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How I can use communities to increase my traffic

How I can use communities to increase my traffic

Here’s the deal:

When most people read your guest post, they usually skip the author bio section.

I can’t blame them…

Most author bio boxes are BURIED at the bottom of the page, like this:

author bio

This is a huge problem.

If people don’t see your link in your author bio, they’re not going to visit your site.

Fortunately, there’s a simple solution to this problem: The “Upside Down” Guest Post.

Here’s the step-by-step process:

1. First, write a guest post just like you normally would.

2. Next, include “helpful resource” sections throughout your guest post.

These sections link to 2-3 helpful resources on the topic you just covered.

Here’s an example:

additional resources

3. Finally, include YOUR content as one of the “helpful resources”.

For example, here’s a guest post I published a while back:

Brian Dean guest post

And I strategically linked to my content as one of the “resources to check out”:

contextual link

And that link brought in 78% more traffic than my author bio link.

Traffic from resources

Pretty cool 🙂

Which leads us to strategy #2…

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