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How can you improve your immune system? On the whole, your immune system does a remarkable job of defending you against disease-causing microorganisms. But sometimes it fails: A germ invades successfully and makes you sick. Is it possible to intervene in this process and boost your immune system? What if [...]
If you've ever wondered what marketing will look like in the future, you're not alone. In 2019, top companies are already starting to integrate some innovative marketing strategies. The truth is that if you want your business to continue to experience success and gain an edge over the competition, you [...]
Although we’re well into 2019, we would be amiss to neglect some of the most innovate feats of marketing ingenuity we saw agencies and brands implement throughout 2018 (and earlier). True marketing innovation is a remarkable thing to see, as it truly shocks and amazes — effectively having the potential [...]
1. Virtual Reality (VR) In a society where you can virtually transport yourself anywhere in the world, it is only natural that savvy marketers are starting to take advantage of this technology. Toms Shoes created an innovative VR experience that took customers on a journey through Peru to give a [...]
In the ever-changing landscape of digital marketing, it can be hard to truly examine what works—and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent [...]
Partner with organizations that do good You might be able to do more good when you join forces with other startups, non-profit organizations, or even influencers who are now doing good work in response to the new normal. This is a win-win-win: you win by being able to support other [...]
Empower local communities Can you give back to the local community that’s supporting you? Or can you pay it forward to other groups who may need more support during such tumultuous times? Local communities will be what keeps many businesses alive for the next few months and years, so show [...]
Provide solutions for customers’ concerns Customers will surely have several concerns and questions about how your startup is addressing a heightened need for hygiene, safety and convenience. This would be a great time to communicate the solutions you’re providing in these times. Some examples include introducing new door-to-door delivery or assuring customers [...]
Host virtual events As we’re unable to do physical events for product launches and customer meetups, you can take your events online and connect with more people than before. Where many events were invitation-only, and typically with guests who were either influencers or media personnel, a virtual event may be [...]
Marketing in the age of the new normal—yes, we’re tired of the phrase “new normal,” too—means taking a good look at our current strategy and seeing where it can be better. COVID-19 derailed many companies’ plans and campaigns, causing mass layoffs and pushing everyone to pivot their strategy. But we won’t [...]
Every now and then we come across a marketing campaign that transcends the trade and errs on the side of, dare we say, art. Much like a musician who defies genre, marketers have been known to the push the boundaries of what they can achieve with messaging. Case in point: [...]
Being able to adapt to consumer behavior and new technologies while maintaining a strong customer focus is essential to great marketing. Creating an incredible customer experience means giving consumers what they may not even yet realize they want. How do IKEA, Virgin America, Instagram, Netflix, and L’Oréal use innovation in their [...]
