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7 Clever Ways Small Businesses Can Increase Website Traffic Fast

7 Clever Ways Small Businesses Can Increase Website Traffic Fast

Admit it, every business owner wants to increase website traffic fast.

Whether your website is brand new or 5 years old, if you’ve never looked into how to get more traffic, chances are people won’t find your website.

99% of blog posts are never seen. Business websites without blogs often fare even worse. But there are other ways to get found by your target customers.

These 7 clever techniques will increase website traffic fast.

7 Ways to Increase Your Website Traffic

1. PPC Ads (Super Fast!)

Let’s start with the super fast way to increase website traffic fast. That’s PPC. PPC or pay per click is when you pay a search engine like Google to show your ad in the search results in a special and very visible section for ads.

Over 50% of website traffic comes in through a search engine. So this is a great place to be when you need to increase website traffic fast. Nearly half of all query results will include ads. If you’re not advertising here, your competitors are.ppc ads increase website traffic fast

Chart courtesy of Neil Patel

Google Ads platform, formerly known as Google AdWords, is the most common and advanced PPC platform. Let’s take a closer look at the most clever and effective ways to use it to generate more visits to your website.

Set a Budget

This applies to all of the methods we’ll talk about to increase website traffic fast. Research your costs and write them down. Know that costs involve more than just the ads.

You’ll also either pay in money or time for the following:

  • Copywriter and/or ad designer to create compelling text or display ads
  • Web designer to create conversion-rate-optimized landing pages.
  • Research and Planning — This takes more time than you might realize.
  • Campaign Management & Analytics — To avoid overpaying, someone needs to monitor and adjust the campaign to make sure it’s running efficiently
  • Ad costs — the price you pay each time someone clicks the ad

Failing to budget can lead to a “spend as much as it takes. It will be worth it in the long-run.” mentality. When people think like this, they don’t realize how inefficient their campaigns are running.

Or people end up spending the whole budget on ads. They don’t realize there are other expenses. The result is spending too much to increase website traffic fast. It’s simply not necessary.

Know How You Pay

With a TV ad, you pay up front. The cost is based on viewership. But with PPC, you only pay when someone clicks your ad to go to your site. That makes PPC much more cost-effective for small businesses.

Pay for what you actually use. That’s a good system.

You can set a daily max for your campaign. This is the most you are willing to spend in one day. You can set this as low as $10/day. But to increase website traffic fast you generally need to set it a bit higher. That way more people are seeing your ad again and again.

The repetition helps increase clicks.

You’ll also set a max bid for each keyword on which you want your ad to appear. A keyword is a phrase that someone enters into the Google search box like “Best Chicken Wings in Atlanta”. If you’re a restaurant that sells them, this is a great search for you to appear in.

You’ll do keyword research to determine how high your bid should be. We’ll discuss that a little later. But first…

Don’t Overpay for Ads

Cost per click in on the rise. But you can also note from this chart that ad spend is staying steady as people get smarter about how they use PPC.

increase website traffic fast

Chart courtesy of marketing influencer Neil Patel

One of the worst things you can do in PPC is overpay for ads. You’ll wipe your ad budget out fast with little to show for it. People who are new to PPC often don’t apply basic best practices.

They think of it like a magazine ad. You just show the ad. People like it or they don’t. The ones who do, buy. The others, you don’t really worry about.

But in PPC, quality matters above all. Google wants people to only see ads that are very relevant. When they do, more people click.

Quality matters so much that Google gives you a grade. If you get a good grade, they reward you with lower priced ads. If you get a bad grade, they can increase how much you pay by as much as 400%.

At that price, Google Ads are cost prohibitive.

Monitor and Keep a High Quality Score

To keep this Quality Score high:

  • Only bid on relevant keywords
  • Watch your analytics closely – see how people are reacting
  • Create an ad that aligns with the searcher’s intentions
  • Create a compelling ad
  • Greet the clicker with a great website user-experience and a landing page optimized for conversions. Yes, Google looks at that too.
  • Use negative keywords to keep your ad from appearing in searches that don’t make sense. These are keywords that you don’t want associated with your brand.

Now let’s move on to keyword research, the centerpiece of an effective PPC strategy.

Do Some Keyword Research

A keyword is a phrase a person might enter into a search. It will often have 3-6 words in it.

Use Google’s Keyword Planner to learn more about what people enter in searches. When you enter a word, it will offer suggestions to add or replace the word you entered. For the example below, I entered the keywords “wedding packages” and “wedding planner”. Google ads came back with over 1,200 more keywords related to these.

Now, as a small business owner, you would just have to sift through those words and see which ones apply most to your target audience and fit your budget. This can be very time consuming, so consider hiring an experienced advertising agency to do it for you.

increase website traffic fast

As a general rule, you’re looking for keywords that:

  • Have decent traffic. But know that the more specific the word is the less traffic it will have. That’s okay as long as it’s getting something.
  • Are lower competition. It will be easier and usually cheaper to show your ad. But going too cheap hurts your Quality Score. Lower competition can mean less relevant. Find a balance.
  • You can build an ad campaign around.

It’s okay to select words that are expensive. You can set a max bid for that word. Then when you get that Quality Score up, your ad will display without that high cost.

But realize that some words are worth paying more for. If the word suggests that someone is ready to buy now, it might be worth paying a premium.

Always enter negative keywords as well. A person looking for “Where to Get a Great Steak” probably isn’t the same person looking for “Great Steak Recipes”. But you could appear in this search is you chose “broad match” instead of “exact match”. Negative keywords prevent this.

You may want to add “recipes” as a negative keyword. Once your campaign is running, you’ll see what searches you appear in.

Check this regularly to add more negative keywords.

2. Social Media Ads

Social media ads are similar to PPC. The main difference is that you’re using the data that the social media platform has collected to send ads to the right people.

The exception is Pinterest, which is keyword based like Google Ads.

But why social media?

There are around 3 billion active social media users around the world. That’s 42% market penetration rate. 50% of people check Facebook daily.

That’s more people than watch TV now.

popular social networking sites

If a person has Internet, they have 1 or more social media accounts. Your target customers are here. But are they buying?

41% of people say they use the Internet to stay in touch. 40% want to stay informed.

39% use it because they’re bored and looking to be entertained.

The number 8 reason people use social media is to learn about new products and services they may want to buy.

50% of people say that social media is the best place to show them an ad. 57% say social media ads are more relevant to them. And that’s why they like it.

But advertising on social media isn’t like running a radio commercial. Here’s what you need to know to use social media ads to increase website traffic fast.

Target Narrowly

Your goal in social media is not to get in front of the most people. It’s to get in front of the right people.

These are the people who are most likely to visit your website and buy what you’re selling.

Target major traits like male/female, income levels, education, etc. Then dig down to who the likely customers are.

audience targeting increase website traffic fast

For example, consider targeting life events. If it’s close to someone’s anniversary, show an ad for anniversary gifts. If someone is a new parent, they may want to treat themselves to a spa day or a buy new baby clothes from your ecommerce store.

To increase website traffic fast through Facebook or other social media platforms, be very selective about who sees the ad.

Select the associated traits when you’re setting up an ad. Then build an ad that is very relevant to that group.

That’s how to get the best click-through-rate and the best conversion rate once they reach your website.

Target Locally

If you’re a local business, don’t forget to target your local area only. Don’t pay for clicks from people across the country who will never become customers. Facebook will also allow you to target people visiting a certain area or who’ve just moved into an area.

If your business appeals to tourists or people new to town, take advantage of these options.

targeting by location increase website traffic fast

Even if you’re not a local business, you may find geo-targeting effective. Create an ad that’s highly relevant to a local group of people to gain a foothold in an area.

Bring People Back

Use the dynamic remarketing function in Facebook ads to bring people back to your website who’ve already visited. If someone left without completing the transaction, this is your big second chance. It’s valuable. Companies who use remarketing can double their revenues.

An Adobe study found that the click-through-rate on remarketing ads is 400X that of marketing to someone who doesn’t know you. The Internet can be a very distracting place. Cut through distractions and gently guide people back to your site.

In Facebook’s Ads Manager, you can choose to have the ad appear on Facebook, Facebook Messenger, Instagram and/or Facebook’s partner sites. This allows you to be where your target audience is.

Relevance Score

Google Ads has a Quality Score that determines your cost. Facebook and Instagram have a Relevance Score. Keep the Relevance score high in much the same way you keep the Quality Score high, with slight differences:

  • Only target audiences who are likely to be customers. Targeting 1,000 likely customers is better than showing the ad to 1 million random people.
  • Make the ad very relevant to the traits chosen to target. The most relevant ads appear to be speaking directly to a person.
  • Track your progress. If your response rate isn’t what you expected, dive in and figure out how to improve it.
  • Align the landing page on your site with the ad. You want to increase website traffic fast. But sending them to a home page, service page or category page is rarely effective. Greet them with a landing page that requires them to take one action like click a button. The simpler your landing page is, the more relevant your ad will appear.

Time Your Ads

Some businesses get more foot traffic at a specific time

social media adsof day. For example, if you’re a restaurant serving dinner, the best time to run ads is 1:00pm – 5:00pm when people are still at work and thinking about dinner.

For seasonal or time of day oriented businesses, showing the ad at the right time is as important as the ad itself.

This ad for a local diner in Oregon is best shown late at night or early morning to put the idea of their diner for breakfast in the viewer’s head.

3. Boosted Posts

Do you already have a post that did very well with your social media fans? Get the most out of it by boosting that post. Think of your social media fans as your testing area in addition to potential customers.

If they like something, then that means your target audience does as well. Platforms like Twitter, Facebook and Instagram will allow you to send the post to a wider audience of people similar to your own.

You can create a lookalike audience that looks like your followers. You can upload your own list of contacts to re-engage your existing customers. Or select traits and locations to target similar to a regular ad.

But not every ad that does well is worth boosting. Remember, your goal is to increase website traffic fast. Let’s look at what makes a great boostable post.

Criteria for Boosting a Post

  1. The post was popular among your fans. If you don’t currently have many fans, you can also use boosted posts to get more fans.
  2. The post directs them to your website. Sometimes you share the content of others on social media to engage in between original content. But don’t pay for free advertising to other people by boosting a post that links to someone else’s site.
  3. The post has a video or image attached. Posts with a visual have a 650% higher engagement rate.
  4. It appeals to a larger audience. If the post was about an employee of the month or a contest that’s already over, it may not appeal to a larger audience. It appealed to your fans because they had unique interest in the post.

boosted posts

4. Social Media Posts

If you already have a following on social media, this is one of the cheapest ways to increase website traffic fast. Time is still involved, of course.

Share content on your website with a great headline and image/gif. If you don’t have a following, it’s time to start building a social media following. Reap the rewards of an instant audience when you have something to share.

Here are some important best practices to apply to increase website traffic fast with social media posts.

Social Sharing Best Practices

  1. Don’t be salesy. Rarely, if ever, link to your product or services pages directly. Instead get people invested in great content on your site. Or lead them to a landing page with a special offer just for your fans. Keep direct promotion to a minimum. This is the social way to promote your website.
  2. Write Compelling Headlines. Don’t just share and expect people to click. Research what makes a great headline and use analytics to find out which headlines perform best.
  3. Use Images and Videos. People on Twitter are 18% more likely to click a link if there’s an image. Remember, people have endless feeds of content. You have less than 2 seconds to get attention. A visual is the only way to get attention long enough for them to check out what you have to say.
  4. Time your posts and be consistent. Do you save all of your social media tasks for Saturday? You’ll have lackluster results. The only way to engage and keep people engaged is through regular sharing.
  5. Use social media automation.  If you have trouble managing social media every day, use automation. This isn’t the best solution. Daily monitoring of social media is advisable. But it’s a good start. Ensure you have full monitoring when you work with a social media management company.

5. Permission-Based Email Marketing

We’re discussing how to increase website traffic fast. The method that will work best for you depends on what tools you have at your disposal. Some methods are much more cost-effective in the long-run. They’re better in the long term as part of a comprehensive strategy to drive traffic.

Email subscribers are 3X as likely to share your content with others. 88% of retail marketers say emails are the best way to retain customers and keep them buying more. The ROI on email is 44:1, which beats out any other channel by far.

In permission-based email marketing, build an email list of people interested in your brand. Then send content to them regularly to nurture that relationship.

77% of consumers (and 86% of B2B buyers) say permission-based email is the preferred way for you to communicate with them. Let’s take a look at the best way to use email to drive website traffic.

email ROI

Build a List

To build a list, you must have something of value that people want. Some of the best ways to start building a list are to offer the following in exchange for a person’s email:

  • A chance to win in a contest
  • An exclusive report
  • An eBook that people want
  • Access to an online calculator or quiz results
  • A downloadable app
  • A freebie or add-on to their first purchase
  • An ongoing loyalty discount

Segment Your List

Next, you’ll begin segmenting the list to deliver the most relevant content. If your customers are plumbers, carpenters and roofers, you might segment by profession.

If you have people around the country signed up, it makes sense to segment regionally.

You can segment by age, employer, interests and many other traits. You can also segment by behavior. For example, send certain content to people who’ve never purchased or haven’t purchases in a while.

As you grow your list and learn more about them, find new ways to segment.

Create Segmented Content

For each segmented group, create highly relevant content for that group. Use automated editing tools to change keywords and re-purpose content for each group to avoid having to create all completely new content.

Automate Your Emails

Segmentation and automation go hand in hand. Automation helps you get the email in front of the right person at the right time. This may be a certain time of day or week. It could be after the person completed some action.

Certain emails will be more relevant at certain points in the buying cycle. For example, welcome emails are the most viewed single piece of content a business ever creates.

Use them wisely. Send them out automatically.

6. Influencer Marketing

Want to increase website traffic fast? Hire an influencer. An influencer is a person who already has a following and influence among your target audience. Generally, they’ll share something with their social media followers.

Don’t think “superstar” like an NBA player. Think more practically to get influencer marketing without the million dollar price tag.

It could be a:

  • Non-competitor in your industry
  • Local celebrity
  • Subject matter expert
  • Someone that aligns with your brand (it’s not confusing or harmful to each other’s fans/customers)

There are now available tools that you can try to search for these influencers. There’s NinjaOutreach and Awario that lets you search and filter influencers to find those who are fit for your brand. It also helps to check their social and other online activities first. What are the things that they usually write or talk about? And how do they interact and engage with their followers? These factors are worth noting when searching for the best influencer to represent your brand.

Reach out. Ask them to share your website with their fans. They may ask for some compensation. Don’t pay anything crazy. But do recognize their value. They’ve spent time building a following even if it only takes 2 seconds to share something.

Here’s a fun fact. Today, influencers don’t even have to be people. There are pets who have a huge social media following. They’re paid to share brands just like a real person might be like these instafamous doodles promoting Waffle House on National Waffle Day.

influencer marketing

7. SEO

SEO is the best way to increase website traffic. It increases your visibility in search engines. It’s best because it delivers long-term, sustainable results with ongoing SEO maintenance. But it’s not exactly fast in comparison to the other options we have given you to increase website traffic fast.

Here are some things you need to know if you’re considering SEO.

SEO isn’t SEO without an SEO Tailored Website

SEO stands for search engine optimization. You can’t optimize a website (at least not easily) after the fact. SEO starts with how a website is built from scratch. If you’re serious about SEO, you’ll invest in an SEO website. When you build an SEO website from scratch, your existing customers and new visitors will instantly notice.

Everything runs more smoothly. It’s easy to find what they’re looking for. There are never distractions or confusion. It feels like the website was built specifically for them.

You’ll notice the difference too. People who visit your site will stay longer and click on more pages. You’ll have much higher conversion rates and fewer people abandon the site.

SEO Requires Research

It’s impossible to optimize anything without research. Guessing what terms people use to find sites like yours will not help your website. Learn what your competitors are doing. Use online tools to learn more about how people find sites like yours.

Then start building strategies around what you learn.

SEO Requires Ongoing Maintenance

A lot of work goes into SEO up front. It can take 3-9 months or more to see significant visibility increases in searches that matter. But once you’re visible, it’s important to maintain that visibility by applying ongoing SEO strategies like:

  • Updating your website as Google changes its algorithm
  • Creating fresh content to stay relevant and current
  • Learning how people use the site and continually improving user experience
  • Keeping an eye on the competition and counteracting their efforts to overtake your competitors

Increase Website Traffic Fast with These Techniques

These useful techniques will help you increase website traffic fast. Remember to set a budget and use analytics to keep any campaign on track.

Are you struggling to get more traffic fast? We can help you apply proven traffic-generation techniques. Contact us for a free consultation.

Do you have more ideas on how to increase website traffic fast? Share them with us in the comments below.

How to Increase Your Website Traffic Without SEO

How to Increase Your Website Traffic Without SEO

A lot of us know that SEO can be a brilliant way to generate traffic for a website.

However, for some of us, search engine optimization might be our only means of traffic and increase search results.

This can be a bad thing.

It is essential that you know how to diversify the traffic that is coming to your website, and not rely entirely on search engine optimization. Otherwise, if your primary traffic source fails you, it could mean the end for your business.

In this post, we’re going to take a look at how you can increase website and blog post traffic without having to rely only on SEO.

We’ll look at a variety of strategies that you can put into place right now and also how you can optimize each source of traffic.

By the end of this post, you’ll have the peace of mind needed to know that your website isn’t going to crash and burn, just because of a change in Google’s algorithm.

Let’s begin!

 

Is all traffic equal?

Before we begin, I just want to remind you that not all traffic on your website is equal. You want high quality web traffic.

High quality traffic that is laser targeted is going to generate a better ROI than traffic that is not.

Now while that might sound obvious, it is something that can be easily overlooked when trying to drive traffic to your website.

High traffic numbers can be a great thing, but if the traffic isn’t targeted, the numbers are just vanity metrics.

This is something to keep in mind as we explore the topic of increasing traffic to your site.

1000 untargeted visits is not the same as 100 targeted visits working to drive traffic that sells. A social media platform might produce web traffic but it might not be high quality for your website.

Yotpo gathered data from 65 million e-retail orders accounting for $2 billion dollars in transactional value from 120,000 ecommerce merchants to determine the most crucial sources of web traffic for ecommerce sites.

1

Social represents a decent 6%, but it’s still a small player in the overall game. Direct and Search account for 40% and 34% respectively, indicating more value.

In another analysis, the remarkable Custora Ecommerce Pulse lists ecommerce orders by channel.

2

It’s a data accumulation displaying media or traffic sources for some of the most popular ecommerce websites driving sales.
Organic, CPC, and email traffic drove the most ecommerce purchases. Social contributed to just 1.1%. It means search and online advertising could drive more quality traffic to ecommerce stores.

The most effective website traffic not only has a prior interest in your service or product but is already searching for a similar solution and is ready to spend.

At this point, you’re probably thinking, “Do I even need a presence on social media?”

Incredibly, you do. If search engines are the best source of targeted traffic for an ecommerce site, they won’t necessarily produce the same result for a media company.

Depending on your audience’s’ profile and the industry you’re in, social media may drive the most sales for your business. I, myself have made over $300k from Instagram in 3 months. My experience says that social media can be a great source of targeted traffic with the right strategy in place.

For instance, the digitally distributed media powerhouse BuzzFeed relies on social networks like Facebook, Instagram and others to amass huge web traffic. Its social traffic is 5x more than its search traffic.

3

And most of it is targeted. Because BuzzFeed’s main goal is to reach the millennial audience (who basically live on social networks). They are able to drive qualified traffic to their website by presenting them with share-worthy content.

How does social traffic help BuzzFeed make money, you ask?

Well, BuzzFeed’s primary revenue model is native advertising. It makes money by selling native ads that match its editorial content (videos, quizzes, posts, etc.) to brands that want to reach millennials. The content is then distributed on social media where BuzzFeed’s advocates amplify its reach.

Using a tool like InVideo can help you create awesome videos that can then be distributed across social media channels to generate buzz and awareness.

4

Purchase intent lifts show that BuzzFeed’s social advertising model works for brands. And it works even better when the content reaches more audiences through word-of-mouth.

All that information makes the personified war between social and other traffic sources seem silly. Ultimately, multiple channels can share the pie. While direct traffic can propel a site’s revenue in the short-run, social and search traffic is crucial to its long-term success.

Always ask yourself what else can be done in order to make each source of traffic that we discuss more targeted when going through each of the suggestions below.

Online advertising

Online ads can instantly generate hundreds, if not thousands, of clicks to your website.

Plus, with a new ad and social media platform appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.

In fact, the effectiveness of online advertising is so great, that, in the UK, digital ad spend rose 17.3% last year on an LFL (like-for-like) basis – the biggest increase since a 38% jump in 2007 – to $15.74 billion (£10.30 billion).

However, if you want to drive traffic through search engines using online ads, it is important that you know, beforehand, how you’re going to make money from this traffic.

Odds are you don’t have a bottomless pit of money, so your media platform needs to be effective. You need to find a way to generate an ROI from your ads if you want to advertise sustainably in the long term.

Remember – when running an ad campaign, traffic means nothing if you can’t turn a profit from your website.

This big challenge can be broken down into two separate ingredients.

Advertising something that people want is the first ingredient. And, creating high-quality ads that encourage the right people to click on them is the second.

We can’t talk about advertising a product that people want here, but we can briefly cover the creation of high-quality ads that work on search engines or on a social media platform.

In general, there are two things you need to acknowledge when creating ads – the targeting of the ad and the design of the ad itself.

The design of an ad includes the copy and the image. If you want to get better at designing ads that will generate clicks, study some of the ads that your competitors are running.

Amazingly, tools that give you insights into your competitors’ ads are hidden in plain sight.

For instance, if you click the downward arrow present at the top-right corner of a Newsfeed ad on Facebook and choose “Why am I seeing this?” i.e. the last option, you’ll get an insight on how your competitor targets people.

5

In the advert above, you can see who JetBlue Airways is targeting – people who’ve provided the company with their contact information off Facebook.

The insight could be based on demographics, interests, or geography – and can be quite precise.

Another thing you can do is subscribe to your competitors’ email list. When you do, you’ll be added to their Custom Audience list on Facebook, which companies use for retargeting campaigns.

So, once you’re among those audiences, you’ll start to see more of your competitors’ ads on your Facebook Newsfeed.

Additionally, you can also tell Facebook that you’re interested in seeing certain types of ads by clicking on the “this ad is useful” button.

Study these ads and see if you can emulate their success by deducing what makes them work.

For keeping tabs on your competitors’ PPC ads, I recommend using a PPC spying tool – there are many available. If you’re looking for a free option, give Moat a shot. It offers deep collection of PPC ads from advertisers and also reveals where a specific ad was last seen.

But if you want to dig deeper, WhatRunsWhere could be your best bet. It gives you information on not only ad placements, but also your competitors’ PPC ads and which media channels they’re being placed on beyond AdWords.

If you want more options for tracking your competitors’ ads, check out the resource below:

What visitors motivate to come back / return to a website

What visitors motivate to come back / return to a website

Once you’ve converted a site visitor into a customer, it’s time to take it a step further and keep them coming back—and turn them into brand advocates. Brand advocates are the people who are loyal users of your goods and services, and most important, are the ones who will sing your praises to others! Here are five easy ways you can keep visitors coming back.

1. Personalize Your Website

Providing visitors with a unique, personalized experience makes it easier to turn them into brand advocates. Here’s how you can customize their experience:

Offer customized landing pages.

There are several ways you can use customized landing pages to increase engagement. An easy way to implement this is by featuring products based on what customers have bought or engaged with previously. AddThis features Targeting Audiences overlay, helping you feature these products. Wayfair does a great job of engaging customers by showing them products they’ve already viewed, and then products in a similar wheelhouse picked for them.

Wayfair showcases more options for returning visitors.

Curate a featured section.

Showcase products or content in a special “Best of” section. It can be a large banner on your homepage or a sidebar list. The AddThis Link Promotion Banner makes it easy to highlight products or content you want to draw your audience to. Whether you’re basing the showcased products on seasonal events, user behavior, or items that need more visibility, make it relevant to the consumer. Consider creating different versions of your showcased products for different landing pages, and use them to measure performance.

Provide new and returning visitors with relevant information.

With AddThis Audience Targeting Rules, you can create rules to show appropriate messaging to new and returning users. For example, you can create “Get started” messaging for new visitors, and “Explore more” messaging for returning visitors. Read more on How to Engage Both New and Returning Visitors to Your Website.

Suggest content users may like.

The best way to keep visitors on your website is to offer them content that interests them. The AddThis Related Posts Tools allows you to do just that. For example, if your site focuses on selling clothing, you can engage your visitors with content about style trends; or if your site focuses on cookware, you can engage your visitors with content around organic food and recipes. The Rogers Family Coffee Company used this tool to increase engagement and saw significant results.

2. Showcase What’s New and Popular

An easy way to turn visitors into brand advocates is to give them a reason to come back to your site . . . and to keep coming back. Offering new content on a regular basis and highlighting your greatest hits will foster repeat engagement.

Highlight your new content.

Whether you have a dedicated section, a large homepage banner, or just list content and products in chronological order, make sure visitors know that what they’re seeing is new. And also, keep it fresh. This will give visitors a reason to keep coming back. We Work Remotely denotes new job listings with a “new” button, so frequent visitors can scan content quickly. Sur La Table adds words like “new” and “just added” to their homepage images to highlight new products and accessories.

Keep popular content front and center.

Your popular content is popular for a reason, so keep it in heavy rotation as long as it’s relevant! Keep an eye on articles that are consistently showing a decent level of traffic in Google Analytics, and resurface those posts to new users. Having a section dedicated to what’s popular, or bestsellers, will also make users feel like you have a large audience; and if they enjoy the content, they’ll feel like they’re a part of your community. Lululemon’s “bestsellers” section is the first-offered list on their homepage. This gives new visitors a simple insight into what the brand’s fanbase loves.

Lululemon Homepage Options
Lululemon Homepage Options

Emphasize highly shared content.

The more shares a piece of content has, the more users will want to share it as well. If hundreds of people already like it, surely their Facebook friends will too! AddThis Sharing Buttons offer an easy-to-implement ability to display the number of social shares content has received. See how Mercy Home grew traffic by 10 percent with AddThis Share Tools.

3. Create a Good User Experience (UX)

Your website design and usability are two of the most important factors that influence how much time visitors spend on your site, and whether they’ll return. A clean, attractive design and easy navigation will go a long way in turning first-time visitors into brand advocates.

Make sure your site is clear and well-designed.

When it comes to design, keep it simple. Forget bells and whistles, and focus on the essentials. Use eye-catching colors, readable fonts, and rich images and video. Don’t be afraid of whitespace! Harry’s is a beautiful, minimalist site, but an effective one. Here’s more in-depth guidelines from Hubspot to help you get started that include simplicity and hierarchy, and bring us to another point: usability.

Make sure your site is usable — on a computer AND a phone.

It’s not enough to have a site that looks good—it needs to be easy to navigate. Intuitive menus, clear calls to action, and robust search capabilities all make for a good user experience. And don’t forget the #1 rule—make sure your website is mobile-friendlyZipcar is an easy-to-navigate site with all the important information you’ll need to decide whether or not to join right on the front page.

4. Engage Users through Email

Email is a great tool for engaging one-on-one with your audience, keeping them engaged with your content, or re-engaging them after they’ve abandoned your site. Personalize your emails with content that targets exactly what the consumer needs. When you provide users with specific content beyond what they can find on the website, they’ll feel “in the know” and will be more likely to become brand advocates.

Collect emails through your website.

2014 study showed that email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined; 91 percent of US consumers use email daily. Calls to action to sign up for your newsletter should be prominent on your website. The AddThis Overlay Tool can be used to collect email addresses. A customizable conversion lightbox pops up, prompting visitors to sign up, getting your messaging in front of everyone who visits your site. See how Minneapolis Running used audience targeting to grow their email subscribers.

Regularly communicate via newsletter.

Use your newsletter to highlight special offers, new content, and seasonal events. You should send your newsletter on a consistent schedule, so subscribers will know when to expect it. Too many emails will make users unsubscribe, so when you’re setting your schedule, make sure the value contained in an email warrants the frequency. Consider offering exclusive content or deals to those who are signed up, so they feel like they’re being rewarded for subscribing. The Skimm has a “birthdays” section in their daily newsletter, where they highlight every subscriber celebrating that day. They also recently added a section to their newsletter, highlighting impressive feats their subscribers have accomplished.

The Skimm’s new section featuring subscriber highlights and accomplishments.

5. Reward Your Brand Advocates

Once your brand advocates start spreading the word about your products or services, it’s time to say thank you. There are a number of ways you can reward your loyal users, including:

Offer a personal acknowledgement.

If you have a set of customers or users who have gone above and beyond in their demonstration of brand loyalty, you can deepen their affection for your product, site, or brand even further by reaching out to them personally. Not only does Maker’s Mark provide exclusive event offers for becoming a member of their ambassador program, but you also get your name on a real barrel of their bourbon. Once your barrel is aged and ready, you’re invited to claim a few bottles and take a complimentary distillery tour.

Maker's Mark
Maker’s Mark labels barrels with ambassadors’ names.

Give public recognition through social media or your website.

If someone sings your praises on Twitter, give them a shout-out! Feature testimonials on your website. Let brand advocates know that you’re listening and that you appreciate the support. The CW features a “Fan of the Week” for each show on Facebook, and also gives them an on-air plug.

Launch an “insiders” referral program.

Referrals are a powerful tool for building your website audience. People tend to trust recommendations from friends and family more than businesses, and if you offer an incentive for referrals, users will be much more likely to sing your praises. Here’s a list of 79 referral programs, some of which are highly successful and from brands you recognize, like Amazon Prime and Uber. Read 8 Smart Ways to Drive Website Traffic (and Generate Leads) to learn more.

Implementing a loyalty program.

Loyalty programs often come with perks such as discounts, free shipping, or special gifts. You can have users sign up for yours, like Sephora’s Beauty Insider program, or it can be based on loyalty tiers—Sephora upgrades users to higher-level programs when they reach spending thresholds, and those levels come with better perks. Check out these 10 easy ways a small business can implement a customer loyalty program.

The bottom line: If you have a good product, you’ll have brand advocates. Engaging with them, rewarding them, and offering them value is what will keep them out there marketing your brand. Download our handy Turning a Visitor into a Brand Advocate Checklist to keep this information at your fingertips as you grow your brand online.

How should I create posts to get visitors on my website?

How should I create posts to get visitors on my website?

According to Hubspot, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. But, you already know blogging is valuable, which is why you already have one.

But, if no one visits your blog article, how are you going to generate those links, or even more traffic or sales?

Don’t kill your blog yet. Instead, give it some resuscitation.

If you want reliable and qualified search traffic but don’t know where to begin, this post is going to be your best resource. Read it religiously and act on the pearls that you find.

You may already know some of the strategies, but I’m going to approach them from an entirely unique angle so you can learn how to increase your blog traffic.

Specifically, you’ll learn 7 proven strategies that I used to triple my blog’s traffic. Here’s what I’m going to teach you:

  1. Kindle Select 90-Day Traffic Plan
  2. How to create viral content
  3. How to create evergreen list posts
  4. Long-tail keyword domination
  5. Email traffic generation
  6. Twisted guest blogging
  7. Restructure your posts

Learn how I grew my search traffic by 51% in 3 months by implementing these exact tactics on NeilPatel.com.

Traffic Strategy #1: Kindle Select 90-Day Traffic Plan

Did you know that self-published books now represent 31% of e-book sales in the Amazon Kindle Store?

You used to need thousands of dollars and a contract with a large publishing house to get published. That’s changed. Anyone with an idea worth sharing can be a published author within a week and, more importantly, drive a lot of search traffic to their blog.

I won’t discuss Kindle publishing in detail here (read JerichoWriters excellent guide instead), but I will show you how to drive targeted traffic and reach thousands of people for free when you publish via Amazon KDP (Kindle Direct Publishing).

Here’s how it works.

When you publish your Kindle book, you can enroll your book in the “Kindle Direct Publishing Select Program.”

That makes your book exclusive to the Kindle Store for 90 days and includes it in the Kindle Owners’ Lending Library, where thousands of targeted readers can borrow it for free. You can even run a free promotion for a paid e-book for 5 of those 90 days.

kindle dashboard

There are two simple ways to use your Kindle book to drive traffic to your blog or landing page:

  1. Link directly to your website inside the book.
  2. Use a free giveaway.

Let’s first go over how you can get search engine traffic by linking directly to your blog article site.

Author Link

The screenshot above shows how you can link directly to your blog article or website inside your book before you enroll it in the Kindle Direct Publishing Program.

This strategy alone typically sends up to 200 extra visitors to your site within 30 days.  With the right call-to-action, a top-100 ranked e-book can send you anywhere from 300 to 3,700 visitors a month.

But linking directly to your website isn’t enough to make you stand out. To get even more traffic, use your e-book as a traffic magnet by including a free giveaway … which gets us into our second method of leveraging KDP.

Steve Scott has published more than a dozen Kindle e-books and has built a huge list of targeted subscribers. His technique? Giving a freebie to book buyers. When they buy, they see a “free gift” message with two links to the author’s landing page. This is a simple and very effective technique.

Free Offer

But, that’s not all. Use Amazon’s “Look Inside” and “Download a Sample” features to give readers a free report. Add a call-to-action on page 4 of your e-book (the last page in the preview) and link this back to your landing page or blog. Every 30 previews should send about 10 visitors to a blog post.

If your book is free, expect 1,000+ visitors to your blog in about 7 days or close to 6,500 visitors per month. Free downloads make your e-book rank higher and attract the attention of your target audience in search traffic.

How can I build up really precious content to increase my website traffic

How can I build up really precious content to increase my website traffic

When you have a blog or website, you live and breathe traffic – the more, the merrier.

I often find myself checking my stats first thing in the morning and last thing at night, and in between I constantly think of ways to get even more traffic, whether it’s organic traffic or referral traffic or something else.

In this post, I’m going to cover 12 things you can do to help increase traffic to your website within 30 days.

 

1 Build an email list.

increase website traffic build an email list

Building a strong email list is not easy, but it’s essential for anyone who has a website. A good list and email marketing strategy can bring you a steady stream of traffic, as well as more clients and conversions.

One way to gather more emails in your list is to offer valuable downloadable content to your audience that requires a subscription. You want to avoid buying email lists, though, as those leads aren’t qualified and could mark your emails as spam.

From there, make sure to keep your list updated to any new developments on your website, any new content that you’ve posted, and anything else you can think of that your audience would be interested in hearing about.

If you’d like to learn more, here’s a handy guide to email marketing.

 

2 Blog regularly.

increase website traffic blogging

Blogging and content marketing have become a big part of digital marketing in recent years. Now it seems like most businesses and websites have their own blog, and for good reason – blogging drives more traffic to your site, helps you build better and stronger relationships with your audience and can help you establish yourself as a thought leader in your niche.

Blogging can be time-consuming, but with a good strategy and content calendar in place, it’s very much worth it. You can also repurpose your blog content by converting it into an infographic, slide deck or ebook.

The better your content is, the more your audience will appreciate it and share it – which means more traffic to your site and more loyal fans who will visit your blog regularly.

 

3 Engage with audiences on social media.

increase website traffic social media

Social media can be a great source of traffic, but it requires daily attention to get you the results you need. First of all, make sure you’ve added links to your website in your different bios.

From there, in order to grow your social media presence and subsequently, your traffic, you have to engage with audiences as often as possible.

Share any new, valuable content that you publish on your website on your social media, and make sure to add social media sharing buttons on your website and blog so that your visitors can share as well.

 

4 Use social media ads.

increase website traffic social media ads

Combine icons and text like this using Visme

The best way to get quick results from social media is to create ads.

Facebook in particular is making it especially hard for businesses and brands to get their posts in front of their audiences, but with ads you can get a quick boost in traffic.

Most social networks have great targeting and different types of ads to suit most needs, and they also bring in good results.

 

5 Create an account on StumbleUpon.

increase website traffic stumbleupon

StumbleUpon can be an amazing source of traffic. I’ve often noticed huge spikes in visitor numbers from StumbleUpon even without trying to achieve that.

If you’re not familiar with StumbleUpon, it’s a content curation website where the best pieces of content – images, video, or text – can unexpectedly go viral.

The “secret” to StumbleUpon is pretty simple – relevant content that provides real value for its readers. You could be getting traffic from it without even using it, as I mentioned earlier, but to make sure you get more traffic, and more consistently, there are things that you can do.

Start by creating a profile, and link to your website and blog in your bio. From there, start building a following by stumbling great posts, and finding people to follow who share your interests.

Once you start stumbling, make sure to share other blogs’ posts as well, so that you’re not just posting your own stuff – that will definitely not go well with other stumblers, but it might also get your account suspended by StumbleUpon.

 

6 Do an SEO audit of your site.

increase website traffic seo

Even if you don’t have the budget to hire a SEO specialist or SEO agency, or the knowledge to completely optimize your website, there are still things – like help online SEO tools – that you can do to make sure you advance in search engines.

To boost SEO, use keywords in your headlines, post and copy, add meta descriptions to your posts and alt text to your images, use tags and add links to your posts.

You can use a tool like Found to do a quick, free SEO audit of your website so you can see what you’re doing wrong and how you can fix it. For WordPress users, you can use a tool like Yoast SEO that will help you optimize your WordPress website easily.

 

7 Do more guest blogging.

increase website traffic guest blogging

Guest blogging is a great way to reach new audiences that could then visit your website if they liked what you had to say, as well as a way to get more links to your site.

One of the ways to find great websites to guest blog is to search for key influencers in your niche and then to start building a relationship with them. You can use a tool like Respona to find the top content shared as well as the top influencers.

Once you start a relationship with these influencers, so long as you have already published valuable content in your name, you have a good chance of getting a guest blogging opportunity – maybe even a regular one if your post does well.

Another way to increase your traffic through guest blogging is to get someone to write a post for your blog.  So when you find influencers in your niche, don’t be afraid to ask them if they would be willing to write something for you.

 

8 Use internal links.

increase website traffic internal-links

Whenever you’re posting new content, check to see if there are any words that you can link to other pages on your website. Make sure that the link is relevant, and don’t add too many links per post, as it would definitely put off your readers.

Internal links are very helpful as they help you with search engine optimization, and they also get some of your readers to spend more time on your website.

 

9 Leverage the power of visual content.

increase website traffic use-images

Images can make a huge difference to your traffic. Research shows that while people remember only 20% of what they read, they actually recall 80% of what they see.

Eye-catching, fun images, mean more shares on social media and they make reading a much more pleasant experience.

Make sure that whenever you share a post on social media you also add an image or else your update will probably not even be noticed.

 

10 Create infographics.

increase website traffic infogrphics

Infographics are great sources of traffic. All of the infographics I’ve published on my website have not only gotten a lot of engagement but they also drove more traffic.

Infographics get a lot of shares and engagement because they’re much more eye-catching than a regular blog post, while also conveying a lot of useful information.

But what really makes infographics great is that once you’ve published, you can submit it to infographic directories and contact influencers and other bloggers and websites to see if they are interested in posting your infographic on their sites. This leads to more exposure, increased brand awareness and more traffic.

If hiring an agency or graphic designer is not in your budget, you can also try any one of the free infographic tools available online. Visme, for example, allows non-designers to create not just infographics, but also interactive slide decks, social media images and other visual content.

 

11 Engage in forum marketing.

increase website traffic forum-marketing

Forum marketing is an often-disregarded form of marketing; one of the reasons for this could be the fact it can take a long time to build up your profiles on forums and it’s an ongoing task. If you stick with it though, it can get you more targeted traffic and conversions.

To get started, research what the most popular forums in your niche are, but make sure they are active and not filled with spam. Then, create a profile and start interacting; in the beginning, try not to appear as if you’re only there to sell, but rather try to be helpful and engaging and show that you are informed.

Only once you start building a rapport with other users can you really start promoting yourself, but not too heavily.  Many forums allow you to add a signature that appears at the end of all of your posts that can include a link. Try customizing this signature in order to attract users to your website, or even better, your sign up form.

 

12 Comment on other relevant blogs.

increase website traffic blog-commenting

Blog commenting is very similar to forum marketing, in the sense that you should take the time to show that you’re actually trying to be helpful when commenting with a link, rather than fishing for traffic. In an ideal world, you should try commenting regularly on blogs similar to yours.

This is great for backlinks and building relationships with influencers in your niche, but in this case it also shows that you are a regular reader and commenter, so linking to one of your pages won’t make you look like a spammer.

When you do link to one of your pages, make sure that it actually complements the post you’re commenting on and that you explain why you’re sharing that particular link.

 

[INFOGRAPHIC] Learn how top SEO companies optimize their website.

To understand how to manage, optimize and grow your website, it’s good to have an idea of some of the parameters you should keep in mind. Check out this infographic to learn more.

 

What I can do to reduce the loading times on every page of my website

What I can do to reduce the loading times on every page of my website

Patience is a virtue, but for many, it is often a difficult concept to practice. That is especially true for web users visiting a website that takes a long time to load. Users are enamored with speedy websites, and when a site responds slowly, visitors lose their patience and are less likely to come back.

Improving the speed of your website is important not only to users, but to search engine rankings as well. Last April, Google announced that they are now including website speed in their search ranking algorithms.

While this inclusion doesn’t hold the same weight as many of Google’s other ranking signals, it is still something that should be considered when planning out your website’s SEO efforts. You need to monitor how your website is loading and figure out why it’s loading slowly if it is.

The following are some tips for decreasing your web page loading times.

1. Check the Current Speed of the Website

The first thing you will want to do is to analyze your current page speed. This allows you to track your improvement and ensure that any changes you make positively improves your page load times.

There are many free tools out there for checking how long it takes to load your website. Here are a few of them:

  • Pingdom offers an easy-to-use site speed test that mimics that way a page is loaded in a web browser.
  • Page Speed is an open source Firefox add-on that helps you assess the performance of your web pages. It also provides suggestions on how to fix performance issues.
  • Web Page Test is another great tool that shows you the speed and performance of your website in different browsers.

2. Optimize Your Images

Know when to use the appropriate file format for your images. Changing to a different file format can dramatically decrease the file size of an image.

  • GIF is ideal for images with few colors like logos.
  • JPEG is great for images with lots of colors and details like photographs.
  • PNG is the choice when you need high quality transparent images.

Check out these resources to learn more about optimizing images:

3. Don’t Scale Down Images

Avoid using a larger image than you need just because you can set the width and height attributes of <img> elements in HTML.

If you need a 100x100px image and you have a 700x700px image, use an image editor like Photoshop or one of these web-based image editors to resize the image to the needed dimensions. This lowers the file size of the image, thus helping to decrease page loading times.

4. Compress and Optimize Your Content

The task of compressing your website content can have a huge impact on reducing load times. When using HTTP compression, all of your web page data is sent in a single smaller file instead of a request that is full of many different files. For more information, see this Wikipedia article on HTTP Compression.

You can also optimize and compress your JavaScript and CSS files by combining them and minifying the source code.

5. Put Stylesheet References at the Top

Moving your stylesheet references to the <head> of your HTML document helps your pages feel like it is loading faster because doing so allows your pages to render the styles progressively. In addition, it doesn’t hurt that it’s the W3C standard.

6. Put Script References at the Bottom

Browsers can only download two components per hostname at the same time. If you add your scripts towards the top, it would block anything else below it on the initial loading of the page. This makes it feel like the page is loading slower.

To avoid this situation, place script references as far down the HTML document as possible, preferably right before the closing <body> tag.

7. Place JavaScript and CSS in External Files

If your JavaScript and CSS are directly in your HTML document, they are downloaded every time an HTML document is requested. This, then, doesn’t take advantage of browser caching and increases the size of the HTML document.

Always place your CSS and JavaScript in external files; it’s a best practice and makes your site easier to maintain and update.

8. Minimize HTTP Requests

When visiting a new web page, most of the page-loading time is spent downloading components of that page (e.g. images, stylesheets, and scripts).

By minimizing the number of requests a web page needs to make, it will load faster. To reduce HTTP requests for images, one thing you can do is to use CSS sprites to combine multiple images.

If you have multiple stylesheets and JavaScript libraries, consider combining them to reduce the number of HTTP requests.

9. Cache Your Web Pages

If you use a content management system that dynamically generates your web pages, you should statically cache your web pages and database queries so that you can decrease the strain on your server as well as speed up page rendering times.

When you cache your page, it saves a static version of it to be presented to the user instead of recreating it every time it’s requested.

For WordPress, check out WP Super Cache and W3 Total Cache (also read this WordPress codex entry on optimizing/caching WordPress). Drupal core has native caching.

10. Reduce 301 Redirects

Every time a 301 redirect is used, it forces the browser to a new URL which increases page-loading times. If possible, avoid using 301 redirects.

Conclusion

Web page speed is a metric that should not be ignored if you are concerned about providing an optimal user experience. You should be baselining this now and then referencing your basemark to make sure it is constantly improving. You can do this through a custom report. These tips are generic but can help your site speed whether you are a boat dealer or a restaurant, so you should find use in them.

Want more information on decreasing your website’s page load times? Read Google’s section on page speed, which provides tools, articles, and community feedback regarding website speed. Good luck and happy optimizing!

Why the loading times are so important to increase traffic

Why the loading times are so important to increase traffic

Want to increase sales? Make your site load faster.

Can the speed of your website really have that much of an effect on your sales?

The answer is yes, it does. Google and other search engines penalize sites that load slowly—but more importantly, so do users. They stop visiting, bounce, and don’t buy.

You’ll lose out on sales and traffic if your site loads slowly.

Thankfully, it isn’t that hard to improve. There are plenty of tools, tips, and tricks you can use to help your site load faster and improve in traffic and search engine rankings.

Today, you’ll learn the importance of site load time and exactly what you can do about it.

Why does site load time matter?

We can all agree we prefer a site that loads quickly to one that loads more slowly.

But to what extent does it matter? Let’s turn to the data to find an answer.

According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load.

This is a problem since the same research revealed the average mobile site takes 15 seconds to load.

Those statistics play out on other browsers and platforms as well, continually emphasizing the need for quickly-loading sites for effective customer retention and conversion rates.

Based on 2018 research by MachMetrics, most sites have a load time of around 8-11 seconds.

That might not seem too long, but the reality is that every second loses you visitors and customers.

Because of the importance of page speed on user experience, Google rolled out a new page speed update to their algorithm in July 2018. This makes speed a critical factor for everyone.

Thankfully, it’s not a difficult problem to solve.

All you need to do is understand why the sites are loading slowly and where you can improve things to speed it up.

Here’s how you can do just that.

Tools to learn how fast your site loads

The first step to improving your site load speed is learning just what the current speed is.

Page Speed Insights

We’ll start off with the best app on this list—Page Speed Insights by Google.

Over the years, Google has offered a page speed tool under a few different names, but the current iteration is hosted as part of Google Developers.

The beauty of the tool is that it not only provides a detailed description of how fast your site loads on desktop and mobile, but you’ll also get a step-by-step breakdown of exactly how to improve it.

For example, Google will provide information on basic strategies you can use to reduce file size, improve load speed, and reduce server calls.

Even better, you’ll get notified as to which changes are high, medium, or low priority. This can help you choose which steps to take first since they’ll have a bigger impact on your site overall.

For the more technically-minded, you can also use Google’s Lighthouse tool, which offers a similar-but-not-identical analysis of areas to improve on your site.

Pingdom

The Pingdom Page Speed tool has been around for a while and provides a lot of insight into how to improve your site.

It’s similar to Google’s tool in that it breaks down specific fixes you can take right now to improve the speed and health of your site.

The reason it’s second on this list is because Google probably has a more accurate sense of what’s important for SEO, since they are also the biggest search engine and Pingdom is just a third party.

WebPage Test

This is another tool you can use to understand what’s going on behind your site and what potential problems might be lurking behind the scenes. WebPage Test is free to use.

One of the neatest features of this site is that you can choose to load from different devices and from different server locations.

GTmetrix

With GTmetrix you can hone in on what’s making your site load slowly and fix it. Like many of the other tools listed here, GTmetrix provides a letter grade to show how well your site loads.

You can also set automatic alerts to get notified if your site suddenly starts loading at a speed below a certain threshold.

How to speed up your site

The first indicator of the speed of a website is the total file size of the set of images, scripts, and files needed to render the page properly.

If you reduce the amount of information needed to properly load a site, it will load faster—period.

Research in 2018 shows that most sites are in the range of 1.3 MB to 2.5 MB, despite a recommendation of under 500 KB—as much as 20% of the average size.

If you have a slow site, changes are great that reducing the file size is the single biggest change you can make. Here’s how.

Shrink your images. Chances are, you’re displaying images at a smaller size on your site than the actual image file itself.

If that’s the case, you can use a simple tool like ResizeImage.net to adjust the size of your image and save valuable space and load time.

Another way to shrink the file size of an image is to use a different format. If you currently have .png images, you can probably convert them to compressed .jpg images without losing much detail.

Use a tool like the Browserling image converter to change images to a more compact format.

Improve your JavaScript and Cascading Stylesheets (CSS). If you’re not technically minded, there’s probably not much you need to worry about here.

But if you know your way around the documents that make up a website, it’s a good idea to improve them as much as possible.

Instead of including the same code on every page, move CSS rules or JavaScript snippets into an external file.

The biggest advantage of this is that it only needs to load the document one time for each visit to the site.

So instead of loading dozens or hundreds of lines of code for every page, it references the script or stylesheet downloaded earlier.

Use a cache. Content management systems like WordPress have plugins that will cache the latest version of your pages. They display it to your users so that the browser isn’t forced to dynamically generate that page every single time.

Plugins like WP Super Cache can take a serious bite out of page load times.

Clear up your redirects. There are a handful of redirects you can use, including a permanent 301 redirect and temporary 307 redirect.

But too many redirects can confuse the browser and lead to slow loading times. The simple thing to do? Check any redirects and simplify them as much as possible.

Tools like Google Page Speed Insights will tell you what redirects are active on your site.

Consider a Content Delivery Network. If your site is really popular but you’re still struggling with page loading time, a Content Delivery Network, or CDN, could be the solution you need.

It essentially works by spreading the server load across a number of locations and letting the closest server provide data to local users. The geographical distance makes loading speed faster.

If you’re interested in this, consider researching a CDN like Amazon Cloudfront.

Look into creating an AMP. For most sites, the extra hassle of creating a separate Accelerated Mobile Page isn’t worth it.

But it is a new form of a sped-up site that Google has helped champion, and according to data in 2015, it cut load time 15-85% in initial tests.

If you have a site with a lot of traffic, or are ready for a redesign and want a blazing-fast site, setting up an AMP might be the solution for you.

Conclusion

In the beginning days of the Internet, everyone expected sites to load slowly. That was just how the world wide web was, and people didn’t expect anything else.

But today, it’s a different story. The sites of 2019 and beyond need to load faster than the sites of 2009 or 1999, and Google values fast-loading sites more and more.

But it’s not just your search engine rankings. Your site’s speed can contribute to the rise and fall of your conversion rate.

Remember that for every second you shave off of load time, you’ll boost customer confidence and trust in your site, and sow the seeds that will encourage them to tell others about you.

To start improving your site load time, learn how long it takes to load. If you’re using PageSpeed Insights, you’ll also get a feel for exactly what steps to take to solve the problem.

Once you fix the basics, start working on more advanced strategies to improve the loading time. Even fractions of a second can help.

What will you do to help your site load faster?

The meaning of long tail Keywords for SEO and traffic increase

The meaning of long tail Keywords for SEO and traffic increase

Long-Tail Keywords: A Better Way to Connect with Customers

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.

Take this example: if you’re a company that sells classic furniture, the chances are that your pages are never going to appear near the top of an organic search for “furniture” because there’s too much competition (this is particularly true if you’re a smaller company or a startup). But if you specialize in, say, contemporary art-deco furniture, then keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those consumers looking for exactly that product.

Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.

Think about it: if you google the word “sofa” (a very broad keyword sometimes referred to as a “head term”) what are the chances you’re going to end up clicking through to a sale? But if you google “elm wood veneer day-bed” you know exactly what you’re looking for and you’re probably prepared to pay for it then and there.

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services.

When We Say Long Tail, Think Chinese Dragon

The phrase “long tail” is a visual metaphor for the shape of a distribution graph (we promised a dragon above and don’t worry, it’s coming):

long-tail keyword graph

Say we were to create a graph of web-wide keyword popularity, a very few phrases (Facebook, sex, Justin Bieber) would rack up an enormous number of searches.

But here’s the surprising part: those keyword search terms, the “head” of the dragon, in reality account for a surprisingly small percentage of all searches, about ten to fifteen percent, depending on how you measure. Another fifteen to twenty percent of searches come from mid-length keywords, meaning that roughly seventy percent of page views are the direct result of – that’s right – long-tailed keywords. It’s a Chinese dragon: the tail goes on and on and on.

Finding Qualified Searchers with Long-Tail Keywords

With shorter keywords, competition for rankings can be fierce, but visits can be scattershot and ROI can be low. With smart implementation of long-tail keywords, you may pull in less traffic, going purely by numbers, but the return on your investment will be proportionally much higher: you’ll be attracting exactly the audience you’re looking for, and that audience will be far closer to point-of-purchase than that of your less-savvy competitors.

Less Competition = Lower Costs

Long-tail keywords are valuable for businesses who want their content to rank in organic Google searches, but they’re potentially even more valuable for advertisers running paid search marketing campaigns.

That’s because when you bid on long-tailed keywords, the cost per click is inevitably lower, since there’s less competition.

long tail keyword suggestions

By targeting longer, more specific long-tail keywords in your AdWords campaigns, you can get higher ad rankings on relevant searches without having to pay a premium for every click.

The trick is to find a reliable, renewable source of long-tail keywords that are right for you and for your niche. Surprisingly, most keyword suggestion tools neglect this rich category, focusing only on the head, and ignoring the rest of the dragon.

So what are your options?

How to Find Long-Tail Keywords

It’s easy to find long-tail keywords with WordStream’s free keyword research tool. Just enter the word you want to research:

free keyword tool for paid search marketing

The tool returns the top 10 most popular keywords. Just enter your email to receive the full list of long-tail keyword phrases, completely free.

Using long-tail keyword variations in your marketing campaigns is a win-win: better search rankings, more qualified search traffic, and lower costs per click.

Increase traffic to my website with Xing

Increase traffic to my website with Xing

How To Drive Traffic To Your Website

The data sent and received by people visiting a website is called web traffic. If you have a website, you would probably want to have many people visiting your website.

 

Today, there are a vast number of websites and getting web traffic or visitors in your website can often be difficult for beginners. With proper practice and experience, it can be easy.

 

Having good web traffic in your website means, more companies will be willing to pay you for advertising their products or linking their website into yours.

 

One of the best ways to obtain good web traffic is buying one. Buying traffic is a great way to get visitors and is cheap.

 

Before buying web traffic, you should make sure that the web traffic company you plan on buying is legitimate or legal.

 

This is because some web traffic companies use automatic generation script. This software works by bringing huge numbers of visitors to your website that does not even exist.

 

This means only one computer visits your website automatically in a specified number of times.

 

To make sure that the web traffic company is legitimate and protect you from frauds is to contact the company. Find out what methods they use to bring traffic to your website.

 

If they do not supply you with the information you need, simply avoid buying from them. You an also ask people you know who has good web traffic about the company they bought traffic from.

 

Another way to find out if the company is legitimate and do not use automatic generation script is to use the cPanel if your website hosting has one you can use it to find out the visitors IP address.

 

The IP address should be mostly different from one another, if the visitors IP address are mostly the same, the company is using automatic generation script.

 

Remember that most companies will only pay you if someone actually clicks their link or advertising in your website.

 

Since automatic generation traffic visits your site repeatedly, it does not get interested in clicking the advertising in your site much more of buying the advertised products.

 

To avoid web traffic frauds you can also set up your own advertising campaign for your website.

 

It is important that visitors in your website become interested in the product you are selling. This is called targeted web traffic. You may have experienced clicking on a link only to find out that it has nothing to do what the advertising said about it, this is called untargeted traffic. It can be irritating and a complete waste of time.

 

Here are some ways to bring targeted traffic to your website.

 

Writing an article about the product you are selling is one great way to bring in targeted traffic. After writing, post the article to numerous article websites.

 

Remember to include the URL of your website. To be successful in this kind of advertising, you should write an article that is both entertaining and informative to get readers interested in the product. Remember that if the reader gets bored reading an article, they usually will not finish reading it.

 

Therefore, the article becomes useless. Try to write about it as much as you can. It is all a matter of trial and error. You can also get your friends read your article and ask their opinions about it before you post it in a website.

 

This method is usually free and a very good way to increase targeted web traffic in your site. You can also be sure that the people visiting are actually interested.

 

Another great way to bring traffic to your website is to find websites that offers the same product you are selling and ask the webmaster to exchange advertising links. This can produce positive results, not only that it increases your traffic but also you can be sure that the people visiting are often interested in the product.

 

You might think that this method is bringing your potential customers to visit your competitor’s website, but think the other way around; your competitor is advertising for you and bringing their potential customers into your website.

 

Targeted traffic is one of the most important factors to ensure the success of a commercial website. Untargeted traffic may be cheap, but it only brings mostly uninterested people to your website and brings the sales you hope for your product to gain.

 

This means that you will only keep spending money on advertising to people who are not interested in buying your product, much like an annoying salesperson.

Increase traffic to my website with LinkedIn

Increase traffic to my website with LinkedIn

With 400 million users and counting, LinkedIn has emerged as the most useful social network for B2B marketers.

Facebook, Twitter and the rest are crowded and noisy. Sure, LinkedIn is busy too, but it’s a destination for people to connect with peers and learn about their industry. If you’re looking to drive traffic to your B2B blog, this is your platform.

According to a study by Econsultancy, “LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.”

 

Image via Econsultancy

Even more insane, 90% of all social traffic to B2B websites comes from Facebook, Twitter and LinkedIn, with LinkedIn accounting for more than half. In case you didn’t catch that, more than 50% of all social traffic to B2B sites comes from LinkedIn.

Yea.

linkedin drives more traffic to b2b blogs sites

Source: LinkedIn

LinkedIn is an awesome traffic source and probably totally underutilized in your own marketing. I bet you want in. Don’t worry, we’ve got you covered. Here are 8 ways to start driving traffic from LinkedIn today.

  1. Optimize Your Personal Profile
  2. Join Groups
  3. Start a Group
  4. Create a Company Page
  5. Share Often
  6. Add a LinkedIn Share Button to Your Site
  7. Republish Content
  8. Pay For It

1. OPTIMIZE YOUR PERSONAL PROFILE

Several of the other strategies in this post are designed to funnel traffic through your LinkedIn profile page so let’s start here.

First, ensure you’ve got the basics right. You should have a good headshot, a brief summary that introduces your work, and a concise history of your work experience. Don’t overlook the importance of these fundamentals.

See how good I look?

 

There are many ways and reasons to optimize your profile. Here are a few, courtesy of Aaron Clayton-Dunn:

  • Write a summary that clearly explains what you do (or what you’d like to do.
  • Make it easy for people to contact you via email or LinkedIn.
  • “Be honest, be specific, and use numbers when possible.”
  • Read your profile out loud to look for typos.

Now for that bit about driving traffic. Pay attention because this is very important. You can link to blog posts, e-books and other digital media in your profile. Once we start using the other strategies to get people viewing your profile, this is how they click-through to your site.

Go to your profile and look for the Summary section. Here, you can add media like blog posts.

 

Add a link to one of your best posts. Keep in mind that people who end up here are likely learning about you and your company for the first time. Share content that will inspire them to click-through and read.

 

Add some details about the post.

 

Your media will appear in your Summary, which is one of the first things people see when viewing your profile.

It’s really important to add media in the Summary section. LinkedIn might ask you to add Publications or Projects. You can create external links with those features, but they appear at the bottom of your profile. Stick to the Summary for maximum exposure.

2. JOIN GROUPS

Now, let’s drive some people to your profile. Joining and participating in groups can be a great way to do this.

One of the Golden Rules of content marketing is that you cannot expect to get traffic without giving something in return. Typically, you give value, knowledge and inspiration. The same is true for LinkedIn, but I recommend taking off your marketing hat to get started.

LinkedIn Groups — here’s the massive directory — are a great way to network with peers and potential customers. Promotion is often frowned upon, which is why you’ll need to get comfortable engaging in discussions that don’t result in immediate traffic to your site. The more you help people, the more profile views you’ll get. And if you’ve added media like I described above, you’re in a great position to earn traffic.

Here are a few tips to help you get started.

Step One: Browse the directory or use the search bar to find groups. Use the filters to see only groups.

 

You can see that a search for “email marketing” returns more than 900 results and hundreds of thousands of users. Join the most targeted groups first and start participating before you join more. It can be overwhelming at first since you’ll start receiving emails and notifications from each group. It’s best to experiment with a few groups so you can fail small before trying to scale this strategy.

Step two: Next, read the rules! Most groups outline how to avoid getting banned for self-promotion. Check the group’s “About” page.

Step three: Introduce yourself. Generally, there is a pinned thread for introductions. Say hi and explain what you do. It’s okay to link to your site, but don’t start selling just yet.

Now it’s time to start commenting. Jump in to answer questions, provide guidance and congratulate other members. The goal is not to drive traffic directly, but to drive profile views. The more people visit your profile, the more they’ll click-through to your site (assuming you’ve optimized it!).

3. START A GROUP

LinkedIn Groups are great for building communities, but there’s another hidden benefit that can help you drive traffic. Scott Van explains in his post How I Caught Copyblogger Sneaking into My Inbox:

When you subscribe to a LinkedIn group, unless you consciously decide to unsubscribe from email notifications, you will start regularly getting emails from LinkedIn triggered by activity inside the group.

Since LinkedIn is most likely tied to your primary email account, not some junk account set up to catch all those emails you subscribed to but didn’t really want to read, Copyblogger is regularly getting to the top of your inbox and they never once hit the send button on their email list.

Damn Copyblogger, that is really smart. Here’s what the emails look like:

 

Depending on how active your group is, emails arrive daily or weekly. They link first to the discussion, but users can click-through to read the full article on your site. The genius of it is that you can expand your email marketing efforts without sending more emails. LinkedIn does it for you.

Copyblogger takes it a step further too. You may remember that they killed comments on their blog. They encourage readers to discuss on LinkedIn instead.

 

That link takes people to the discussion group. If they want to comment, they need to join the group. If they join the group, they get the emails. What a beautifully executed strategy.

Obviously, the bigger and more active your group, the more traffic you can drive. Here are some tips for creating an active community.

  • Link to it from your blog, a la Copyblogger.
  • Send an invite to your email list and social media followers.
  • Invite your LinkedIn contacts.
  • Use a descriptive title and description so people can easily find you.
  • Host interesting discussions with thought-leaders and experts.
  • Regularly post new content and discussion topics.
  • Appoint a moderator if you don’t have time to manage daily interactions.
  • Ask members for feedback to improve your group.
  • Read The Truly Monumental Guide to Building Online Communities from Mack Web.

4. CREATE A COMPANY PAGE

A LinkedIn Company Page is place where people can learn more about what you do. Your employees’ personal profiles are great for sharing updates, but it’s a good idea to centralize everything within a company page.

It’s super easy to setup and there are instructions in the video below.

 

 

Invision, a design collaboration tool, has done a great job making their page engaging. They provide a brief, clear description of what they do and regularly share updates about the company and their content.

 

To drive people to your company page, ask each of your employees to link to the company page from their personal profile. Once that’s done, all mentions of the company will link directly to the company page.

 

Company pages can also feature job postings and information about your product or service. As an added bonus, company pages rank well for branded organic searches.

5. SHARE OFTEN

Just like like Facebook and Twitter, you need to share content from your personal profile and company page. Without a consistent, engaging stream of interesting, useful content, those static pages will start collecting dust.

Buffer has written a thorough guide to sharing on LinkedIn called LinkedIn Marketing: The All-in-One Guide to Content and Scheduling. Here are a few important highlights from this must-read post.

Industry insights perform exceptionally well on LinkedIn. Remember that most people use LinkedIn for professional networking. Unlike Twitter and Facebook which is a mix of personal and professional contacts, LinkedIn is a business platform. Meaty, useful content is celebrated here and click-bait isn’t tolerated.

LinkedIn reports that “60% of members are interested in industry insights.” Let’s not reinvent the wheel. That’s a definitive number that should dictate what you share on the site. If you haven’t created the right content yet, consider curating from other sources while you write. That will help you grow an audience to share your own work with.

Use images and videos. You probably already know that rich media — i.e. images, videos, slideshows and embedded content — drive more engagement than plain old text. LinkedIn has studied its own platform and found that including images in posts increases the comment rate by 98%!

When you add an update, LinkedIn will look for a thumbnail image to include. That’s nice, but go ahead and upload a higher resolution image with every post. The more descriptive and appealing the images, the more comments, likes and clicks. Remember also that when users engage with your post, it ends up in other users’ feeds.

The example below ended up in my feed because of a comment, not a direct connection.

 

Video has a similar effect. According to LinkedIn’s Business Solutions team, “Links to YouTube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate.”

What’s really cool about these stats is the compounding effect. The more you share good content with rich media, the more exposure you get. If you continue sharing, you’ll always be exposed to a larger and larger audience.

Don’t overshare. Buffer, known for their comprehensive guides on sharing frequency, suggests the following:

LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience.

For those with the time, resources, and content to experiment with more than 20 per month, there’s this interesting nugget: LinkedIn’s best-in-class marketers post 3-4 updates per day, which would make for 80 posts per month.

Overall LinkedIn’s best advice on posting frequency is this: Post as many status updates as your content supports.

Given that you have a company page and a personal profile to share form, there are plenty of opportunities for exposure.

If you want to dive really deep into sharing frequency and post length, check out Buffer’s LinkedIn guide. It’s great stuff.

6. ADD A LINKEDIN SHARE BUTTON TO YOUR SITE.

How do scale traffic from social sites?

You ask other people to do the work for you.

Sharing from your own LinkedIn profile is one way to drive traffic, but you’re limited to your network of peers on the site. It’s a great strategy, but it’s only scratching the surface.

Adding a LinkedIn button to your website is the easiest way to get other people sharing your content on the site. Even a handful of shares exposes your work to huge networks of potential customers.

And, of course, the easiest and best way to add a LinkedIn button to your site is Sumo’s Share tool. It’s totally free, takes just seconds to setup and gives you all the analytics you need to make decisions about the content you’re posting.

Greg Cypes, product management at AddThis, told Business Insider that LinkedIn shares carries more weight than Facebook or Twitter shares:

Linkedin Share is disproportionately powerful given the size of the network because “people care much more about what they’re sharing [on Linkedin],” Cypes says. You can share all kinds of random nonsense on Facebook and Twitter — and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share.

Spend 37 seconds to add a LinkedIn share button to your site and let your readers take care of the rest.

7. REPUBLISH CONTENT.

There is only one reason to post your content on sites other than your own: massive audiences.

LinkedIn’s 400 million users make the platform attractive to marketers looking to reach new readers. Help Scout writer and marketer Greg Ciotti wanted to see if LinkedIn’s publishing platform was worth his time and effort. Over the course of one month, he re-published 35 articles on LinkedIn. 255,262 views later, he wrote about the experience on his blog.

Granted, LinkedIn gets to keep those pageviews and run ads against them. This doesn’t count towards your own traffic, but it is a great opportunity to be discovered by new readers. It’s also a great way to drive people to offers like e-books and guides.

To accomplish this, Greg uses two simple strategies. First, he added a short bio at the bottom of each post that included links to Help Scout’s homepage and blog.

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Then, he added a call to action that directs readers to one of Help Scout’s customer support guides. By directing people to a specific resource, Greg has some room to sell its value.

call to action CTA  gregory ciotti

His most popular post — Why Steve Jobs Didn’t Listen to His Customers — has been read 260,000 times to date and surely drives a steady stream of traffic to back his site. The most beautiful part? He wrote the piece once but reaps the rewards of his work time and time again.

It’s important to emphasize that gaining traction on LinkedIn’s publishing platform is different than driving traffic to your own blog. Marketing and SEO expert Paul Shapiro wrote an article on the OkDork blog sharing his analysis of 3,000 successful LinkedIn posts. It’s a great post worth reading in its entirety, but here are a few useful nuggets from it.

  • Use images, but not videos. The most successful posts included 8 images but very little rich media. This may seem counterintuitive considering that rich media tends to encourage comments and shares in shorter LinkedIn posts. But the data is clear:

 

  • Use catchy headlines, but don’t pose questions. As you might expect, lists and how-to posts generate the most traffic. When titles were posed as questions, the posts nearly always earned less traffic. Paul suggests the following advice for headline generation:

Don’t write headlines like:

“Do Business Schools Breed Arrogance?”

Write them like:

“Business Schools Breed Arrogance”

“12 Reasons Business Schools Breed Arrogance”

“How Business Schools Breed Arrogance”

  • Don’t be afraid to go long. The most successful posts fell between 1,900 and 2,000 words. Remember that LinkedIn is a professional platform. People aren’t coming for entertain, they need information. If you can provide it, you can succeed.

Paul found a bunch of other great stuff too, which I’d encourage you to read.

8. PAY FOR IT

Content marketing platform NewsCred ran some tests with LinkedIn Sponsored Updates and found they were able to generate $17 for every $1 they spend. Damn, that’s what we call ROI!

LinkedIn Sponsored Updates are used in tandem with the updates you are already posting from your company page. You can choose to “amplify” a post that you want to reach more people and you can target users based on all kinds of demographic data (job title, industry, education, location, etc.).

Here’s how a sponsored post looks in your feed:

linkedin sponsored updates

The issue with paying for traffic, of course, is that the visits stop when the money runs out.

Paying for traffic on LinkedIn can earn you followers as well as traffic however. Interestingly, NewsCred found that the cost per name (CPN) — i.e. the cost per lead generated — decreased over time.

That means that their content reaches more people for less money. It happens because the content reaches more people, which generates more followers, comments and likes, which increases organic reach.

Even more interesting, NewsCred reports that 60-65% of the leads were “medium-high or high quality” compared to just 20-30% on Google Adwords. Baller.

Okay, so you can get traffic, leads, more organic reach and the cost decreases over time…that’s a pretty sweet deal.

Be warned, however, that it’s very easy to waste money on paid acquisition if you don’t know what you’re doing. I’ve heard horror stories of forgotten campaigns that run for months before someone realizes the mistake.

Paid acquisition also requires rigorous testing and re-testing. If you want make $17 for every $1 you spend, you better be ready to earn it. You’ve got to have great content, interesting updates and strong calls to action. Don’t start paying for amplification until you’ve got all of this squared away.

That said, you’re trying to reach a B2B market, LinkedIn Sponsored Ads area a solid way to expand your reach and drive traffic to your website. For a deeper dive on Sponsored Ads, check out LinkedIn’s e-book Driving Quality Leads with Content.

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