Today people want to have an extra source of income to meet their rising needs in day to day life. They do not mind spending a few extra hours online, where they can make a lucrative amount of money for there own good. Students, housewife, employees, part-time job seekers, retried professionals, etc. can comfortably earn a decent living through Online Marketing nowadays. The pace of online marketing is on a rise in a developing economy like India and in anywhere all over the worrld. Youtube is also a good medium to start with, if you are interested in creating ideos. With the advent of smartphones and fast internet, online shopping is on a spree in the Indian market. Internet marketing is the process of promoting a business or brand and its products or services over the internet. Content, emails, search engines, paid media are different ways of Internet marketing. A little bit of creativity and a good internet connection is all you need to be successful in this area.
Internet marketing is a huge market in India. It is not only innovative and persuasive, but it also costs less than conventional advertising. It provides money earning opportunities for people. If they succeed they can establish their own startup business in this field. It is also beneficial for an employer as there is demand-basis spending and he can employ many people under one umbrella. Businesses can employ various tools to market their products or services. They can also reach a wide range of target customers all around the world with just one click. Businesses can also retain and maintain long-term relationships with their clients/ customers after their business is done, with just one email.
Scope of Internet Marketing
The scope of internet marketing is immense in India as there is an increasing number of people looking for money-aking opportunities. One can easily make anything between Rs. 25,000 to Rs.6 lakhs per annum. With over 560 million internet users, India is the second-largest online market in the world after China. This number is expected to increase to over 600 million by 2021. Most of the Indians access the internet over their smartphones. Today, each and everyone is hooked to his phone irrespective of age, gender or location. With the Indian government supporting ‘Digital India’ & Indian startups more jobs are expected to be created for people in this field. Hence, with a rising population having access to the internet and smartphones, this industry is bound to grow by leaps and bounds in India.