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One of the essential questions every entrepreneur needs to answer is how to reach customers.

The internet and digital media, in particular, have changed the way we live, make decisions, and spend money.

And as competition rises across various industries, businesses are looking for new ways to gain potential clients.

Even though there are platforms that allow us to reach millions of people organically, most businesses fail to do so because they don’t know where their ideal audience is and how to target them.

Paid ads, on the other hand, can have a good return on investment. But there’s a hidden potential of reaching millions of people organically if you know how to use today’s rising platforms.

TikTok, Pinterest, and Medium are a few of these opportunities.

These are growing at a tremendous speed and allowing creators to tap into new audiences. And the marketers who know how to use them have the chance to reach people all over the globe without spending a penny on paid advertising.

ipad and iphone on table


TikTok is a Chinese video-sharing platform that was founded in 2016.

Over the past few years, it has spread like wildfire and become the most relevant competitor of Instagram.

During the COVID-19 lockdown, millions of new users worldwide joined the social network to watch entertaining or educational videos.

As of August 2020, more than 800 million people are using TikTok every month and the app has been downloaded more than two billion times.

The Content

The maximum duration of a TikTok video is 60 seconds. Yet the average length of viral TikTok videos is around 15 seconds.

Even though its user interface might first look confusing, creating and sharing videos on TikTok is actually really simple.

TikTok favors in-app creations, which means you don’t need a fancy camera or video editing tools to produce excellent videos.

Instead, you can use its internal tools and create stunning videos with ease.

While most people think of TikTok as a platform to share dance videos, thousands of entrepreneurs and businesses actually use the network to share educational content.

The Audience

While more than 40 percent of TikTok’s audience is aged between 16 and 24, more and more older users are joining the platform every day.

Most of today’s popular social platforms first started by targeting younger generations, and once they got used to the network, older generations joined.

Facebook started as a platform for students, yet many of today’s grandparents scroll through their news feeds every day. And the same will likely happen with TikTok.

If you’re serving an international audience, TikTok might allow you to reach more people organically than any other platform.

And if your target audience is younger than 30 years old, now is the best time to create a marketing strategy for your TikTok channel.

Companies such as SpikeballVessi, or Gymshark are already using TikTok successfully and reaching millions of new potential customers every month.

However, whether you’re a consultant, coach, or trying to build your personal brand, you might be able to benefit from implementing TikTok growth tactics. Even lawyers and doctors are using the platform to develop their brands and stand out from the competition.

The Benefits and How to Get Started

Even though TikTok’s audience is growing quickly, new creators still have great opportunities to build an audience through viral videos.

While it’s almost impossible for a post to go viral on Instagram without having lots of followers, it’s still likely on TikTok.

Right now, the app favors new creators and fresh content, so if you join the platform soon and share relevant content, you might get tens of thousands of views with ease.

And by placing a link to your website or email list in your profile description, you can turn your TikTok audience into subscribers and paying customers.

black iphone on table


Pinterest was founded in 2009 in the US and is a visual search engine.

Even though many people know about Pinterest and have probably even used it as a source of inspiration, only few people understand how to use it as an effective marketing channel.

Yet, thousands of today’s blogs and online businesses rely on Pinterest as their primary traffic source.

The Content

On Pinterest, you create vertical images, known as Pins, to promote an article, a video, or a product.

When people click on that Pin, they end up on your website to read a blog post, watch a video, sign up for a newsletter, or make a purchase.

Pinterest works for businesses that sell physical products as well as those selling digital services and products.

Creating visually appealing Pins and writing engaging copy is what matters most in order to make people click on your Pin and go to your website.

The Audience

More than 360 million people use Pinterest every month. Yet what stands out is that over 70 percent of the users are women with strong purchasing power.

According to studies, 47 percent of Pinterest users browse through the platform to make a buying decision. These purchases are mostly tied to significant life events such as a wedding, a child’s birth, or a relocation.

However, online businesses that don’t sell physical products can benefit from the massive traffic on Pinterest too.

Personal Growth Base, for instance, is a website dedicated to helping people to become their best selves. On its Pinterest page, the brand shares Pins with blog posts’ titles to get people to read its content.

Once you click on one of the Pins and read an article, you have the opportunity to subscribe to a weekly personal development newsletter. And if you like the content, you can join an online course to dive even deeper.

The Benefits and How to Get Started

The main benefit of Pinterest compared to other platforms is that you can easily automate the marketing process.

Once you’ve created the Pins, you can schedule them with marketing tools such as Tailwind.

Pinterest is particularly relevant for two types of businesses:

A) Businesses with a catalog of existing content such as blog posts or YouTube videos. These companies can create a lot of content for Pinterest easily just by designing Pins for their existing content.

B) Businesses that sell products that are particularly appealing to women. Even though more and more men are joining the platform, it’s still dominated by females.

That’s why Pinterest is particularly promising for companies that target middle-aged women.

woman using laptop


Medium is an American online publishing platform that allows anyone to create and share written content.

The platform was founded in 2012 by Evan Williams, the co-founder of Twitter. Today, Medium is one of the 300 most visited websites and anyone can sign up and share articles in a few clicks.

The Content

Medium is dedicated to writing and consists of blog posts and stories of various forms.

While it might be hard for a fashion brand to grow a significant audience on Medium, it’s an excellent place for businesses that rely on content marketing through educational articles.

If you, for instance, launch a mindfulness app, Medium can be the perfect place to share articles about self-care, mindfulness, or meditation. Those who read your posts will likely be potential customers for your product or service.

Just like on Pinterest, Medium is also a great place to grow an email list for a knowledge-based company.

And if you’re selling online courses or a digital coaching package, you might find an interested audience on Medium that you can turn into subscribers and customers through a simple call to action at the end of your articles.

The Audience

What distinguishes Medium from other platforms is that more than 90 percent of its users are college graduates. While TikTok is all about attention-grabbing content, Medium readers want more in-depth knowledge.

Even though Medium is a platform with a worldwide community, most of its users are located in America and Asia. However, its European audience is growing at a particularly quick rate.

The Benefits and How to Get Started

With more than 100 million monthly readers, Medium is a massive opportunity for those who share high-quality written content.

Certain niches such as self-improvement, tech, or entrepreneurship are particularly popular. So if your business operates in one of these areas, you have the opportunity to reach your ideal customer by publishing relevant content.

In addition to its massive reach, Medium also has a high domain authority. With a score higher than 90, the website outranks most other pages. This makes it relatively easy for marketers to create content that can be found through Google searches.

That’s why it might be better to start your company blog on Medium instead of using your own website. But even if you publish your company’s articles on Medium, you can also republish them on your website and vice versa.

top shot of man, laptop, and marketing books

Final Thoughts

TikTok, Pinterest, and Medium are three effective ways to drive traffic to your website or online store in 2020 and beyond.

Even though these platforms aren’t new, most businesses don’t know how to use them effectively to reach their target audience. That’s why you can have a significant advantage by giving it a try and tapping into these platforms’ enormous audiences.

While all three platforms can be a source of free, organic traffic, your success and reach on each of them depend on your consistency.

On TikTok, you should aim to upload at least one to three videos per day. On Pinterest, you’ll need to schedule a minimum of ten Pins per day. And on Medium, your goal should be to publish high-quality articles at least once per week.

The more content you publish, the higher your chances of success on these platforms. And even though you don’t need to pay for the reach, you’ll need to invest lots of time to drive free traffic through these platforms.

Last but not least, marketing your business on these platforms will only work if you genuinely care about your audience and create content that is worth watching or reading.

With millions of videos and blog posts online, people can quickly distinguish between brands who care about their audience and those that don’t.



With so many brands jumping on the TikTok train, it may seem difficult for smaller up and coming brands to make waves on the platform. How much does it cost for a TikTok influencer? I don’t think anyone really knows at this point, but I believe 2020 will create some opportunities for bloggers and influencers alike to use the platform to generate some traffic.

So, how can businesses use TikTok? Between running your own TikTok and connecting with and promoting influencers on the platform, TikTok’s presence just makes sense for any business in the music industry. To learn how businesses can use TikTok, I think it’s important to see how health organizations are using TikTok. Later in this article, we will touch on 2 health organizations that have some great TikTok campaigns.

Music powers TikTok. It also works to keep people hooked to watching videos in its immersive nature.

Our last question is, how can artists use TikTok to increase exposure and create relationships with brands all over the world? TikTok is a platform made with music in mind, and musicians everywhere are getting some serious traffic from the platform. By posting your music on TikTok and building relationships with influencers, you can start building a platform for your music!

Increase the traffic to my website with TickTok

Increase the traffic to my website with TickTok

Why Brands Should Drive Traffic from TikTok

TikTok may be best-known for teen dance routines and lip-sync videos.

But times are changing on the platform, and the user demographic has undergone a major shift in the last 6 months.

Millennials now make up a greater share of TikTok’s user base than ever before. With over 24% of the platform aged between 25-34, TikTok is suddenly a much more attractive platform for brands and businesses looking to reach customers with a stronger purchasing power.

And while TikTok was once dominated by Gen-Zers, the 18-24-year-old user bracket fell by over 5%.

Tips for Driving Traffic from TikTok

Source: Adweek

It’s also undeniable that TikTok is experiencing a phenomenal period of growth right now.

With over 87M worldwide downloads in June 2020, TikTok has been the most downloaded non-gaming app for 2 consecutive months — with a year-on-year increase of almost 53%.

TikTok’s rapidly growing user base has also fuelled a diversification of content on the platform, creating opportunities for brands to get creative with relevant content on the app.

Once dominated by viral dance trends, TikTok videos now span almost every vertical imaginable. Beauty tutorials, home hacks, styling tips, and fitness videos are now commonplace, alongside a new wave of educational content covering current events and social issues.

@thedailyshow“There is no right way to protest because that’s what protest is.” ##dailyshow ##foryoupage ##fyp ##blacklivesmatter ##georgefloyd♬ original sound – thedailyshow


Plus, it’s still relatively easy to go viral as a brand on TikTok. TikTok’s unique algorithm means that even accounts with zero followers can get millions of views on a new video.

So with all this in mind, TikTok presents a big opportunity for brands looking to boost their awareness, create innovative and engaging content, and tap into a rapidly growing audience.

Ready to take your TikTok strategy up a notch? Watch our free 30-minute video workshop on how to use TikTok to grow your brand:

5 Ways to Drive Traffic and Sales from TikTok 

It’s time to start strategically thinking about using TikTok to market your brand, especially if your goal is to drive more traffic to your website and make sales.

The good news is that there are plenty of ways to capitalize on TikTok’s thriving and highly-engaged community of users.

In fact, many fast-thinking brands on TikTok are already reaping the rewards, often with very little investment.

Ready to get started? Here are 5 tips for driving traffic and sales from TikTok: 

How to Drive Traffic from TikTok #1: Add a Link in Bio 

The link in your TikTok bio is one of the few places where you can add a clickable link on the app, making it a super valuable resource for brands looking to drive traffic and sales.

TikTok Link in Bio

However, only certain TikTok accounts can capitalize on the TikTok link in bio by default right now.

If you’re one of the lucky ones, you’ll see a “Website” field after clicking “Edit Profile” on your TikTok profile page.

Fortunately, there is a way to fast-track the system. All you need to do is join the TikTok Testers program. Here’s how to do it:

  1. Go to your TikTok Profile.
  2. Tap the three dots in the top right corner.
  3. Scroll down and select “Join TikTok Testers.”
  4. Tap “TestFlight” and download it in the App Store.
  5. Tap “Start Testing” and download the new version of TikTok.
  6. Open up your TikTok profile again.
  7. Tap “Edit Profile.”
  8. Add your link in the “Website” field.

NOTE: Some accounts still may not see the Website field after joining the TikTok Testers program. This could be due to not having enough followers or the country you are in.

Once you’ve got your hands on a coveted TikTok link in bio, you can start using it to drive traffic for your brand or business!

How to Drive Traffic from TikTok #2: Connect Your Social Profiles

The quickest and easiest way to start driving traffic from your TikTok account is by connecting your social media accounts on the app.

You can currently add direct links to your Instagram and YouTube accounts.

To do this, select “Edit Profile” from your TikTok profile page, and then connect your accounts:

Once connected, users will be able to tap the Instagram icon on your profile page to see a pop up menu that links to your social channels:

Adding your social media links to TikTok is a quick cross-promotion win, especially if you’re regularly using Instagram or YouTube to promote your products or services.

How to Drive Traffic from TikTok #3: Adjust Your Content Strategy

One of the most effective ways to use TikTok for business is by getting creative with your video content strategy.

If you can pair your products or services with an entertaining concept, you could be set for serious success on TikTok.

For example, Fenty Beauty uses TikTok to share tutorials and tips that feature their products — providing valuable inspiration that also encourages sales.

@fentybeauty@meagan.lall is ready to kill these ##SummerLooks with that Fenty Face! 🔥 Find everything at & @sephora♬ Chitta- Main – Prabh Deep


While HighSnobiety leans into the popularity of AMSR on TikTok to showcase their latest fashion lines.

The brand’s most popular video to date is titled Streetwear ASMR, which captures sneakers stepping on various foods, most with a satisfying crunch.


Integrating your products into your content strategy is the most effective way to drive product awareness on the video-first platform.

TIP: TikTok captions are less valuable than on other platforms like Instagram and Facebook, as they can encroach on the visibility of your video.

You might want to save this space for a short call-to-action that educates your viewers on how to shop.


Ready to kickstart your TikTok content strategy? Find out everything you need to know, including a step-by-step guide on how to create your first TikTok, in our Ultimate Guide to TikTok Marketing!

How to Drive Traffic from TikTok #4: Invest in TikTok Ads

TikTok Ads are currently the only way to add a clickable button to your videos, making them extra valuable for businesses looking to drive traffic and sales from the app.

You can encourage users to shop now, download your app, or visit your website right from your TikTok video.

Plus, TikTok Ads give your videos a guaranteed reach, which can be somewhat hit and miss when it comes to your organic video content.

How to Be Successful on TikTok

Levi is just one brand that has already seen success driving traffic with TikTok Ads.

According to a recent case studytheir product views more than doubled for every product shown with TikTok’s new “Shop Now” button.

TIP: Use UTM tags to gain a deeper understanding of what content converts into sales in your TikTok ads!

How to Drive Traffic from TikTok #5: Partner with Influencers and Content Creators 

Partnering with influencers and content creators on TikTok is a great way to increase brand awareness and drive product sales on the platform.

TikTok Ads

But as with any partnership, it’s important to understand your goals and find the right ambassadors to help you achieve them.

Consider how their audience aligns with your target audience, and how genuine their endorsement of your brand would be.

That way, when they create content about your brand on TikTok, chances are it will be an authentic (and therefore more effective) recommendation.

If you’re not sure where to start with influencer marketing on the app, good news: TikTok’s Creator Marketplace is an official platform for brand and creator collaborations.

The platform allows brands to find content creator partners based on performance data — as well as facilitating introductions and helping to manage campaigns.


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