Although most marketers tend to focus their attention primarily online these days, there’s a lot to be said for good onsite promotions. Getting your onsite marketing right can bring customers through the door and bring you repeat business. If you can inject a little bit of fun or interactivity into your in-store promotions, all the better.
Deals and Price Cuts
Prominently advertised special offers such as price cuts and buy one get one free deals are a great way of getting people into your store and shopping. Promote your bargain offers in your shop window and display large labels on your shelving to denote where your offers are located. Display information explaining that new offers will appear on a weekly or monthly basis. Try to strike deals with your suppliers. Ask for a discount in exchange for buying higher volumes to satisfy demand for your offers.
Free Samples and Demonstrations
Give away free samples of the products you sell. Set up stalls around your store where your customers will be able to grab a freebie. If you sell products that don’t lend themselves to being given away free, such as consumer electronics or garden equipment, arrange onsite demonstrations. Again, negotiate special terms with your suppliers. If you’re going to be promoting their goods, you should be able to barter for a discount.
Shoot a few short videos on some of the items you sell, upload them to a video hosting website and create QR codes your customers can scan with their smartphones to view your content. Use services such as, and to generate your codes for free. Focus on items you’re trying to push and consider tying in your videos with special offers.
Hold regular events onsite. Ask local musicians, theater troupes or even radio stations to come and do a show from your business premises. Put on events to collect money for charity, too. This is a nice way to support good causes and get people into your store.
Offer a loyalty card to your regular customers. This doesn’t have to be anything too complicated. You can just use cards that you stamp each time a customer makes a purchase. If you run a coffee shop, give away a free drink once a customer has 10 stamps on a card.