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My best 10 e-books for affiliate marketing in comparison

My best 10 e-books for affiliate marketing in comparison

There are nearly 130 million books in the world, and there are at least 600,000 books published each year in the United States alone.

At the same time, more readers are turning to e-books, and more authors are self-publishing.  This gives authors the opportunity to be more involved in the marketing of their books, and it opens the door for affiliate marketers, who can help sell e-books to readers and publishing packages to indie authors.

If you’ve got a niche site that can make use of these top 10 e-Book affiliate programs, then you should also look into my list of book affiliate programs and education affiliate programs, but honestly, ebooks could be marketed to any niche. For example, you could promote ebooks about hydroponic gardening for your gardening website, or ebooks about keto cooking on your keto website.

E-book Affiliate Programs

  2. Free
  3. Success Consciousness
  4. Kobo
  5. Feels Like Home
  6. Books A Million
  7. Writer’s Helper
  8. Book Baby
  9. Blurb
  10. Amazon Kindle


This screenshot of the home page for shows the images of several books, which are available on this website, against a white background. has more than 1.2 million books in twelve different categories that affiliates can link to.

With, affiliates can link to individual books from any category they choose as well as to the site itself. This can be helpful for affiliate marketers who want to target specific books that support their niche websites.

The commission is tiered. It starts at 8% for up to $499 in sales. As sales volume increases, so does the percent of commission. It tops out at 15% for affiliate marketers who are selling more than $2000 in e-books each month.

The affiliate program is run by Commission Junction.

Why You Should Promote has been around for about 20 years, so it’s one of the most credible e-book companies out there. It also has more than 1.2 million books in twelve different categories that affiliates can link to.

2. Free

This screenshot of the home page for Free shows a woman reading an e-book outside near a metal arched bridge, and there is also a white box with an orange call-to-action box inviting people to read five books for free.

Free has thousands of books that customers can read for free.

Free has some fun and easy features for customers, including thousands of free e-books to read. People who register can read up to five free e-books a month.

More is available in the bookstore, where there are options for unlimited book downloads, audiobooks, and pre-loaded libraries.

Fiction categories include romance, mystery, sci-fi/fantasy and more, and there are a lot of areas that nonfiction books cover, too.

For affiliate marketers, payouts are once a month, with a $50 minimum worth of sales.

Why You Should Promote Free The 25% commission is a great rate, and the five e-books per month is a nice loss-leader that could help convert free readers to book buyers.

3. Success Consciousness

This screenshot of the home page for Success Consciousness includes black text on a white background underneath a photo of a golden sunset with a man stretching out his arms triumphantly, along with the words 'Skills for Success, Positivity and Inner Peace.'

Success Consciousness e-books are focused on self-improvement.

Rather than being a large e-book distributor with a wide range of categories, Success Consciousness focuses on self-improvement books. The books include titles such as ‘Visualize and Achieve your Dreams’, ‘Focus your Attention’, and ‘Build Up a Strong Willpower.’

This company gives customers a 30-day 100% money-back guarantee. They can return the book for a refund if they read it and follow the advice the book contains but don’t feel that it was helpful. This could be a conversion factor for potential customers who don’t want to spend money to try out a new author.

Why You Should Promote Success Consciousness: Because the category for this company is already fairly narrow, it can be easy to use with a niche market website. The commission is nice, too.

4. Kobo

This screenshot of the home page for Kobo includes three photographs of women who are smiling, along with captions about Pride and LGBT books that are available in the Kobo store.

Kobo has more than 5 million titles to choose from.

Kobo is one of the most widely known e-book providers, so it’s a credible, safe source to download e-books. There are e-book sales and lists of free e-books to access, and customers get their first audiobook download for free.

There’s also Kobo Super Points, which is a rewards system for customers who buy e-books often. Loyal customers who refer friends who buy a book from Kobo can also get $5-$10 in Kobo promo codes, which they can apply toward future purchases.

Affiliates earn 5% commission on e-books and 10% commission on e-book reading devices and accessories.

Why You Should Promote Kobo: All the perks that customers get can add up to some high conversions. Also, Kobo has more than 5 million titles to choose from, and the variety could be another draw for e-book buyers.

5. Feels Like Home

This screenshot of the Feels Like Home blog includes a photo of a smiling woman in a hot pink shirt, as well as an advertisement box and a list of things that teens should do during the summer.

Feels Like Home is a family-friendly, Christian-based company with around 27 products, including several e-books, in the store.

Feels Like Home is a family-friendly, Christian-based company geared toward helping women take care of themselves mentally, physically, and spiritually. This includes overcoming challenges such as food addiction and loving yourself through imperfection.

The products include calendars, printable posters, and books, and categories range from cooking and family life to hobbies and mental health. There are 27 products listed in the online store. Most of them were written or made by Tara Ziegmont, who owns the website.

The books include titles such as ‘My Healthy Marriage Solution’, ’25 Simple Steps to Make Money Blogging’, and ‘The Lift Up Your Husband Challenge.’ Product prices range from $2-$22.

Why You Should Promote Feels Like Home: Besides the great commission rate and decent cookie length, a niche market website with a similar theme could possibly generate some significant click-throughs.

6. Books A Million

This screenshot of the home page for Books A Million is a 20% weekend sale pitch in white and gold lettering on a dark blue background.

Books A Million, also known as BAM!, is one of the largest bookstore chains in the United States.

Books A Million, also known as BAM!, is one of the largest bookstore chains in the United States. It has a wide range of books in a number of categories. Affiliate marketers can leverage this with the affiliate program for e-books, which is run through Commission Junction.

The promotional banners for Books A Million link to the full site, but affiliate marketers can also link to specific book titles. This can be helpful for niche marketers who want to target certain book categories or for book reviewers who want to share direct links to the books they’ve reviewed.

Why You Should Promote Books A Million: The large number of products could be the biggest draw for promoting Books A Million. With plenty to choose from, there’s a potential for repeat customers and high cart values, which means more commissions for affiliates.

7. Writer’s Helper

This screenshot of the home page for Writer's Helper has a mauve sidebar on the left listing the company's editing services, a white section with black text in the center of the page, and a photo of the administrator and editor in the upper right-hand corner.

Although there is only one product for affiliates to promote, the commission rate is high.

Writer’s Helper is a small business owned by editor Audrey Owen, who provides editing services world-wide. For affiliate marketers, there is only one item to sell, and that’s her e-book, ‘Get Your Writing Fighting Fit.’ The affiliate program is administered through ClickBank.

Why You Should Promote Writer’s Helper: Although the company is small and there’s only one item to sell, it could be a good fit for niche market websites that deal with developing writing skills. The commission rate is relatively high, too.

8. Book Baby

This screenshot of the home page for Book Baby shows an e-book reader and a phone, both with a book pulled up on the screen, and the words 'The Complete Self-Publishing Platform' in white lettering.

Book Baby exists to help Indie Authors get their books published.

The Book Baby affiliate program takes a slightly different twist on e-books. Rather than focusing on readers, the program targets authors who would like help publishing and marketing their books. Niche marketers get 5% of every sale of short-run book printings or e-book publishing packages that start with their affiliate links.

The full packages run around $1699, so they’re high-ticket sales. Affiliates get a great commission, and authors finally get their books out into the world.

Why You Should Promote Book Baby: Because the ticket price is so high, one or two sales could bump up an affiliate marketer’s income nicely, even at just 5% commission.

9. Blurb

This screenshot of the home page for Blurb shows a plain orange background, with a man in a white shirt in front of it, hiding his face behind a blue book, near some black text that reads 'Beautiful Books Made By You.'

Blurb is in business to help authors design the layout of their e-books and print books.

Blurb is a self-publishing platform with a high emphasis on layout, including photography and graphics. Users can create both digital and hard-copy books that look great.

The affiliate program gives marketers 15% of the sales for new customers and 2% of sales for existing customers. Most orders are close to $90.

If an affiliate refers someone else to the affiliate program, the referring affiliate earns $10. Affiliates also get $1 for every book purchased through their links to the Blurb store.

Why You Should Promote Blurb: Blurb covers both e-book and printed book formats, so it could have a wider appeal for potential customers than a program that focuses only on one or the other. Also, since it’s focused on photography and layout, affiliates could use it to tap into visual communication niche markets.

10. Amazon Kindle

amazon affiliate program screenshot

Amazon is obviously THE most famous seller of ebooks online, and their Kindle devices are sold world wide. They don’t explicitly say how much you get paid for each ebook your sell, but I imagine it’s in the “other” category or Kindle Device category, which would be about 4%. Not much on a $15 item, but mostly I think this is a good ebook affiliate program because you can earn $3 to $5 per referral to the Kindle Unlimited service. Readers pay a monthly fee, and they get access to any ebook which is participating in the program (most are).

You get $3 for the free signup, then $5 upon completion of a paid subscription.

Why You Should Promote Amazon Kindle eBooks: Wide selection of books. Well known brand. High quality e-readers for a few different price points.

Affiliate Website Ideas

These top 10 eBook affiliate programs can be helpful, but how will you apply these ideas to a niche marketing website? I’ve thought of a few website ideas that can get you going.

First, you could create a niche website that focuses on e-books specifically for productivity. This could be geared toward busy entrepreneurs, and the website could also promote productivity software, convenient at-home gyms, time-saving meal planning services, and audiobook programs.

A second idea is to focus on e-books covering historical events. This type of website could also promote video and audio equipment or software for preserving family stories. Historical tourism travel packages, collector’s items such as coins or firearms, and even replicas of vintage clothing, toys, and tools could be featured on a site like this one.

What about an e-book site for sky watchers? Besides e-books about astronomy, stars, and planets, the website could promote telescopes, planetariums, sci-fi video games, and online astronomy or sky watching courses.


Boost Your Affiliate Earnings


These 10 affiliate programs are just the beginning of what’s possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.

But what about traffic and conversions? How do you make sure your affiliate links get clicked?

I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!


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