Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically.
E-commerce is also known as electronic commerce or internet commerce. … Transaction of money, funds, and data are also considered as E-commerce. These business transactions can be done in four ways: Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), Customer to Business (C2B).
Ecommerce marketing is the process of making sales by building and raising consciousness about an online store’s product offerings and brand. The same tactics of traditional marketing can be applied to ecommerce marketing in a digital realm, as it allows businesses to reap the benefits from those who are in the mindset to buy.
In similar fashion to the way advertising falls beneath the umbrella of marketing, ecommerce advertising falls beneath ecommerce marketing — and when used in tandem, you have the ability to more effectively reach your audience members to boost conversions and improve brand awareness.