How Major Brands and Business Are Marketing During the Coronavirus

How Major Brands and Business Are Marketing During the Coronavirus

Not just small businesses have suffered during COVID-19. Major brands and large companies have suffered major blows to their revenue streams and certainly won’t be hitting their financial goals in 2020.

But they, too, are adjusting on the fly with some timely COVID-19 marketing ideas. Many big companies are using smart marketing and advertising campaigns right now to promote positivity and relay important messages. Let’s take a look at five businesses that answered the question “what are some good marketing ideas” correctly during this uncertain time:

KFC

KFC recently took to Instagram to share a smart social distancing campaign while promoting their chicken. The Instagram post read: “KFC is committed to providing delicious, home-style meals for your family. Our drive-thrus are open and we’ll continue to offer order-ahead and free contactless delivery on kfc.com. KFC used a smart infographic to promote their drive-thru and free contactless delivery services as well as their “industry leading sanitation & hand washing policies.”