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How can I use Google Analytics to extend the length of stay of website visitors?

How can I use Google Analytics to extend the length of stay of website visitors?

Average visit duration’ is the average time spent by users on your website, irrespective of the time spent on individual website pages. You can find out this figure in the Google Analytics account of your website or with any other analytics tool.

Low average visit time leads to increase in the bounce rate of the site, which is the rate by which users leave a site after checking only one page. Low session duration is also a major reason for low conversions on the site.

The average time spent by users on your site depends on the type of content you are offering. If you have a long article or blog post on your website but users are spending only a few seconds on it, then it’s probably a reason for concern.

Why Do You Need To Increase User Visit Duration?

The average time spent by users on your website is a clear indication of many things. The first and most important thing it indicates is the value and quality of your site. A good quality site that provides value to its users is likely to witness better session duration. If visitors are leaving your site or pages very quickly, then there must be something wrong with the website.

Another reason is the increased bounce rate, which in turn decreases the conversion rate of your website.

How Can We Increase Session Duration On A Website?

Here are a few tips that can help you make your visitors stay longer on your website and increase session duration.

1. Employ An Attractive And Interactive Design

If your website’s design is too complex, full of graphics and/or ads, is difficult to navigate, not user-friendly, and/or bad looking, the chances are that users will leave it immediately, no matter how good is your website content.

So, first of all, you need to clean up the design of your site. Make sure that it is easy enough to find information on your website. If you are not sure how to do it, hire a professional designer to get it done.

Some features of a good website design include readable font-size, attractive colors, easy navigation, user-friendly layout, proper interlinking, matching link colors, minimal and attractive graphics, fast page load speed and less clutter.

2. Improve Readability Of Your Web Pages And Text

Readability indicates how easy it is for users to find and read content on your website. It is affected by many factors like font-size, font-type, background color and font-color, length and complexity of sentences, sentence formation, language, grammar, placement of ads and use of relevant words within the text.

Improve Readability
Make sure that your website is readable with fonts large-enough to read, short paragraphs and sentences, proper headings and lists, and enough white space.

3. Focus More On High-Engagement Pages

In normal situations, your website homepage will be the one to experience the most number of visits in a day, but if you have one or more high-engagement pages on your site that are getting more visits than others, you should focus more on improving these specific pages.

high-engagement pages
Figure out the ways to improve the quality and value of these pages, either by adding more useful content or editing the content or interlinking to other relevant pages/posts on the site or changing the page layout, design or placement of ads, etc.

Hey do you know these top 5 changes made by google that will affect online marketing in 2020

4. Add Unique, Optimized And High-Quality Images

Unique and good quality images rank very fast in Google so you can generate good traffic through your website images as well. For this, you need to create and use only unique and high-quality images on your web pages, and optimize these images with proper alt tags and for size.

Another important thing is that people love images. They are the most engaging way of representing the information. Take the example of an infographics post where the entire content is in the form of an easily-understandable image. You can increase the engagement and average user-time on your site by using attractive images.

There are websites like Shutterstock where you can find good-quality, relevant images for your site. You can also publish self-taken photographs for better engagement. Make sure to optimize the size and dimensions of these images before using them on the website. Make use of the free (or paid) image editing and graphic tools available online to create professional images for your site.

5. Write Engaging And Precise Content

engaging and precise content
The text content is the most important part of a web page. It provides the actual information for which the user came to your website in the first place (unless it is an infographic, then the image itself is the content). Make sure that your website content is great.

A great content has the following qualities:

  • It’s original
  • accurate
  • engaging
  • informative
  • actionable (prompts users to take some action)
  • able to provide answers
  • has proper headlines and subheadings
  • has a clear and concise title
  • able to make users think
  • has necessary images and/or videos
  • short and precise, and
  • It is updated regularly with new information

6. Add Videos Whenever Needed

Videos are becoming quite popular among online users nowadays, even more than images. Millions of users are watching videos on YouTube for almost everything, including information, learning, tips, tutorials, movies and tv serials, entertainment, advertising and more.

Videos are highly-interactive and probably one of the best methods for spreading information. Adding relevant videos to your web pages, especially on tutorial, tips, and how-to pages can effectively increase user engagement, thus increasing the time spent by users on your website.

Same as every other content, videos should be unique and engaging. Youtube videos once added to your website will load on the web page itself, contributing to your site’s on-page time.

7. Internal Linking

Internal linking is the linking of relevant texts (keywords/phrases) within the content of a page to the other related pages of your website. It makes sure that the user can find all the relevant information around that particular topic on the same page and can navigate easily throughout the website.

Internal Linking

Internal linking is probably the best way to increase the average visit duration time of the website as users are likely to visit more pages of the site when they find relevant links associated with the text of a page. This is also a good technique for SEO of your site.

8. Update Content Regularly

Content is something that gets old or outdated with time, and if you do not keep refreshing it with new information regularly, even the regular visitors of your website will get bored of it eventually.

Why would someone want to visit your site or spend time on it when you are providing outdated information about something?

Update content regularly

So, make sure to keep your website content fresh and updated. Use Google Alerts and other similar features to get alerts of new updates/news around the topic and update your page content accordingly. Even if your web page has an evergreen content, it will eventually get old for the user unless you refresh it with new information.

9. Include Calls-To-Action And Comments

As I said above, write content that prompt users to take some specific actions. The best way to do this is to include a ‘calls to action’ text at the end of the content. It prompts users to share their thoughts or ask a question through comments or share the article on social networks or take any other action.

Calls-To-Action

Comments are also very helpful for increasing user engagement on a post. User comments usually lead to a healthy discussion which might include additional information to increase the value of your page. But users will only comment on your page if it is providing good and unique information and they are curious about it.

10. Increase Website Credibility

It is not easy for users to trust a page content when there is no information about the author who actually wrote the post. This is why, most of the popular blogging sites mention the author name, picture and short bio along with the post. It increases the user-trust and eventually the credibility of the website.

Another way to do this is to link to the social profiles of the sites and/or specific authors where the users can find more information about the person or your business. You can also add certifications, ratings, awards, etc. to further increase the credibility of your website content.

11. Ask Question

Maintain the quality of content but in favorable condition ask a question related to your niche, most probably in the initial stage of the article. It keeps the user engaged and also curious to know the answer. You can also give the answer to the end of the article or you can send them to another post which have the answer already. Bloggers and content influencers like Harsh Agarwal and Neil Patel follow this tactic to increase session duration.

How can I use Google Analytics to extend the length of stay of website visitors?

How can I use Google Analytics to extend the length of stay of website visitors?

Do you want to increase average time a user spends on your site? Low session duration increase your bounce rates and kill your conversions. In this article, we will cover 11 hacks to increase visitors’ average time spent on your website.

Why You Need to Make Visitors Stay Longer?

The time people spend on your website is a clear indication of how they feel about it. If users are abandoning your site without spending enough time to look at it, then something is wrong that needs to be fixed.

Abandoning visitors increase your bounce rate, which in turn effectively reduces your conversions and ultimately your profits.

You can easily find out the average time a user spends on your website in Google Analytics. It is shown in your reports under Audience » Overview.

A good average for time-spent metric depends on what kind of content you are offering. If it is a long article, and your average time spent on that page is less than a few seconds, then it needs your attention.

As a site owner, your goal is to make users stay long enough to see what you have to offer.

Here are a few hacks that you can apply to keep visitors longer on your website.

1. Tidy Up Your Design

Provide a clutter free user experience

An average web users spends less than a few seconds on a site before they decide to stay or leave. This is a very short time window, in which you need to convince them to stay. The best way to do that is by cleaning up your site’s design.

Simply look at above the fold area of your website in mobile and desktop view. Your most important content should go up. Your users should instantly see the useful part of a page when they land on your site.

Keeping your site’s design simple and clutter free makes it easier for users to look at it. If there are fewer things to look at, then users are more likely to focus and stay longer.

2. Improve Readability of Your Pages

Improve readability of your pages

We all have seen websites that are difficult to read. Make all pages on your website easy to read on all devices.

Make your font size large enough for easy reading, but small enough to avoid unnecessary scrolling.

Break large paragraphs into easy to ready chunks. Break your articles into multiple sections, heading, paragraphs, bulleted lists, and lots of white space.

3. Add High Quality Images

Add high quality photos and images in your pages

Images are the most engaging form of content on the web. As human beings, we love to look at images more than reading text. This is why you see most popular websites use fullscreen background images on their landing pages.

The best place to find better quality images is ShutterStock. They have thousands of images, vectors, and illustrations that you can use on your website.

You can also find high quality royalty free images on many websites.

4. Optimize and Beautify Your Images

Use tools like Canva to optimize your images

Optimize your images before adding them to your website. Most high quality images are also hi-resolution images. They are larger in pixels, pixel density, and filesize. Using them as it is will affect your website’s page speed.

Take a look at this guide on how to save images optimized for web.

Use image editing tools like Canva and PiktoChart to create your own graphics. By using these tools, you can create professional looking graphics for your website.

5. Add Videos for a More Interactive Experience

Add videos for more engaging user experience

Users from all over the world watch hundreds of millions of hours of videos on YouTube every day. This single fact is enough to prove how much users love videos.

Videos are one of the most effective, interactive, and engaging form of content. Adding videos to your pages can boost user engagement and will increase the time users spend on your website.

6. Make Internal Linking a Habit

Make sure that each article or page on your website has plenty of internal links. People will not visit those pages unless you link to them. Make it a habit, and you will see your bounce rate decrease.

Internal linking is also good for your site’s SEO, and you don’t need to purchase any external plugin or tool to do that. Just make sure that you are linking to relevant articles and pages to your own website in context.

7. Offer Content Upgrades

Offer bonus content upgrade

Offering users content upgrades is a popular technique used by top bloggers and online marketers. Basically you offer users a chance to get bonus content by performing an action.

This action could be anything. You can ask users to signup for your mailing list, register for a free account, or fill out a survey.

Content upgrades can effectively boost user engagement, bring back old users, and increase your conversion rates at the same time.

8. Add Comment Worthy Content

Engage users in comments

Since the early days of blogging, comments have become kind of a standard to judge user engagement. Comments are also the most easy to implement engagement tool on any website. Most website builders come with built-in comments.

The real question is how do you get people to comment on your website? An effective technique is to ask users questions in your content. Simply add your personal opinion and ask users what they think.

Here are 11 ways to get more comments on your blog posts.

9. Add Success Stories

Add success stories

People love stories, and they love success stories even more. Success stories, whether they are yours or someone who inspires you, have a much higher chance of going viral.

The reason is simple, we all like to see how other people have succeeded in their goals. We find these stories inspiring, motivational, and we feel compelled to share these.

Take a look at OptinMonster case studies for some examples of success stories from our users.

10. Show Credibility

Show credibility

Users want to know why they should trust your website. Adding photos of real people on your web pages make it appear a lot more trustworthy. Add bios and testimonials on your pages.

Linking to your social profiles can also help you establish credibility and build influence. See these 9 ways to leverage social proof and grow your business.

Add trust marks such as secure site signs, BBB ratings, awards and certifications to your website. It gives your users confidence to share their information or do business on your website.

11. Target Abandoning Users

Target abandoning visitors with Exit Intent

No matter what you do, users are eventually going to leave your website. But that should not be the end of it. You can still give the users one last chance to convert into subscribers or customers.

Simply use OptinMonster’s Exit-Intent® technology to target the users exactly when they are about to leave your site. You can use it to offer a special discount, ask them to subscribe, or take a look at some cool feature that they might have missed.

Properly targeting abandoning visitors can increase returning visitors and decrease your site’s bounce rate significantly.

That’s all for now, we hope these hacks helped you keep visitors on your pages longer. You may also want to see our guide on how to use urgency to hack your conversion rates.

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