Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You know you need to start blogging to grow your business, but you don’t know how. In this post, I’ll show you how to write a great blog post in five simple steps that people will actually want to read. Ready? Let’s get started.
How to Write a Blog Post in Five Easy Steps [Summary]:
- Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
- Step 2: Craft a headline that is both informative and will capture readers’ attentions.
- Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it.
- Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.
- Step 5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.
Now let’s review each step in more detail.
How to Write a Blog Post, Step 1: Planning
First, a disclaimer – the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. From the seed of the idea to finally hitting “Publish,” you might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post (yes, thinking counts as working if you’re a blogger) before you actually write it.
Does your blog post have enough circles and crosses?
Long before you sit down to put digital pen to paper, you need to make sure you have everything you need to sit down and write. Many new bloggers overlook the planning process, and while you might be able to get away with skipping the planning stage, doing your homework will actually save you time further down the road and help you develop good blogging habits.
Choose a Topic That Interests YOU
There’s an old maxim that states, “No fun for the writer, no fun for the reader.” No matter what industry you’re working in, as a blogger, you should live and die by this statement.
Before you do any of the following steps, be sure to pick a topic that actually interests you. Nothing – and I mean NOTHING – will kill a blog post more effectively than a lack of enthusiasm from the writer. You can tell when a writer is bored by their subject, and it’s so cringe-worthy it’s a little embarrassing.