According to Hubspot, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. But, you already know blogging is valuable, which is why you already have one.
But, if no one visits your blog article, how are you going to generate those links, or even more traffic or sales?
Don’t kill your blog yet. Instead, give it some resuscitation.
If you want reliable and qualified search traffic but don’t know where to begin, this post is going to be your best resource. Read it religiously and act on the pearls that you find.
You may already know some of the strategies, but I’m going to approach them from an entirely unique angle so you can learn how to increase your blog traffic.
Specifically, you’ll learn 7 proven strategies that I used to triple my blog’s traffic. Here’s what I’m going to teach you:
- Kindle Select 90-Day Traffic Plan
- How to create viral content
- How to create evergreen list posts
- Long-tail keyword domination
- Email traffic generation
- Twisted guest blogging
- Restructure your posts
Learn how I grew my search traffic by 51% in 3 months by implementing these exact tactics on NeilPatel.com.
Traffic Strategy #1: Kindle Select 90-Day Traffic Plan
Did you know that self-published books now represent 31% of e-book sales in the Amazon Kindle Store?
You used to need thousands of dollars and a contract with a large publishing house to get published. That’s changed. Anyone with an idea worth sharing can be a published author within a week and, more importantly, drive a lot of search traffic to their blog.
I won’t discuss Kindle publishing in detail here (read JerichoWriters excellent guide instead), but I will show you how to drive targeted traffic and reach thousands of people for free when you publish via Amazon KDP (Kindle Direct Publishing).
Here’s how it works.
When you publish your Kindle book, you can enroll your book in the “Kindle Direct Publishing Select Program.”
That makes your book exclusive to the Kindle Store for 90 days and includes it in the Kindle Owners’ Lending Library, where thousands of targeted readers can borrow it for free. You can even run a free promotion for a paid e-book for 5 of those 90 days.
There are two simple ways to use your Kindle book to drive traffic to your blog or landing page:
- Link directly to your website inside the book.
- Use a free giveaway.
Let’s first go over how you can get search engine traffic by linking directly to your blog article site.
The screenshot above shows how you can link directly to your blog article or website inside your book before you enroll it in the Kindle Direct Publishing Program.
This strategy alone typically sends up to 200 extra visitors to your site within 30 days. With the right call-to-action, a top-100 ranked e-book can send you anywhere from 300 to 3,700 visitors a month.
But linking directly to your website isn’t enough to make you stand out. To get even more traffic, use your e-book as a traffic magnet by including a free giveaway … which gets us into our second method of leveraging KDP.
Steve Scott has published more than a dozen Kindle e-books and has built a huge list of targeted subscribers. His technique? Giving a freebie to book buyers. When they buy, they see a “free gift” message with two links to the author’s landing page. This is a simple and very effective technique.
But, that’s not all. Use Amazon’s “Look Inside” and “Download a Sample” features to give readers a free report. Add a call-to-action on page 4 of your e-book (the last page in the preview) and link this back to your landing page or blog. Every 30 previews should send about 10 visitors to a blog post.
If your book is free, expect 1,000+ visitors to your blog in about 7 days or close to 6,500 visitors per month. Free downloads make your e-book rank higher and attract the attention of your target audience in search traffic.