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What is unique content and why is this so important to increase traffic.

What is unique content and why is this so important to increase traffic.

Here’s a question for you: How effective is your content at driving traffic to your website? If your answer is “not very,” then this is the post for you.

Even if your content is performing well, there’s always room for improvement. But contrary to popular belief, this doesn’t require a new blog post every other day. As a matter of fact, you can drastically boost your website’s SEO traffic growth with just a single blog post. 

This probably sounds too good to be true. That’s why today we’re going to share with you the exact steps and secrets we used to increase traffic growth for a site by a staggering 1089%.

Build Epic Cornerstone Content

It’s true: links are what make the world (wide web) go ‘round. But you can’t build long lasting links without quality content to link to.

When we say quality content, we aren’t talking hastily-written, 100-word blog posts, either. Instead, we’re talking go-to, epic content that stands head and shoulders above your competition.

This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? You should check out this post from site X. It’ll tell you everything you need to know!”

It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.

While creating this content may sound daunting, the following steps will ensure you’re creating viral, epic content in no time.

1. Kickstart With Relevant Keywords

It’s a fact: the effective use of keywords forms the basis of any high-ranking site. The same philosophy applies when you’re creating epic content, too. In fact, ensuring your content is built around keywords that are highly relevant to your business is the most important step of all.

Epic content doesn’t just increase your business’s standing as a go-to expert within your industry. It also provides one of the most effective link building opportunities available. That’s because content that provides worthwhile, meaningful, lengthy information on a subject is far more likely to be read and shared.

So when it comes time to build these links, you want to ensure you’re boosting your relevancy—and rankings—for the lucrative keywords that your site is hoping to rank for.

Here are three tips for creating keyword-relevant epic content

Make Primary Keywords Your Primary Concern

Use tools such as Google Keyword Planner or to find highly searched, relevant keywords. These will often be the primary keywords your site is already targeting.


You can use these to inform the topics for your epic content.

Structure Content Around Secondary Keywords

Long tail keywords are the perfect way to structure the body of your content.


Use these exact long tail phrases as headings and subheadings, and you’ll further boost your keyword usage and ensure you’ve covering the topics users are searching for.


Research and Validate Your Topic Ideas

All great content starts with an idea. But how can you be sure your ideas are the right fit for your business, website, or audience? With topic validation.

Sure, you probably have the keywords required to write the content. But researching the right topic that utilizes these effectively is another matter entirely.


By using tools like Buzzsumo (seen above), AlltopQuora, and even Google Trends to research and validate your topic before you start writing, you’ll ensure you’re not just creating content for content’s sake.

2. Scope Out the Competition

Epic content is epic for a reason: it’s the best of the best of the best! But you won’t be able to create the go-to resource for your topic if you aren’t able to answer the following questions:

  • What resources already exist?
  • What do they cover?
  • And most importantly, can you create something better?


The easiest way to answer these questions is to scope out the competition. By researching existing content, you won’t just have a bar to measure your own content against, but you’ll also uncover exactly what your epic content needs to include to beat the competition and become the go-to resource.


Tip: While competitors’ content is a useful research tool, it’s crucial that you ensure your epic content is entirely unique. To avoid any issues, run your content through SEO crawlers such as OnCrawl, which alerts you to any duplicate or near-duplicate content issues.

3. Write Your Epic Content

Keywords? Check! A valid topic? Check! A bar to beat? Check! You’re now ready to put digital pen to virtual paper and write your epic content.

While the stakes may feel higher, doing so is no different than creating any other piece of content. You’ll just be creating it on a much grander scale.

As ever, you should aim to include as many content marketing enhancements as you can. These ensure you’re maximizing your content’s shareability and guaranteeing your epic content stands head and shoulders above the rest.

4. Create a Killer Visual Asset

A killer visual asset is far more than just window dressing. It actually provides even more opportunities to build links to your site.

Lengthy content is great. There’s no doubt about it. But a wall of text? Ain’t nobody got time for that!

By introducing visual elements, you’ll enhance the shareability and memorability of your content—great qualities on their own—as well as open your content up to a larger userbase, especially when you consider 65% of people are visual learners!

But make no mistake: any old visual element won’t do. Instead, we’re looking for something much better than that: a killer visual asset.


Visual assets aren’t regular images you might pull from a Google Image search. Instead, these are unique diagrams or infographics you’ve created specifically for your epic content. These kinds of diagrams or infographics explain a theory, communicate a point, or showcase data in exciting and interesting ways—and gain attention (and links) because of it.

3 Quick Ways to Create a Killer Visual Asset

  1. Research the topic, data, and content that will make up your diagram or infographic.
  2. Follow infographic design best practices, and create an infographic of your own by using a free tool like Venngage.
  3. Do you lack design experience? Then use services like Design Crowd or Crowdspring to recruit talented artists to create a stunning diagram or infographic for you.

Build Lucrative Links by Promoting Your Epic Content

With your content created, you’re all set to put a few staple content marketing techniques into action—techniques that can build those lucrative, long-lasting backlinks any site would love to have.

5. How to Utilize Broken Link Building

Social networks, new bands, and fashion trends all have something in common: they all come and go. And as they do, links to those sites become broken.

If you consider the hundreds if not thousands of links on any given site, it’s easy to see how these broken links go unnoticed. Sites like these that could use a helping hand—from you!


Get our complete content marketing bundle: the very best content marketing resources, all in one place.


Being a good internet Samaritan is great and all, but how does this help you build links? Let me explain: the kind of broken links you’re looking for are found on sites relevant to your business, industry, or niche. By finding these sites and informing them of these broken links, you strike up a conversation with the site owner and give yourself the opportunity to suggest a link to your epic piece of content be added to their site.

But why would a site add a link because you asked them to? Because by opening communication not with a pitch, but an offer to help, the suggestion that they include your link becomes less a soulless pitch and more a reciprocal gesture of goodwill.

If you scratch my broken link back, I’ll scratch yours. Here’s how.

Seek Out Relevant Sites

Open Google, and enter any of the following search strings into the search bar:

[KEYWORD] + intitle:links

[KEYWORD] + inurl:links


Looking to save time? Try this epic search string combo:

[KEYWORD] OR [KEYWORD] + intitle:links OR inurl:links

Tip: Mix and match your keywords. While a search for “accounting” may work fine, terms like “business” will also offer a wealth of suitable prospects.

From these results, compile a list of relevant sites that feature a page of links.


Tip: Use the Scraper Google Chrome plugin to quickly gather the search results from a page.

Check each site to ensure they’re relevant and of sufficient quality.

Be aware that any older sites you find during Broken Link Building will be an affront to the eyes, but this doesn’t mean they’re bad. In fact, you’ll be surprised how many of these are still regularly updated. Better still? Older, established sites can provide higher link value.

Become a Broken Link Sleuth

With a list of sites in hand, it’s time to don the detective’s hat and go looking for those broken links.

Open one of the Links pages that you compiled during your search. Use a tool like Check My Links or Broken Link Checker to scan the page for broken links. Make a note of any links that are broken.


Check the site for a contact name and email address.


Lend a Helping Hand

It’s come time to contact these site owners and inform them of the bad news: their site includes broken links. Then, follow it up with the good news: you know which ones!

But your initial outreach shouldn’t include the list of broken links. By sending a site a list of their broken links, you close down any need for further communication. Sure, you might get a quick thank-you, but what you really want is the chance to mention your content.

Instead, tour email should aim to strike up a conversation:

Broken Link Building: Initial Contact Email Template

Hi [NAME],

I was looking for some info on [KEYWORD], and found a few broken links on your site which I wanted to tell you about.

I found them on this page: [PAGE URL]

Do you still keep this page updated? If so, let me know and I’d be happy to forward the short list of broken links over to you.

Thank you.

Regards, [YOUR NAME]

This email does two very important things:

  1. It informs the site owner that there their site contains broken links, which is a helpful act on your part.
  2. It doesn’t mention which links are broken, which in turn invites the site owner to reply!


Suggest Your Content

Once you receive a response, it’s time to hand over the list of links and suggest your content. But remember: this isn’t a time to pitch! Instead, your response should aim to point out your content, and suggest that it might make a good addition to their page if they want to add it. By employing this method, the site owner will be far more likely to include your link as a thanks for pointing out their broken links.

Broken Link Building: Follow-Up Email Template

Hey again [NAME],

No worries! Here’s the list of broken links that I found while browsing the page:


I was searching for information on [KEYWORD] when I stumbled on them. I hope this helps!

On that note, I recently published a resource on [KEYWORD] (including a helpful [DIAGRAM OR INFOGRAPHIC]) here:


Perhaps it might make for a nice addition to your page?

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