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A great content marketer is always experimenting, always looking to the latest trends, and striving to stay on the cutting edge. That way they can produce the best kind of content for the voice and image of their brand. One of the best ways to do that is to see [...]
Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. It seems like every year there is a new strategy or trend that businesses ‘have’ to follow to keep up with the competition. The truth is that companies don’t need to chase trends to have an [...]
Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable as we like, we’re equally interested in which communications and [...]
Marketing is a critical component for any company's long-term success, and it's always changing and evolving. Effective marketers know how to use techniques to connect and convert prospects -- but the greatest marketers of all time laid the foundation for the strategies and successes of marketers today. Some marketers, like Steve [...]
I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s fear of venturing into the unknown that I want to discourage. Basically, my philosophy is this: Try it. If it doesn’t work, change your approach [...]
Chances are you're going to be met with stiff competition no matter what business you go into. Everyone wants to be at the top of their respective field. One of the most important factors in running a successful business is how you handle market strategies. A marketing plan can make or [...]
For companies around the globe, marketing spend continues to grow at increasingly rapid rates — and businesses are investing more heavily in digital strategies. Digital overtook traditional ad spend in 2019 and is expected to continue expanding its portion of advertising budgets. If you’re like most marketers and business owners, you’re likely asking, [...]
If you've paid attention to the marketing landscape in recent years, you've likely noticed innovation is the name of the game. Marketers and business owners who fail to monitor the latest trends will quickly fall behind. Thanks to social media and email, it's easier than ever to blast a marketing [...]
Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! It never hurts to take a look at examples of great marketing campaigns to help get your creative juices flowing. You may not have the same budget of these large brands, but many marketing strategies can be [...]
Wouldn’t it be nice to have direct access into the marketing strategies of some of the top companies in the world? Wouldn’t it be nice to take a sneak peak into the strategic marketing plans of companies like Google, Coca-Cola or Target? Unfortunately however, this is not entirely possible due [...]
How are you marketing your product or service to your audiences? Is it working? If you’re struggling to find the best marketing tactic for your business, or you just need some backup ideas for the future, look no further! We have a list of 35 of the best marketing tactics you’ll need [...]
Today, I’m going to show you 16 different marketing strategies that have a proven history of success for small businesses. Half of these options will probably be viable growth strategies for your unique business. Four of them are probably worth testing out over the next month. And one of them has the [...]
