Running a business means you’re probably always on the lookout for new customers. This can be tough online, where there’s so much content vying for your audience’s attention. Even if you’ve built a beautiful website, it can be difficult to get visitors to stick around and interact with it.
That’s where a lead capture form comes in!
These marketing gems can be used in many ways throughout your website. In particular, they’re especially useful for gathering valuable data about your leads and increasing conversion rates.
In this article, we’ll look deeper into what lead generation forms are. We’ll also discuss why you should include them on your site, and how to get site visitors to click on their Submit buttons. Let’s get started!
An Introduction to Lead Generation Forms and Why They’re Beneficial
Whether you know it or not, you’ve probably filled out dozens of lead generation forms. Some common examples include user registrations, contact forms, opt-in forms, and email subscription sign-ups. They’re the entry points to your site’s “lead capture funnel,” which means they gather the information you need to convert visitors into customers.
According to Kissmetrics, 96% of people who go to a website don’t go with the intention to buy something right away. Building high-quality lead generation forms that follow best practices can do a lot to help boost your conversion rate and turn your visitors (think of them as “qualified leads”) into customers.
Although they may seem like small details, lead generation forms are key to any site’s success. For example, getting visitors to register on your website can make them feel as though they’re part of an online community. This helps build brand loyalty that may steer them towards your site when they’re ready to purchase a product or service you offer.