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Professional Networking Online: 5 Ideas for Introverts

Professional Networking Online: 5 Ideas for Introverts


This statement is the mantra of many career advisors working with job seekers, but it’s not always the easiest thing to do– especially for introverts. Professional networking can be described as meeting people, usually informally, with whom you may be able to forge a connection and extend your career development and employment options.

There’s no denying the importance of networking. The old saying “it’s who you know” is often the case when looking for a new job. A 2010 study from staffing consultants at CareerXRoads [PDF] found that “referrals make up 26.7% of all external hires … making this category the most efficient source by far” for hiring managers. So, how do you get referred?

Online networking for career-related goals can help you locate and get to know people already working in your field. The hardest part, or perhaps the most intimidating (speaking as a confirmed Introvert), is getting the conversation started – breaking the ice with someone you haven’t met, but want to meet, and letting them know you are on the job market. Traditional networking takes place in a wide array of face-to-face settings, such as conferences and meetings, but online venues are powerful for networking as well. Here is a short list of actions you can take now to start networking online:

  1. Watch and learn. The Brazen Careerist blog advises us to “open [our] eyes and observe.” Adapt this advice as an online activity and look for more details about the individuals and companies you would like to add to your professional network. The amount of web-based information available with a simple search makes online observation not only possible, but also a very effective tool for finding out about jobs and careers. Knowing more about your field and the types of employment available will be helpful in those initial networking conversations, online and offline. The Riley Guide lists the following as an advantage of online networking: “You can listen, engage, or be engaged as you wish. No one can see you sweat…” You can also learn a lot about online networking this way. As you connect with, follow, and “friend” professionals in your career field, watch how they interact online and borrow a few effective techniques.
  2. Make the large group smaller.” This guidance from Katherine Brooks in Psychology Today, encourages us to narrow our focus and find just a few folks to connect with versus trying to address a large group all at once. Brooks describes this technique as it applies to an official “networking session” at a professional conference, but similar challenges exist when faced with large online communities. Find smaller groups and conversations, and specific individuals with your niche interests, in these larger communities and reach out to connect online. LinkedIn is a great example – with millions of active profiles, it’s beneficial to start small by first connecting with people you know (i.e., classmates, workers), and perhaps a LinkedIn Group, to focus your attention and efforts. You can then build your network successfully from that starting point.
  3. Try a “pre-introduction.” Harvard Business Review blogger, and introvert, Lisa Petrilli “stopped being afraid to be the one to reach out.” She emphasizes that getting comfortable meeting people in person is important, and that social media can help you get started with pre-introductions. Make the move to connect online with others who will be attending face-to-face events on your calendar. Getting to know them first through social media and online profiles (i.e., Twitter, LinkedIn, Facebook) can ease the stress of networking functions and “lead to a more relaxed and productive in-person connection.”
  4. Use your online learning skills. Networking could also be called “developing professional relationships” and as an online student you are already doing this in your classes with instructors and peers. You are also already mastering some of the technology and communication skills necessary to make the most of online networking and job search opportunities. According to the CareerXroads report, corporate career websites established by individual companies (22.3%) and job boards, such as and (13.2%) were the second and third most influential sources of external hires. Through both synchronous and asynchronous means, you are engaging in online discussions, attending meetings, navigating course sites, completing administrative tasks, and meeting new people every academic term. You are also getting a lot of practice with email and other types of writing required for your courses, but also valuable in the working world and for online communication in general.
  5. Refocus your online connections. It’s the need for marketing and self-promotion in the job search and networking process that often runs counter to the introvert’s tendency to remain private and less likely to ask for assistance. Take the focus off of yourself and place it on others – employers and professionals working in your field of interest – to find out what they are doing. You will learn a lot in the process and may even find a comfortable role as a “connector,” building relationships while helping others do the same through social media and online networking communities.

Whether it’s joining a new online community, attending a virtual event, or reaching out to introduce yourself through a networking profile, find one new avenue that appeals to you and get started! As an introvert you’ll need to find the motivation to take that first step – creating the foundation upon which you will continue to build relationships throughout your career – and you may be surprised at the positive response you receive. What are your favorite ways to network online? Share your experiences and recommendations with us here.

How to Turn Webinars into Networking Events and Become an Authority in Your Niche

How to Turn Webinars into Networking Events and Become an Authority in Your Niche

When we think of webinars, we picture hour-long presentations with mediocre audio and outdated PowerPoint templates. Their promise of teaching us something new keeps us tuned in longer than we’d like, and then we move on, forgetting it ever happened.

But today, more than ever, we have the tools to re-imagine the webinar experience and create something more dynamic and productive for our audiences. For instance, we can enable them to use webinars as vehicles for networking and socializing.

Think about it, you have a group of people (your webinar attendees) who registered for an event that covers a very specific topic in your industry; clearly, they have something in common with each other. Shouldn’t you be helping them build their networks?


Even though nothing beats going to seminars in person and rocking the networking events until the seams in your pockets rip from the growing stash of business cards, your online event audience can come close to achieving similar results when you incorporate the following networking strategies into your webinars:

1. Include Social Media Links in the Confirmation Email

Webinar registration is often confirmed by an automated email that lands in the registrant’s inbox just seconds after they click “submit.” That email has precious information regarding access to the web room on the day of the event (date, time, webinar link, etc.). However, it could have a lot more, such as links to your company’s social media channels.

Adding links to your social media channels is important because (a) you can never have too many Twitter or Facebook followers, and (b) people use social media to interact with brands and stay informed.

The American Marketing Association does an exemplary job of implementing all the right information (including social media links) in their confirmation emails when someone registers for one of their events:

Knowing I’ll need this information again, I flag any emails I receive from the organization, while also following them on Facebook and Twitter (to be reminded there again in case I lost the email).

Interacting with your audience on Twitter or Facebook, whether it is to remind them of your upcoming event or to start a conversation among your followers, helps create a community around your brand where participants can share information, provide feedback, and collaborate on ideas; thus, adding value to your brand. If I see that someone I follow on Twitter also follows your brand, I am more likely to do so as well because I want to belong to the same “social circles.”

Always make it easy for people to find you. That’s networking 101.

2. Promote Your Speaker’s Social Media Profiles

It is standard webinar procedure to include a short bio detailing your speaker’s knowledge and experience on your event’s landing page. And now, brands are realizing that their speakers can play a greater role in engaging the audience outside the live event, leading to greater networking possibilities. Here’s how to facilitate this:

Promote your speaker as much as the event itself.

People want to follow thought leaders, not companies, so give them what they want by sharing your speaker’s Twitter handle and LinkedIn profile (with their permission).

I’ve seen several conversations that started during a webinar’s Q&A session carry over to Twitter after the speaker ran out of time, as in the example below:

Have your speaker pose a question on Twitter to generate interest days before the event.

Your speaker (and everyone else) can then follow those who interacted because they most likely have industry knowledge others can benefit from.

Bonus tip: The speaker can then use people’s answers from Twitter to start a discussion during the webinar (thereby highlighting different points of view), making the attendees who tweeted feel engaged, and motivating the ones who didn’t.

3. Add a Twitter Feed to Your Webinar Platform

Most webinar platforms have a built-in chat pod where people logged in to the web room can communicate with each other or submit questions/comments to the speaker. However, people rarely use it for anything other than submitting commonly asked questions like “Will the slides be available at the end of the presentation?” or “Is anyone else having audio issues?” Those questions are not really networking material.

One way to tackle this issue is to add a Twitter feed to your webinar platform that allows people to communicate the way they normally would on Twitter without having to leave the web room. This would work only if you have a unique hashtag assigned to your event (so when people tweet with your hashtag, your Twitter feed streams it).

The advantage of adding a Twitter feed to your webinar platform is that it’ll encourage people to tweet more than usual because it’s right there. Sometimes people forget to tweet or don’t realize the benefit of sharing their insight with others on Twitter. The benefit is that other like-minded individuals will connect with the tweeter if they find the post helpful and valuable.

The other great advantage is that since people can watch the stream right there in the web room, they won’t have to open a new window (to go to Twitter) and be tempted by other distractions.

But remember, not all webinars are the same.

Webinars are used today for a multitude of reasons, including earning education credits and renewing an industry-specific license. In those types of situations, you’ll definitely want to leave the Twitter feed out of the web room to guarantee attendees are concentrating 100% on the webinar presentation.

The rule of thumb is if your webinar is a paid-to-attend webinar or a continuing education webinar, you do NOT want to have a Twitter feed in the web room.

4. Assign a Hashtag to Your Event

By now, you’ve learned the importance of putting social media links in your emails and encouraging your webinar speaker to engage with your audience on Twitter. But without a hashtag, posts will float aimlessly in the Twittersphere without direction or purpose. Remember, “[the hashtag] was created organically by Twitter users as a way to categorize messages” (Twitter).

When used correctly, you can maximize your webinar’s reach on Twitter by fostering event-related conversations among your attendees. This will create a buzz around your event, increasing interest (and possibly boosting your event’s registration rate).

Here’s how you can start using Twitter for your webinars and web events according to HubSpot:

  1. Create a hashtag specific to your event.
  2. Communicate to your attendees that you will monitor and accept questions via Twitter.
  3. Make it easy for attendees to tweet with your hashtag.
  4. Make it easy for attendees to follow the conversation related to your event.
  5. Have someone monitoring and responding on Twitter as necessary throughout the event.

It seems as if every day more and more people (and businesses) are figuring out the purpose (and benefits) behind a rightly timed (and relevant) hashtag. Make sure you’re there at the right moment, too.

5. Use LinkedIn for Furthering Your New Webinar Acquaintances

Although Twitter is great for instant gratification (Whoa! Look at all those people interacting with me!), the “fame and glory” are brief and temporary, making LinkedIn ideal for real long-term networking.

By “real,” we mean more personal. (It is common practice to follow strangers on Twitter, while LinkedIn is more about connecting with people you have previously interacted with.)

And by “long term,” we mean more profound. (Twitter followers don’t really know you or what you do, while LinkedIn lets you dig a little deeper.)

You also have to consider that not all working professionals have jumped on the Twitter bandwagon. (Many feel that it’s irrelevant to their industry or it’s just too time-consuming.) For those reasons, we feel it’s necessary to use both LinkedIn and Twitter in the pursuit of turning webinars into networking events.

10 Virtual Networking Event Ideas for Your Organization

10 Virtual Networking Event Ideas for Your Organization

Amid the coronavirus pandemic, many companies have shifted to virtual networking as an alternative to face-to-face interactions.

Entrepreneurs use the Internet to stay in touch and expand their connections. With it, they can share their knowledge, access more opportunities, and get new perspectives from others virtually.

However, successful networking requires time, effort, and creativity. And if you’re wondering how to build professional connections online through events, you’ve come to the right place!

In this article, we will show you 10 virtual networking event ideas and ways to do them.

By the end of it, we hope you feel inspired to execute your next online event for your community and professional network.

If you want to spice up your next business meeting, hosting an educational wine tasting activity is a great virtual event idea.

It’s an excellent way to start a conversation and introduce yourself to new people in the industry.

Wine tasting runs approximately two hours in length. Make sure to set a schedule that works for all attendees.

Pack the wine sets, prepare suggested food pairings, and ship them to your recipient list. After this, you can send a video conference invitation to all.

Stony Hill Vineyard lets you experience a private virtual wine and spirit tasting on your preferred platform for your group–from c-level executives to account executives.

With social distancing that restricts social gatherings, immersing yourself in different wine flavors while keeping in touch with your network online is always a safe choice.

37 Virtual Event Ideas for Your Next Online Event

37 Virtual Event Ideas for Your Next Online Event

2020 has been a big year for virtual events, although the format is still relatively new to many eventprofs. Virtual engagement has been one of eventprofs’ biggest struggles throughout this transition, so it’s essential to keep things fresh and exciting to distinguish virtual events from basic webinars and keep attendees interested.

It’s possible to host successful, profitable virtual events, and being able to do so is becoming increasingly important as most live events are indefinitely on hold. With this in mind, here are 40 ideas for virtual events to take inspiration from when planning your next online event.


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Fun Virtual Event Ideas

Real-Time Illustrations During Sessions

Bringing artists on board to create real-time illustrations — known as digital live scribing — is a great way to engage your audience with a unique type of content.

These talented illustrators create artwork live as panel discussions go on, providing a graphical representation of the speakers and takeaways that are entertaining, informative, and most importantly, widely shareable/postable. These illustrations can also be used in any future marketing materials.

Live Games or Competitions

As part of Salesforce’s World Tour Sydney Reimagined virtual event, they implemented a live “battle of the apps” competition between exhibitors — complete with audience voting — called AppExchange Demo Jam.

During this session, Salesforce AppExchange partners were given three minutes each to do a live demo demonstrating their apps. The audience was then asked to vote for their favorite, and the winner was announced on Twitter the next day.

Featuring sponsors and exhibitors through this kind of competition is a creative way to provide engaging demos while also getting the audience involved. Plus, this kind of activity will have people checking back to and engaging with the event’s social media pages to see who won.


Virtual Concert

Just because you’ve brought your event online doesn’t mean that you need to forego entertainment. Certain virtual event entertainment opportunities, such as musical performances, can translate very well to virtual events.

EventMB has integrated musical guests into several of our events, which adds a fun element and helps keep the audience engaged. People are missing concerts and other in-person experiences, so incorporating a performance of some sort is a nice way to bring entertainment directly to them. Just like every other part of the industry, event entertainment companies are pivoting to virtual and can assist with bringing different types of entertainment to your online event.

Health and Wellbeing Activities

Many people have been struggling with physical and mental health during the pandemic, and incorporating these types of activities into your event is a good way to switch things up and deliver unexpected value to attendees.

Depending on the format of your event, you could organize a short workout or meditation break in between sessions, or have a separate stream for these kinds of activities that attendees can tune into throughout the event for a change of pace. In our Hybrid Revolution Summit virtual event, we included a fun workout break to get everyone moving, which was a big hit with attendees!

Build Unique Immersive Environments

The SBC Digital Summit that took place earlier this year took the virtual concept one step further by designing their virtual space based on a physical conference center. For example, the Networking Lounge feature looked like an actual lounge with chat windows that attendees could interact with.

Although not quite VR, these environments allowed attendees to feel familiar aspects of event spaces through the virtual format instead of just clicking through screens and videos that all look the same. Using design elements to give your event a unique look and feel will help set your event apart and serve to distinguish various spaces within the event as well.

Attract Star Talent

If content is King, delivery is Queen. There’s so much more to consider in virtual events, but especially for very content heavy events, the delivery needs to be an 11 out of 10.

Get star hosts, moderators, and speakers that can own the virtual setting and encourage engagement throughout the event. Do your research to optimize who is delivering your content and how to energize the audience and create an exciting atmosphere.


Virtual Social Event Ideas

Cooking or Cocktail Class

Virtual cooking or cocktail classes are fun options for a social event. All you need to do is find a cook or mixologist, and have everyone join in from their kitchens. Since the pandemic hit, people can’t go out and socialize like they used to.

By providing a cooking or mixology class, you can give attendees much-needed social contact while allowing them to learn some new skills, all from the comfort of their home. Consider sending kits in advance so that participants will have everything they need for the class, or at the very least, provide a list of ingredients for them to prepare.

Virtual Trivia Night

Trivia is a quintessential game night option, and it’s relatively easy to do online. A little healthy competition is always fun, and people love showing off their random knowledge. Come up with a theme to set the stage for the event, and in order to help build excitement around it, divide participants into teams ahead of time so they know who they’ll be playing with — and against.

If you’re new to virtual events, there are professional services that organize online trivia games and are therefore experienced at hosting the game and energizing attendees.


  1. Online Murder Mystery

This is a digital take on the classic murder mystery dinner party, where guests attend as different characters and must work to reveal the murderer among them. This activity is not only a fun game, but it also forces players to work together, so it can be ideal for team building.

Several companies now run virtual murder mysteries and can help when it comes to planning and running this type of event, as it can be quite complex. Some even take place over several months, which can be a great way to keep employees connected during long stretches of remote work.

  1. Team Movie Night

Get everyone together for a movie night by having people vote on a selection of movies and watch it at the same time, even if they’re not physically being together. Going to the movies is another activity that’s been made difficult, if not impossible, by the pandemic, but there’s no need to leave the house for a fun movie night with friends or coworkers.

Have everyone join a conference call from which you’ll be streaming the movie, or simply have everyone start at the same time and join a group chat to discuss as they watch.


Virtual Fundraising Event Ideas

  1. Hashtag Donation

Use this idea to show that all donations matter, regardless of size. This is a virtual event where you encourage participants to join you in giving something up and donating that amount to your cause instead. For instance, a daily can of soda is $.50. They can then give that money to your cause and use a hashtag to challenge others to do the same (though depending on the processing fees and your target audience, you may want to aim higher — a latte, perhaps).

This works because it’s virtual and a challenge. It’s difficult to ignore when someone calls you out. Use an easy mobile app to encourage people to give and make sure you share all of the mentions of people doing so on your behalf.

  1. Head Shaves and Other Dares

YouTubers use this method all the time. Gives us votes (or money, in this case), and you can watch us do something crazy. This is a great option for a virtual fundraiser since people are fascinated by others who will do something wild in support of a good cause, and it’s easy to stream the dares online for people to watch.

Get creative with who you’ll have to do what, and make sure everything you’re planning to do is feasible given current Covid restrictions. In addition, think about the audience and what they’d want to see — a head shave might not be as effective as a food dare.

  1.  Virtual Activity-a-Thon

Marathons and runs are popular fundraising events, but gathering large groups of people together during a pandemic is not permissible. However, the concept of a fundraising run (or walk-a-thon) can be translated to virtual. All kinds of home-based athletic activities are conducive to the same spirit. Try a home-based yogathon. A mindful meditatathon.

If you do want to keep it a run, simply have participants complete the challenge on their own and donate money based on how much they’ve run or walked.

Not only does this help your organization, but it’s also a way to get people moving and — hopefully — get outside. Ask participants to share photos of themselves running or walking on social media to further build awareness around the cause and get others involved.

  1. Social Media Challenge

Social media challenges, especially on platforms like TikTok and Instagram, can be incredibly effective when it comes to fundraising and building awareness. Most importantly, they can be done virtually. Think of a fun challenge that you can encourage supporters to take part in and share with others, similar to the ice bucket challenge that went viral and raised money for ALS.

Younger audiences spend a lot of time on social channels and love participating in challenges that they can do or share with their friends. Leverage this to get the word out about your cause. Make sure you have a clear donation page to direct people to and establish a dedicated hashtag.

  1.  Virtual Gala

Galas are another common fundraising idea, and they can still work as virtual events. Invite guests to join for remarks from your organization and a keynote presentation while sharing a meal (virtually). This is a welcome excuse for attendees to get dressed up, even if they’re not leaving the house, and contribute to your cause.

If possible, try to deliver a treat or a bottle of wine to attendees beforehand for them to enjoy during the event. You can also hold activities online that you normally would at your gala, such as virtual auctions or raffles.

  1. Video Game Challenge

Host an online video game tournament with an entry fee, and split the pot with the winner. Video games are at the center of a billion-dollar industry — there are even some colleges that are creating eSports teams. Casual and hardcore gamers with disposable, video game-buying incomes are a largely under-tapped charitable giving market.

Since video games inherently take place online, they’re perfect to leverage for a virtual fundraiser. Use a game that fits your audience or ask people or sponsors to provide others to play.


Virtual Networking Event Ideas

  1. AI-Generated Connection Recommendations

Virtual networking is one of the most difficult aspects to get right during online events. AI-generated recommendations for who to connect with based on common interests or experiences can be a very useful feature to have in order to make sure that attendees are connecting and networking virtually.

People can’t simply run into each other online the way they can at a physical event, so prompting them with suggestions will help keep them engaged and ensure they get the most out of the event. Many virtual event platforms now offer this feature, so keep an eye out for it when considering your options.

  1. Speed Networking

Like speed dating, speed networking allows attendees to meet with each other for a short amount of time in order to make connections. Attendees are paired off in private virtual rooms to begin a conversation, then are rotated out to ensure they can make as many connections as possible.

This allows attendees to easily meet people at an online event and has the added benefit of being quick — and therefore more engaging. Simply set a time for attendees to join the activity and enable them to connect with each other or share contact information during their conversations.

Best results use a platform that allows attendees to follow up with one another and schedule longer meetings if they feel it would be productive.

  1. Birds of a Feather Breakout Sessions

One of the most effective virtual networking ideas is birds of a feather sessions, which are targeted breakout sessions that allow attendees to meet and discuss a particular topic. These are particularly valuable for virtual events as they facilitate connections between like-minded individuals who likely wouldn’t have ended up meeting otherwise.

Birds of a feather sessions can be on any topic that makes sense based on your event and can also include speakers. It’s also a good idea to limit attendance to ensure a more intimate gathering. A fun bonus could be inviting experts on particular topics or themes to facilitate discussion.

  1. Gamify Connections

Incorporating gamification is a great way to engage attendees digitally — particularly when it comes to networking. Gamification helps encourage audience interaction and also makes the event more fun for attendees.

Award points for certain actions such as making a certain number of connections or attending networking sessions. Consider also including prizes or perks for those who rack up the most points to add an extra element of competition and motivation.


  1. Pre-Event Chat Rooms

If your event platform includes any type of chat or social feed function, consider enabling it before the event so that attendees can begin networking and introducing themselves. Part of the value of virtual platforms is that they can work to engage attendees not just during the event, but before and after as well.

By opening communication channels between attendees before the event actually starts, you can begin to build a community around the event and make people feel more comfortable with the ecosystem and their peers before it goes live.

  1. Audio-Only Discussions

Audio-only social networks or audio-first events are on the rise because people have Zoom fatigue. The amount of effort that’s required for us to participate in Zoom is a disadvantage for the format. Audio-first apps facilitate spontaneous networking as they allow people to have conversations while they’re walking the dog or taking care of the kids. It’s happening in an ambient way.

Imagine a virtual event running for five days with scattered keynotes throughout, but the audio rooms are open all the time for people to have chats. It’s a lower-cost and easier way to get people engaged.


Virtual Event Sponsorship Ideas

  1. Branded Breakouts and Break Areas

Depending on your platform’s capabilities, you could offer sponsors their own dedicated live-stream feeds for value-based breakouts or for informal chats between sessions, where attendees would have the opportunity to engage with them.

These dedicated streams could also be used for break areas where networking can take place or to feature sponsored entertainment. Think about the different rooms and activities you would have if you were planning a normal live event, and try to incorporate as much as you can into the online version. Including several different streams is a great way to engage attendees by giving them options while also providing more advertising opportunities for sponsors.

  1. Sell Banner and Pop-Up Ad Space on Your Live Stream

Your event’s live-stream can also be monetized through ad space that you can sell to sponsors. If your platform allows for them, banner and pop-up ads are a great way to incorporate additional branding opportunities for sponsors.

You may decide to have banners appear on the screen during presentations to highlight a certain sponsor, while pop-ups are ideal for between sessions since they’re more disruptive.

Use them to provide links to the sponsor’s website so attendees can find further information, since ad real-estate on pop-ups and banners tends to be limited.

  1. Add Sponsorship to Event Apps

Event apps are increasingly vital parts of live events, and they can be used to engage remote attendees just as (if not more) effectively since the attendees’ entire attention will be on their screens. Apps are great to include in sponsorship packages because they offer many opportunities for sponsor branding and messages.

Within the app, incorporate branded banners, pop-up ads or sponsored messages, and logos on different screens. If it makes sense for your event format, you can also offer a few sponsored push notifications on the app that remind attendees about sponsored sessions, or about a special sponsored offer. But be sure to use these sparingly or they’ll lose their value.

  1. Brand Transitions Between Speakers or Slides

When transitioning between slides, speakers, or even sessions, don’t waste the opportunity to include sponsored branding. During presentations, you could add branded slides with logos, and if the sponsor is also a speaker, be sure to also include a headshot and sales contact.

Put up full screen ads thanking your sponsors during breaks, and for intermissions, consider rotating between several ads.

In general, keep text to a minimum and emphasize value — product images are always a good bet. In addition to the content of the slide that you’ll be including, be sure to also negotiate the amount of time that it will be up for.

  1. Get Sponsored Event Games to Boost Engagement

Tying your sponsorship to engagement is a great way to make sure people are paying attention to the brand and getting maximum exposure. That’s why sponsored games, raffles, drives, and collaborative activities work so well.

Event apps can greatly help with this as many include gamification features that can be used in a virtual environment. These can include icebreaker challenges in which points are allotted for connections made or scavenger hunts and quizzes in which points are allotted for finding information (among others).

  1. Partner with Sponsors for CSR Initiatives

Whether you have a long history of fostering CSR initiatives or have shied away from them in the past, there is no better time to use cause marketing to partner with a sponsor and create a message that resonates with your audience. Use the event to promote positive social change with sponsorship dollars.

For example, instead of sponsoring the planting of trees, you could suggest that your sponsor donate a certain number of masks to a local hospital or support food banks or accommodations for the most vulnerable groups. Look for relevant organizations that you can donate to and encourage attendees to get involved as well.


Virtual Swag Bag Ideas

  1. Offer Sponsored Virtual Event Bags

There exists such a thing as virtual swag bags, and now is a great time to explore the offerings. One idea is to give your sponsors the opportunity to curate what goes into attendees’ swag bags, be it coupons or vouchers, a free trial for a software, or an online course. The bag would then be shared directly with your attendees for them to access via email, social media, or the event app, either before, during, or following the event.

  1. Host a Giveaway

Giveaways are always a good way to increase engagement with attendees and can be a fun addition to a virtual event. Although it’s not quite as simple as handing an attendee their prize, there are virtual goodies you can offer, and there’s still the option of mailing physical incentives to attendees following the event.

For example, have participants share something about the event on social media using the dedicated event hashtag, or complete certain actions during the event. Using criteria like these helps increase brand awareness and also works to engage attendees, so it’s a win for everyone.

  1. Surprise Attendees with Home Delivery

Even for an in-person event, we send pre-event emails, but we have onsite reminders for guests to get the most out of their journey. As we don’t have that currently, we need guests to have everything they need to maximize their experience.

Try sending guest communication kits to enhance the senses — something virtual events just can’t achieve alone. You can send event information and swag, but also items such as

aromatherapy roller balls to invoke certain feelings, snacks, or laptop headphones. Delivering these directly is key and elevates the overall experience, heightening engagement with your event and the alignment with the brand.


  1. Incentive Registrations With Swag

Offering swag to people who register for your event can help boost early registrations for and interest in your event. Everyone loves free stuff, and the promise of a gift can help prompt people to register for your event as well as share the opportunity with their network.

Advertise your swag and specify that only a certain number of people will receive it to encourage early registrations. This approach will also help create buzz for the event as you begin to market it.

  1. Post-Event Thank You Gift

In addition to providing swag before and/or during your event, you may want to consider sending a thank you gift following the event. This is a nice way to acknowledge attendees and ensure that your brand stays top-of-mind a little while longer.

A post-event swag bag can include a thank you note, a link to download on-demand content, branded materials, and any information on upcoming events, including a discount if applicable.


Best Virtual Events

  1. Provide High-Production Value Content On Demand

One of the best virtual event examples is Adobe’s Summit, which was one of the first major virtual events at the beginning of the pandemic. Adobe decided to forego live streams for their recent Summit and went the prerecorded route instead. SEO firm Moz recently opted to do the same, although their on-demand content was monetized.

What prerecorded sessions may lack in real-time engagement they make up for in production value, as they benefit from the ability to be edited or enhanced. This can greatly improve certain speakers’ performances. They also eliminate many common challenges of virtual events, such as connectivity issues during the event or people getting bored and tuning out of the live stream.

  1. Create Exclusive Experiences

Exclusive, FOMO-inducing experiences are generally associated with physical events, but Rihanna’s new Fenty Skin brand achieved a similar result with its launch over the summer. The launch consisted of a virtual house party in a high-end, immersive environment that attendees could explore and interact in.

This innovative approach made attendees feel like they were at an exclusive, high-end launch party while also learning more about the brand and its products. There was even a virtual dance floor, live chat, and bouncer to add to the experience.

  1. Leverage Virtual Venues

Even if you don’t have access to a dedicated virtual event platform, you can still create a memorable event environment using a virtual event studio to help with the production side of things. For their annual internal REEMEA conference, LEGO was limited to using Microsoft Teams for security purposes.

However, using a virtual production studio, they were able to create a 3D virtual LEGO studio that served as a backdrop for the sessions and allowed remote speakers to appear together onscreen. Virtual venues can be used to create similar immersive environments complete with lighting and high-quality video for all kinds of events.

  1. Use Backdrops to Support Cohesion

Salesforce’s World Tour Sydney Reimagined virtual event, which took place in March, prioritized backdrops for their sessions, which were all notably in line with the event’s “world tour” theme — whether it was a beach, the mountains, or a cityscape.

A professional look and feel adds to an event’s engagement potential and helps improve the virtual attendee experience by making your event look cohesive and consistent from start to finish. Ideally, every speaker would be provided with an image to set as their background, which can be used as a branding opportunity or a way to further incorporate the event theme.



Virtual events are here to stay, and new concepts are constantly being tested and improved upon. Use these ideas as a starting point, but don’t be afraid to be creative and experiment, since we’ve only scratched the surface of what’s possible with virtual events.

Why is digital marketing so important for small businesses?

Why is digital marketing so important for small businesses?

That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage and convert them. For those entrepreneurs that opened up their small businesses 15+ years ago, the solutions were simple enough – focus all efforts on traditional marketing channels. Printing ads, running commercials, handing out business cards and promotional pamphlets. We still see companies doing that. However, starting that small business on the right track is no longer as simple as it once used to be. And yet, there is a much more efficient way to do it – through the implementation of professional digital marketing solutions.

Digital marketing has become the foundation on which modern small business owners build their presence and establish their footing in their communities and niches. But why is this so – what makes having a well-developed digital marketing strategy so important today? Digital Dot is here to answer that question with a detailed analysis of the overall influence that digital marketing can have on small businesses. In the following article, we will answer 5 fundamental questions in hopes of preventing you from disregarding the impact digital advertising can have on the development of your company:

  • What is considered Digital Marketing in 2020?
  • How does Digital Marketing work?
  • Why do small businesses need digital marketing?
  • What are the many benefits of implementing online marketing?
  • How can small businesses find the best solutions for their digital advertising efforts?

What is Digital Marketing – how does one define it today?

As a concept, it encompasses all promotional efforts that are focused on the use of search engines, social media platforms, email marketing, website optimization, and mobile advertising – all with the goal of attracting target audiences and establishing your brand online. However, given the age we live in today, digital marketing has become the very definition and equivalent of marketing. It has become the primary medium when it comes to promoting your business and the offer it has to consumers everywhere.

Ray Kroc once simplified the two basic principles of marketing: “The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

And to this day, this statement and these two requirements remain true. The only thing that changed since this statement is the audience, which is now online. But the point still persists – being at the right place at the right time. Whether you have people exploring news and blog posts, hanging out on social media, or searching for solutions online – they are simply there and always willing to be pointed towards your business.

Why is online marketing so relevant today?

Basically, it comes down to the same approach that you would have with traditional marketing objectives. You will want to identify your target audience and point your online advertising efforts toward establishing a mutually beneficial relationship with them. Whether they are consumers, leads, or prospects – the focus remains unchanged whereas the channels for reaching those audiences have been digitalized.

For example, consider the most recent purchase you made, whether it was a new mobile phone, a brand new home, or perhaps a professional moving service. Your purchase process (as most today) probably had the following steps:

  1. You went online and used your browser to find what you were looking for.
  2. Next, you explored several of the top search results that came up on the search results.
  3. You narrowed your choice to a couple of companies and started looking more closely (reviews, referrals, benefits, prices, etc.)
  4. Finally, you made the call and converted from a lead to a customer.

The fact is that roughly 87% of consumers start their shopping decisions online. And so – having you small company pop up on those online search results, social media channels, email marketing campaigns, etc. has become a necessity of doing business.

How does digital advertising work?

Given the overall range of online marketing tactics, small businesses might find it overwhelming to get into mastering all the potential digital marketing strategies for building their brand available out there. And our team completely understands this. We know just how deep that well can be, which is why we are here to offer our combined experience and knowledge.

What is the best way for a small business owner to choose the right digital marketing strategy?

Yes – there are different approaches that a small business can take when it comes to promoting its offers online. However, the key isn’t in choosing a single tactic and following it blindly. Instead, you need to make the perfect combination of different action plans to make a more significant impact:

  • Lay the foundation for your digital marketing efforts early on by creating a strong and easily recognizable brand for your small business.
  • Design and develop your company website in accordance with modern expectations and web standards. Focus on ensuring user experience for both desktop and mobile users, with fast loading pages and clear Calls to Action (CTAs).
  • Implement the creation of engaging content that will appeal to your target audience. Consider what their problems are and provide them with clear and useful guidelines on how best to overcome those obstacles.
  • Create a clear and detailed social media marketing strategy that will offer practical information and advice. These would be short posts that potential clients would be motivated to share with friends and followers.
  • Use the principles of Search Engine Optimization (SEO) to make your online content uphold search engine standards. By doing this, you can secure those top search results for your web pages and blog posts.
  • Promote your offers further through the introduction of paid advertising (PPC) solutions. Ensure that your ads are always visible to potential customers.
  • Incorporate a well-placed and timely email marketing campaign to follow-up with your audience. That way, you can maintain a mutually beneficial long-term relationship with online users.

It comes down to piecing together a puzzle that presents all that you want your business to promote online. And once you successfully do that, you will secure an efficient and self-sustainable online marketing system. Sure, building that entire system from an idea might seem intimidating enough, but it doesn’t need to be. All you really need is a professional insight into the inner workings and relevance of digital marketing today.

10 reasons you need a digital marketing strategy in 2021

10 reasons you need a digital marketing strategy in 2021

The importance of creating and using a digital marketing plan to support digital transformation and company growth

Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively.

If your business doesn’t have a strategic marketing plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.

What is digital marketing?

Digital marketing, specifically, refers to ‘Achieving marketing objectives through applying digital technologies and media.’

Digital technologies and media include:

  • Company websites
  • Mobile apps
  • Social media company pages
  • Search Engines
  • Advertising
  • Email and automation
  • Digital Partnerships with other digital companies

However, to be truly successful, digital techniques must be integrated with traditional media such as print, TV and direct mail as part of multichannel marketing communications.

Our RACE planning framework splits up the customer’s digital experience over Reach, Act, Convert and Engage – the full customer journey.

Within each technique, there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritized, for example from dynamic content for email automation, website personalization to programmatic, retargeting, and skyscraper content for organic search.

The challenges of digital marketing

In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best.

Your plan doesn’t need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework.

Digital marketing for beginners

But what if you’re one of the companies that don’t have a digital strategy yet? Well, I think the two simple alternatives for creating a plan may suggest a way forward:

  • Start with a separate digital marketing plan defining transformation needed and making the case for investment and changes.
  • Then, following approval, create an integrated digital plan which is part of the overall marketing plan – digital is fully aligned and becomes part of business as usual.

Use this digital benchmarking infographic to track your progress from initial to optimized.

10 Clear Reasons Why You Need Digital Marketing

10 Clear Reasons Why You Need Digital Marketing

Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:

1. Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

2. Mobile Access

You may not know this but  77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

3. Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

4. Expansion

Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

5. Multimedia

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

6. Interactivity

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

7. Tracking

Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

8. Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

9. Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

10. Print Enhancement

Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

Why Choose Digital Marketing Takeaways:

The benefits of digital marketing for businesses include:

  • Lower costs and higher flexibility for your marketing efforts
  • Access to consumers who rely on their mobile phones or do all their shopping online
  • The ability to speak with authority on topics related to your product or industry
  • A chance to engage with influencers, earn their respect and get them to endorse your company
  • Opportunities to incorporate multiple types of media into your marketing
  • The ability to track customers’ purchase journeys

What is Digital Marketing and How Do I Get Started?

What is Digital Marketing and How Do I Get Started?

Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.

What is Digital Marketing?

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

Here are some of the most common digital marketing assets and strategies businesses use to reach people online:

Digital Marketing Assets

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:

  • Your website
  • Branded assets (logos, icons, acronyms, etc)
  • Video content (video ads, product demos, etc)
  • Images (infographics, product shots, company photos, etc)
  • Written content (blog posts, eBooks, product descriptions, testimonials, etc)
  • Online products or tools (SaaS, calculators, interactive content, etc)
  • Reviews
  • Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!

Digital Marketing Strategies

The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising” (which we’ll go over in a second). Facebook Ads are another form of PPC advertising called “paid social media advertising” (again, we’ll get into that shortly).

Paid Search Advertising

Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

Search Engine Optimization (SEO)

If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort (for a more in-depth comparison of paid search and SEO, check out this article).

Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.

Social Media Marketing

Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.

Content Marketing

Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.

Native Advertising

Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks (“you’ll never believe what happens next!”). Often, native advertising can be a bit hard to spot, since it is usually mixed in with non-paid content recommendations…but that’s kind of the point.

Email Marketing

Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.

Affiliate Marketing

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

As you can see from the list above, there are a lot of different ways to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts or pay for an in-house marketing team and marketing automation software to cover their marketing needs (for an in-depth comparison of these options, check out this article).

Does Digital Marketing Work?

Digital marketing is a great option for any business. At Disruptive, we’ve used digital marketing to help all kinds of businesses grow—from mom-and-pop shops to internationally recognized universities and beyond. That’s the beauty of advertising online. If you know who you want to target, you can use digital marketing to target anyone, anywhere.

However, that being said, certain types of businesses will benefit more from certain types of digital advertising. As a quick overview, let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:

B2C Companies

Generally speaking, B2C companies have much lower price points than their B2B counterparts. After all, it can be a little hard to sell a $150,000 drill bit (believe me, they exist) to a harried mom. But a $10 pair of kids pants? That’s a fairly straightforward sell.

The good news is, because B2C companies aren’t trying to sell incredibly expensive products or services, they don’t need big sales teams or complicated marketing funnels. All they have to do is get their products or services in front of the right audience with the right messaging and the rest should take care of itself.

As a result, the primary goal of most B2C companies is to get people into and through their marketing funnel. For example, if you can get that harried mom onto your kids clothing website and offer her an exciting deal, there’s a good chance that she’ll buy today. You don’t need to build a ton of brand awareness or trust before you can close a sale.

With that in mind, B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising. These channels do a great job of getting your business in front of potential customers who might not otherwise know that you exist.

Now, supplementing with other digital marketing strategies like paid search or SEO is always a good idea, but if you have to pick one channel to start with, paid social advertising or social media marketing are great options for B2C.

B2B Companies

In contrast, paid search is a great option for B2B companies. Most B2B companies have very specific niche audiences that can be hard to target using social media. However, if you sell $150,000 drill bits and someone searches for “diamond-tipped oil drilling bit manufacturer”, you want to be the first result they see. Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s money well spent.

In addition, most B2B companies have a much longer and more involved sales cycle than B2C companies. If you’re selling a $150,000 drill bit, most people probably don’t come to your site, give you a call and say “I want one.” As a result, longer-term strategies like content marketing or email marketing are often necessary to close a deal.

Of course, the right blend of digital marketing tactics will vary from industry-to-industry and business-to-business, but simply comparing B2C to B2B should help give you a sense for how different strategies can be better for certain businesses. Not every strategy is right for every business, but with a little trial and error, you should be able to identify the most profitable approach for your company.

7 Digital Marketing Tips for Small Businesses

7 Digital Marketing Tips for Small Businesses

With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. Based on a survey of 500 small businesses, we’ve compiled a list of 7 digital marketing tips about exposure, revenue, and market presence for small businesses in this time of crisis.

Small businesses are looking for the right opportunities to stay afloat due to the COVID-19 pandemic.

With the current lack of physical options and more reliance on the digital landscape, digital marketing continues to provide value to small businesses looking to expand their reach and revenue.

At the start of 2020, it was reported that businesses would spend $1.3 trillion on digital marketing this year. The impact of the coronavirus makes this likely to change, however, because businesses are cutting costs.

During this downtime, small businesses have the opportunity to figure out what works with their marketing strategies and channels. Although it is a chaotic and challenging time, it could be a good time for business leaders to take a hard look at their digital marketing techniques.

We surveyed 500 small business owners and managers across the U.S. about how their companies used their digital marketing channels in the last 12 months and what they hope to accomplish with digital marketing in 2020.

We discovered that business owners are invested in using their own resources and finding creative solutions for their marketing efforts.

Use this guide of tips and tricks to learn how your small business can be more efficient with digital marketing.

7 Digital Marketing Tips for Small Businesses in 2020

  1. Build a strong social media presence
  2. Use email marketing to connect with customers
  3. Expand website marketing
  4. Start using video marketing
  5. Use in-house digital marketing resources
  6. Find more outlets for print marketing
  7. Determine your small business’s main goal

1. Build a Strong Social Media Presence

As the opportunity for direct face-to-face communication is currently limited, small businesses should take to social media to reach their customers.

Social media is part of the majority of small businesses’ marketing plans. Almost all small businesses (88%) invest in social media.

Social media has become a functional aspect of many digital marketing strategies for different businesses and generations.

Business Owners Value Social Media, No Matter Their Age

The majority of all generations rely on social media for their business: Millennials (91%), Generation Xers (91%), and baby boomers (85%) use social media for their business.

In addition, all generations plan to use social media more in 2020; 50% of millennials, 31% of Generation Xers, and 26% of baby boomers plan to grow their digital marketing strategies this year.

8 Proven Small Business Digital Marketing Tactics that Get Results

8 Proven Small Business Digital Marketing Tactics that Get Results

Small businesses that are not using digital marketing need to understand the importance of it. Because small business digital marketing helps your business thrive in today’s competitive landscape and lets you make your mark.

However, for many, small business digital marketing may seem confusing or intimidating, especially when it comes to using the right tactics. Questions pop up such as:

  • How can you be sure of what methods to apply so that you get real-world results?
  • What small business digital marketing tactics will help you get the most exposure?
  • How do you achieve your marketing goals without wasting valuable time and money?
  • Where should you start to ensure you’re reaching the right audience?

Being a small business owner, you need to have some clarity before you jump into the digital marketing arena. The good thing is, gaining the right level of clarity is not rocket science. The proof lies in the fact that a large percentage of regular entrepreneurs are experimenting with small business digital marketing and with great success.

According to research conducted by Infusionsoft, most small business owners are using social media content in order to generate more sales. And 3/4 of respondents said Facebook is an integral part of their social media marketing strategy.

Even though small business digital marketing may look difficult or complicated in the start, it’s far from it. However, if you still need help creating and implementing a small business digital marketing plan, you can always get in touch with our team at LYFE Marketing.

Having said that, let’s now look into 8 effective small business digital marketing tactics that will fetch you positive results:

8 Effective Small Business Digital Marketing Tactics

Tactic #1: Create Shareable Content

Producing the right kind of content is an important part of effective small business digital marketing. Your content can make or break your digital marketing strategy.

On one hand, bad and low-quality content that is not relevant can hurt your brand. And on the other hand, high-quality content can help you build a strong relationship with your target audience, improve your brand image and boost your business revenue.

However, even good content will fail to give results if it isn’t seen and shared by the right people. The idea is to create content that:

  1. Helps your business reach its marketing goals and grow its reach.
  2. Helps your audience with the needed answers and encourages them to share them.

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