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Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority. Why build links? Google’s algorithms are complex and always evolving, but backlinks remain an important[...]

Within SEO, link building plays an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Today, the need[...]

What Is Link Building? Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs). According[...]

LINK BUILDING & ESTABLISHING AUTHORITY You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished[...]

Nobody knows for sure how exactly Google measures the value of each link. But there are some general concepts of evaluating links that the SEO community believes to be true. Authority Relevance Anchor text Nofollow vs follow Placement Destination 1. Authority There are two types of “authority”: of a specific page and of[...]

Link building isn’t easy. It’s freakin’ hard. Which is why most people struggle to build needle-moving links to their site, regardless of the tactic they use. Sound like you? You’re in the right place. This article DOESN’T list out a bazillion link building strategies. What I’ll show you instead is a handful[...]

What Is Link Building? Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations. Why Are Links So[...]