Making Employee Referral Program Ideas Work
First of all, if you already have an employee referral program but it isn’t working as expected or you want to super boost your referral rates, you have come to the right place. In case you don’t have a referral program and unsure about it, drop everything and read about why you need to have one. While you are at it, here are some employee referral program ideas that worked like a charm.
It’s probably easier to spot a Himalayan snow leopard than a great employee referral program (well, you can obviously use Recruiterflow to manage this). Most recruiting teams think that once you have a reward policy in place, the referrals will start pouring in and their jobs will get easier. Well, no, it doesn’t work that way. You need to understand the motives behind the program and act accordingly. Most research suggests that monetary rewards have a very small impact on referrals. Here’s what you should rather be thinking about.
You need to identify motivations behind referrals. A great workplace environment and employee engagement will lead to more referrals. Most employees refer their friends because of two major reasons.
- They want to help out a friend and work with them
- They want to help out the company
Understanding that these motivations are there will help you create a better strategy. Think more about recognition and encouragement rather than monetary rewards for your employees. The second most important reason why employees refer a candidate is to help the company and you need to recognize them for it to kick in the positive feedback loop.
Here are a few companies that had the most genius ideas of employee referral programs.