Here’s the deal:
When most people read your guest post, they usually skip the author bio section.
I can’t blame them…
Most author bio boxes are BURIED at the bottom of the page, like this:
This is a huge problem.
If people don’t see your link in your author bio, they’re not going to visit your site.
Fortunately, there’s a simple solution to this problem: The “Upside Down” Guest Post.
Here’s the step-by-step process:
1. First, write a guest post just like you normally would.
2. Next, include “helpful resource” sections throughout your guest post.
These sections link to 2-3 helpful resources on the topic you just covered.
Here’s an example:
3. Finally, include YOUR content as one of the “helpful resources”.
For example, here’s a guest post I published a while back:
And I strategically linked to my content as one of the “resources to check out”:
And that link brought in 78% more traffic than my author bio link.
Pretty cool 🙂
Which leads us to strategy #2…