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How to Sell Your Startup’s Long-Term Vision

How to Sell Your Startup’s Long-Term Vision

Convincing others to help you pursue your goals is essential to your success as an entrepreneur. An inspiring long-term vision is one of the best ways to keep employees motivated to work hard toward those goals every day. Unlike a strategic business plan, a vision offers a broader picture of how your startup will affect change in the world. It’s your job to come up with a vision in which people feel driven to work for you, invest in your business, or buy your products.

“A vision outlines the values you hold and the more meaningful contribution people can have as they pursue that vision,” explains John Michela, an organizational psychologist at the University of Waterloo in Ontario.

Most often, an entrepreneur will outline a vision during a company’s launch phase or when it’s about to pivot. But experts say you should remind employees of the big picture on a regular basis to keep them invested in what you’re trying to accomplish. “A vision gives [employees] an opportunity to be a part of something great,” says Michela. That’s a powerful motivator.

When you present your long-term vision, whether it’s to employees or investors, consider these three elements to make your message really sink in:

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