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Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers. At its second annual Tech & Data Showcase on March 3, Disney Advertising laid out an ambitious plan that spans its portfolio and capabilities and aims to address[...]
Mental Wellbeing in Marcoms Agencies – new study of wellbeing within marcom agencies reveals burnout, heavy workload and normalising conversations about mental health as key issues to address in agencies. A new mental health report published by the Alliance of Independent Agencies, the body which represents independent marketing agencies, and strategic insight[...]
Despite a long break from physical events, they’re back and ready to go! They’re not only bringing back the E-commerce Berlin Expo in February 2022, but also all the events associated with it. E-commerce Germany Awards is, of course, one of them. There are exciting times ahead, so let’s find[...]
Online industry work requires creative solutions and methods. Perhaps the most entertaining of these methods and one of the solutions that contribute the most to success is undoubtedly social media. Social media can make or break a brand. Effective social media management is absolutely necessary to create a professional image[...]