Create the right type of website for Google AdSense.
Certain types of sites perform better than others when it comes to generating Google AdSense revenue. The two things you need to make money with AdSense are great content and a lot of traffic.
In terms of content, there are two types of content. There is content that attracts new people to your site every day, and there is content that brings visitors back every day. Ideally, you want to have a good balance of both. That way you are always bringing in new traffic and making sure that a good portion of that new traffic becomes loyal visitors.
Sites that are perfect for content that attracts new and repeat visitors include the following:
Forums and discussion boards
Niche social networks
Free online tools
While these are not the only types of sites that you can create, they are the easiest ones to optimize with great content, promote, and find a layout that works well with both displaying content and getting clicks to your Google AdSense ads.
Use different types of ad units.
Different companies will use different types of ad styles when creating their ads through the advertiser end of things – Google AdWords. They will have the option to create simple text-based ads, image ads, and video ads.
Since advertisers will have the option of creating ads in different formats, you should give your audience the chance to connect with advertisers whose ads they are most likely to click upon by utilizing different types of ad units on your site.
When deciding which type of ads to use and where to place them, be sure to keep user experience in mind. You should always have more content than ads on your page. Use Google Analytics to test the number, placement, and style of ads on your site to see what works best with your site and visitors.
Deploy AdSense Custom Search Ads.
If you have a site with a lot of content (blog, news, forum, etc.), you could utilize AdSense Custom Search on your site. Not only would it provide your users a great experience by allowing them to find specific content on your site, it would also help you maximize your Google AdSense profits by showing ads alongside your site’s search results.