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18 of the Best Website Design Ideas for Inspiration in 2020

18 of the Best Website Design Ideas for Inspiration in 2020

An excellent design attracts new viewers to your website and keeps them engaged with the content there. But if you’re not a designer, choosing the best design for your website can be a daunting task. In this guide, we’ll explore 18 different website design ideas, along with a collection of real websites you can use as inspiration

18 website design ideas with real examples

1. Use a one-page website

A one-page website keeps all of the important information about your company on one page so users can learn everything they need to without being forced to navigate to different parts of your site. One of the best ways to accomplish this is by placing all of your information on a full-screen slider like the Galleon and Caravan site has done:

The most important thing to remember when working with this kind of design is that you want to avoid crowding the page with too much information.

2. Website design ideas for video

Video content can be an effective component of any website, and it’s a particularly powerful way to welcome visitors to your home page. One site that uses video well on their homepage is the Canadian Agorapulse site:

You can choose to make a video easily playable from your homepage or even set it to autoplay, but make sure you don’t choose autoplay if the video includes sound. Many people prefer silent browsing.


3. Invest in illustration

Custom illustrations are a great way to establish the unique feel of your brand and give visitors an idea of what working with your company will feel like. One site that does this particularly well is Social Media Examiner:

Illustrations are one of the best web design ideas when used like the Social Media Examiner branding

Their custom-illustrated banner conveys Social Media Examiner’s commitment to exploring new aspects of social media and the friendly approach they take to working with clients.

Of course, this route can get expensive, so you want to focus on two or three custom illustrations for your main page.

4. Accent your homepage with animations

Another great way to make your homepage unique and keep visitors’ attention is to feature custom animations. These can fill your entire homepage or be used as an accent like they are on the site for Best Day Ever Education:

best day ever education

Keep your animations simple and brief to accommodate visitors’ short attention spans. You may also want to include a call to action in your animation.

5. Gamify your site

One of the best ways to convince an audience to take action on your website is to make it fun. Zurb has done this particularly well with a website that acts like a choose-your-own-adventure game where you can use to find out how you can work with them.


You can create your own choose-your-own-adventure website fairly easily, or take this strategy to the next level by creating your own currency and rewarding users for specific actions.

6. Add a popup

Popups may be one of the most annoying marketing tactics on the web, but they’re also one of the most effective: in one experiment a single opt-in popup drew in 1,375% more subscribers. However, you don’t want to annoy people with popups before they read your content; the most effective time for a popup to appear is when somebody tries to leave your website.

Social Media Examiner has done this particularly well, with multiple popups using different visuals and wording to draw in the most subscribers possible:

Social Media Examiner Pop Up
Social Media Examiner exit intent pop up


7. Use a full-size photo

Instead of a regular white background, consider using a full-size photo as the background for your homepage. Even better if the photo uses a face, like the background of the Bluehost homepage:

Bluehost use a person's face, one of many web design ideas, for their homepage

This helps people connect with your website, and your brand, on a more personal level.

8. Website design ideas for eCommerce

Do you sell products online? Make your homepage part of your eCommerce store and encourage people to start buying the moment they enter your website. You can see this idea executed really well on the Jeep People site:

Website Design Ideas: Jeep People

Of course, if you choose this route you also want to make sure that you’re not making any of the common eCommerce site design mistakes.


9. Divide your homepage

Do you have several different products, services, or other pieces of information you want to share on your homepage? Consider dividing it into sections with blocks, vertical dividers, and white space.

One website that does this particularly well is Etsy:


10. Website design ideas for navigation menus

Floating navigation menus stick with your visitors as they scroll, making it easy for them to move to other parts of your website at any time. Many websites have adopted this navigation style to make their visitors’ lives easier, including the websites of smaller companies like STEAMLabs:


You can easily add a floating navigation menu using the free Sticky Menu (Or Anything) On Scroll plugin.

11. Focus on accessibility

If you want to reach audiences with visual impairments and mobility impairments, you need to focus on building an accessible website. The KidzWish Foundation is a great example of a website built with accessibility-first thinking:

Website Design Ideas: KidzWish Foundation

You can make your own website more accessible by using large fonts and contrasting colors.

12. Website design ideas featuring your community

Is your website primarily the home of an online community? Consider making the forum, chatroom, or other primary means of communication your homepage. You can see this idea used well on Barista Exchange:

Barista Exchange

Of course, you want to make sure your page is still attractive. Customize your homepage with welcoming colors and graphics to draw people in.

13. Share your social proof

Social proof is one of the most valuable website design ideas in your marketing toolbox. Feature your best testimonials prominently on your homepage, as I have done on my own website:

The Dabbler

You can amplify the power of your testimonials by working them into graphics and building a slider with those graphics.

14. Add a chat feature

A chat box or popup on your homepage allows visitors to interact with your brand and get basic answers right away. Best of all, you can use a WordPress chatbot to automate the entire process.

One site that uses a chatbot well is OptinMonster:

Website Design Ideas: OptinMonster

Consider having your bot pop up in the bottom right corner so it doesn’t interfere with other uses of your homepage.


15. Add quizzes with broad appeal

Everyone loves an entertaining quiz that tests their knowledge or shows them something about themselves. You’ve probably spent at least a few hours on Buzzfeed quizzes yourself.

Another site that does this really well is the PlayBuzz site, which centers around Buzzfeed-style quizzes.


You can add quizzes to your own site easily with a WordPress quiz plugin.


16. Use brutalist design principles

Brutalist web design is design focused on raw content, with little regard for typical design conventions. You can see this principle used effectively on The Outline:

The Outline

This principle won’t work for all brands, but it can be highly effective for companies focused on the arts, youth culture, or DIY culture.

17. Website design ideas for a unique homepage with glitch art

Glitch art uses digital or analog glitches to create a hyper futuristic aesthetic. Some of the most common techniques used to create this aesthetic are pixelation, light leaks, and double exposure.

One site that uses glitch art to create a powerful aesthetic is Active Theory:

Active Theory

18. Use a black and white palette

Sometimes the best thing to do is go back to the basics, and that’s exactly what a black and white palette helps you do. One site that does this particularly well is the marketing agency Councl.

46 Website Ideas For Beginners And Pros

46 Website Ideas For Beginners And Pros

If you are looking to start up a website, but are short of ideas of what to present (or just look for niche site ideas), here are 46 proven website ideas for beginners and seasoned pros to choose from:

Niche Store

Most people use their devices to purchase from online stores
The number of people making online purchases is rising

A niche refers to a segment of the larger market comprising of a specific audience. That means a niche store addresses the needs that a general store doesn’t. For instance, within the women’s shoes market, there are shows for plus-sized women

Key Niche Store Statistics

  • By 2021, over 2.14 billion persons will be making purchases through e-commerce stores.
  • The global revenue by e-commerce companies is predicated to hit 6.54 trillion dollars by 2022.
  • By 2040, e-commerce is expected to facilitate all purchases.

Real Life Examples

The Lions Pack – This store focuses on a very specific niche which is about gluten-free, dairy-free, egg-free, low sugar and protein-rich gourmet vegan cookies. Super specific, isn’t it? And the best part: this store has recently reached $1 million in sales!

StomaStoma – a perfect community and store for parents with medically fragile children.

How to Start a Niche Store

1. Identify your interests and passions – sell a product you believe in and are ready to fight for.

2. Conduct a competition analysis – use keyword research tools like KWFinder or SEMRush

3. Identify your audience’s problem and offer your product as a solution

Tools You May Need

Useful Resources for Starting a Niche Store:

How to Monetize a Niche Store

Selling niche-specific products that solve a specific problem among the audience

How Much You Can Make from a Niche Store

  • between $50 and $5,000 or even more!

How Long It Takes to Start Making Money

  • between a day to months or even years depending on the type of products you have and your marketing efforts.

The Most Profitable Niche Store Website Ideas

  • home office goods
  • home fitness equipment
  • pet supplies
  • kitchen supplies
  • cozy home elements
  • eco-friendly products, etc.

Website Ideas for Creating Your Own Site

Website Ideas for Creating Your Own Site

To help you get started, we’ve put together a list of 50 creative website ideas. Whether you’re aiming to establish a professional online presence, display your portfolio, or share your interests and ideas, these suggestions are here for your inspiration.


01. eLearning website


If you’re an expert in a particular area and have experience and advice to share, consider creating an eLearning website. Your website can include a series of videos on any topic of your choice, from academic online courses to practical life tips. Draw in viewers by offering some videos for free, while charging a fee to access longer, more in-depth content. Creating these tutorials can be an effective way to make money online.

02. eCommerce website


Maybe you have handmade items you’re eager to sell, or perhaps you’d like to sell merchandise related to your niche. Whatever your specialty, take your business to the next level by starting an online store. Add essential features like checkout and payment capabilities to ensure a professional eCommerce website. If you’re looking for website design ideas, browse these eCommerce website templates for inspiration.


03. Blog


While a blog can be a valuable feature within any type of site, there are also many standalone blogs in which the content makes up the core of the website. You can create a blog about nearly every topic – your hobbies, business expertise, family, and so much more. If you’re a fantastic writer with deep knowledge of your field, your quality content could become a reputable publication. Eventually, you might even be able to monetize your blog, making writing your full-time job.


04. How-to website


Create a website with detailed how-to posts that delve deeply into a specific subject area. Choose a theme that many readers will benefit from, in order to increase the number of visitors to your site. Play around with a wide range of content formats, like how-to videos, infographics, eBooks, and blog posts.


05. Influencer website


If you’re a social media influencer, your social media pages aren’t enough to solidify your online presence; you also need your own website. Your website can serve as the bridge between your various social media pages, allowing users to seamlessly navigate between your Instagram and Facebook pages, YouTube channel, and Twitter feed. A website is also a great platform to tell your personal story so that your followers can get to know you even better.


06. Nonprofit website


If you run a charity or nonprofit, building a nonprofit website will help you raise awareness about your cause, attract volunteers, and gather donations. Creating a website is doable for every organization in this field, even those that lack a professional web designer. For nonprofit website design ideas, check out this list of the best nonprofit website templates.


07. Fashion website


Whether you’re a model, fashion designer, or simply a fashion hobbyist, a stunning fashion website can help showcase your work. Include a fashion photography portfolio or model portfolio with beautiful images that highlight your personal style and draw users into your site. Depending on your niche, you can also provide tips about where to buy certain pieces and how to style them. To get you started, these customizable fashion and style website templates are here to help.


08. Beauty website


If cosmetics are more your style, consider creating a website in which you share beauty tips, ranging from makeup to skin care and hairstyling advice. In addition to including plenty of images, you can incorporate video tutorials on your website, uploaded directly from YouTube, Vimeo, or other platforms. This selection of makeup and cosmetics website templates offer stylish website design ideas to fuel your inspiration.


09. Finance website


Websites that teach money-saving techniques and economical lifestyle tips are hugely popular these days. If you’re a personal finance guru, create a content-rich website with blog posts, video tutorials, and eBooks to teach your strategy to users across the web. To share a fresh perspective and stay competitive in your field, you can offer finance management advice to specific audiences, like college students or entrepreneurs.


10. Fitness website


If you’re a fitness professional, you can create a fitness website not only to introduce your work and your specialty, but also to reach customers and grow your business. The best fitness websites will often include videos of your work, blog posts with expert tips, and an online booking system for your classes. At the end of the day, an effective business website should help you manage your bookings and schedule, communicate with clients, handle payments, and, of course, inspire your clients to be their best selves.

The best ideas to create successful websites

The best ideas to create successful websites

Coming up with great website ideas can be tough. To make it slightly easier, we’ll overview 7 top opportunities for an online side business.

Earning money on the web is a pipe dream for a lot of people. We’ve all heard of individuals who have made huge figures from their websites without doing much work (or at least that’s what they claim).

Still, finding website ideas that can actually make you money – and realistic explanations on how to get started – can be a challenge.

They are out there, however, and chances are at least one of them will be a solid fit for your needs. Here are the websites ideas we’ll explore in this article, each of which can be a source for monetization:

  1. Affiliate blogs
  2. Small online stores with a focus on dropshipping
  3. Reseller hosting
  4. Online learning websites
  5. Job boards for specific niches
  6. Service websites
  7. Websites you can sell

These are all website ideas that almost anyone can develop with some guidance. Plus, they can earn you some decent money without taking up all of your time – if you play your cards right. With that in mind, let’s get to work!

Should You Start an Online Side Business?

You’ll run across a lot of articles and blog posts featuring stories about people who’ve made a lot of money for very little online work. Those stories – with a few exceptions – are usually gross exaggerations designed to get you to sign up for expensive online courses or buy into various tools and solutions.

The truth is that starting an online business is possible for nearly anyone as long as you have two things:

  • Time to develop it.
  • Some capital to get you started.

Some types of website ideas are more expensive to tackle, whereas others require more of your time, and a few require a significant investment in both areas.

Take affiliate blogging, for example. Setting up a blog from scratch is remarkably cheap these days. You might spend around $10 on domain registration, and a starter shared hosting plan will probably cost you around $5 or less per month, depending on which provider you choose.

If you go with Hostinger, you’ll get a free; or .online domain registration with all annual website hosting plans – which is everything you need to go online!

Aside from that, you can set up WordPress effortlessly with a robust auto installer. Then it’s just a matter of signing up for affiliate programs and creating content.

Of course, it’s also important to realize that it will usually take a few months before you start seeing results, and that’s if you’re posting new content regularly. As your library of posts grows, you’ll get more and more traffic pouring in from search engines.

However, a lot of people expect to create one or two articles and start raking in the money, then give up when they don’t see immediate results.

We’ll talk more about affiliate blogging in a moment. For now, suffice it to say that all the website ideas we’re going to discuss in the next few sections require a significant investment of time, money, and sometimes both.

If you think you’re in a position to make those investments, however, the results can be well worth it.

7 Top Website Ideas Overviewed

Each of the ideas we’re going to explore below is a viable side business you can run even if you have another primary business or job.

However, the more time you can spend on each one, the faster you’ll start to see results. With enough effort, you can even scale all of these into full-time endeavors.

1. Affiliate Blogs

Website idea - an affiliate marketing blog.
Affiliate blogging is often very competitive since you only make money if you can drive sales.

We talked a bit about affiliate blogging already, but let’s take it from the top. Affiliate websites use targeted content to promote products or services their visitors might be interested in. Then, they get a cut from each sale they drive to the makers or distributors of those products.

Take Amazon, for example. It runs the most popular affiliate program online, and if you sign up with it, you’ll get paid for each sale made after someone clicks on one of your affiliate links.

If someone is looking for a new lawnmower, for example, they might encounter an article you wrote called “10 Best Lawnmowers in 2018“. When they follow an affiliate link within that article and purchase a lawnmower (or anything else from the same website), you get paid.

The concept of affiliate blogging is simple. However, it has grown so popular that creating a blog that can compete takes more work than it used to. Still, it’s very possible to make this a productive side business. It’s a very scalable option since you can simply publish new posts as you have the time to write them. If you have the patience for it, your affiliate blog can eventually grow to earn you a respectable income, so it’s one of the best website ideas to pursue.

With that in mind, here are a few tips you’ll need to keep in mind if you want to give affiliate blogging a go:

  • Focus on a specific niche. For example, you might want to specialize in orthopedic shoes rather than footwear in general, so you can attract a targeted audience. Ideally, your chosen niche will be something you’re already familiar with.
  • Research the best affiliate programs for your niche. Some niches have their own affiliate programs, which may pay out more than juggernauts like Amazon. In other words, doing some research before signing up can lead to higher profits in the long run.
  • Set a content schedule and stick to it. Once you make blogging a part of your routine, it will become easier to stick with it. Plus, publishing regular content increases the odds that your site will become profitable.

If affiliate blogging sounds like something that could be up your alley, then you’ll want to follow a guide on how to start a blog.

Also, keep in mind that once your blog begins making you money, you might want to hire more people to help you create content and scale your site upwards.

2. Small Online Stores With a Focus on Dropshipping

Website idea - online drop shipping store.
A lot of online stores don’t ship items themselves but instead, rely on drop shippers.

Creating an online store is more involved than setting up a blog, as you might imagine. However, putting aside the technical aspect, the real problem with running an online store as a side business is that dealing with inventory and shipping takes a lot of time. If you’re selling products you make on your own, then you’re dealing with the kind of operation that can take over your entire schedule.

With that in mind, drop shipping is one of the best website ideas if you want to run an online store that you can manage as a side business. With drop shipping, you make the sale, and then someone else ships the product. They pocket most of the money, and you keep a cut in return for making the sale happen.

From your customer’s perspective, they’re buying from you, and they’ll still get their items just as they expect. The benefit is that you won’t have to deal with shipping, inventory, and customer support.

In other words, you can focus entirely on getting more traffic and optimizing your conversions. You’ll also see less revenue from each item, but this can often be worth the trade-off.

If you’re interested in setting up an online drop shipping store, we recommend using WordPress alongside WooCommerce. In addition, keep these two tips in mind:

  • Focus on a specific niche. Just as with affiliate blogging, attracting traffic for niche products is easier than trying to sell dozens of different types of products.
  • Look for drop shipping partners with a sterling reputation.  Products should get to your buyers on time and in good condition, so you don’t get a bad reputation. Therefore, you’ll need to choose your suppliers carefully.

As your store starts to grow, you can consider adding more products to your catalogue. At some point, you might even want to ship some items yourself, if you want to transition to online sales as a full-time business. Where you ultimately take the store once it’s off the ground is up to you.

How important it is to observe competitors to find good ideas for my website

How important it is to observe competitors to find good ideas for my website

Competitor analysis isn’t just for Fortune 500 companies. With any kind of business, observing competitors’ activities is useful to shape your own strategies – and that’s especially true in content marketing.

Observing your competitors’ tactics, platforms, and campaigns helps you improve your business. When you skip out on competitive analysis, you can fall behind and miss out on potential ideas that could drive serious growth.

Let’s take a look at some of the most important ways you can use your competitors ideas against them for more successful digital marketing.

Mine their website for pages you’re missing

The first step in a content marketing-related competitor analysis is to audit your competitors’ websites. Study which pages they have, and look for pages they’ve created that your site doesn’t have. This goes beyond services or products, and can include case studies, reviews and testimonials, company story, and company culture.

Look at multiple competitor sites to spot the most commonly used pages that you’re missing, especially for businesses you lose clients or customers to. There’s a good chance that those pages help drive conversions, and your site would benefit from having them.

Match their topics and mediums

Content gap analysis is a buzz term in competitor analysis, but it’s also a practice that businesses increasingly can’t afford to do without. It refers to the method of taking a deeper look at the content found on your competitors’ sites, and identifying the ‘gaps’ – pieces of content that your competitors have which you don’t. Unlike the page analysis, this audit delves into types of content (articles, videos, podcasts, papers, infographics) and, most importantly, topics.

illustration with a lightbulb and "content gap analysis"

A content gap analysis can give you a real advantage over your competitors. Once you have filled these gaps with great content on your site, their own ‘gaps’ will become the problem. They will no longer hold the monopoly on those parts of the market. SEO and content marketing tools that offer content gap analysis include SEMRushAhrefs, and The Hoth.

Observe their key selling points

Many businesses use their homepage to promote what they consider to be their most important features and selling points – so it’s invaluable for you to look at the homepage and understand what is being highlighted, and why.

For example, marketing specialists Artemis promote their FreeIndex ranking position on their homepage. As a competitor, you could ensure that you get your business ranked on FreeIndex.

illustration with a hand holding a bullhorn and "learn from what they promote"

This is something that you can do with any successful competitor, as it provides insights into their most popular products, or the aspects of the business that drive the most profit. Those homepage items might be worth considering.

Create similar content – and do it better

One way that businesses are able to promote their goods and services is by creating fantastic content. This content not only makes them attractive to Google’s algorithm, but it can provide useful information to visitors and potential customers, which will entice them to come back for more.

If one of your competitors specializes in creating fantastic content, take a leaf from their book – but bring something new to the conversation, and do it better than them. One great way to do this is to thoroughly research the topic that you are writing on. Use a tool like Answer the Public to understand popular questions about the topic, and then create content that answers those questions. If you can add new data or unique expert perspectives from your own company, even better.

Don’t let them dominate the conversation

All businesses will have a specific way of promoting themselves, to show off their unique selling points. If a customer only sees their side of the story, it can make their selling point seem like the most accurate, the most important, and the best option.

For example, if their business model works by offering the lowest-priced products, their online media will be full of messages explaining that customers should choose them because they are the most affordable.

But you can use this as an opportunity to put out counter-messages that show your company’s differentiator as superior. You might focus on what people get for the price, unique services or capabilities, product quality, patents or technology, experience, the way you treat your customers – whatever it is that makes you better. Never allow your competitors to have a monopoly on information.

Be present at their digital hot spots

Social media is vital for businesses, and a key part of your digital marketing strategy. If your audience spends a lot of time on certain social channels and your competitors are present but you’re not, this can lead to a whole segment of potential customers never seeing your messages or offers – even though they are interested in them.

illustration with social media icons

Use a combination of audience research and competitor analysis to discover which social platforms your customers are using most. These are the ones that you need to target.


Your competitors operate in the same market as you, so they will face the same challenges while targeting the same customers. If you can regularly use competitor analysis to study their best digital marketing work, you can help your own business succeed.

How I can earn money with content websites

How I can earn money with content websites

Many people are looking for a magic wand.

A wand that will make them rich and successful!

I can’t provide a Magic Wand, but I can provide you with perhaps the best low-cost way to get make a significant income online.

What is that, you ask?

Drum roll, please…

Create an Authority Blog or Website

Simply put;

An authority website or blog is a popular online place where people go to for information on a particular niche or topic.

When a visitor lands on an authority site they get excited – at last, they have found what they are looking for! [Like we hope you felt when you landed on this webpage]

An authority website is a trusted, reliable source of information.

Our friends at Authority Hacker do a free webinar that covers creating Authority Sites in more detail.

I have built and sold several authority websites, the first over 10 years ago!

Selling a website is my favorite way to create a big payday. I have now done it several times and plan to do it again soon.

In the meantime, this article explains authority websites in more detail.

Of all the ways to make money with a website, this has earned me the most money over the years.

It helps build a solid brand.

It encourages readers to come back to your site.

Website traffic may go up and it may go down, but with an email list and a good offer you are always in business.

Email marketing can make you money in a few different ways, such as email promotions, which deliver free reports that are monetized (have affiliate links in them). I like this method best – and it is where I recommend everyone starts.

Typically, you offer your readers a free report or eBook or access to a video in return for their email address.

This is referred to as a lead magnet.

The important thing here is to offer something of value. Ideally something that people would pay for if it was not FREE.

I see too many bloggers offering low quality lead-magnets – poorly produced and often with information that is out of date.

Don’t be that blogger!

My preferred strategy is a free report or eBook – here is an eBook we did several years ago (a little dated in places now, but still useful information)

I emphasis the need for QUALITY information. A simple ‘word doc’ with quality information will beat a fancy PDF with rubbish information every time.

Over night, we went from getting 20+ subscribers a day to well over 100 per day!

At the time, most websites hated using popups because of the negative association people have with them. But these popups were different.

Instead of popping up in another browser window, they popup as part of the page you are on.

It was a lot less intrusive. Even better, it wasn’t to promote something spammy, but something of value to the reader.

After seeing the massive results, we created our own software, so that other website owners can experience the same huge gains we have.

Another list building technique you should try is a squeeze page. A squeeze page (also called a landing page) is a dedicated page on your site to getting a visitor to sign up for your mailing list.

What I can do to reduce the loading times on every page of my website

What I can do to reduce the loading times on every page of my website

Patience is a virtue, but for many, it is often a difficult concept to practice. That is especially true for web users visiting a website that takes a long time to load. Users are enamored with speedy websites, and when a site responds slowly, visitors lose their patience and are less likely to come back.

Improving the speed of your website is important not only to users, but to search engine rankings as well. Last April, Google announced that they are now including website speed in their search ranking algorithms.

While this inclusion doesn’t hold the same weight as many of Google’s other ranking signals, it is still something that should be considered when planning out your website’s SEO efforts. You need to monitor how your website is loading and figure out why it’s loading slowly if it is.

The following are some tips for decreasing your web page loading times.

1. Check the Current Speed of the Website

The first thing you will want to do is to analyze your current page speed. This allows you to track your improvement and ensure that any changes you make positively improves your page load times.

There are many free tools out there for checking how long it takes to load your website. Here are a few of them:

  • Pingdom offers an easy-to-use site speed test that mimics that way a page is loaded in a web browser.
  • Page Speed is an open source Firefox add-on that helps you assess the performance of your web pages. It also provides suggestions on how to fix performance issues.
  • Web Page Test is another great tool that shows you the speed and performance of your website in different browsers.

2. Optimize Your Images

Know when to use the appropriate file format for your images. Changing to a different file format can dramatically decrease the file size of an image.

  • GIF is ideal for images with few colors like logos.
  • JPEG is great for images with lots of colors and details like photographs.
  • PNG is the choice when you need high quality transparent images.

Check out these resources to learn more about optimizing images:

3. Don’t Scale Down Images

Avoid using a larger image than you need just because you can set the width and height attributes of <img> elements in HTML.

If you need a 100x100px image and you have a 700x700px image, use an image editor like Photoshop or one of these web-based image editors to resize the image to the needed dimensions. This lowers the file size of the image, thus helping to decrease page loading times.

4. Compress and Optimize Your Content

The task of compressing your website content can have a huge impact on reducing load times. When using HTTP compression, all of your web page data is sent in a single smaller file instead of a request that is full of many different files. For more information, see this Wikipedia article on HTTP Compression.

You can also optimize and compress your JavaScript and CSS files by combining them and minifying the source code.

5. Put Stylesheet References at the Top

Moving your stylesheet references to the <head> of your HTML document helps your pages feel like it is loading faster because doing so allows your pages to render the styles progressively. In addition, it doesn’t hurt that it’s the W3C standard.

6. Put Script References at the Bottom

Browsers can only download two components per hostname at the same time. If you add your scripts towards the top, it would block anything else below it on the initial loading of the page. This makes it feel like the page is loading slower.

To avoid this situation, place script references as far down the HTML document as possible, preferably right before the closing <body> tag.

7. Place JavaScript and CSS in External Files

If your JavaScript and CSS are directly in your HTML document, they are downloaded every time an HTML document is requested. This, then, doesn’t take advantage of browser caching and increases the size of the HTML document.

Always place your CSS and JavaScript in external files; it’s a best practice and makes your site easier to maintain and update.

8. Minimize HTTP Requests

When visiting a new web page, most of the page-loading time is spent downloading components of that page (e.g. images, stylesheets, and scripts).

By minimizing the number of requests a web page needs to make, it will load faster. To reduce HTTP requests for images, one thing you can do is to use CSS sprites to combine multiple images.

If you have multiple stylesheets and JavaScript libraries, consider combining them to reduce the number of HTTP requests.

9. Cache Your Web Pages

If you use a content management system that dynamically generates your web pages, you should statically cache your web pages and database queries so that you can decrease the strain on your server as well as speed up page rendering times.

When you cache your page, it saves a static version of it to be presented to the user instead of recreating it every time it’s requested.

For WordPress, check out WP Super Cache and W3 Total Cache (also read this WordPress codex entry on optimizing/caching WordPress). Drupal core has native caching.

10. Reduce 301 Redirects

Every time a 301 redirect is used, it forces the browser to a new URL which increases page-loading times. If possible, avoid using 301 redirects.


Web page speed is a metric that should not be ignored if you are concerned about providing an optimal user experience. You should be baselining this now and then referencing your basemark to make sure it is constantly improving. You can do this through a custom report. These tips are generic but can help your site speed whether you are a boat dealer or a restaurant, so you should find use in them.

Want more information on decreasing your website’s page load times? Read Google’s section on page speed, which provides tools, articles, and community feedback regarding website speed. Good luck and happy optimizing!

How can I build links for my website?

How can I build links for my website?

In their book Ultimate Guide to Link Building, link-building experts Eric Ward and Garrett French offer straightforward advice to help you earn a higher search engine ranking and increase the authority and popularity of your site. In this edited excerpt, the authors describe the 10 most essential link-building strategies you can use on your site.

The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic.

If you’re not sure where to begin when it comes to building links with other sites, here are 10 easy ways to get started:

1. Create a blog.
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but it also gives you the ability to build links naturally, because content is your greatest asset when attracting links. A blog is essential to many strategies outlined here, such as linking out. You absolutely need a blog in today’s online environment to survive.

2. Internal linking.
You have pages and posts on your website, so make the most of them. Internal links are huge for link building because you can control everything about them, from the location on the page to the anchor text. This is something that most people overlook–please do not! Make sure to steer your content in the direction of other posts or pages so you can link to them.

Warning: Do not use exact-match anchor text in your site’s navigation (sitewide links). This will most likely be another spam filter from Google.

3. Resources/links pages.
Other webmasters have created links, or resource, pages, and these are legitimate opportunities to get links. If the links on that page are relevant, you’ve got a chance.

Unfortunately, it’s not as easy as just asking for a link. The following two suggestions are specific strategies to help you get webmasters liking you before you ask and greatly increase your chance of getting the link.

4. Ask people you know for a link.
Whether it’s your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage.




5. Make it easy to link to you.
If you want people to link to you, make it easy for them. Create HTML-ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web-savvy. Either create a “Link to Us” page or use a little JavaScript to generate the HTML at the end of each article or post.

Note: This might not be the best option for every community. Are you in the cement niche? Then this is perfect. Are you talking about internet-related business? Then this might not be your best bet, because the majority of your audience probably already knows how to link.

6. Research your competitors.
When it comes to finding new link opportunities, competitor research is one of the first things you should do. Essentially, you’re piggy-backing off their success. While some links are unobtainable (that is, a random mention in a news post), others can be diamonds in the rough (a high-quality niche directory).

Try using SEOmoz’s Open Site Explorer for this. Plug in your competitors and export their backlinks to a CSV file. Do this for all your competitors so you can get all their links in one place in a spreadsheet workbook. Then you can sort them by various link metrics to find the best opportunities.


7. Link out.
Linking out is huge. Don’t be a link hoarder; you’re going to create content, so use it to gain favor with other people.

8. Build relationships.
This is the No. 1 link-building strategy in the world. Get to know people because this is how to promote a website! Build relationships with them, because it’ll come back to you in the form of links (that is, if they’re the right people).

The best part about this is that it’s just like real life. Remember how people say, “It’s not about what you know, it’s about who you know”? The same goes for link building.

9. Niche-specific directories.
As opposed to general web directories, niche-specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts and crafts. Some of these directories are free, while others are paid. One example is, a directory for business websites. The cost is $299 per year.

10. Paid directories. 
Some directories ask for money before accepting your link(s) in their listings., for example, is a paid directory. Once again, while some of these can pass on legitimate value, others offer little and aren’t worth your time or money.

The 10 most important sources of income for websites

The 10 most important sources of income for websites

Three years in a row, we have looked at how much each of the top websites in the world earn on a annual bases. This year, we put a lot more time and effort into it, to find the most up to date information, most people wouldn’t even know! Find out how many employees Amazon have, which sites Google has bought, who’s the most profitable and much more! We hope you enjoy the list and please let us know what you think in the comments.

How Much Does Amazon, Google and Facebook Make?

Amazon – $34,204,000,000 $1,084 per second

Founded in 1994 and currently employing 33,700 people, remains the world’s largest online retailers, with the highest revenue of any company on this list. Selling an assortment of products across the world in countries as far as the UK, Austria, Japan and China, Amazon is no longer just an online retailer, they’re the head of a very large family of companies such as IMDb, Lovefilm, Zappos and Alexa. There’s no doubt that Amazon has made a huge difference with where we shop in the last 15 years, with the closest website runner up in sales being Staples with less than a third of the sales of Amazon.


Google – $29,321,000,000 $929 per second

Google’s ability to come in and create instantly popular features such as Google+, make it a force to be reckoned with for any website. The current leader in internet traffic is Facebook, so Google recently came out with their answer to that; ‘Google+’. Starting out in 1996 as a research project by Larry Page and Sergey Brin, Google grew into most users ‘go-to’ site for searching the internet, and their user friendly mottos of ‘to organize the world’s information and make it universally accessible and useful’ and perhaps more importantly ‘Don’t be evil’, has helped them to become the globally recognised brand that they are today.

eBay – $9,156,000,000 $290 per second

Founded back in 1995 (beginning to see a pattern emerging here) by Pierre Omidyar, this is without a doubt the best and most successful alternative to traditional online shopping, where you can effectively cut out retailer to buy and sell between user and user, cutting costs and raising money for unwanted goods. Founded in 1995, eBay has acquired 35 companies in the past 13 years including 6 online auction sites in the US, South Korea, India, France and Sweden, ensuring that they’re the no.1 name in online actions. They’ve even used some of the money that they’ve raised in the past to buy companies like Skype, before selling them for profit.

Yahoo! – $6,324,000,000 $200 per second

We often think of Yahoo! as the company that could never quite keep up with Google, even though it’s 2 years older, yet Yahoo! is so much more. At no.4 on this list, it has a mammoth revenue, and the site covers many similar areas to Google, only just not as well. Yahoo! was founded back in March of 1995 and they certainly have their fingers in a lot of pies, acquiring over 60 different companies in the last 16 years. As far as search engine traffic goes, I get 64 times the amount of traffic from Google, so it is in fact these acquisitions and ventures that make them a hell of a lot of money, not their search engine.

Alibaba – $5,557,600,000 $176 per second

Alibaba is the ultimate business-to-business tool and brings together importers and exporters from more than 240 countries and regions, all in one place. Alibaba focuses on facilitating trade between users across the world, and AliExpress focuses on smaller transactions between buyers and sellers worldwide. With 65 million registered users in more than 240 countries and offices in more than 70 locations worldwide, they’re the market leader in online world goods trade.

Expedia, Inc. – $3,348,000,000 $106 per second

Founded in 1996 as a division of Microsoft, Expedia, Inc. own a range of travel brands from to Tripadvisor, and their massive affiliate network has boosted their revenue to an all time high in recent years. Back in 2008, Fortune labeled Expedia one of the top 3 most admired internet companies, and one of the best managed companies in the same year. In the 15 years that they’ve been around, they’ve become the 1-stop shop for booking a holiday, covering every aspect of travel, and making them no.1 in the online travel industry.

Priceline – $3,072,240,000 $97 per second

Priceline specialise in facilitating the sale of flights, hotels, cars, vacation and cruises and are famous for their ‘name your own price’ system. In this system, travellers would name the price they wanted to pay, the service level they wanted and the general location, but, the companies used, exact location of hotels and flight itineraries were only revealed once the purchase had gone through and the customer had no right to cancel. It’s an unusual idea, but it seems to have done very well for them and their celebrity endorsers. William Statner, who was hired as a spokesperson for the company, chose stock over pay and is rumored to have sold a large majority of it right before the dot-com bubble burst and has made approximately $600 million from it.

AOL – $2,417,000,000 $77 per second

Founded all the way back in 1991 as America Online, and rebranded as AOL in 2006, AOL is best known for it’s online software suite, where, at it’s prime, 30 million members worldwide would access the internet through this community. Business may be good compared to some of the other companies on the list, but when you compare what they made in 2010, to what they made in 2006 (when the company went through it’s rebranding), they now make less than a third of what they did. The trouble was bloated and outdated software, overpriced services and the fact that they were no longer keeping up with the pace of the fast moving online world, or providing high demand services anymore. Sure it’s making a lot of money, but we expect to see it lower on this list next year.

NetFlix – $2,160,000,000 $68 per second

This is a relatively young company compared to some of the others on this list, founded back in 1997, NetFlix is a subscription based, online streaming and postal DVD rental company that is expanding across the world. They’ve built their reputation on their business model on a flat fee subscription, without late fees or due dates, and the ability to rent more than one film at a time. They’ve excelled where Blockbuster have failed and that’s evident in their respective companies revenues over the last 5 years. NetFlix recognised what was wrong with the movie rental industry, and saw where the future was going, and then went there with it. They’re coming to the UK very soon…

Facebook – $2,000,000,000 $63 per second

So popular, they even made a movie about it. As the youngest company on this list so far, founded in only 2004, Facebook currently has more than 750 million active users on it and has blown other social networks such as Myspace and Bebo out of the water when it comes to popularity. Started by the world’s youngest billionaire – Mark Zuckerberg – Facebook is not without it’s problems, including considerable legal battles and rival companies. With a pattern of social networks losing their overinflated worth and huge following, and the recent launch of Google+, who knows what’s in store for Facebook in the coming months.

Baidu – $1,199,000,000 $38 per second

As the largest and most popular search engine in Chine, Baidu is responsible for 56.6% of all searchs. Think of them like a Chinese Google, they index over 740 million web pages, 80 million images, and 10 million multimedia files and their services range from your standard search, maps, images and videos, to their own version of Wikipedia, games and internet TV streaming. And they’re still growing, business in 2010 was almost double what it was in 2009, making them a very safe bet when it come to investment.

Overstock – $1,100,000,000 $35 per second

2010 was a good year for Overstock, it was their first billion dollar one and their most successful year yet. Their business model, as their name would suggest, is to sell overstocked surplus goods, as well liquidating the inventories of failed companies and selling their goods at below wholesale prices. Overstock has branched out though, they also offer a small online auction side to the website and sell hand made products from workers in developing nations. Their accolades include being voted no.2 in the U.S. for best customer service and a Forbes study found them to be one of the top 10 best places to work in America. (or for short) had their first annual profit in April of 2010 and things are looking up from there.

Skype – $860,000,000 $27 per second

With a total 663 million registered users in 2010, Skype is the largest voice and video service on the internet and has recently been bought by Microsoft for US$8.5 billion. Skype was founded back in 2003 as a peer-to-peer network, where users can call each other for free over the internet and make discount calls to local numbers all over the world. Originally developed by the same guys who created Kazaa, the massive ‘Napster like’ peer-to-peer program, Skype has consistently added new features and changed hands twice in the last 6 years. Originally bought by eBay for $2.6 billion in 2005, there wasn’t even 100million users onboard, but they soon started picking up when broadband speeds increased and they started rolling out features like video calling. A couple months ago in May, Microsoft made their deal to buy Skype, so it’s anyones guess what exciting new features we have ahead of us.

Zynga – $850,000,000 $27 per second

Founded just 4 years ago in 2007, this website has become shockingly successful from their social networking games such as FarmVille and Zynga Poker with over 270 million monthly users. These browser based games are primarily played through social networks such as Myspace and Facebook where users can interact with their friends and see how each other are doing. They make their money in an unusual way of limiting certain parts of the game to users who will buy credits to do certain activities, with payments amounts even exceeding $500. They’ve recently signed an agreement with Facebook for users to only use Facebook credits for these purchases, and in turn Facebook will help them to reach targets that they set. For people who don’t wish to pay for credits, there are options of taking out offers and surveys from Zynga’s numerous partners, which is helping them to make more money and drive more traffic. An unusual, but wildly successful business model, that seems to have grown very rapidly over the past 4 years.

Taobao – $774,210,000 $25 per second

Taobao is a Chinese language online retailer similar, to Amazon or eBay, where retailers and users can sell direct to other users, with a large majority of products sold being new. Founded 8 years ago, they had more than 370 million registered users by the end of 2010, currently host more than 800 million product listings and are raked at number 15 overall in the Alexa rank. Due to the different nature in the ways shopping is done in China, Taobao have integrated an instant chat feature where buyers and sellers can talk directly to each other to find out more information on a product, but more importantly, barter on price. The majority of their income comes not from commission, like Amazon and eBay, but from advertising revenue produced by sellers trying to market a product to sell on their site.

Groupon – $760,000,000 $24 per second

Groupon, a deal-of-the-day website, launched just 3 years ago in 2008 in just one city, is now in 150 markets in North America and 100 markets in Europe, Asia and South America with a following of more than 35 million registered users. The hugely rapid growth has had the Wall Street Journal report that the company is on pace to make $1 billion in sales faster than any other business, ever. The idea is simple, you sign up to a daily newsletter for the city that you live in and you’ll receive daily deals for stuff that you may be interested in. You find stuff for cheap, the seller makes loads of money, and Groupon make a fat commission. They’ve come along way in a sea of over 500 tough competitors, but only 1 has really come close, and that’s LivingSocial, but even that hasn’t made much of a dent. There is 1 reason to be worried though, and that’s Google, who, having failed to buy Groupon for US$6billion, are planning to launch their own competing product called Google Offers, and we all know what a force Google can be…

Orbitz – $757,500,000 $24 per second

Orbitz revenue is actually a little bit down in the past couple years, but they’re still one of the most popular places to look for travel information with 1.5 million flight searches and 1 million hotel searches made through their website everyday. Founded in 2001, Orbitz was established through a partnership of major airlines as a way to get in on the action that sites like Expedia and Travelocity were having, and it’s done so very successfully with 5 of the 6 major airlines combining to make this happen.

Yandex – $439,700,000 $14 per second

Yet another search engine has made it onto the list, this time from the largest country in the world – Russia, where it’s the largest search engine in the country. The majority of Yandex’s income comes from advertising, but like all good search engines, they don’t just do your bog standard searches. Yandex index over 10 billion pages, own a road traffic monitoring agency which they use for their maps, offer photo sharing service similar to Flickr and run an e-commerce payment system which is the second most popular in Russia. When you consider that Russia has declining a population of less than 142 million, and China has a population of over 1.3 billion, Yandex have done very well for themselves compared to Baidu.

ClickBank – $350,000,000 $11 per second

If you’ve been blogging for much time at all, you’ll be familiar with ClickBank; it’s an online marketplace for digital information products. If you were to create a digital product such as an ebook for sale, this is where you’d come to find affiliate markets in your niche who would sell it for you. You have to give away a large commission, but the beauty of a digital product means that once it’s been made, it doesn’t cost you any money to reproduce so you can continue to sell it at whatever price you’d like. Voted the no.1 affiliate network in America, the website has attracted over 1 million affiliate marketers, with around 10% of them being active at any one time.

LinkedIn – $215,200,000 $7 per second

Launched back in May 2003, LinkedIn is like a business version of Facebook with more than 100 million users in over 200 countries across the world. With the slogan ‘Relationships Matter’, LinedIn realise the importance of business networking in helping to build a company and so do their users, which is why they currently get 33.9 million unique visitors a month, surpassing Myspace in traffic. By the end of 2010, LinkedIn was valued at $1.575 billion, and has earned a lot of respect from critics, with Silicon Valley Insider ranking the company No.10 on its Top 100 List of most valuable start ups at the end of 2010.

How Much Should Web Design Cost? (2021 Updated Guide)

How Much Should Web Design Cost? (2021 Updated Guide)

Website Design plays a vital role in attracting visitors because it is the first thing people notice when they visit a website. Whether it is a company’s website or online store Website design needs to be eye-catching and user-friendly, but do you know How Much Should Web Design Cost?

Whether you’re launching a brand new website or looking for revamping your company’s website, there will be some common questions buzzing in your mind: how much does a web design cost?

What services do you need?

I would like to mention here that the average web design cost varies from $1000 to more than $100,000. There are a variety of factors that influence the cost of web design, including the website’s style, size, and functionality features, etc.

So the main question is Are you interested to know all these factors and what you should pay for web design in 2021? If yes, then just go through the complete article.

Factors That Influence Web Design Cost

  • Size of the Company
  • Level of Website Design
  • Other Features that Influence Web Design Price

1. Cost Depends On Size Of The Company

The size of the company is the major factor that influences the Web Design Cost. It is because of the fact that smaller companies require less functionality, on the other hand, the bigger company requires more function, more features, and more effort.

Thus, here is the estimated cost of web design on the basis of the size of the company.

Size of the company

Small Sized Company

Small businesses need a very focused website. Thus, these businesses usually opt-in for a few complex website designs.

Accordingly, the web design costs ranging from $1000 to $10,000 for Small Sized Companies.

Medium-Sized Company

The Choice of Medium-sized enterprises can vary in website needs. These websites need effort and lots of functionality. Sometimes Companies also choose a very complex design to cover more area and that’s why web design prices range from $10,000 to $50,000.

Enterprise Level Company

Larger companies require more advanced websites, they sometimes choose a design that is very unique and complex.

And to convert their idea into a complete website, web designers spend lots of time. And that’s why the web design cost varies from $50,000 to $100,000.

2. Level Of Website Design

Website Design cost also depends on the complexity, functionality, and the platform of the website. There are three Levels of Web designing.

We would like to mention here that Just because you are choosing a basic web design package, however, it doesn’t mean you’re receiving a lower-performing website.

Instead, you’re buying a site that correlates to your size, needs, and goals, avoiding extra investment for features that you don’t need.

Basic Web Designing

If you’re a small business or startup, then basic web design is your cup of tea. It is a cost-effective option that provides your company with a reliable, user-friendly site that can start driving purchases, leads, quote requests, phone calls, and more as per the requirements.

Basic web design provides your business with a simple, focused, yet effective website. Similar to the intermediate and advanced web design, the basic web design creates a website specific to your brand and goals.

The costs of Basic Web Design varies between $1000 to $10,000.

Intermediate Web Designing

Small-to-midsize business (SMB) or enterprise usually chooses an intermediate web design package. The package gives your company the means to advance its other digital marketing strategies.

The Package provides your business with a well-designed, fully functional,  performance-driven website.

The intermediate web design package also includes additional features, such as a Content Management System (CMS) or copywriting, to fulfil all your company’s unique needs. Meanwhile, intermediate web design costs between $10,000 to $50,000.

Advanced Web Designing

Advanced Web Designing

Big player Choose Advanced Web Designing packages. So, If you’re an enterprise or corporation, then advanced web design provides a robust solution that meets your company’s size.

The agency that you hired for your work will also work to maximize your conversion rate and returns on investment (ROI). And If you are aware of them, then you probably know how critical they are in your competitive market.


The package will be enough to provide your business with a custom, cutting-edge website along with several add-on services, like database integration, eCommerce functionality, and more.

Due to the complex, time-consuming, and unique work an advanced web design costs between $50,000 to $100,000.

website design-cost

Now, after two major factors, it is quite clear that the size of your company often determines your web design costs.

3. Other Feature That Influences Web Design Costs

There are several other features that affect web design costs some of them are explained below.


The size of your website can play a vital role in web design cost, Bigger websites cost more. Usually, the cost depends on the pages created by the designers.

So 1 to 10 pages costs between $1000 to $2000, 10 to 50 pages costs between $2000 to $3000, 50 to 150 pages costs between $3000 to $6500, and 150 to 250 pages costs between $6500 to $10,000.

Thus, if you want a larger website, you can expect to pay more for web design services.


Copyrighting is an important part of the website, marketing, and ranking, thus as a business house, you can take it lightly.

The cost of copyrighting varies, but as a part of web design services, many web designing agencies offer copyrights at a reliable rate.

For example, from 10 to 25 pages-$1500 to $3750. The inclusion of a Copywriter depends on the digital marketing strategy, as well as budget thus chooses it wisely.



Every website deserves a unique look and styling. These days the style of websites varies a lot, that’s why your preferred site style impacts your web design pricing.

Thus If you’re looking to create a high-end website that conveys not only your brand but also your product or service quality then it can cost between $2000 to $15,000.


SEO is important nowadays to rank well and get more visitors, thus If you’re collaborating with a full-service digital marketing agency for your web design, then they will also offer SEO services, that can be bundled with web design.

They sometimes also offer SEO Services with a Placement guarantee, however, the SEO Services costs between $2000 to $10,000.

For SEO Services, Visit HereSAGIPL SEO Company

Responsive Design

There are a variety of Electronic Devices, they also have different display sizes, and to reach the maximum people, your website needs to be responsive.

Your website needs to load on each and every device with the same features and functionality.

If it fails, then your company risks losing valuable customers and credibility. Normally a mobile-friendly design costs between $3000 to $25,000.

For Responsive Web Design, Visit Herewebsite designing company in India

Additional Features

A full-service agency can offer a variety of add-on features with its web design services such as CMS, eCommerce functionality, Database integration, etc.

These features impact the overall cost of web designing. Each of these features can cost between $2000 to $25,000.


Some business houses hire a web designer for a one time service, but some others hire them for all the further work and maintenance.

The cost varies from company to company and works to work, but the cost of maintenance is negotiable.

Make sure to choose this option wisely, because it will somehow impact the working and further expenses.

Money-Back Guarantee

Some reputed and well-established companies offer money-back guarantees. With it, your company will receive a refund if you’re not satisfied with your newly designed website.

It doesn’t cost your company a thing, but in most cases, money-back guarantees expire after a set period. So make sure to cross-check everything before hiring an agency for website design.

Above are the factors that influence web design cost, but there are a few more that can cause some serious impact on the overall cost.

Make sure to do good research before hiring a web design agency, check their portfolio, and also check their services.


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