There are many ways to monetize your website traffic, and most of them are related to advertising third-party products or services to your website visitors. There are many advertising programs that can help you earn money nowadays, but the most popular is Google AdSense.
This advertising program was launched in mid2003 by Google and is currently the most popular advertising program on the Internet. It provides a good opportunity for webmasters and site owners to monetize their traffic – every year, Google pays over $10 billion to its publishers. If you’ve asked yourself, ‘What is AdSense, and how do I make money with AdSense?’ the following article will give you some hints.
The Advantages of Google AdSense
- A huge number of publishers and advertisers. As of today, over 10 million websites are using it.
- High level of security, safety and transparency for both advertisers and publishers. This is another good feature of AdSense. Google acts as an intermediary between the two sides and is mindful of the whole process being transparent and clear for everyone. All the necessary metrics can be tracked within your Google Analytics account.
- Variety of ad formats. In AdSense, advertisers can run text, images, HTML ads, video ads and much more, and in many different sizes. As a publisher, you can experiment with different ad types and figure out which ones drive the most revenue.
Tip: check which sizes are the most used by other publishers and learn from them. For example, in our own study, based on the analysis of over 63,000 advertisers and publishers, we found out that the most popular ad sizes are 728×90 and 300×250: