Obviously, you want more website visitors. All things equal, more qualified traffic equals more leads, customers, and revenue. But, how do you drive more traffic to your website?

And more importantly, how do you increase qualified traffic?

In this post, I’ll cover 30 different ways to get more website traffic to help unleash new organic business growth. Some of these methods will help you understand your audience better. While others focus on digital marketing vehicles such as enterprise SEO, content marketing, and paid media to get massive business results like these:

I’ll also explain how to drive website traffic through offline tactics such as guerrilla marketing and strategic partnerships.

Let’s get started!

HOW TO DRIVE TRAFFIC TO YOUR WEBSITE

1. Audience insights

When you understand your audience, you are able to speak more effectively to their interests, desires, objectives, struggles, and pain points. You can create content that speaks the language of your potential customers and generates more clicks on search results and social posts.

So how do you get deep insights into your audience? There are a number of tools and tactics that are helpful, including:

  • Market research – Analyze search and social data, dive into competitor analytics, conduct interviews, work with focus groups, or work with market research consultants.
  • Survey current customers – Ask your customers to tell you both how you help them and ways you could improve.
  • Context-specific surveys and polls – Use contextually relevant surveys/polls on different pages of your website to get real-time information about what your customers need help with.
  • Chat with your support team – Your customer support team is on the front lines of helping customers. They can give you valuable information about the problems your audience is dealing with.
  • Talk with sales – Ask your sales team what solutions and features your audience is asking for. Uncover any initial objections prospective customers tend to raise, as well as your sales team’s messaging for overcoming those objections.
  • Use Google Analytics – Look at the pages that already drive traffic to your website and replicate their success. Are they ecommerce pages or blog posts? Do visitors come from Google or social networks?

2. Map the customer journey

a well lit road at night that illustrates customer journey mapping

In order to drive more traffic to your site, have a clear understanding of the customer journey through the decision funnel. This can cover everything from the time they first become aware of an opportunity or problem to when they decide to purchase from you.

Customer journey mapping helps you create content that moves buyers through the conversion funnel.

For example, say you sell running shoes. Someone who just started running probably doesn’t know what kind of shoes they want. You can create guides, videos, and articles that help them understand the different types of running shoes.

Once they have a better understanding of what to consider in a running shoe, offer quality content and tools that help them compare options and choose the best pair for their particular feet, running style, circumstances, or goals.

. Target the right keywords and topics

One of the most effective and sustainable ways to drive traffic to your website is through SEO. Google itself states in its Economic Impact Report that SEO ROI is 5.3x more valuable than paid.

Keyword research

Your customers will search for different keywords depending on where they are in the decision funnel. Searches at the top of the funnel are usually broader than those at the bottom.

For example, someone in the awareness stage might search for running shoes since they’re not yet familiar with the brands or products.

A person in the consideration phase will be more specific. So, they might search for the best trail running shoes for men.

Someone further along the funnel might Google Nike Air Zoom Tempo vs Hoka Challenger ATR 6, or Nike Air Zoom Tempo reviews.

Finally, someone on the verge of a purchase at the bottom of the funnel may search for Nike Air Zoom Tempo free shipping.

For each phase of the customer journey, create a list of keywords that your customers will be searching for. Use a tool like Ahrefs Keyword Explorer or Google Trends to identify valuable long-tail keyword variations, too.

As you look at the keywords, consider:

  • Search volume
  • Search intent
  • Keyword difficulty
  • Your website’s organic search performance on related keywords
  • Number of linking root domains you may need to reach page one
  • Domain Authority or Domain Rating of the websites ranking on page one

Check out our complete guide to keyword research to learn more about intent-based keyword targeting.

Build topic clusters and pillar pages

After you identify your top keywords, strategically group them into topic clusters. If you aren’t familiar with that strategy yet, read my post about what topic clusters are and why they’re about to make a huge comeback in the SEO world.

In short, content clusters organize your content into buckets of relevance. You create a single high-level content hub called a pillar page which links out to various subtopics. Collectively, topic clusters are an incredible way to drive traffic to your website throughout the entire buyer’s journey.

4. Answer the right questions

One of the most effective ways to drive organic search traffic to your site is to answer the questions potential customers are asking. When you thoroughly answer the right questions, you increase the amount of time visitors stay on your site and decrease bounce rate.

Additionally, you have a chance of showing up in the featured snippet in the organic search results, which can generate a large amount of traffic.

There are a number of tools that can help you identify the specific questions your audience is asking online, including:

  • Answer the Public lets you type in a keyword and then it will spit out a long list of related questions.
  • BuzzSumo allows you to search millions of forum posts like those found on Quora and Reddit to find real questions people are asking.
  • Question Hub is a new tool by Google that reveals all the unanswered questions people search for on the web.