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How to Create an SEO Strategy for 2021

How to Create an SEO Strategy for 2021

Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be.

Here’s a true statement you don’t hear as often: your SEO strategy for 2021 shouldn’t focus on keywords.

These days, most businesses understand the basic concepts of SEO and why it’s important.

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

In this post, we’ll explain what an SEO strategy is, and how you create your own to help you meet your content marketing goals.

An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.

Having an SEO strategy is important because it helps you stay on track when creating content. Instead of just creating what you think people are looking for, your strategy will ensure that you’re creating content that people are searching for.

For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will come to be seen in the first place, especially in search engine result pages (SERPs). If your content is scattered and unorganized, search engine bots will have a harder time indexing your site, identifying your area of authority, and ranking your site pages.

Mobile SEO Strategy

Mobile SEO is an important factor to keep in mind when creating your overall strategy. Mobile optimization involves ensuring your site and site content is available and accessible to visitors on mobile devices, so they can have the same experience and receive the same value as desktop browsers.

Mobile optimization is incredibly important, as Google practices mobile-first indexing. This means instead of crawling a desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs. In addition, 61% of Google search queries in the U.S. occur on mobile devices. So, all things considered, your SEO strategy would be ineffective without prioritizing mobile optimization.

While it’s not an entirely separate process, there are distinct considerations for mobile SEO like monitoring page speedresponsive site designlocal SEO, and creating content that is high-quality, regardless of device it’s viewed on.

What is an SEO?

Search engine optimizers (SEOs) are people who optimize websites to help them rank higher on SERPs and gain more organic traffic. In essence, an SEO is a highly specialized content strategist that helps a business discover opportunities to answer questions people have about their respective industries.

There are three types of SEO that an SEO strategist can focus on:

    • On-page SEO: This SEO focuses on the content that’s actually on site pages, and how to optimize it to boost the website’s ranking for specific keywords.
    • Off-page SEO: This SEO focuses on links directed to the website from elsewhere on the internet. The number of backlinks a site has from reputable sources helps you build trust with search algorithms.
    • Technical SEO: This SEO focuses on a website’s backend architecture, like site code. Google cares just as much about technical set-up as it does content, so this position is important for rankings.

Bear in mind that every business has different objectives, so it is an SEO’s job to examine their industry, determine what their audiences care about, and develop a strategy that gives them what they’re looking for.

Below we’ll go over some steps you can take to ensure your SEO strategy sets you up for success.

1. Make a list of topics.

Keywords are at the heart of SEO, but they’re no longer the first step to achieving organic growth. Instead, the first step is to make a list of topics you’d like your content to address.

To start, compile a list of about 10 words and terms associated with your product or service. Use an SEO tool ( Google’s Keyword ToolAhrefs SEMRush or GrowthBar just to name a few) to research these words, identify their search volume, and come up with variations that make sense for your business.

By doing this, you are associating these topics with popular short-tail keywords, but you’re not dedicating individual blog posts to these keywords. Let’s go over an example of this process using the image below.

Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 searches per month. This short-tail keyword can represent the overarching topic for creating their content, but the business will also need to identify a series of related keywords to include in their content. For example, they could opt to use the “fiberglass pool prices,” or “fiberglass pool cost,” to achieve additional rankings for the overall keyword of fiberglass pools.

Using search volume and competition as your measurement, you can create a list of 10-15 short-tail keywords that are relevant to your business and are being searched for by your target audiences. Then, rank this list based on monthly search volume.

Each of the keywords that you’ve identified are called pillars, and they serve as the primary support for a larger cluster of long-tail keywords, which we’ll discuss below.

2. Make a list of long-tail keywords based on these topics.

During this step you’ll begin optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword.

For example, we regularly create content about SEO, but it’s difficult to rank well on Google for such a popular topic with this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same SERPs. Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you’re reading right now), and other subtopics within the SEO umbrella.

This helps businesses attract people who have varying interests and concerns — and ultimately create more entry points for people interested in what you have to offer.

Use your long-tail keywords to create blog posts or web pages that explain the specific topics within the pillars you’ve selected. Together, all of your long-tail keywords create a cluster around a pillar topic. Search engine algorithms depend on the relationships between clusters to connect users with the information they’re looking for.

16 Essential SEO Tips for Beginners To Boost Traffic

16 Essential SEO Tips for Beginners To Boost Traffic

Even if you’re not in a technical position, you’ve likely heard of search engine optimization (SEO). Whether you’re a small business owner or run a Fortune 500 company, search engine optimization drives business across all industries in this modern world. By producing high-quality content, you can optimize your webpages to turn up higher in search engine results.

The higher your website ranks for the right search queries, the more traffic you’re likely to drive to it. After all, many internet users — a whopping 75% — tend not to look past the first page of search results. With so many people turning to the internet to find what they need, there’s no avoiding SEO as part of your digital marketing strategy if you’re trying to grow your business.

In our recent State of Content Marketing Report, 67% of content marketing professionals surveyed indicated that improving SEO performance is a top priority for their company. Another 73% said they frequently used their SEO skills and tools to achieve better content marketing results. This means that to remain competitive, you need to understand how to improve your search engine rankings.

Are you unsure where to start? Keep reading for SEO tips and search engine optimization ideas that even newbies can implement in their work. Put these actionable and nontechnical SEO tricks into practice, and you’ll see fast results.

1. Create Content Around Primary and Secondary Keywords

At the core of every effective SEO strategy is keyword research. Great content is built around both primary and secondary keywords, and knowing how to use them strategically will lead searchers to your website.

Your primary keyword should be the main focus of your landing page. It should be a strong description of whatever the page is about and potentially connect to what your brand does. These primary keywords should be the focus of your content.

Secondary keywords are supporting words related to the primary keyword and go into more detail. By including these secondary keywords in your content — in a way that reads naturally, of course — you’ll likely improve your search rank.

Begin your keyword research by thinking about some long-tail keywords that make sense for your audience. Say you run a DIY home improvement blog. Using our Keyword Overview Tool, you can start by searching for “DIY home improvement” as your target keyword and then expand to include more keywords from there. We’ll show you the search volume for your primary keyword and how difficult it is to rank for within your space, as well as related search terms you’ll want to consider.

2. Use Short, Descriptive URLs

There are also some not-too-technical ways you can optimize your SEO efforts when it comes to on-page SEO. How you structure the URLs for your content, for instance, can improve your SEO rankings and is relatively easy to do for anyone just starting in SEO.

An effective URL should:

  • Use keywords: Your URL should include one or more keywords you’re targeting.
  • Be easy to understand: It should cater to the human eye and make it easy for readers to quickly comprehend what the webpage is about.
  • Be concise: Shorter URLs are preferable. Keep them around 60 characters. Many search engines can’t process longer URLs, which can push you further down the results page.

3. Generate Backlinks From High Site Authority Websites

Link building is another key component of any SEO strategy, and it’s a relatively easy tactic to start. Backlinks are a critical ranking factor, and they typically come in two forms: follow and nofollow links, with follow links carrying more weight.

Backlinking is when other websites link to your webpages as a source of information. These links from other pages show search engines that you’re an authority on a topic, one that should be pulled through the ranks. The more high-quality links to your website, the higher it turns up in online searches.

It’s great if bloggers, journalists, and other companies automatically recognize you as an expert in your field and link to your content on their own. But that doesn’t always happen immediately, and you may need to take matters into your own hands when starting.

There are several actions you can take to build links to your website. Some tactics to consider include:

  • Offer to write a guest post for other outlets, particularly if you have an interesting infographic or something else to offer.
  • Reach out to publishers to cover any original research or data you’ve put together for your on-site content.
  • Find various listings and directories in your industry, and try to get your company added to them. This sometimes means joining professional industry associations, networking groups, or business organizations, but it lends to your credibility.

So, how do you figure out where you want to earn backlinks from? Use our Backlink Gap Tool to compare the backlinks for your site with four competing URLs. You’ll be able to see which sites link to you more than your competitor and vice versa. You can also organize the list by authority score to help you identify high authority sites to target with your initial link building efforts.

4. Try to Rank for Featured Snippets

Google’s Featured Snippets is a highly sought-after spot that all digital marketers hope to attain when it comes to search engine results pages (SERPs). Featured Snippets appear at the very top of Google search results and have a high likelihood of attracting a lot of organic traffic. To achieve this spot, you need to optimize your content in a certain way.

First, choose which content you want to appear as a Featured Snippet. You want to choose something that compels internet users to actually click the link. Also, carefully study the keywords used in Featured Snippets. Studies show that a piece of content that asks a question is more likely to have a Featured Snippet.

5. Format Your Content for Search Engines

The words you use matter, but how you format your content is just as important. While you want your content to be informative, easy-to-understand, and friendly for readers, you also need to consider tailoring your formatting to search engines. For instance, in addition to keywords, you’ll want to use heading and subheadings so that your content is easy for search engines to understand, and you can improve your organic search rankings.

How you structure your sentences and paragraphs matters, as well. Typically, sentences shouldn’t be more than about 20 words. And while you should never have a single-sentence paragraph, you also don’t want your paragraph to be too long, either.

6. Don’t Forget Your Page Titles and Meta Descriptions

Your keywords impact the content you write, but did you know they should also be used in page titles and meta descriptions? These are two basic HTML components where you can pack a punch with keywords and optimize your page, and they’re easy technical SEO edits for beginners.

Typically, whatever platform you use to host your website offers an easy way to edit your page title and meta description. WordPress, for instance, offers two boxes labeled “SEO title” and “meta description.”

Keep in mind these items show up in search results. An internet user might decide whether to click on your page based on these short sections alone. That’s a lot of power for so few words. So, make sure they’re impactful.

7. Remove Anything That Loads Slowly

Did you know your page load time affects your SEO? These pages tend to have higher bounce rates. The longer it takes to load, the less time a visitor is likely to spend on your page — if they even make it to your webpage in the first place.

Google PageSpeed Insights is a free SEO tool to check the speed of your site. Add your URL, and you’ll get a range between zero and 100, with 100 being the fastest. You can even look at the speed of your mobile site compared to your desktop site.

Do yourself a favor and review your website. Are there any elements dragging down the load time, like any unnecessary plugins? Remove or restructure them, and you’ll likely see an increase in traffic after optimizing your page.

8. Use a Mix of Internal and External Links

What you link to in your content is important when it comes to optimization. Internal links direct readers to other pages on your website, while external links bring them to other websites and sources. Both impact your SEO, particularly the anchor text used.

By using an effective internal linking strategy, this keeps visitors engaged on your website longer. Remember that you want to include valuable internal links, though, and not necessarily links back to your homepage. To enhance the user experience, provide internal links where visitors can be directed to even more valuable information. Not only will this improve your clickthrough rate (CTR) for pages, but if you’re an e-commerce site, there’s a good chance it can keep customers on your site long enough to make a purchase.

When it comes to external links, quality matters. You should vet your external links before adding them to ensure that you’re not referencing low-quality content. Some good external linking resources are popular websites with high traffic that regularly produce authoritative, relevant content to your brand.

9. Add Links to Your Graphics

It’s hard to resist a colorful graphic or an image that perfectly captures the essence of a topic. If you create such images for your website, consider allowing others to use them freely with their own blogs and articles. However, make sure you add a link to the graphics you’ve created first.

Building up backlinks through images and effective alt text is a great way to build your authority on a topic. The more links you amass, the better your ranking.

10. Increase Your Word Count

When writing a piece of content, it’s important to ensure it’s comprehensive. This helps search engines understand what your content is about and that it answers everything a searcher might want to know. It also tells them that you’re an authority on a topic and should be ranked higher. The higher word count also allows you to include more keywords and backlinks. At the same time, you shouldn’t make your piece too long. This could slow search engines down as they crawl your content.

Using our SEO Content Template Tool, you can learn what high-ranking competitor content looks like and the optimal content length for your target keyword.


Top 10 SEO Tips for 2021 You Need to Know

Top 10 SEO Tips for 2021 You Need to Know

SEO is a fundamental part of marketing that helps in improving the site’s visibility for relevant searches. Suppose your site doesn’t show up on the first page of the Search Engine Result Page, you are not doing something right. And this article has a solution to your problems.

If you want to make your website the benchmark for search engines & users, have a look at our top 10 SEO tips which can be helpful for your website to rank at #1

In this article, you will understand the following topics:

  • Voice Search Optimization
  • Mobile Optimization
  • Google’s EAT Principle
  • Featured Snippet
  • Image Optimization
  • Semantically Related Keywords
  • Building Quality Links
  • Local Search Listings
  • Improved User Experience
  • Schema Markup

So, let’s get started and look into our first tip.

Tip #1 Voice Search Optimization

Over the years, the way users search for information online has transformed significantly. If you haven’t worked on voice search optimization yet, it’s time to fix it.

Voice search will affect search queries in 2021. According to, in the United States of America, 55 percent of households will have their smart speaker by 2022. In that case, if you are planning to optimize for voice search, follow the below steps:

  • Consider choosing wise keywords
  • Always remember to create persona-based content
  • Create web pages that answer FAQs because when searchers ask a question, they begin their question with words like “When”, “What”, and “Who”

According to Forbes, voice search drastically improves user experience. As we use it extensively, search engines such as Google are focusing on voice search optimization.

Google voice search shows websites on top that load quickly. In that case, you must always ensure that:

  • Your website has a responsive design
  • Website images are optimized
  • Always choose long-tail keywords
  • Site loads in a minimum amount of time
  • Your server’s response time is low

Tip #2 Mobile Optimization

A good user experience on your website confirms that your audience can find it with ease. It is essential for marketers to know how important it is to make your site mobile friendly. A mobile-friendly website surely helps with ranking.

SEMRush confirms that by “2025, approximately 73% of internet users will access the internet through mobile devices”.

Mobile-friendly updates by Google resulted in a significant change in website rankings.

Have a look at how effective your mobile website is by using Google’s free mobile-friendly test. Also, take a peek at the “mobile usability” report in the Google Search Console.

Tip #3 Google’s EAT Principles

Google has confirmed, “content quality is an essential factor for ranking on search engine result pages”.

But what does “quality” mean to Google?

In simple terms, content that fulfills the Google EAT principle will rank higher, whereas EAT stands for expertise, authoritativeness, and trustworthiness. These elements help determine if a web page has high-quality content.

Google uses its algorithms to deliver the best results to the users.

For example, Google Panda is one of the famous algorithms which ranks a website based on content quality. It eliminates web pages from the index that have low-quality and duplicate content.

Another example is the RankBrain algorithm. RankBrain uses AI to interpret search queries that the audience search on Google.

For example, when you search for chocolate cake recipes, you will also get results for chocolate truffle cake recipes on the search engine results page.

Google panda and RankBrain send spiders to crawl websites and, as a result, they show the most relevant and high-quality search results content on the top of the result page of search engines.

Tip #4 Featured Snippet

It features these results in the top part of the page. Google programmatically chooses the best answer from a third-party website and displays it in the featured snippet.

Here’s how a featured snippet looks.

According to Ahrefs, “for a specific search query, almost 99% of web pages shown in the featured snippet already rank on SERPs’ first page.”

Some of the key ways to optimize featured snippets are:

  • Organize your content in a structured way
  • Make sure one article answers many similar questions
  • Opt for eye-catchy images
  • Choose to create answers with tables
  • Write dedicated headings to answer featured snippets, like “Is red meat healthy?”

Note: Suppose you want to create snippets, plan on creating question-based questions along with the relevant keywords. For ideas, you can also look at the Google search option, “people also ask.”

Tip #5 Image Optimization

According to SEMRush, “image optimization will play a prominent role in the search.” This means if the images on your website aren’t optimized, make sure to optimize them.

Remember to use high-quality images, relevant images, and a suitable label for your image file.

Include images to your site map as it becomes easier for spiders to crawl. Also, using alt tags will help crawlers to classify images easily.

Note: When an image cannot load on a user screen, alt-text is displayed on the webpage.

Google uses alt-text to understand the context from images.

A well-optimized image enhances your web page rank and user engagement. Also, image optimization can help your webpage show up in the image carousels on search engines.


Tip #6 Semantically Related Keywords

Semantically related keywords are the interpretation of a word.

For example, for a keyword like “chocolate cake,” some semantically related keywords could be chocolate recipes and chocolate truffle recipes.

Semantic keywords have a higher impact on website ranking. We link them to the primary keywords and help in gaining relevant traffic on the Search Engine Results Page.

Also, you can have a look at Google SERP for LSI keywords.

Want to know how to select the right Semantic keywords?

  • Do not target keywords alone; instead, optimize content using topic clusters
  • Opt for structured data and choose your semantic keywords.

As an alternative, the process can also be done with the help of a comprehensive keyword tool.

Tip #7 Building Quality Links

Suppose a marketer aims to focus on a successful long-term SEO strategy, building quality links cannot be neglected.

In 2016, Google declared that building quality links are one of their top 3 ranking signals.

Always opt for quality over quantity, as building quality links to your content can give your product and category pages a boost in SERPs.

Let me share a few effective strategies as it will increase the number of links pointing to your website dramatically:

  • Gain backlinks from relevant and authoritative web pages
  • Promote your content regularly on social media
  • Opt for guest blogging and influencer marketing
  • Leverage social media platforms
  • Reach out to your target audience through online forums
  • Attract your target audience by offering them valuable content

Tip #8 is Local Search Listings

Local SEO focuses on optimizing websites that appear on SERPs in a specific location. Optimizing local SEO drives more website traffic and conversions since the strategy is more relevant to local audiences.

This strategy is the best way of marketing your products to specific location-based customers.

According to Google, “Local results are based on relevance, distance, and prominence. These factors help Google find the best match for your search”. Because of this reason, it is essential to have your NAP details correct and consistent.

SEMRush confirms that “Local Search Listings Will Play a Larger Role in SEO Strategies.” Suppose you are planning to get your business into that local pack, go to Google My Business page and create your own.

Note: Google My Business requires a strong backlink profile.

Tip #9 Improved User Experience

“Simplify navigation” is another word for “improve the user experience.” Site navigation is a key factor for your search engine ranking.

For the past few years, UX has become an important ranking factor for Google.

To understand the concept in an easier way, consider the partnership of Search Engine Optimization and User Experience this way: SEO emphasizes search engines, whereas UX focuses on website visitors. Therefore, both share a common goal of giving users the best result.

This is what the content king app says about user experience:

Let us share a few practices on how to effectively leverage UX design to improve a site’s SEO performance:

  • Simplify your site’s navigation
  • Improve UX Design for SEO-friendly layouts (such as making content easy to digest, Infuse images and videos wherever possible, use CTA’s wisely)
  • Optimize for Site Load Speed, opt for mobile-responsive design, as over 50% of all traffic is now driven by mobile search. In case your site isn’t mobile-responsive, you will notice poor user engagement.

Tip #10 Using Schema Markup

According to Searchmetrics, “36.6% of search keywords bring up at least one featured snippet that’s derived from schema markup.”

Many marketers believe schema markup is a significant opportunity to rank your web page on the first page of SERP.

Schema markup is microdata added to the website to help Google return relevant results to searchers. Suppose you’ve used rich snippets, you’ll know what schema markup is all about.

In simple words, schema markup is extensively used to define website content. Adding structured data gives your website visibility on SERP and also increases site ranking.

Some of the schema markup examples are

  • Rating and reviews
  • Image thumbnail
  • Product availability
  • Site links

That was all about the SEO tips one needs to know, to rank higher on Google.

6 Small Business SEO Tips for Time-Strapped Entrepreneurs

6 Small Business SEO Tips for Time-Strapped Entrepreneurs

Search engine optimization (SEO) is part of a strong foundation for small business success. If a small business does SEO poorly, they risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if it’s a great show, it will be hard for it to gain a following because it’s so hard to find. Similarly, you can have a wonderful business, but if Google does not show your website in their search results, then potential customers will struggle to find out about you.

When entrepreneurs get SEO right, they can see lifts in website traffic, brand visibility, and revenue. This makes for stronger growth and more sales opportunities.

If you start a business without a strategy in place to grow your online presence, you’ll see competitors take business from you since search has become an increasingly important driver of revenue for both B2B and B2C companies.

This post will cover the basics of SEO for small businesses from keyword research to tips on how to save time while creating quality content.


What Is SEO for Small Businesses?

Search engine optimization is the process of optimizing your business’s website so that it can be found and indexed by search engine crawlers, which are bots that trawl the internet, finding and ranking content. (Check out this Complete Guide to SEO to learn more.)

Successful SEO for small businesses involves using several key components of content marketing. Master these fundamentals, and your traffic will start a steady upward ascent.

  • Keyword research — This is the act of learning which terms and phrases your potential customers type into search engines. By figuring out what people are searching for t
    • Copywriting — If your pages are uninformative or confusing, people will bounce from your site soon after landing. On the other hand, if you create useful content that is well-laid-out and makes compelling arguments, your readers will be more likely to read your whole page (check out these SEO copywriting tips). This will increase the average time a user spends on your site, also known as time on site. The average time on site of a top 10 Google result is three minutes and 10 seconds, so it’s crucial to write quality copy that gets readers to stick around.
    • Content marketing — A well-crafted content marketing strategy emphasizes writing blog posts — each focused on a specific keyword — that inform and engage your target audience. Depending on the type of business you run, this may be a key part of your online strategy, and it may not. To test this out, consider creating a few information-driven posts using the hub and spoke strategy. This is when you create a landing page centered around a competitive keyword with decent search volume that is core to your small business; then you link back to that page via other blog posts that cover related, long-tail keywords. In doing so, you will create a site that is easy for both readers and search engine crawlers to navigate, which greatly affect how high a site’s pages rank in SERPs.
    • Link building  The number of internal links (linking to existing content within your own site) and external links (when a different site links to your content) is an indicator that SERPs use to determine the quality of your site. It’s especially helpful if you can get high-authority sites to link to your content as that is a strong indicator of the quality of your site.
    • Usability and UX  SERPs will downgrade you if you have a clunky, slow-to-load, or hard-to-navigate website. Plus, a well-designed page keeps visitors around longer.
    • Local SEO — A good local SEO strategy involves utilizing the above tactics but with a special focus on your immediate surroundings. Think blog posts on local topics, links from popular local newspapers, and Yelp reviews from local patrons.

    Why Should You Care?

    Without an SEO strategy, your website will likely struggle to appear in search results. Even for businesses with a local customer base, online visibility is essential. No longer are people strolling down main street hoping to stumble across a product they like or a service they need. Instead, they fire up their phone or computer — 86% of people use the internet to find local businesses.

    That being the case, it’s no surprise that organic search (when people search a term and then click on a SERP link) drives 51% of all web traffic for both B2B and B2C.

    If you want to make money in the modern business environment, it’s critical that you have a plan for ranking higher in SERPs.

    o find related businesses, to find information about your business, or to find information about a topic related to your business, you can create content that is useful to them. A good keyword strategy is monitored and updated regularly as the trends of how people search are always in flux. In order to stay on the cutting-edge, consider investigating the SEO strategies of your competitors using tools like Alexa’s Competitor Keyword Matrix.

SEO Tips for Small Businesses

Tip 1: Focus on technical SEO

Technical SEO is the process of optimizing the structure of your site pages so that the crawlers can properly “read” and index your site. If we were to personify the crawler, the goal is to have it check out your site and then think: “Wow, these pages load fast, the links all work, and everything is secure. I have no qualms about promoting this content.”

Even if your actual writing is amazing, problems with technical SEO will hamper your site’s ability to rank highly in the SERPs. So before creating new content to draw in potential customers, take stock of the quality of your content from a technical perspective.

Some problems are best left to engineers — like making sure your security and encryption protocols are up to date, page speed optimizations, and the structuring of data. If you don’t have that technical background, give these a try:

  • Create a sitemap and submit it to Google — Depending on what tools you used to build your site, there are plugins you can use to create a sitemap. Yoast SEO is one such plugin for WordPress users that generates a sitemap automatically and keeps it up-to-date when you publish new content. You can submit your sitemap to Google via Google Search Console, a free service Google offers to help you manage your presence in Google Search Results.
  • Prune old pages that don’t perform — If your site has a lot of pages that don’t get traffic, your rankings will be negatively affected.
  • Fix broken and old links — The SERP robots will downgrade your content if you consistently send your reader to outdated or broken links. A recent study showed that sending users to high-authority outbound links is looked upon favorably by Google’s ranking algorithm.
  • Optimize your images  Use relevant images with appropriate captions. You should also use the “alt text” section to give a description of the image.


11 Do-it-yourself SEO Tips to Save Money

11 Do-it-yourself SEO Tips to Save Money

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.

1. Improve Title Tags

Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.

Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name. This can result in title tags such as “Women’s – [Your Site].”

Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above could be a common-sense tweak: “Women’s Shoes – [Your Site].”

2. Master Keyword Research

A sound SEO program relies on keyword research to:

  • Know the words and phrases of real searchers,
  • Determine which keywords to target,
  • Gauge demand for your products.

Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.

The best keyword tools offer a demand score for each theme. Google Keyword Planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data.

Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.

3. Understand Your Competition

Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:

  • What are they doing well in organic search?
  • What content themes do they include that you don’t?
  • How do they structure their site to target valuable keywords?
  • How do they engage shoppers?

Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.

4. Map Keywords

Knowing what consumers want and the search phrases they use, map keywords to each page on your site.

Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.

Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.

5. Optimize Your Site

With your keyword map in-hand, the next step is implementing on-page SEO, including:

  • Updating the content on the pages to include the keywords;
  • Creating new pages (for unassigned keywords) with text and, potentially, graphics, audio, and video;
  • Launching a new, keyword-rich section, such a blog or education portal.

Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.

6. Produce Regular Content

Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites. Just publish unique content at least monthly, if not weekly. Consistency is key.

“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs.

7. Boost Link Equity

Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally.

Content marketing for SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links.

Link acquisition, on the other hand, involves:

  • Identifying high-value pages or sites that are topically relevant;
  • Figuring out how to make your content valuable to that site owner; and
  • Reaching out directly to request a link or an arrangement that would lead to a link, such as a guest post or interview.

Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?”

The keyword research in step 2, above, comes in handy as it provides an idea of the most influential and best-ranking sites to approach.

8. Build Your Social Media Network

Social media enables you to connect with your audience. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it.

Consumer-facing businesses will likely find the most value in Facebook and Twitter. B2B companies usually focus on Twitter and LinkedIn, with Facebook in the mix as well.

If you have attractive images, add Instagram or Pinterest to the list. If you’re open to creating videos, definitely use YouTube.

9. Understand Analytics

You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly.

In Google Analytics, go to Acquisition > All Traffic > Channels. Click on “Organic Search” and then change the Primary Dimension to “Landing Page.” You can then analyze your SEO performance.

Beware of the “Keyword” dimension, though. No analytics program can accurately track which keywords referred organic search traffic to your site. Only the analytics for each search engine, such as Google Search Console’s Performance report, can do that.

10. Read SEO Posts

Study an SEO guide such as my “SEO How-to” series. Other helpful and free beginner SEO guides include Moz’s “The Beginner’s Guide to SEO,” Search Engine Land’s “Guide to SEO,” and Google’s “Search Engine Optimization Starter Guide.”

For quick updates on SEO changes, try two YouTube channels: Moz’s “Whiteboard Friday” and “Google Webmasters.”

Also, read trusted SEO blogs.

11. Ask Questions

If you are stuck, ask questions in one of the many SEO communities. Google’s Webmaster Forum is a helpful place to start. Participants include Google employees, SEO professionals, marketers, and developers. Other popular forums are WebmasterWorld Forum and Moz’s Q&A Forum. Facebook and LinkedIn also have SEO communities.

Twitter is a popular vehicle to ask the SEO community for advice. Make sure to include a hashtag such as #seo, #seoquestion to increase your chances of being seen by someone who can help.

Never forget, however, that there’s a lot of SEO misinformation. Try to vet the source.

22 Unique SEO Tips Backed by 22 Renowned SEO Experts

22 Unique SEO Tips Backed by 22 Renowned SEO Experts

How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be glorious! Since we don’t have a room big enough to gather all the best experts in one place, we took advantage of the online “meetings” and gathered all the up to date SEO tips into an awesome expert roundup post. That is how we got the idea of interviewing 22 renowned SEO experts and how we found out 22 awesome and unique search engine optimization tips … the best of them.

We’ve got answers from some of the brightest minds about the most actionable tips from the digital marketing world. We’ve found interesting news, insights and really helpful tips and guidelines about mobile optimization, metrics, qualitative content marketing, testing, technical SEO and customer centric websites. These 22 tips are some of the best for small businesses or large enterprises. Make sure you get the best of them.


Grab a coffee, sit comfortably and start reading the next list with 22 unique SEO tips backed by 22 renowned SEO experts that will make your search traffic bloom.

1. Understand That SEO Is Not Just About Rankings

If I could only recommend one tip, then it would be to make sure you understand how SEO fits into the bigger picture of your marketing strategy.
Founder & COO of Main Street ROI

I’ve talked with many business owners that think ranking high in Google is all you need to be successful.  The reality is that SEO is just one of many tactics to drive prospective customers to your website. Sure, ranking high in Google is great, but it’s also worthless if you don’t have a website that is set up properly to convert that traffic into leads and sales.  Plus, you won’t rank high for long unless you have proper tracking in place and a process to monitor and analyze your SEO efforts.  As you can see, SEO is not just about rankings; it’s also about website conversion rate optimization and website analytics and tracking.  That’s important to understand before you start to invest in SEO.


2. Optimize Your Content for Your Customers and Not for the Search Engines


Producing content that’s irrelevant and insignificant to your audience’s wants and needs leads to only one thing – people stop taking you seriously. People click on your links in the SERPs but they do not interact with your website and leave quickly – wasted opportunity to turn visitors into customers.


Optimize your content for you customers and not for the search engines. What do I mean by that? It’s so easy to find some high volume keywords around your product and turn them into blog posts. I get it – everybody needs more visits.
SEO Manager of Canon Europe


So how do I find what my buyer persona (not to be confused with ‘buyer profile’) is looking for?


Glad you’ve asked, so let me give you some actionable tips. Finding questions that people are asking about your products or services.


A very good place to start is Quora. I just went there and typed something very uninspiring like “carrots” (Writing content for a boring industry? No Problem).


Some of the questions I get:

  • Why are carrots good for your eyes? Does eating carrots improve your eyesight? How?
  • How many carrots should I eat a day?
  • What else besides carrots can help your vision?

Another favorite place to go would be Answer The Public.

Answer the public

Last but not least, take data from your internal Site Search. All you have to do now is to align a question with a keyword that would bring traffic to your website. To do that just drop a question in the Google keyword planner and you will be presented with an opportunity.

Keyword Planner

Note: Stay focused and only choose the keywords that answer your original buyer’s persona question.


I am sure you already know where I am going. You’ve got the question and you’ve got the targeted keyword. All you have to do now is give an answer in the form of a blog article or video.


We’ve started with the customer in mind and ended up with a content that’s relevant to YOUR audience and, at the same time, well optimized for the search engines.


3. Understand How Your Site Is Actually Performing Away From Vanity Metrics


My one tip would be always be auditing. Auditing is essential for SEO success. Understand how your site is actually performing away from vanity metrics.
 Founder of Denhard Media

If you track for the right KPIs, auditing will supply you with ongoing changes and help you focus on making the highest priority changes for you to hit KPIs and plan for the future.

4. Don’t Underestimate the Power of Creative Technical SEO

People often neglect testing in SEO, mostly because it’s not easy, but optimizing CTR is a way to get some huge wins. Check out how Etsy is doing it or this recent look at approaches from Wayfair and their learnings.

Don’t underestimate the power of creative technical SEO. Now by technical SEO, I’m not talking about fixing 404 errors or ensuring your JavaScript website is crawlable (although that’s important).
Director of Strategy & Innovation of CatalystSEM

I’m talking about coming up with novel ideas and analyses that help move the needle but are less about copywriting and more about technical proficiency. A couple examples: digging deep into semantic keyword research and data mining or dynamically populating title tags using the Google Search Analytics API.

5. Have Content Deliberately Written to Be Highly Linkable

My one main SEO tip would be to make sure that amongst all the specific, actionable content you’re creating, you have a few pieces of content deliberately written to be highly linkable.
Co-founder of WebProfits

Highly linkable content is content written on a broad enough topic that you can work it into guest posts and other link opportunities naturally, without the article having to be directly related to the content you’re linking to.


For example, I wrote a big piece on customer delight – a thorough guide on how to make your customers happy at every point in your relationship. I’ve been able to link to this piece within articles on topics ranging from marketing and sales to operations and employee management. Having a few of these kinds of pieces means you’ll never miss an opportunity to link to your content.

6. Do Not Underestimate How Important “Branding” Is to SEO

Do not underestimate how important “branding” is to SEO.

There’s no point being number 1 for “Taxi” if your customer types in “Uber”.
Marketing Director at Majestic

7. Build Your Website on a Solid Foundation of Data and Keyword Research

I’d recommend that you build your website’s information architecture, URL structure and plan the way content is organized on the domain, on a solid foundation of keyword research and detailed analysis of your search data.
Founder at Search Planet

Your goal should be to build a customer-centric destination that works 24/7 at attracting fresh business.


My company, Search Planet, specializes in E-commerce SEO. I often see even large e-commerce Web shops leak revenue and profit because they’ll mirror their own needs and organizational structure online, instead of focusing on their customers’ needs. So the best prospects don’t find them in search results. Or when they do, they won’t buy from them – but go to their competitors instead.


By transforming your online presence to be entirely customer-focused, you’ll cut through the clutter, dominate search engines, draw a flood of targeted traffic to your website, and make more sales.

The 17 Most Important SEO Tips for Higher Rankings

The 17 Most Important SEO Tips for Higher Rankings

Today you’re going to see 17 most important SEO tips that you need to know.

And these tips actually work.

In fact:

These SEO tips have helped me get #1 ranking for keywords like “link building tools”:

So whether you’re a new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.

Here are the 17 most important SEO tips to follow when optimizing your website:

1. Use Keywords In The Right Places

You probably already know that you should add keywords to pages that you want to rank.

But where you use your keywords is just as important than how many times you use them.

Specifically, you want to make sure that your keyword appears at least once in your page’s title tag.

2. Keep Users On Your Site Longer

Here’s the truth:

Pogosticking can make or break your Google rankings.

So: what is pogosticking exactly?

Pogosticking is when a Google user clicks on your site…

…then “pogosticks” back to the search results to find something that actually helps them.

The question is:

How do you keep users on your site longer?

Use lots of bullets and subheadings.

When your content is easy to read, people will spend more time on your site.

(It also stops them from hitting their “back” button)

As it turns out, bullets and subheadings make your content MUCH easier to read:

3. Find “Suggest” Keywords

You probably already know that you can use Google Suggest to find long tail keywords:

4. Delete Zombie Pages

Zombie pages are pages on your site that don’t bring in any traffic.

They’re just sorta…there.

And when you delete Zombie Pages, you can get higher rankings and more Google traffic.

In fact:

One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.

5. Do An Industry Study

What’s the best way to get backlinks from authority blogs and news sites in your niche?

An industry study.

In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.

SEO Tips For New Websites (Beginner’s Guide)

SEO Tips For New Websites (Beginner’s Guide)

SEO tips to kick-start your new website.

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?

And that’s why search engine optimisation (SEO) – the earning of traffic through search engines – has been such an important topic for site owners for over 20 years. Organic traffic, as it’s known, is the lifeblood of many websites.

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin?

That’s why we’ve put together this guide of SEO tips, tricks & tactics. For most websites, the same fundamental pieces of advice apply – and we’ve gathered the best to get you started. We’ve added where you can find more information, plus our favourite tools to get the job done.

The good news is that despite its coverage, most sites owners don’t do SEO – a bit of dedication will put you ahead of a lot of the competition. Even better, these are ideas that don’t require an encyclopedic knowledge of code to try out.

SEO can seem intimidating, but anyone can understand the basic principles. Whatever your skill level, there’s always an opportunity to improve your site. Ready to get started?

How do you monitor SEO impact?

The first step to earning traffic? Getting your website setup for SEO. This doesn’t mean changing your website (not yet!) Here, we’re going start with some of the tools available, many of which are free or from the search engines themselves. With these we can look at what’s happening now, and get data on what we can do next.

As a discipline, SEO is flooded with tools, and knowing which to use and in which situation is a minefield even for seasoned professionals. However, the tools below are essentials in any campaign, helpful whether this is your first site, or your 1000th.

1. Setup Google Analytics (GA) to track website traffic: 

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there.

It can track sales, what content interests your audience the most, and how your audience finds you. Getting started with Google Analytics does require a little bit of technical know-how, but if you are using one of the most-popular content management systems (CMS) such as WordPress, there are plenty of tools and in-depth advice to make it easy.

Google Analytics is a huge topic, one that deserves its own guide, but we suggest getting started here and checking this small business guide that gathers many helpful articles.

2. Setup Google Search Console (GSC) to see what Google makes of your site: 

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you?

Well, you can – Google Search Console is a free service to help monitor and optimise your site’s performance in search results. This is essentially free advice from those we’re trying to impress.

Getting started is simple. You verify that you are the owner or admin for a site by adding a meta tag to your homepage’s HTML code, uploading a file to a server or through your Google Analytics or Google Tag Manager setup.

Give it a few days to gather some data, and a host of options are yours. Use Search Console to ensure Google can understand your content, see which queries drive traffic (plus how often people click on you site in the search results), monitor spam issues associated with your site, even who is linking to you plus so much more. Search Console is often overlooked, but using it will make a huge difference.

3. Use Bing Webmaster Tools to get even more information: 

Here in the UK, Google is by far the dominant player in the search engine market. However, there are still millions of searches done using Microsoft’s search engine every day.

Understanding what they think of your site is another way to improve your SEO efforts. Just like Google, they have a great tool, Bing Webmaster Tools, with free information.

As it gives different data to Search Console, you can also get different ideas on how to improve your website. It even comes with SEO reports and an SEO Analyzer to get you started with actionable recommendations. Just like Search Console, there are different ways to verify your site to register and get going.

How do you research keywords?

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!)

Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world.

Once you have a variety of keyword ideas, you can then use them for on-page SEO, improving your content, building helpful pages and finding relevant sites in your niche.

1. Give your website a home for all topics:

Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages.

If you are blogging, then you’ll have a bucket for each of the major themes you cover, such as cake recipes or restaurants in Birmingham. If you have a business site, you’ll need a bucket for each product or service you offer.

Now expand these topics into a list of keywords. Taking each topic in turn, think of all the different ways someone might search for them. What would you like our site to rank for? Put yourself in the shoes of your audience – what words would they search with to find your content?

If nothing else, making sure you have a suitable home for your major topics means you are thinking about how visitors will find your product, service or content.

2. See what keywords your site is visible for:

Before finding fresh keywords, a smart way to get ideas is to see what you already rank for. These are the topics Google or Bing already think you are a relevant resource on – this can either highlight that they haven’t found you yet, some topics you’ll be surprised by, or where your site has already managed to make progress.

Using third-party tools, such as SEMrush or Serpstat (both of which let you run a number of free reports), you can get a snapshot of the keywords your site is visible for. You might not be high enough to earn traffic with these rankings yet, but you have to start somewhere!

3. See which keywords send traffic to your site:

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.

Both tools show exactly the search terms they have shown your site for, and how many people have clicked on your result.

For example, Search Analytics data details the queries you’ve appeared for, the average ranking position of your page and how many folks have chosen to click on your result.

4. Expand your keyword targets with related searches:

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content?

Similarly, we can get lots of ideas using Google’s Suggest functionality (the list of ideas Google shows when you start typing in the search bar). These terms appear as Google is frequently seeing them used.

Tools such as Keyword Tool and Ubersuggest let you enter your seed keyword and find many variants, all based on real searches.

Even better, some of these tools let you do the same thing for YouTube, Amazon, Wikipedia and more to get other search types such as video or retail terms.

5. Check out your competitors:

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself!

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at.

Don’t put in a huge website that sells many items such as Amazon (unless you like digging through mountains of data!) Pick someone big enough to have a lot of keywords, but niche enough to specialise.

Now, just because a competitor is ranking well for a keyword, doesn’t mean you should try and target it. It has to be highly relevant to your site and audience. But, this is a quick and effective way to use others folks’ hard work to uncover audience interests.

6. Choose suitable keyword targets:

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms.

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Think of shoes vs. men’s brown chelsea boots.

There are a number of tools we can use to find keyword volume data, including Google’s Keyword Planner (which requires an active AdWords account to make full use of), SEMrush (paid and free options) and WordStream (paid and free options).

Use these to remove keyword ideas that have too little, or even too much, volume, generate a healthy mix of head and long-tail targets, check out the competition and even find new ideas.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?

<class=”schema-faq-question”>What is SEO?</class=”schema-faq-question”>

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

<class=”schema-faq-question”>How does SEO work?</class=”schema-faq-question”>

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.

<class=”schema-faq-question”>Why is SEO important for marketing?</class=”schema-faq-question”>

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

SEO Explained

New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:

How can I learn SEO?

For a helpful dive into SEO, our Periodic Table Of SEO Factors will introduce you to all the key concepts you need to know, including the elements for successful on-page and off-page SEO, plus the “Toxins” or tactics that can hurt your rankings.

The table and accompanying report also look at the emerging verticals of search:

The Periodic Table of SEO Factors serves as the foundation of this Guide to SEO. Together, these resources will help you learn about SEO and inform your strategy for success.

Search Engine Land’s Guide To SEO

As a companion to the table, Search Engine Land’s Guide To SEO explains the search ranking factors in more depth. It also features tips and advice from SEO experts on implementing them to achieve greater visibility and higher rankings in organic search results.

Links to each chapter of the SEO Guide are shown below. Chapter links at the bottom of each make it easy to navigate through the guide.

Daily SEO News & Expert SEO Advice

In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.

Browse the SEO Channel for the most recent SEO news stories and expert columns. Sign up to receive Search Engine Land’s daily email newsletter featuring a roundup of search marketing news and exclusive analysis and insights.

Search Engine Land’s SEO Library

In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for the major search engines:

Also within our library is the How To: SEO section is devoted to practical tips and tactics about search engine optimization.

We also have sub-categories, including:

We also cover technical SEO topics, including an ongoing SEO for Developers series.

Get SEO News & Advice Delivered To Your Inbox

Subscribe to our daily brief newsletter for a recap of all the latest SEO related news, tips and tactics from Search Engine Land and other sources all over the Web.

21 Actionable SEO Techniques For 2021

21 Actionable SEO Techniques For 2021

Want more traffic from Google?

Then you’re in the right place.

Because today I’m going to show you the exact SEO techniques that I use to generate 438,950 unique visitors per month:

The best part?

All of these proven strategies are working GREAT in 2021.

Let’s do this!

And here are the tactics you’ll learn about in this post.

1. Discover Untapped Keywords on Reddit

You’ve probably already visited “The Front Page of the Internet” before… also known as Reddit.

But what you may not know is that Reddit is a keyword research GOLDMINE.

(Especially when it comes to finding long tail keywords.)

Hit the play button to see how it’s done:

If you prefer to read, here’s a summary of how this process works:

First, head over to Reddit. If you already know a subreddit where your target audience hangs out, head directly there.

For example, let’s say you wanted to write an article about The Paleo Diet. You’d head right to r/paleo subreddit.

Finally, scan threads for terms that appear again and again. If people are talking about these topics on Reddit, chances are they’re searching for those same terms in Google.

(Which makes them PERFECT for keyword research.)

For example, when I looked at threads on the topic of “link building”, I noticed terms like “content strategy” and “content strategies”.



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