Don’t have many bucks to spend on your business marketing? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget, Yes you heard it right. Let’s see how far you can stretch those dollars!
1. Publish Great Content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc.
2. Create Instructional Videos. Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist.
3. Lounge About on LinkedIn. LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts.