Today people want to have an extra source of income to meet their rising needs. They do not mind spending a few extra hours online, where they can earn money online. Students, housewives, employees, part-time job seekers, retired professionals, etc. can comfortably earn a decent living through Online Marketing It is also known as Digital Marketing/Internet Marketing). The pace of online marketing is on a rise in a developing economy like India as well as Global Countries, USA). With the advent of smartphones and fast internet, online shopping is on a spree in the Indian market. Internet marketing is the process of promoting a business or brand and its products or services over the internet. Content marketing, emails, search engines optimization, paid media such as Google, Facebook, YouTube, etc. are different ways of Digital marketing. A little bit of creativity and a good internet connection is all you need to be successful in this area.
Digital marketing is a huge market in India. It is not only innovative and persuasive, but it also costs less than traditional advertising, such as Radio, TV, News Paper, Bus Branding, Rickshaw announcement, Hoarding, Door to Door Visit, etc. It provides money earning opportunities for people. If they succeed they can establish their own startup business in this field. It is also beneficial for an employer as there is demand-basis spending and he can employ many people under one umbrella. Businesses can employ various tools to market their products or services. They can also reach a wide range of target customers all around the world with just one click. Businesses can also retain and maintain long-term relationships with their clients/ customers after their business is done, with just one email.
Scope of Digital Marketing
The scope of digital marketing is immense in India as there is an increasing number of people looking for money-asking opportunities. One can easily make anything between Rs. 25,000 to Rs.6 lakhs per annum. With over 560 million internet users, India is the second-largest online market in the world after China. This number is expected to increase to over 600 million by 2021. Most of the Indians access the internet over their smartphones. Today, each and everyone is hooked to his phone irrespective of age, gender or location. With the Indian government supporting ‘Digital India’ & Indian startups more jobs are expected to be created for people in this field. Hence, with a rising population having access to the internet and smartphones, this industry is bound to grow by leaps and bounds in India.
The statistic shows the number of mobile internet users in India from 2015 to 2023. In 2018, 390.9 million (39 crores) people accessed the internet through their mobile phones. In 2023, this figure is projected to amount to 500.9 (50 crores) million mobile phone internet users.
Most popular smartphone activities in India as of January 2018:
This statistic presents the most popular smartphone activities in India as of January 2018. During a survey, it was found that 21% of the respondents visited a social network, while 16% watched videos.