of your sales funnel, where prospects are ready to become first-time buyers or repeat customers. At this stage, you need to make the process easier for your prospects leads and nudge them towards buying with the right incentives at the right time.

Here are five solid, yet underused strategies you can use to support your BoFu efforts.

9. Use Customer Testimonials in Email

Customer testimonials are huge drivers of e-commerce sales. When used right, they add social proof to your business and help visitors overcome objections.

Many e-commerce brands display their customer reviews on homepages, landing pages, or product pages. But it’s only exceptional brands that incorporate testimonials in their email marketing.

Here’s an example by Brooklinen:

Brooklinen Customer Testimonial Email

Knowing the persuasive impact of testimonials, Brooklinen dedicates this email to display their top customer reviews. Another clever way of using customer testimonials in email marketing is to integrate it into your promotional emails.

Here’s how Firebox does that:

Firebox Customer Reviews Email

Rather than writing long descriptions, Firebox uses customer reviews to let the products speak for themselves. After all, who else can describe a product better than an actual user?

Violet Grey takes it even one step further and carries customer testimonials to their subject lines:

Violet Grey Customer Testimonial Subject Line

This way, the company creates social proof even before you open the email. What’s more, by using a strong statement, they evoke your curiosity and make you want to see the product immediately.

Similar to Brooklinen, you can handpick your favorite testimonials about your product, service, or company, and send out occasional emails to spread the love. And if you don’t have a large backlog of customer reviews yet, you can try including a few examples in your promotional emails.

Action Items 

  • Pick 5 to 10 customer testimonials from your website.
  • Add customer feedback and ratings to your promotional emails.
  • Include product image, product link, and price information.

10. Convince On-the-Fence Prospects

Not all bottom-funnel prospects stand at an equal distance to your checkout. Some might have concerns about your delivery options, whereas others might need a payment reminder.

At this stage, you should identify possible obstacles to buying and remove them with timely intervention.

When you begin your subscription process on Barkbox, you walk through a few steps, asking information about your dog and its preferences. Before you choose a plan and proceed to checkout, you see this page:

Barkbox Checkout 1

On it, Barkbox reminds you of their satisfaction guarantee, which they call “Scout’s Honor—Ruv it or leave it guarantee.” And below their guarantee icon, they use a dynamic text that’s updated with your dog’s name to create a personal feeling.

After you choose a plan and move onto checkout, Barkbox keeps highlighting their guarantee:

Barkbox Checkout 2

Knowing where frictions in the buyer’s journey typically occur, Barkbox removes a big obstacle to buying and gently nudges on-the-fence prospects.

While returns and refunds are common concerns among online shoppers, limited payment options can be another obstacle to completing a purchase.

With a timely website popup that shows only on cart pages, you can inform prospects about your payment options and help them make a quick decision—just like Kings & Queens does:

Kings and Queens Campaign Teaser

When a bottom-funnel prospect visits their basket page, first, they see this non-intrusive campaign teaser that reads, “Split your payment into smaller bits—with no interest.”

And only if they click the teaser, this campaign shows informing them about Kings & Queens’ installment plan payment option:

Kings and Queens Viabill Campaign

With this campaign that is triggered at the right time, the company increased its ViaBill transactions by 69.68% in three months.

Both are brilliant strategies to convert on-the-fence BoFu prospects into customers without compromising user experience.

Action Items

  • Remind visitors of your satisfaction guarantee during checkout.
  • Create a popup about your payment options that only shows on checkout pages.

11. Convert Customers with Sold Out Products

For online shoppers, sold-out product pages mean one thing: frustration.

For smart marketers, on the other hand, sold-out products are a goldmine waiting to be tapped.

Many online stores remove the disappointment of selling out with out-of-stock notifications. It’s a great way to collect valuable leads and increase your chances of converting leads to customers, when the item is back in stock.

What I suggest, however, is going one step further. Instead of sending customers back home empty-handed, try guiding them in a different direction.

Bestsellers is the perfect place to get frustrated visitors back on track. This way, you’ll ease visitors’ frustration and improve your sold-out-page conversions.

CREATE A SIMILAR CAMPAIGN

NEW

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ASOS uses a similar approach in its mobile app:

Asos Saved Items

When an item in my wishlist goes out of stock, the “Move to Bag” button changes to “See Similar Items.”

ASOS doesn’t use an out-of-stock alert system, but the company found a way to keep customers engaged on sold-out product pages and increase their likelihood to convert.

Action Items

  • Recommend visitors similar or top-rated items on sold-out product pages.
  • Guide customers in a new direction when items on their wishlists sell out.

12. Combine FOMO with Free Shipping

It’s no secret that free shipping is a highly effective incentive for completing a purchase. According to one study, 93% of online shoppers buy more items, when there’s a free shipping option. More, free shipping not only encourage visitors to complete the purchase—but it also helps you sell more.

By triggering prospects’ fear-of-missing-out (FOMO), you can nudge them to spend more and qualify for free shipping.

Take a look at how ASOS uses this strategy during checkout:

Checkout Form

Right when I was about to place my order, I got this gentle free shipping reminder. And naturally, I spent 3,20 Danish Crowns (which is less than 50 cents) to get free shipping. (In fact, I spent even more.)

It’s because ASOS triggered my FOMO, and I didn’t want to miss out on free shipping over 50 cents.

If you want to nudge your bottom-funnel prospects to spend more, you can recommend products they can quickly add to their carts:

CREATE A SIMILAR CAMPAIGN

NEW

Like what you see? Load this high-converting template in our editor and customize it to the look and feel of your business.

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Action Items

  • Remind customers that they’ll miss out on free shipping unless they spend more.
  • Be clear about minimum amount requirements by saying something like: “You’re only $X away from free shipping!”
  • Create free shipping campaigns using dynamic recommendations and our HTML Condition.

13. Ask for Referrals at the Right Time

In the ideal world of word-of-mouth marketing, your happy customers would automatically bring you new prospects that only heard the best things about your brand.

But that’s not how it is in real life.

With well-timed emails and the right incentives, you can encourage referrals and make your BoFu prospects bring you targeted ToFu leads.

Beardbrand knows the power of referral marketing. That’s why a few days after placing an order, they send you this email with the subject line “Your friends will thank you”:

Beardbrand Referral Email

With it, the company, first, confirms your decision to buy a Beardbrand product. Next, they offer you the opportunity to become a “grooming guru” and impress your friends.

When you refer, “a buddy,” your friend gets a special deal for their first order, and you become an expert in their eyes. Win. Win.

Shortly after I filled out Beardbrand’s referral form, Rikke got this email:

Beardbrand Referral Program

In it, Beardbrand offers her 25$ worth of store credit (because she’s, to her surprise, a lucky man.) But the discount code only applies to their starter kit. If Rikke buys the starter kit, Beardbrand will offer her another $25 credit, and she’ll be hooked.

This is a smart referral marketing strategy because it gives new prospects not only an incentive but also a place to use it.

Action Items

  • Send out a referral email a few days after a customer receives their order.
  • Write the benefit of referral for both parties clearly.
  • Provide your new prospects a unique discount code that only applies to certain products.

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Conclusion

You don’t need a complete website makeover to boost your sales and increase conversions in 2020 and beyond.

With minor improvements, you can enhance your marketing efforts for each stage of your sales funnel.

If you need some fresh ideas for e-commerce marketing success, give these lesser-known strategies a chance and find out what works best for you.

What’s the best e-commerce marketing strategy you’ve seen this year? Share with us below.

5 Ways to Improve Your Content-Marketing Strategy in 2021

5 Ways to Improve Your Content-Marketing Strategy in 2021

Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven percent of business-to-consumer (B2C) marketers have a documented content marketing strategy, and 61 percent of the most-effective business-to-business (B2B) marketers meet daily or weekly with their content marketing team.

Content marketing can produce amazing results when done correctly, and with 2016 right around the corner, it’s the perfect time to make sure your strategy is mapped out. While you plan and adjust, consider these points.

1. Think beyond just a blog.

Don’t assume that a blog alone will satisfy your content marketing efforts — infographics, eBooks, vlogs, webinars and podcasts are all examples of different forms of content that you can mix into your strategy.

Last year the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year. Video is easy to share and a form of visual content that end-users love to engage with. The popularity of vlogging continues to rise as well, and I feel it’s a great way to let your prospects and target market into your world. I’ve got a vlog in development that will be launching mid-year in 2016 that I’m extremely excited about.

2. Don’t be afraid to give out information for free.

Content marketing is a great way to position your business — and yourself — as an expert. Don’t be afraid to give your audience valuable information for free. When you provide pure value time after time, without asking for anything in return, some those people that have been absorbing your content will begin to convert into warm leads and then sales.

Market Domination Media, my online marketing agency, maintains a blog full of helpful information for business owners. A recent blog post we did about getting found on Google’s local 3-pack is an example of content that provides value without asking for anything in return. If the reader wants to join our newsletter, there is an option at the bottom of our blog posts, but we never gate content or write advertisements disguised as blog posts.

3. Every business — B2C and B2B — can benefit from content marketing.

Content marketing can work for everyone — both business-to-consumer and business-to-business marketing efforts. While the concept is the same, you need to tailor the approach for each a bit differently.

A business-to-consumer customer can be won over with compelling stories that trigger specific emotions, but a business-to-business customer needs to see value and data-backed information in your content.

  • B2C exampleBudweiser’s Puppy Love commercial that debuted during Super Bowl XLVIII won America’s heart by using a puppy to trigger emotions. It has been viewed millions of times and delivered incredible branding exposure for Budweiser without even including their product in the video.
  • B2B example: An infographic from a VoIP provider that highlights the benefits of switching to their cloud-based service. Performance benefits, money saved and features can all be highlighted in a fun, easy to digest visual piece of content that’s packed with data.

4. Identify the key performance indicators (KPIs) that will help you gauge the success or failure of your content marketing.

It’s not always easy to track the return on content marketing, as only 21 percent of content marketers say they are successful at tracking return on investment (ROI). Every business is going to have different key performance indicators — it’s important that you identify yours before you start. Some examples of content marketing KPIs include:

  • Number of website visits: Total number of visitors you attract to your website via a particular piece of content or a specific campaign. Use Google’s URL builder and Google analytics to help you with this.
  • Content asset downloads: If you are using multiple pieces of content to push visitors to a download offer, make sure you track the number of downloads that originate form each content referral source. Pull poorly performing pieces of content and take note of what your audience responds to better for future campaigns.
  • Number of social shares: When determining what content is performing best for you, take a look at the number of social shares each receives. Use content that receives a high number of social shares as a benchmark — these are the styles of content and topics that your audience responds well to. Remember, Twitter has eliminated share counts, so your overall counts won’t include shares from that social network.
  • Bounce rate: A high bounce rate means that your visitors are landing on your content and leaving right away — and not visiting other pages of your website. This is an indication that your content needs to be a bit more compelling to trigger conversions and additional page visits.
  • Inbound links earned: Great content is shared and linked to by other websites. These are the types of natural links that benefit your search engine optimization (SEO) while staying within Google’s Webmaster Guidelines.
  • Time on page: If you publish a large in-depth blog post and your analytic data shows that the average visitor stayed on the page for 15 seconds that tells you they didn’t find it interesting at all. Now, if the average time on the page is three minutes, then you know that piece of content is a hit with your audience, and it would be a good idea to make sure you have a very strong offer built into that particular page.
  • Cost-per-click (CPC): Let’s assume you spend $2,000 to promote a particular piece of content through multiple channels — SEO, pay-per-click (PPC), social media, email, etc. If you generated 8,800 website visitors your CPC would be just under 23 cents.
  • Number of leads generated: It’s important to track leads from every piece of content. For example, you might find out that blog posts that feature infographics generate three times the number of leads that your regular blog posts produce.
  • Cost-per-lead (CPL): You need to know exactly how much your leads are costing that you generate through content marketing. When you have this number and your conversion rate then you can quickly determine whether or not content marketing is a viable (profitable) options for your business.
  • Conversion rate: Out of all the leads your content marketing is generating, what percentage of them are turning into paying customers?
  • Revenue generated: One of the most important — how much revenue did your content marketing produce?

5. Make sure you diversify your online marketing.

Content marketing can produce amazing results, and it’s an incredible way to grow your business, but that doesn’t mean you should put all of your eggs in one basket — you should never do that.

You should be building brand awareness and generating website traffic, leads and sales from multiple channels — social media, email, pay-per-click, SEO and display ads are additional sources that you should be tapping into. This ensures that your business doesn’t come to a dead stop if one of the channels suddenly dries up.

The 4 Essentials of Video Content Marketing Success

The 4 Essentials of Video Content Marketing Success

As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun,  information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy.

A report published by Demand Metric indicates that 70 percent of marketers are now using videos in their marketing strategies. Another 82 percent of marketers indicate that video content marketing has proven to be successful. Given these numbers, obviously there is plenty of reason to consider implementing video content marketing in your current marketing strategy. If you plan to incorporate video content marketing in your strategy, it is important to make sure you are following the guidelines below to achieve optimal success.

1. Identify goals.

Begin by thinking about what you wish to accomplish with your video content marketing strategy. Do you want to draw attention to your products and services? Do you want to use your videos as a recruitment tool? Are you trying to increase brand awareness?

Whatever it is that you want to accomplish from your videos, take the time to define your goals. It is only through defining your goals that you can accurately measure whether your video content marketing strategy has succeeded. You need to determine how you will know if you have actually succeeded. For instance, will you define success by the number of times that your video is viewed? Or, will you gauge success based on the number of shares that your video receives?

5 Ways to Improve Your Content-Marketing Strategy in 2021

5 Ways to Improve Your Content-Marketing Strategy in 2021

Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven percent of business-to-consumer (B2C) marketers have a documented content marketing strategy, and 61 percent of the most-effective business-to-business (B2B) marketers meet daily or weekly with their content marketing team.

Content marketing can produce amazing results when done correctly, and with 2016 right around the corner, it’s the perfect time to make sure your strategy is mapped out. While you plan and adjust, consider these points.

1. Think beyond just a blog.

Don’t assume that a blog alone will satisfy your content marketing efforts — infographics, eBooks, vlogs, webinars and podcasts are all examples of different forms of content that you can mix into your strategy.

Last year the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year. Video is easy to share and a form of visual content that end-users love to engage with. The popularity of vlogging continues to rise as well, and I feel it’s a great way to let your prospects and target market into your world. I’ve got a vlog in development that will be launching mid-year in 2016 that I’m extremely excited about.

2. Don’t be afraid to give out information for free.

Content marketing is a great way to position your business — and yourself — as an expert. Don’t be afraid to give your audience valuable information for free. When you provide pure value time after time, without asking for anything in return, some those people that have been absorbing your content will begin to convert into warm leads and then sales.

Market Domination Media, my online marketing agency, maintains a blog full of helpful information for business owners. A recent blog post we did about getting found on Google’s local 3-pack is an example of content that provides value without asking for anything in return. If the reader wants to join our newsletter, there is an option at the bottom of our blog posts, but we never gate content or write advertisements disguised as blog posts.

3. Every business — B2C and B2B — can benefit from content marketing.

Content marketing can work for everyone — both business-to-consumer and business-to-business marketing efforts. While the concept is the same, you need to tailor the approach for each a bit differently.

A business-to-consumer customer can be won over with compelling stories that trigger specific emotions, but a business-to-business customer needs to see value and data-backed information in your content.

  • B2C exampleBudweiser’s Puppy Love commercial that debuted during Super Bowl XLVIII won America’s heart by using a puppy to trigger emotions. It has been viewed millions of times and delivered incredible branding exposure for Budweiser without even including their product in the video.
  • B2B example: An infographic from a VoIP provider that highlights the benefits of switching to their cloud-based service. Performance benefits, money saved and features can all be highlighted in a fun, easy to digest visual piece of content that’s packed with data.

4. Identify the key performance indicators (KPIs) that will help you gauge the success or failure of your content marketing.

It’s not always easy to track the return on content marketing, as only 21 percent of content marketers say they are successful at tracking return on investment (ROI). Every business is going to have different key performance indicators — it’s important that you identify yours before you start. Some examples of content marketing KPIs include:

  • Number of website visits: Total number of visitors you attract to your website via a particular piece of content or a specific campaign. Use Google’s URL builder and Google analytics to help you with this.
  • Content asset downloads: If you are using multiple pieces of content to push visitors to a download offer, make sure you track the number of downloads that originate form each content referral source. Pull poorly performing pieces of content and take note of what your audience responds to better for future campaigns.
  • Number of social shares: When determining what content is performing best for you, take a look at the number of social shares each receives. Use content that receives a high number of social shares as a benchmark — these are the styles of content and topics that your audience responds well to. Remember, Twitter has eliminated share counts, so your overall counts won’t include shares from that social network.
  • Bounce rate: A high bounce rate means that your visitors are landing on your content and leaving right away — and not visiting other pages of your website. This is an indication that your content needs to be a bit more compelling to trigger conversions and additional page visits.
  • Inbound links earned: Great content is shared and linked to by other websites. These are the types of natural links that benefit your search engine optimization (SEO) while staying within Google’s Webmaster Guidelines.
  • Time on page: If you publish a large in-depth blog post and your analytic data shows that the average visitor stayed on the page for 15 seconds that tells you they didn’t find it interesting at all. Now, if the average time on the page is three minutes, then you know that piece of content is a hit with your audience, and it would be a good idea to make sure you have a very strong offer built into that particular page.
  • Cost-per-click (CPC): Let’s assume you spend $2,000 to promote a particular piece of content through multiple channels — SEO, pay-per-click (PPC), social media, email, etc. If you generated 8,800 website visitors your CPC would be just under 23 cents.
  • Number of leads generated: It’s important to track leads from every piece of content. For example, you might find out that blog posts that feature infographics generate three times the number of leads that your regular blog posts produce.
  • Cost-per-lead (CPL): You need to know exactly how much your leads are costing that you generate through content marketing. When you have this number and your conversion rate then you can quickly determine whether or not content marketing is a viable (profitable) options for your business.
  • Conversion rate: Out of all the leads your content marketing is generating, what percentage of them are turning into paying customers?
  • Revenue generated: One of the most important — how much revenue did your content marketing produce?

5. Make sure you diversify your online marketing.

Content marketing can produce amazing results, and it’s an incredible way to grow your business, but that doesn’t mean you should put all of your eggs in one basket — you should never do that.

You should be building brand awareness and generating website traffic, leads and sales from multiple channels — social media, email, pay-per-click, SEO and display ads are additional sources that you should be tapping into. This ensures that your business doesn’t come to a dead stop if one of the channels suddenly dries up.

The 6 Online Marketing Strategies Every Entrepreneur Needs

The 6 Online Marketing Strategies Every Entrepreneur Needs

The internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before. So, why do so many entrepreneurs end up neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

The way I see it, there are a handful of online marketing strategies you need — as in, your startup won’t be able to thrive without them.

Criteria for “need”

What do I mean, you “need” these strategies? After all, isn’t marketing optional? Isn’t it possible to build a  even without an online presence? Technically, yes, but you’ll be missing out on enormous potential by doing so.

All the strategies I qualify as “necessary” exhibit the following traits:

  • Expected. People expect you to have these things in place, and if you don’t have them, they may think less of your company.
  • Accessible. None of these strategies is particularly hard or complicated; there may be a bit of a learning curve, but on some level, these are accessible strategies.
  • Affordable. You won’t have to spend much money on any of these strategies, making them easy to pick up even for tight-budget startups.
  • Valuable. These strategies all offer high potential returns, meaning that the cost for you, if you neglect them, will be significant potential.
  • Time-sensitive. The more time you invest in these strategies, the more powerful they become. The sooner you get involved, the bigger the payoff you can potentially get.

It’s the combination of these factors that makes your work in these areas necessary. These are the strategies I deem “necessary”:

1. Personal branding.

Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand.

It also gives you more power to meet and network with others, form more partnerships and lend a face to your otherwise faceless organization. And it’s free to do, from a monetary perspective, though you will need to invest a significant amount of time.

2. Content marketing.

Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.

3. Search engine optimization (SEO).

SEO is the process of making your site more visible in , so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.

So, SEO is not much more of an investment if you’re already creating new content regularly — and it’s well worth that extra investment if for no other reason than to make sure your site is properly indexed.

4. Conversion optimization.

Most of these strategies aim to get more people on your site, but what do those people do once they’re there? Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion.

Sometimes, this means including more conversion opportunities, and other times, improving the ones you already have.

5. Social media marketing.

Social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links.

6. Email marketing.

Email marketing has astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.

As you may have noticed from these descriptions, there’s one other key advantage these strategies offer: They all work together. While they can be pursued individually, each connects with and feeds into the others in some way. If you pursue them all, complementing your efforts across these multiple areas, you’ll see an even higher potential return.

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